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Thermal management of the various systems in an automotive such as light sources, infotainment system, and engine control unit plays an important role. High performance blowers are used to cool the engine management system. Blowers help maintain the temperature of electronic components of the vehicle as well as the core components. In the engine compartment, complex electronic components, installed in order to perform various activities, which are operated at high pressure and demand cooling.

Increase in incorporation of electronics systems in modern vehicles such as infotainment, light source, and engine cooling unit are likely to boost the demand for automotive blowers during the forecast period. Blower manufacturers provide compact design, reliable solutions, and durable blowers and hence, OEMs prefer blowers for thermal management. Rise in vehicle production across the globe, owing to consumer demand and increase in electronic applications in modern vehicles, is likely to boost the demand for automotive blowers during the forecast period.

The global automotive blower market can be segmented based on type of blower, vehicle type, sales channel, and region. In terms of type of blower, the market can be classified into centrifugal blower and others. Centrifugal blowers are available with single and multiple impellers. They offer multiple advantages such as noiseless operation, high efficiency, light weight, and long operating life, as compared to other types of blowers. Therefore, demand for centrifugal blowers is likely to increase during the forecast period, which in turn is likely to drive the automotive blower market during the forecast period.

Based on vehicle type, the automotive blower market can be divided into passenger vehicle, commercial vehicle, and electric vehicle. Continuous increase in production of passenger vehicles across the globe is anticipated to drive the global automotive blower market. Increase in sales of electric vehicles across the globe, owing to stringent emission norms, is projected to propel the automotive blower market during the forecast period. Increase in penetration of electronic systems in passenger vehicles is anticipated to fuel the demand for automotive blowers during the forecast period.

In terms of sales channel, the automotive blower market can be split into aftermarket and OEM. Presence of number of manufacturers of automotive blower are available in the aftermarket which manufacturers the blower as per the requirement. However, OEMs offers high strength blower with a longer lifespan and superior quality. This is estimated to boost the OEM segment in the near future. 

In terms of region, the automotive blower market can be classified into North America, Europe, Asia Pacific, and Middle East & Africa. The automotive blower market in Asia Pacific is expected to expand at a rapid pace due to the presence of a large customer base and a robust automotive industry in the region. Rapid urbanization, migration towards metro cities and increase in purchase power capacity of the consumer are likely to drive the automotive industry during the forecast period.

Key players operating in the automotive blower market include SUNON, SPAL Automotive, ebm-papst, Nidec Corporation, Delta Electronics (Americas) Ltd, and Continental Automotive GmbH.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Automotive Blower Market

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