Pet food is animal or plant material that is used for consumption by pets. These products are sold through a variety of distribution channels. However, these products are primarily made available in supermarkets and pet stores. The global pet food market offers specific food, which can be categorized as dog food, bird food, fish food, and cat food among others. A major proportion of the meat that is made available as pet food is not of human grade. These materials are generally byproducts of the human food processing industry.
Increasing purchasing power, rapid urbanization, and changing lifestyle are some major factors fueling the demand for pet food in the Asia Pacific region. Apart from this, increasing preference of the population for a nuclear family has also fueled the adoption of pets in Asia Pacific. Moreover, rising awareness about pet health has further augmented the demand. Due to both these factors, the demand for nutritious pet food as compared to ordinary pet food has increased considerably in the last few years. In addition, a number of regulatory issues, rising cases of pet allergies in humans, and growing obesity among pets are some of the major factors boosting the demand for pet food in Asia Pacific.
Dog Food Segment Remains Dominant
The Asia Pacific pet food market in terms of pet type is segmented into dog food, cat food, and others. The others segment includes bird food and fish food. The dog food segment holds the most prominent chunk of the market share and is expected to swell to 61.1% by 2020. The dog food segment was nearing a valuation of US$6.0 bn by the end of 2015.
Currently, there are several kinds of dog feed available in the market, which include dry, wet or canned, nutritious, and treats. Increasing awareness about pet health is one of the major factors fueling the demand for dog food in the Asia Pacific. Moreover, changing lifestyle and rapid urbanization is also expected to boost the demand during the forecast period. Additionally, the percentage of dogs as pets has increased considerably in the region in recent past. In India, the dog population had increased to about 58.1% by 2013 and similar trend has been observed in markets of Australia, China, and South Korea.
India Emerging as Most Lucrative Market
Japan is one the major markets for pet food in Asia Pacific, and is expected remain the dominant market during the forecast period, reaching a market share of 36.5% by the end of 2020. This dominance in demand from Japan is attributed to apartment-culture, which is the most common type of domicile in Japan. Because of this, Japanese consumers tend to prefer smaller pets. Australia is second most prominent market for pet food in Asia Pacific, which is due to considerable increase in pet ownership in the country in recent years. A large number of households are switching to pets for security and recreational purposes. However, the demand for pet food is also expected to increase at a fastest rate in the countries of India and China.
The pet food market in Asia Pacific is dominated by a few major brands that operate globally, such as Mars Inc., Nestle S.A., Colgate-Palmolive Co., Procter & Gamble Co., Del Monte Foods Co., Agrolimen S.A., and Unicharm Corporation. However, stiff country-wide competition is prevalent from smaller players. For example, Purina Friskies in Japan, Whiskas in Australia, Pedigree in India, and Royal Canin in South Korea.
The rising concern for the health of pets, growing acknowledgement of the benefits of high-quality pet food, increase in palatability of pet food, and increase in pet population are some of the major factors driving the pet food industry across the globe. The pet food industry forms a part of the animal feed industry and includes animal or plant material intended for pet consumption.
Pet food products are made available through a variety of distribution networks such as hypermarkets, supermarkets, and online stores, among many others. This report on the pet food market is an extensive research study on the overall market, including the competitive analysis and perspectives needed in terms of geography, type of pet, class of pet food, as well as by key manufacturing and retailing issues such as packaging innovations, formulation trends, ingredients, and online retailing.
The research study analyzes the pet food market in Asia Pacific and estimates the market in terms of revenue (US$ million) from 2014 to 2020. It also analyzes the market by volume from 2014 to 2020 and includes some of the major current market trends and their impact on the overall market over the forecast period. In addition, the report includes analysis of the average selling price (ASP) in various pet food product segments across various countries. Through value chain analysis, insights from leading players, and explanation of the macroeconomic factors influencing and inhibiting the growth of the market, the report will help suppliers, manufacturers, and distributors understand the present and future trends in the pet food market and formulate their strategies accordingly.
Overview of the Pet Food Market
Health and well-being are prime factors affecting the development of the global pet food market, as pet owners look for healthier options when selecting the right type of food for their pets. As millions of homeowners across the U.S. and Europe are increasingly adopting pets such as dogs or cats, there has been an increase in spending on pet food products in the past few years. Due to this factor, the commercial pet food industry is rapidly expanding in major regions of the world.
According to a market study by Transparency Market Research, the pet food market in Asia Pacific was valued at US$9,100.0 mn in 2013 and is expected to reach US$10,720.0 mn by 2020, rapidly growing at a CAGR of 2.30% from 2014 to 2020. By volume, the market totaled 688.6 kg mn in 2013 and is anticipated to reach 803.3 kg mn by 2020, increasing at a CAGR of 2.10% from 2014 to 2020.
Increasing awareness about pet health is one of the major factors fueling the demand for nutritious pet food in Asia Pacific. The nutritious food segment is expected to be the fastest growing segment within the pet food market. It is expected to reach US$361.3 million by 2020.
Another dominant segment within the pet food market is the dry food segment, which held the largest share in the global pet food market in Asia Pacific. This segment is rapidly growing due to the ease of handling and lower prices of dry food as compared to several other types of pet food available in local Asian markets.
Among the various countries in Asia Pacific, such as Australia, China, India, South Korea, and Rest of Asia Pacific, Japan leads the pet food market in terms of growth and demand. The demand for small pets and the increasing preference for nuclear families are the main factors fueling the demand for pet food in Japan. This demand is expected to grow throughout the 2014-2020 forecast period.
Companies mentioned in the research report
The pet food market in Asia Pacific is dominated by some of the major brands operating in this region as well as across the globe. Due to the brand loyalty of existing consumers, the local players are still expected to enter the market in the near future. This report profiles Procter & Gamble Co., Nestle S.A., Mars Inc., and Colgate-Palmolive Co. as the key players of the pet food market in Asia Pacific.
Asia Pacific Pet Food Market: By Pet Type
- Dog Food
- Cat Food
Asia Pacific Pet Food Market: By Food Type
- Dry Food
- Wet Food/Canned Food
- Nutritious Food
Asia Pacific Pet Food Market: By Country
- South Korea
- Rest of Asia Pacific
Major regions analyzed under this research report are:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments