Automotive Seat Belt Pretensioner Market: Added Safety Feature for Frontal Impact

The integration of advanced safety systems has been, and will continue to grow in importance in the automotive industry, worldwide, upon which, consumer confidence is primarily developed. Continuous evolution in the automobile industry works in tandem with several regulatory measures, leading to constant developments in the safety features and components of automobiles. Today, vehicle demand is perpetually on an upward swing, but most buyers are not inclined to part with their hard-earned money unless the most-advanced safety features are incorporated into their vehicles.

The sea change taking place in the automotive safety scenario in general, and the automotive seat belt pretensioner market in particular, is hard to overlook. The market continues to make a mark in the global landscape, as industry participants are mandated to adhere to various seat belt-related legislations. Transparency Market Research (TMR), in its new study, brings to light the undercurrents that are likely to be instrumental in the progress of the automotive seat belt pretensioner market in the future.

automotive seat belt pretensioner strategy

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Automotive Seat Belt Pretensioner Market: Increasing Vehicle Production Accelerating Market Growth

Globally, vehicle production has been on the rise since the last five years, though, accompanied by increasing concerns regarding safety. An estimated 1.35 million deaths occur each year as a result of road traffic accidents around the world, and the consequent costs related to treatment and loss of productivity amount to almost 3% of the GDP of most countries. Various government efforts towards preventing thousands of deaths as a result of road accidents, by formulating and mandating seat belt legislations, have stimulated a surge in the adoption of pretensioners designed to make seat belts more effective.

Consumer perception regarding automotive safety components has been changing, as innovations drive the launch of new features that improve vehicle safety. The TMR study on the automotive seat belt pretensioner market has found that, seat belts equipped with pretentioners reduce the risk of fatality by nearly 13%. By model year 2008, all new cars and LTVs sold in the U.S. were equipped with pretensioners as well as load limiters on the front seats of both, the driver and passenger. The automotive seat belt pretensioner market recorded sales of nearly US$ 4 billion in 2018, and stringent road safety standards are expected to continue to underpin the future sales of automotive seat belt pretensioners.

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Impact of Undercurrents on the Automotive Seat Belt Pretensioner Market Growth

The maximum application potential for automotive seat belt pretensioners is identified in the front seats of passenger cars. Leading vehicle manufacturers are targeting increasing the integration of automotive seat belt pretensioners in light commercial vehicles, which are in high demand, attributable to the strong investment scenario in SMEs and robust industrial development around the globe. In addition, product development and innovation strategies are highly influenced by the need for automotive seat belt pretensioners to enhance the belt effectiveness in vehicles and prevent injuries that can be caused by frontal impacts.

With government organizations in several countries implementing laws on seat belt use that align with the best practices, and expanding these laws to back seat occupants as well, product penetration as far as rear seats are concerned is likely to achieve new heights in the future. TMR’s study finds that, the implementation of effective measures to safeguard vehicle occupants from injury in the event of a crash, and increasing support towards seat-belt programs and policies will create potential business opportunities for the automotive seat belt pretensioner market.

Manufactures are further directing their focus towards the development advanced varieties of automotive seat belt pretensioners that work in combination with the active safety systems in vehicles. In tune with this, seat belt retractor pretensioners are witnessing relatively high integration in most passenger vehicles. Leading automotive companies are adopting strategies to cater to the rising demand for advanced safety technologies, which will invariably work to the advantage of the automotive seat belt pretensioner landscape.

Success Strategies to Enhance Regional Footprint and Sync with New Trends

The automotive seat belt pretensioner market is becoming highly competitive with the significant increase in the sales of vehicles, along with the presence of well-established seat belt manufacturers. Industry participants are focusing on consolidating their position by expanding their manufacturing capabilities and establishing new companies, especially to improve their geographical footprint.

