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Automotive software denotes a software, (or embedded software or firmware) that is related particularly to automotive industry specific products or services. The automotive industry, if considered an economy, will be the sixth largest economy in the world. Since the 1990s software has become an integral part of the automotive industry. The cost of an electric embedded system represents around 25 to 30 percent of the total cost of the car. The cost is equally shared among electronic and software components. Advancements in technology have led to the incorporation of a number of microprocessors with increased memory space into the automobiles. For instance, in 2004, an embedded electronic system in a Volkswagen Phaeton comprised of 10,000 electrical devices, 61 microprocessors, three controller area networks, and one multimedia bus. The integration of these systems requires software support. This is one of the reasons the global automotive software market has been gaining traction in the recent past and is likely to grow at a significant pace during the forecast period.

The use of open-source platforms and standardization of product offerings has resulted in reduced cost of application and firmware development, thereby augmenting the overall market for automotive software market. The consumers as well as OEMs are gradually increasing their focus on automotive infotainment systems and these manufacturers are contending based on the software or Operating System that is used in these systems. Furthermore, the manufacturers are also focusing on offering PC-like functionality in these infotainment systems and are concentrating on the use of software that will distinguish their products from their contenders. Presently, vehicles support operating system platforms such as Windows CE, Android, Apple OS, QNX, and Linux-based OS. Nonetheless, the OEMs and Tier-1 car suppliers are sustained by organizations such as GENIVI Alliance that standardize product offerings and endorse the usage of open-source platforms such as Linux OS. This factor is likely to result into a reduction in the cost of automotive software applications as well as firmware development, subsequently leading to the growth of the automotive software market.

The global automotive software market is segmented on the basis of product type, vehicle type, application, and geography. By product type, the market is segregated into operating system, middleware, and application software. The application software segment is likely to account for the maximum share of the market in 2016. The growing demand of infotainment as well as telematics services around the globe is likely to be the key factor fuelling the growth of the market segment in the coming years. In terms of vehicle type, the market can be divided into passenger vehicles, commercial vehicles, and electric vehicles. The passenger vehicles segment accounted for the maximum market share of the market in 2016 owing to high demand for passenger vehicles around the globe. The electric vehicle segment is likely to grow significantly as the use of software in electric vehicles is gaining momentum owing to high functionalities being used per car that uses software. Based on application, the market is classified into safety system, infotainment and telematics, powertrain, and chassis. In 2016, the safety system segment held the maximum share of the global automotive software market. The rise in demand for safety features in cars owing to the introduction of severe norms that make their installation mandatory in automobiles is likely to encourage the growth of this segment.

In terms of geography, the global automotive solenoid market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe is likely to dominate the global market during the forecast period. Factors including huge growth prospects for automobiles having advanced driver assistance systems in this region as well as the presence of an established ICT infrastructure, is set to fuel the growth of the automotive software market in the region during the forecast period.

Key players operating in the global automotive software market include Autonet, Blackberry, Wind River, Microsoft, Mobile, ACCESS, Broadcom,  Google, Green Hills Software, MontaVista Software, Mentor Graphics, Airbiquity, NXP Semiconductors, Renesas Electronics, Texas Instruments, and Adobe Systems (Adobe).

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  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Software Market

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