Audiometers are devices employed to evaluate the level of hearing and to quantify and diagnose the degree of hearing loss. Audiometers consist of embedded hardware and a test subject feedback button connected to a pair of headphones. This system is controlled by a standard PC. The method of testing the hearing capacity is known as audiometry. Types of audiometry procedures include pure tone audiometry, immittance audiometry, speech audiometry, and evoked response audiometry. Pure tone audiometry is a process in which a patient is made to hear pure tones such as high-pitched tones at frequent intervals to determine the level of hearing loss. Speech audiometry is similar to pure tone audiometry, in terms of process followed; however, pure tones are replaced by human speech to determine the extent and area of hearing loss. Immittance audiometry is a process in which resistance offered by the ear parts to incoming sound is measured.

The global audiometers market is projected to witness modest growth, attributed to rise in the usage of digital and portable audiometers. Technological advancements have led to the development of PC-based audiometers and hybrid audiometers to improve quality of life and communication. Additionally, adoption of audiometers is increasing owing to the rise in incidence and prevalence of hearing disability among the global population. The factors contributing to the growth of this hearing disability include noise, trauma, genetic reasons, aging, and viral and bacterial infections, among others. The high cost of the devices, and the lack of trained experts in using the audiometers, might hamper the market growth in the future.    

The global audiometers market can be segmented based on product type, application, end-user, and region. In terms of product type, the market can be categorized into hardware, software, and digital audiometers. Hardware audiometers can be calibrated and are commonly found in clinical and industrial applications. Software audiometers can be defined as devices which have a pre-defined configuration and cannot be calibrated. Digital audiometers have combined features of both hardware and software audiometers and are employed primarily by speech and hearing therapists working in educational institutions. The digital audiometers segment is anticipated to witness strong growth due to advantages such as the ability to transfer results obtained in digital format to other devices connected to the Internet. Based on application, the global audiometers market can be bifurcated into diagnostic and screening. In terms of end-user, the market can be segmented into hospitals, ambulatory surgical centers, audiology centers, ENT clinics, and research centers.

Geographically, the global audiometers market can be segmented into five regions: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America accounted for the largest share of the global market in terms of revenue in 2016 and the trend is anticipated to continue during the forecast period. Strong growth of the market in the region can be attributed to well-established health care infrastructure, increase in awareness among people, and rise in prevalence of hearing disorders. Europe is expected to be the second largest market for audiometers. However, sluggish economy in the region is likely to negatively impact the market. The market in Asia Pacific is anticipated to expand at a high CAGR owing to factors such as increase in patient population and rise in government focus on enhancing health care facilities.

Key players operating in the global audiometers market are Auditdata A/S, BioMed Jena GmbH Biomedizinische Technik, William Demant Holding Group, Audioscan, (a Division of Etymonic Design Incorporated), ECHODIA, Natus Medical Incorporated, INVENTIS srl, GAES MÉDICA, Auritec - Medizindiagnostische Systeme GmbH, Otometrics A/S, PATH MEDICAL GmbH, and Amplivox Limited, among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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10. What will be the barrier to entry for new players in the market?

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Audiometers Market

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