In addition, prominent players in the automotive seat belt pretensioner market are competing to maintain their lead in the market by collaborating with regional manufacturers of various automotive components. Prominent markets for automotive seat belt pretensioners, such as Asia Pacific, followed by Europe and North America, continue to show positive growth signs, representing a sizeable share, backed by a notable rise in vehicle production and incorporation of various safety technologies.

Sensing the evolving opportunities, especially in lightweight and compact automotive components, leading companies have been leveraging advanced technologies to take advantage of the new trends. In September 2018, ZF Friedrichshafen AG, a key player in the automotive seat belt pretensioner market, introduced a new active control retractor seat belt system that combines active and passive vehicle safety. According to the company, it features reduced weight, a compact design, and new software functionalities.

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automotive seat belt pretensioner market asia pacific landscape

Analysis of the Competitive Landscape

The automotive seat belt pretensioner market is characterized as a highly consolidated landscape, with a few prominent players continuing to gain momentum in the manufacture and supply of safety systems that cater to the automotive industry across the globe. Leading market players such as Autoliv Inc., ZF Friedrichshafen AG, Joyson Safety Systems, TOKAIRIKA, CO, LTD, DENSO Corporation, Seatbelt Solutions LLC, and Continental AG collectively account for a revenue share of nearly 61% of the market.

These companies are placing automotive seat belt pretensioners on an evolutionary landscape, and competing on a technically-advanced level to acquire a leading position in the market. Meanwhile, other players such as Far Europe Inc., Berger Group, Goradia Industries, GWR Co., Australian Performance Vehicles Pty Ltd., Beam’s Seatbelts, and Belt-tech are acquiring modern manufacturing equipment and strengthening their relationships with key automotive companies to enhance their presence in the market.

automotive seat belt pretentioner segmentation

Analyst View on the Automotive Seat Belt Pretensioner Market

Report authors maintain a positive outlook on the automotive seat belt pretensioner market. Considering the importance of safety features in vehicles, the adoption of such pretensioners will continue to witness substantial growth over the coming years. Frontrunners of the market are willing to take higher risks in terms of both, product innovation and regional expansion, where market potential is yet to be fully explored. Although high replacement cost lined with malfunction of adjacent components may impede widespread adoption, the strong regulatory scenario will weigh the market on a higher scale, according to TMR’s research. In addition, the authors find that, the automotive seat belt pretensioner market is likely to register promising growth of nearly 5% through to 2027.

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Automotive Seat Belt Pretensioner Market - Key Insights

  • The automotive seat belt pretensioner market is anticipated to expand at a CAGR of more than 5% during the period 2019 to 2027.
  • The retractor pretensioner is one of the major segments in the automotive seat belt pretensioner market, and is anticipated to hold around 70% share of the automotive pretensioner market in the coming years.
  • Front seats are preferred for the integration of automotive seat belt pretensioners to reduce the impact of the collision on them.
  • Automotive seat belt pretensioners have very high penetration among premium segment vehicles; moreover, premium vehicles have automotive seat belt pretensioners installed even on the rear seats.

Growth Drivers for the Automotive Seat Belt Pretensioner Market

Automotive seat belt pretensioners are installed in automotive seat belts to remove excess slack almost instantly upon sensing the sudden deceleration of the vehicle, typically by firing a pyrotechnic device that assists in holding the occupant in position, and prevents the person from banging the dashboard or the front seat of the vehicle. Initially, automotive seat belt pretensioners were installed only in premium vehicles; however, the usage of automotive seat belt pretensioners has increased over a period of time.

  • Increase in the demand for safety systems in vehicles has led to the development of advanced technology seat belts. Increasing stringency of safety standards are driving the automotive seat belt market, which, in turn, is likely to boost the market for automotive seat belt pretensioners.
  • Rise in per capita income in developing countries has led to the emergence of several first-time consumers, thus spurring vehicle production. This, in turn, is fueling the demand for automotive seat belt pretensioners.
  • Government initiatives in India and China to boost vehicle production in these countries are driving the seat belt market in Asia Pacific.
  • The growing automotive industry in ASEAN is projected to boost the automotive seat belt pretensioner market in this sub-region. Increase in the demand for occupant safety is a primary driver for the automotive seat belt pretensioner market.
  • Increasing usage of active safety features in modern vehicles to enhance the safety of passengers, and continuous developments in the field of safety equipment carried out by major manufacturers such as Autoliv, Inc. and ZF Friedrichshafen AG are anticipated to propel the market for automotive seat belt pretensioners during the forecast period.

Challenges for the Automotive Seat Belt Pretensioner Market

  • Wearing seat belts regularly has caused the appearance of rashes on some occupants, which, in turn, is discouraging a section of the population from utilizing seat belts.
  • Automotive seat belt pretensioners are not replaced individually; instead, they require the replacement of the complete seat belt system when a malfunction occurs.
  • The high cost of automotive seat belt pretensioners has led to the high usage of seat belts without automotive seat belt pretensioners for the rear seats.

The global automotive seat belts pretensioner market has been segmented based on technology, seat, vehicle type, and region.

Based on technology, the retractor segment holds a substantial share of the automotive seat belt pretensioner market. The preference of manufacturers to install pretensioners in combination with retractors has propelled the retractor technology segment, as automotive seat belt pretensioners installed with retractors possess higher force to restrain the occupant in the seat in case of a collision or sudden deceleration. The anchor is the least preferred technology among all, thus holding the smallest share in the market.

Based on seat, the front seat segment is likely to be a prominent automotive seat belt pretensioner market share holder, due to the higher penetration of automotive seat belt pretensioners in front seats, since during a collision, the impact is higher on the driver and co-driver seats. Thus, in order to minimize the effect of an impact, automotive seat belt pretensioners are installed in front seats. However, some vehicles are equipped with automotive seat belt pretensioners in both, the front as well as rear seats, to enhance the safety factor of the vehicle.

In terms of vehicle, the passenger vehicles segment accounts for a notable share of the automotive seat belt pretensioner market, owing to the significantly high production of passenger vehicles as compared to commercial vehicles. Moreover, a higher number of seat belts are integrated in passenger vehicles as compared to commercial vehicles, which, in turn, has propelled the passenger vehicles segment in the automotive seat belt pretensioner market. Active technology seat belts are mostly employed in passenger vehicles.

Automotive Seat Belt Pretensioner Market: Regional Analysis

In terms of region, Asia Pacific is a prominent region in the global automotive seat belt pretensioner market, due to the high production capabilities of China, India, South Korea, and Japan. The automotive seat belt pretensioner markets in countries in Asia Pacific and Latin America, such as India, Mexico, Argentina, and Chile, are expected to expand at notable growth rates during the forecast period, due to the rising demand for vehicles in these regions.

The increasing penetration of automotive seat belt pretensioners in the Asia Pacific region, owing to the rising production of premium vehicles that are equipped with a higher number of automotive seat belt pretensioners in the seat belt systems is expected to be a key driver for the automotive seat belt pretensioner market. Europe holds a significant share in the global automotive seat belt pretensioner market, as the region is home to a large number of vehicles with active seat belt pretensioners as compared to other regions.

Automotive Seat Belt Pretensioner Market: Competitive Landscape

Key market players operating in the global automotive seat belt pretensioner market include

  • APV Safety Products
  • Autoliv Inc.
  • Belt-tech
  • BERGER GROUP
  • Continental AG
  • DENSO Corporation.
  • Far Europe Inc.
  • Goradia Industries.
  • GWR Co.
  • Joyson Safety Systems
  • Robert Bosch GmBH
  • Seatbelt Solutions LLC
  • TOKAIRIKA,CO, LTD
  • ZF Friedrichshafen AG.

Autoliv, Inc. and ZF Friedrichshafen AG are at the forefront in the development of seat belt systems. In 2013, TRW Automotive Holdings Corp., which has now been acquired by ZF Friedrichshafen AG showcased SPR4, a next gen automotive seat belt retractor pretensioner that uses a plastic piston instead of conventional metal components to transfer tensioning torque, resulting in a simpler and lighter weight design, as well as more compact packaging.

A recent study published by Transparency Market Research (TMR) outlines the impact of wide-ranging factors on the growth of the global automotive seat belt pretensioner market. The study offers key insights into the latest trends and prevailing business opportunities for key stakeholders for the period of 2019 and 2027.

The report help readers gauge the various dynamics of the automotive seat belt pretensioner market, lined with all-inclusive insights that can aid industry participants make well-informed decisions over the forecast period. It also provides a thorough analysis to determine the key growth prospects of the market, and forecast statistics regarding the growth of the automotive seat belt pretensioners market in terms of value (US$ million) and volume (million units).

Important Questions Answered in the Automotive Seat Belt Pretensioner Market Report

Analyzing the nodes and internodes shaping market growth, TMR brings out actionable intelligence of the automotive seat belt pretensioner market. The author of the report studied the market and cautiously estimated the future development of the market for the period of 2019-2027. Comprehensive information covered in the report can provide answers to a list of questions for key industry participants, in order to gain incisive knowledge about the market. Some of these questions include:

  • What are the recent developments in the automotive seat belt pretensioner market in term of regulations, innovations, and acquisitions?
  • What are the success strategies adopted by key manufacturers that are helping them acquire a leading position in the automotive seat belt pretensioner market?
  • How will past and present growth prospects of the automotive seat belt pretensioner market impact the future developments?
  • What are the latest trends in the automotive seat belt pretensioner market influencing a change in product development?
  • What are the new technological advances that will revolutionize the automotive seat belt pretensioner market?
  • What strategies will market players adopt to enhance their global expansion in the automotive seat belt pretensioner market?

Automotive Seat Belt Pretensioner Market: Research Methodology

To obtain all-inclusive information about the developments in the automotive seat belt pretensioner industry, a thorough market research has been conducted. By studying the industry-validated information gathered through and verified by primary and secondary resources, analysts could offer exclusive insights on how the automotive seat belt pretensioner market will grow and expand during the forecast period.

Analysts have interviewed OEMs, presidents, vice presidents, CEOs, directors, project managers, and marketing managers from various companies involved in the supply chain of automotive seat belt pretensioners, along industry experts and key investors, and the information has been systematized in the report as a primary resource.

The extensive insights obtained from primary sources serve as a validation from market experts, making TMR’s forecast on the future prospects of the automotive seat belt pretensioner market more precise and reliable. Around 55% of the primary respondents included the chief regional officers of key players, local seat belt system manufacturers, and seat belt system dealers.

Secondary research for the development of the report involves studying government policies and regulations lined with white papers and research publications that help indicate the growth potential of the automotive seat belt pretensioner market. Some of the secondary resources include the International Journal of Automotive Technology, Automotive Research Association of India (ARAI), Center for Automotive Research, Automotive Industry Action Group (AIAG), Journal of Automobile Engineering and Applications, OICA, SIAM, CAAM, ANFAVEA, ACEA, and others.

Automotive Seat Belt Pretensioner Market: Segmentation

The study on the automotive seat belt pretensioner market is classified into four broader segments – technology, seat, vehicle type, and region. The report includes a thorough assessment of the dynamics and changing trends of each segment, and also how they impact the development of the automotive seat belt pretensioner market.

The report provides comprehensive data on the segment-wise trends of the automotive seat belt pretensioner market. Specific information of individual segments includes y-o-y growth analysis, pricing analysis, market value share analysis, and supply chain analysis of the automotive seat belt pretensioner market across key regions.

Technology

Retractors

Buckles

Anchors

Seat

Front Seat

Rear Seat

Vehicle Type

Passenger Vehicles

  • Hatchbacks
  • Sedans
  • Utility Vehicles

Light Commercial Vehicles

Heavy Duty Vehicles

Region

North America

Latin America

Europe

Asia Pacific

Middle East & Pacific