Automotive Rear Occupant Alert System Market – Introduction

As the global automotive space has been undergoing a sea of change since the past decade, newer technologies are making inroads and transforming the way vehicles were, and will be engineered in future. Extensive focus on safety as a key aspect is certainly paying off, which can be gauged by the way automotive rear occupant alert systems are being embraced and appreciated. Gone are the days when safety systems in automobiles were going through a phase of passive adoption. Rather, they are emerging as key imperatives facilitating safe and hassle-free driving experiences. As the automotive space heads toward 'a connected future', technologies of this kind are set to see a massive growth in demand.

Transparency Market Research (TMR), in its new research study, brings to the foreground compelling insights into the automotive rear occupant alert system market to assist the readers with pragmatic strategy making processes.

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How Demand for Automotive Rear Occupant Alert Systems has Shaped Up?

Automotive rear occupant alert systems trace their origin back to the first three-point seat belts introduced by Volvo in 1959, which was one of the most-effective safety technologies in the history of the automotive industry. Since then, multiple technologies have made their mark and nurtured the levels of safety in modern-day vehicles. Automotive rear occupant alert systems, which emerged as a major 'breakthrough' in the automotive safety space, witnessed a topsy-turvy course of adoption till 2018. Revenue from the automotive rear occupant alert system market closed in on a valuation of more than US$ 50 Mn in 2018.

Though the adoption of automotive rear occupant systems is still at a very nascent stage, its penetration is likely to scale up more than 15 times in the next 8 years. Since the 1980s, safety itself has become a major selling point in the automotive space, which is the key reason why a large pool of automakers are already incorporating automotive rear occupant alert systems into their offerings. According to the TMR research study, the global automotive rear occupant alert system market is estimated to reach a value of around US$ 800 Mn in 2027.

automotive rear occupant alert system market north america analysis

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Trends Redefining Market Growth

Contributions by OEMs in the deployment of automotive rear occupant alert systems continue to be monumental, as these OEMs play a vital role in fitting these systems into the 'to-be-rolled out' vehicle models. However, a significant customer bias towards cars with in-built rear seat occupant alert systems is making great strides, thereby ushering in the inflow of advanced vehicle models having the 'rear seat occupant alert' as one of their salient features.

Apart from fundamental sensor movements, other ways are being explored and worked on for timely alerts; some of the effective ones being horn alerts and flashlight alerts. In addition, automotive rear occupant alert systems are also being connected to smartphones, which will further oil the wheels of real-time alerts. Mandates for incorporating automotive rear occupant alert systems across Europe, with an objective of strengthening child safety, is creating a plethora of opportunities for companies to reap sizeable profits.

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How are Manufacturers Winning in a Turbulent Market Space?

Going the Extra Mile with ‘Customer-Centric’ Launches – Key to Sales Performance

Success in the automotive rear occupant alert system market comes down to a simple rule - customer satisfaction is the key. Manufacturers are working on offering systems that provide 'best-in-class' functionality and reliability. For instance, in 2019, Hyundai introduced a new technology in its redesigned Santa Fe SUV model that would stave-off the chances of children being left on the rear seats. This new system launched by Hyundai, called Rear Occupant Alert, goes an extra mile with its two-stage warning system that makes use of both, door logic and ultrasonic motion sensors. This launch was a major customer-centric stride brought onto the table by Hyundai that gained massive appreciation across multiple markets.

Promising Innovations & Developments to Attain Organic Growth

In between evolving customer expectations and unpredictable moves by rivals, companies are under intense pressure to roll out new innovations and developments. Leading brands are making headway by launching multi-dimensional systems, which would help in accurate rear occupant monitoring and object detection. For instance, ZF Group, a leading provider of car accessories and parts, launched its very first three-dimensional interior observation system for advanced occupant sensing and monitoring.

What the Market Structure Looks Like

The automotive rear occupant alert system market reflects 'tough consolidation', with a limited number of players commanding a hefty chunk of the global market share. Entry barriers into the automotive rear occupant alert systems market are high, and are likely to continue to be substantially high. This factor is likely to benefit the goliaths in the market in terms of profit earnings. Apart from powerful product portfolios, these players also have multiple production units and expansion facilities to extend over large customer bases. Some of the prominent frontrunners in the automotive rear occupant alert system market, who gobble up more than 70% revenue share, include AISIN SEIKI, Texas Instruments, and Robert Bosch.

automotive rear occupant alert system market segmentation

Analyst Opinion

The authors of this report remain bullish on the adoption of automotive rear occupant alert systems in 2019 and beyond, considering the fact that, the automotive industry is on its way to 'a connected tomorrow'. Considering the nature of the product, the entire process of prototyping, developing, and commercializing entails high expertize and technical knowhow.

In contrast to other automotive ancillaries, wherein, reliability has a minor role, performance and reliability play a big part in the automotive rear occupant alert system market. The authors of this report also opine that, investments in smart vehicles and rising customer needs for safer driving experiences will also enable the cosmic growth of automotive rear occupant alert system market

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Automotive Rear Occupant Alert System Market - Key Insights

  • The automotive rear occupant alert system market is projected to expand at a CAGR of nearly 20% during the period of 2019 to 2027.
  • Ultrasonic sensors is one of the prominent sub segments in the automotive rear occupant alert system market, and is anticipated to hold more than 80% market share in the automotive rear occupant alert system market.
  • Automotive rear occupant alert systems experienced very high penetration among light commercial vehicles in 2018. 

Automotive Rear Occupant Alert System Market: Description 

An automotive rear occupant alert system is designed to identify and notify the driver about the presence of a passenger or child sitting inside the vehicle on the rear seat while the doors of the vehicle are locked during parking. This type of alert system has been incorporated to reduce the chances of fatalities or heat strokes suffered by passengers or children who have been locked unintentionally inside the vehicle while parking. 

The automotive rear occupant alert system recognizes the movement and activities on the rear seat while the doors of the vehicle are being locked, and the system starts honking and flashing the headlights on the detection of activity. The system also sends a notification to the driver or to the devices linked with the vehicle. 

Growth Drivers for the Automotive Rear Occupant Alert System Market 

  • The demand for highly safe and secure vehicles is increasing, as customers are emphasizing on vehicles that possess high standard safety features. Manufacturers are focused on the designing, development, manufacturing, and implementation of various types of safety and security features in their vehicles, in order to reduce the fatalities of drivers and passengers, as well as pedestrians. 
  • Safety features such as airbags, seat belts, driver fatigue monitoring systems, and rear occupant alert systems are the major safety systems that can reduce the chances of severe fatalities. These factors are estimated to be key drivers of the automotive rear occupant alert system market during the forecast period. 
  • The automotive rear occupant alert system is a technology that is still in the nascent phase, and is projected to increase during the forecast period. This system is beneficial for vehicles utilized in urban areas. The low penetration of the system in vehicles, presently, is a key restraint of the market. 

Automotive Rear Occupant Alert System Market: Segmentation 

The global automotive rear occupant alert system market has been segmented based on vehicle type, sensor type, sales channel, and region

  • In terms of vehicle type, the automotive rear occupant alert system market has been classified into passenger vehicles and light commercial vehicles. The passenger vehicles segment has been further sub-segmented into sedans, hatchbacks, and SUVs.  
  • The light commercial vehicles segment held a substantial share, followed by the SUVs segment in the automotive rear occupant alert system market in North America. The SUVs sub-segment is estimated to lead the automotive rear occupant alert system market during the forecast period. 
  • The light commercial vehicles segment held a major share, followed by the SUVs and sedans sub-segments, in the automotive rear occupant alert system market in North America. The SUVs sub-segment is expected to lead the automotive rear occupant alert system market, globally, in the near future.  
  • In terms of sensor type, the automotive rear occupant alert system market has been bifurcated into pressure sensors and ultrasonic sensors. The ultrasonic sensors segment is projected to expand at a significant growth rate in the automotive rear occupant alert system market during the forecast period. Increase in adoption of ultrasonic sensors has fueled the demand for automotive rear occupant alert systems.  
  • An ultrasonic sensor detects movement and senses the presence of a passenger or child on the rear seat of the vehicle. The ultrasonic sensors segment is expected to account for a prominent share in the automotive rear occupant alert system market in Europe during the forecast period. 
  • Based on sales channel, the automotive rear occupant alert system market has been split into OEMs and aftermarket. The OEMs segment holds a notable share in the automotive rear occupant alert system market. The segment is estimated to expand at a moderate pace during the forecast period. The demand for automotive rear occupant alert systems is high in the OEMs segment, which is a major factor driving the automotive rear occupant alert system market. 

Automotive Rear Occupant Alert System Market: Regional Analysis 

In terms of region, the automotive rear occupant alert system market has been divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa

  • North America is expected to be a prominent region in the global automotive rear occupant alert system market during the forecast period, as this system is implemented in a large number of light commercial vehicles in the region. The S. holds a major share in the region, as the country accounts for a prominent share, in terms of revenue, of the automotive rear occupant alert system market in the region.  
  • Europe is estimated to be a key market, globally, during the forecast period, as the automotive rear occupant alert system market in Europe is projected to expand at a significant pace during the forecast period. 

Automotive Rear Occupant Alert System Market: Competitive Landscape 

Some of the key players operating in the automotive rear occupant alert system market include:

  • Baby Alert International
  • Sense A Life
  • Kars4Kids
  • Evenflo
  • Elepho Inc.
  • AISIN SEIKI Co. Ltd.
  • Texas Instruments Incorporated
  • Robert Bosch GmbH
  • MAYSER GMBH & CO. KG
  • Flexpoint

Transparency Market Research (TMR) has published a research study on the automotive rear occupant alert system market for the forecast timeline of 2019-2027. The report on the automotive rear occupant alert system market is a comprehensive study of all the key aspects and elements shaping global market growth through to 2027. Post a thorough and extensive analysis on the historical and current growth parameters, the overall growth parameters of the automotive rear occupant alert system market have been analyzed in detail to determine the market size in 2019 and beyond.

The TMR study on the automotive rear occupant alert system market offers an incisive analysis on the key market dynamics, which include the drivers, opportunities, and challenges that are indispensable in developing a route map of the automotive rear occupant alert system market. In addition, the automotive rear occupant alert system market report also talks about the disruptive trends that will shape market growth, and will offer ample room for manufacturers to innovate with their current and new offerings.

Readers will be able to find a detailed taxonomy, wherein, the segments of the automotive rear occupant alert system market, along with their sub-segments, have also been analyzed in detail. The report on the automotive rear occupant alert system market pinpoints all the probable inclusions and exclusions, which further helps the readers to deduce the future growth estimates of the growth of the global automotive rear occupant alert system market.

The research study on the automotive rear occupant alert system market furnishes a diligent regional analysis, wherein, every region and the respective regional dynamics have been analyzed in detail in terms of demand for automotive rear occupant alert systems. Some of these regions include-

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Automotive Rear Occupant Alert System Market – Detailed Segmentation

The report on the automotive rear occupant alert system market renders a detailed market segmentation, giving a closed view of the global market. The report on the automotive rear occupant alert system market analyzes the market space based on sensor type, sales channel, and vehicle type. The report not only offers detailed information on the historical values but also provides details of the forecast values, which will help target organizations accelerate their growth and tap into new business opportunities.

Sensor Type

Sales Chanel

Vehicle Type

Ultrasonic Sensors

OEMs

 

Passenger Vehicles

  • Hatchbacks
  • Sedans
  • SUVs

Pressure Sensors

Aftermarket

Light Commercial Vehicles

Automotive Rear Occupant Alert System Market – Key Questions Addressed by the Research

The report on the automotive rear occupant alert system market addresses the key questions that would help readers obtain a wider and broader view of the automotive rear occupant alert system market through to 2027. Some of the key questions addressed in the automotive rear occupant alert system market include-

  • How is the automotive rear occupant alert system market expected to shape up in the next 8 years?
  • What are the various disruptive trends having an impact on global market growth?
  • How is the average selling price (ASP) of automotive rear occupant alert systems expected to evolve during the forecast period?
  • How is the growth of the global automotive market likely to influence growth of the automotive rear occupant alert system market?
  • What are the key challenges that need to be addressed by prominent players in the automotive rear occupant alert system market?

Research Methodology

The research methodology of the automotive rear occupant alert system market hinges on a bottom-up approach. Data of average vehicular usage and OEM stats for every country has been mapped and included in this research methodology. In addition, the proliferation of automotive rear occupant alert systems across various countries has been evaluated through internal and external proprietary databases. Some of the primary resources contacted and interviewed for procuring insights on the automotive rear occupant alert system market include business unit managers, product development engineers, chief regional officers, and marketing manufacturers.

For the secondary phase of the research methodology, the Organisation Internationale des Constructeurs d'Automobiles (OICA), Society of Indian Automobile Manufacturers (SIAM), Center for Asian American Media (CAAM), Associação Nacional dos. Fabricantes de Veículos Automotores (ANFAVEA), European Automobile Manufacturers Association, and several other resources were referred to for garnering insights.

Some of the key players profiled in the automotive rear occupant alert system market report include-

  • AISIN SEIKI Co., Ltd.
  • Robert Bosch GmbH
  • Texas Instruments Incorporated
  • Sense A Life
  • Evenflo Company, Inc.
  • Elepho Inc.
  • Mayser GmbH & Co. KG
  • Flexpoint
.