Automotive Seat Cover Market - Snapshot
The automotive seat cover is an accessory that is utilized to protect the original seat upholstery from wear & tear, stains, and damage. It is a protective cover that is highly durable, flexible, and dirt-resistant, whose primary purpose is to safeguard the original seat upholstery and enhance passenger comfort. Furthermore, an automotive seat cover enhances the appearance of the vehicle’s interior with exquisite styling and elegant touch through a wide variety of materials, quality, patterns, and colors.
Deprived and poor vehicle seat structure and seat material leads to severe joint, spine, and back pain, thereby resulting in an uncomfortable vehicle ride, especially on a long drive. Discomfort while driving, sometimes, results in road fatalities owing to unbearable pain caused from poor seat arrangement with material and design. This driving discomfort for both driver and passengers can be avoided by utilizing automotive seat covers on original seat upholstery, which aids high degree of driving comfort while roving and prevents the possibility of severe back and waist pain. This is a key factor that is expected to boost the automotive seat cover market at a healthy growth rate during the forecast period. Surging trend of luxurious and dynamic vehicle interior appearance is projected to augment the automotive set cover market. Variant design and attractive color of seat covers attract consumers mostly, young consumers who finds automotive seat covers quite attractive and appealing, and prefer a customized design, pattern, and color of their car interior. This another key factor that is likely to boost the adoption of the automotive seat cover during the forecast period.
Attractive vehicle interior appearance and enhanced comfort comes at quiet a cost, which is expected to hamper the market. Furthermore, seat covers are not mandatory by any regulatory body governing the automotive industry around the world, and usage is directly dependent on vehicle-user preference, which is major restraint for the automotive seat cover market.
The PVC fabric material segment accounts for a prominent market share of automotive seat cover. This is due to the economic cost and esthetic appearance of the material that attracts the small size passenger and light commercial vehicle user. The PVC fabric segment is projected to maintain its position as a prominent segment among other material type segments. Rising sales of small segment cars across the globe are expected to boost the PVC fabric segment, as it is more cost-effective than the other fabric segments.
In terms of fabric, tricot is a highly attractive segment of the automotive seat cover market. This is due to high efficiency of the fabric during production, avoids loops knocking over and straggling. Tricot fabric are warp knitted fabrics that can be designed into various shapes, textures, sizes, and patterns. This is projected to fuel the demand and sales of the tricot segment, which in turn is estimated to boost the automotive seat cover market in the near future.
The passenger vehicle segment dominates the automotive seat cover market. Major expansion of the segment is due to the high production of passenger vehicles. Passenger vehicle users are more concerned about comfort and esthetic appearance of their vehicle’s interior. Automotive seat covers are highly attractive in premium cars and their appealing vehicle interiors attract vehicle users. Furthermore, seat covers integrated with cushion offers additional comfort while driving and traveling.
The aftermarket sales channel segment leads the automotive seat cover market as compared to the OEMs segment. An abundant variety of seat cover offerings with numerous colors, types, and designs, coupled with an increasing trend of customized vehicle seat covers and regular replacement of the automotive seat covers after a certain time period have led to the high market share held by the aftermarket segment.
In terms of region, Asia Pacific dominates the global automotive seat cover market and is expected to remain dominant during the forecast period. This is due to the higher production of vehicles and rise in vehicle export in the region. Countries such as China and India are among the prominent global manufacturers of automobiles. Furthermore, expansion of transport & logistic is another factor boosting the sales and production of vehicles in the region. Global auto manufacturers have invested in the region owing to inexpensive labor cost and availability of land at lower cost and rising economies of countries in the region, which in turn is boosting the auto sector in the region.
Prominent players operating in the global automotive seat cover market include Coverking, Exco Technologies Limited, Faurecia, FHGROUP, Johnson Controls, MarvelVinyls, Pecca Group Berhad, and Sage Automotive Interiors, Lear Corporation, Seat Covers Unlimited, Suminoe Textile Co., Ltd., and Wollsdorf Leder. Key seat cover manufacturers are focusing on expansion of their seat covers offerings with diverse textures, colors, and patterns.
