Animation Toys: Introduction

  • An animation toy is a type of toy that resembles fictional characters of animation films or series. Major suppliers involved in this industry require permission from production houses of animation films or series to merchandise their product in the form of a toy.
  • Rising digital promotions and social campaigns through special animated characters is generating interest among users to opt for animation toys.
  • Major players across the globe are promoting animation toys of specific characters during the release of animated films and series. This is due to rising interest of parents and children toward these special characters, which is likely to drive demand for animation toys in the coming years.

Increasing Disposable Income among Consumers

  • Rise in disposable income of consumers and availability of smart animation toys in the market is expected to propel the growth of the animation toys market across the globe. Demand for animation toys is increasing due to the rise in population of children. In addition, high usage of internet and entertainment media is encouraging parents to opt for animation toys. Increasing popularity of animated films and series among children and promotion of such products by merchandisers is leading to demand for animation toys. Furthermore, rapid growth of online distribution channels is expected to influence the growth of the animation toys market in the next few years.

Collaboration with Animation: A Key Opportunity

  • Continuous release of animation movies, series, and advertisements is likely to generate new ideas for manufacturers while designing animation toys. This is an opportunity for manufacturers to invest in animation toys, in addition to collaborating with animated films and series houses for merchandising of their fictional characters in the form of toys. Besides, manufacturers may promote their animation toys through e-commerce channels and toy houses in order to target their end-users. This is expected to enhance sales of such products all over the globe.

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Asia Pacific a Potential Market for Animation Toys

  • The global animation toys market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the animation toys market in Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, the market in Asia Pacific comprises India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes GCC, South Africa, and Rest of Middle East & Africa. The animation toys market in South America has been segmented into Brazil and Rest of South America.
  • Asia Pacific is expected to remain a potential market for animation toys during the forecast period, owing to a large population of children opting for a wide range of toys for entertainment in the region.

Key Players Operating in the Global Animation Toys Market

The global animation toys market is widely fragmented in nature owing to presence of numerous global and regional players. A few of the key players operating in the global animation toys market are listed below:

  • Hasbro Inc.
  • JAKKS Pacific Inc.
  • LEGO System AS
  • Mattel Inc.
  • MGA Entertainment Inc.
  • Moose Enterprise Pty. Ltd.
  • Ravensburger AG
  • Spin Master Corp.
  • TOMY Co. Ltd.
  • VTech Holdings Ltd.

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Global Animation Toys Market: Research Scope

Global Animation Toys Market, by Type

  • Anime Gacha
  • Anime Doll
  • Anime Figure
  • Cartoon Plush Toys
  • Others (Hobby & Collectible Toys, Funko Collectibles, etc.)

Global Animation Toys Market, by Price

  • Low
  • Medium
  • High

Global Animation Toys Market, by Age Group

  • Below 3 Years
  • 3–5 Years
  • 5–12 Years
  • 12–15 Years
  • Above 15 Years

Global Animation Toys Market, by Distribution Channel

  • Online
    • E-commerce
    • Company Website
  • Offline
    • Specialty Stores
    • Hypermarket/Supermarket
    • Others (Departmental Stores, Individual Stores, etc.)

The report on the global animation toys market is a compilation of first-hand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on regional and other segments of the market.

Regional Analysis of the Global Animation Toys Market:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa (MEA)
  • South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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