Automotive cooling fan is a device that regulates the engine temperature by directing air toward the radiator. The engine coolant runs through radiator tubes. As an effect of convection, the coolant heat is dissipated into the air. The radiator is mounted on the bulkhead in front of the radiator grille for the air to pass in. Under normal conditions, the forward motion of the vehicle forces the air onto the radiator through the radiator grille and the cooling fan is not required. When the vehicle functions under stressful environment or it idles or moves at a low speed, the temperature of the coolant in the radiator does not decrease. The thermostat senses this and the cooling fan gets turned on. Once the temperature of the coolant drops, the fan gets turned off.

The high speed vehicles have to maximize their efforts to prevent the engine from overheating and some vehicles employ two cooling fans one on radiator and condenser each. With the growing demand for luxury the vehicles are installing powerful cooling system which requires separate fan for condenser. The cooling fans market is estimated to witness significant growth during the forecast period. Lightweight and compact cooling fans are expected to attract manufacturers of high-end cars and sports cars. Electrification of the automobile systems has led to increase in demand of electric cooling fan. Introduction of cooling fans with lean blade design and noiseless and vibration-free functioning is projected to drive the automotive cooling fans market in the next few years. Asia Pacific is projected to hold the maximum share of the global cooling fans market in the near future. Increasing vehicle production in India and China is estimated to boost the market in the region.

Electric vehicles are likely to replace vehicles with combustion engines. As there is no radiator for cooling engine coolant the radiator fan would be eliminated. However the cooling fan is needed for condenser so the air-conditioned vehicles would still require the cooling fan. High initial cost of cooling fans acts as a restraint for the market. An automobile engine loses some amount of power while driving the fan, which hampers the engine efficiency. Maintenance of mechanically operated cooling fans and their reactivity with antifreeze chemicals pose a threat to the market.

The automotive cooling fans market can be segmented based on function, vehicle type, location in the vehicle, and geography. Types of cooling fans based on their function are cooling fans used in engine cooling; heating, ventilation, and air-conditioning (HVAC) fans used in air-conditioning systems; infotainment fans used for cooling of motor control units, electronics, and infotainment systems; and seat ventilation fans installed in upholstery and driver and passenger seats to provide luxury and comfort. Based on vehicle type, the cooling fans market has been divided into two-wheelers (such as motorbikes, mopeds, and scooters), passenger vehicles (such as sedan cars, hatchback cars, and sports utility vehicles), and commercial vehicles (such as buses and trucks).

In terms of their location in the vehicle, automotive cooling fans can be found behind the bumper grille in front-engine vehicles or at the rear end in case of rear-engine vehicles such as Tata Nano. In Tata Nano, two cooling fans are installed at the rear end, where they receive air from vents near rear doors.

Geographically the market is distributed across Asia Pacific, Europe, North America, Latin America and Middle & Africa.

Key players operating in the automotive cooling fans market are Multi wing America Inc. developing light weight and low noise radiator fans, Continental Automotive GmbH producing fan system for ventilation of passenger compartment, defrosting of windows and engine cooling, BorgWarner Inc has developed polymer fans with innovative blade design for efficient air flow.

Denso Corporation, Valeo SA, Horton Holdings Inc., Sunonwealth Electric Machine Industry Co. Ltd, AMETEK Rotron, Flexxaire Inc., SPAL Automotive, USUI Co. Ltd., and Gentherm Corporation are some of the other key players.

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