Automotive Seat Cover Market - Overview
This report analyzes and forecasts the market for automotive seat cover at the global and regional level. The market has been forecasted based on revenue (US$ Mn) and volume (million units) from 2014 to 2029. The study includes drivers and restraints of the global automotive seat cover market. It also covers the impact of these drivers and restraints on the demand for seat covers during the forecast period. The report also highlights opportunities and future scope in the automotive seat cover market at the global and regional level.
The report comprises a detailed value chain analysis, which provides a comprehensive view of the global automotive seat cover market. The Porter’s Five Forces model for the automotive seat cover market has also been included to help understand the competitive landscape in the market. The study encompasses market attractiveness analysis, wherein the product is benchmarked based on their market size, growth rate, and general market share.
The study provides a decisive view of the global automotive seat cover market by segmenting it in terms of material, fabric, vehicle, sales channel, and geography. These segments have been analyzed based on present and future trends. Regional segmentation includes the current and forecast demand for seat cover in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report also covers the demand for individual segments in all major countries across all regions.
The study includes profiles of major companies operating in the global automotive seat cover market. Market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, recent developments, key executive bios, and manufacturing footprint.
The market for seat cover is primarily driven by increased emphasis by OEMs and Tier 1 manufacturers toward the development of technologically advanced, precise and less expensive seat covers. The key indicator of the automotive seat cover market is strategic merger and acquisitions occurring in the industry. Global key tier 1 suppliers and vehicle OEMs are focusing on mergers, partnerships, and acquisitions with seat cover pioneering companies such as Faurecia, Coverking, Exco Technologies Limited, Johnson Controls, Inc., and Kolon Glotech, Inc.
The report provides the market size of seat cover for the period 2014 to 2017 and forecast for the next twelve years. The global market size of seat cover has been provided in terms of revenue and volume. Market numbers have been estimated based on material, fabric, vehicle, sales channel, and geography segments of automotive seat cover. Market size and forecast for each material type, fabric type, vehicle type, and sales channel have been provided in terms of global and regional/country markets.
In order to compile the research report, we conducted in-depth interviews and discussions with a number of key industry participants and opinion leaders. Primary research represents the bulk of research efforts, supplemented by extensive secondary research. We reviewed key players’ product literature, annual reports, press releases, and relevant documents for competitive analysis and market understanding. Secondary research also includes a search of recent trade, technical writing, internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise market data, capturing industry participants’ insights, and recognizing business opportunities.
Secondary research sources that are typically referred to include, but are not limited to company websites, annual reports, financial reports, broker reports, investor presentations, and SEC filings, internal and external proprietary databases, and relevant patent and regulatory databases, national government documents, statistical databases, and market reports, news articles, press releases, and webcasts specific to companies operating in the market, National government documents, statistical databases, and market reports, American Automobile Association, European Automobile Manufacturers Association, Automotive Research Association of India, Organisation Internationale des Constructeurs d'Automobile (OICA), Factiva, etc.
Primary research involves e-mail interactions, telephonic interviews, Linked interviews, and face-to-face interviews for each market, category, segment, and sub-segment across geographies. We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate the data and analysis. Primary interviews provide firsthand information on market size, market trends, growth trends, competitive landscape, and outlook, etc. These help validate and strengthen secondary research findings. These also help develop the analysis team’s expertise and market understanding.
The global automotive seat cover market has been segmented as follows:
Global Automotive Seat Cover Market, by Material
- Nylon Fabric
- Faux Vinyl
- PVC Fabric
- Vinyl Fabric
Global Automotive Seat Cover Market, by Fabric
- Flat Woven
- Woven Velour
- Double needle bar Raschel
- Circular knit
Global Automotive Seat Cover Market, by Vehicle
- Passenger Vehicle
- Commercial Vehicle
- Light Commercial Vehicle
- Heavy Commercial Vehicle
- Bus & Coaches
Global Automotive Seat Cover Market, by Sales Channel
Global Automotive Seat Cover Market, by Region/Country/Sub-region
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America