Wound care is control of the overall steadiness of animal. Moreover, open wounds can detract attention from more delicate but potentially life threatening problems. After initial care, the animal should be calmed. Further, first aid should be followed immediately and safely for the prevention of infection which can cause life threatening disease. Active bleeding can be controlled with direct pressure by pneumatic cuff instead of a bandage. The cuff should be inflated until hemorrhage is controlled. The need for animal wound care is growing due to rise in pet adoption, growth in income in developed economies, and increase in awareness about animal health. Furthermore, rise in demand for pet insurance coupled with growth in animal health expenditure is propelling the market growth globally. Currently, the U.S. is the key country contributing toward the animal wound care market, where the quality of life of the animals with painful symptoms that are difficult to manage have become manageable. In addition, the market for animal wound care is expected to expand at a high rate in the next few years. However, lack of skilled personnel can prove to be a restraining factor for the overall growth of this market especially in low- to medium-income countries of the world.
The treatment for animal wound should be directed toward removal of damaged tissue/foreign objects from the wound, as well as inflammation control and moisture control. Furthermore, the wound should be protected from further contamination by covering it with a lint-free dressing or sterile dressing. The time between examination and removal of damaged tissue/foreign objects should be reduced to decrease bacterial contamination. When the wound is infected, a sample is collected for culture and sensitivity testing. In addition, new development has to be incorporated for high performance, fast response time, and cost-effective tests.
The animal wound care market can be segmented based on product, animal, end-user, and geography. Based on product, the animal wound care market can be categorized into surgical wound care, traditional wound care, advanced wound care, and others. Based on animal, the market can be segmented into livestock animals and companion animals. Based on end-user, the market can be categorized into veterinary clinics, veterinary hospitals, and homecare settings.
Based on geography, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Globally, North America was observed to be a significant animal wound care market owing to high concerns for animal health and growth in pet adoption. Additionally, the U.S. and Canada have been successfully utilizing animal wound care products, which as a result is expected to boost the market growth. Moreover, presence of well-established health care organization, government initiatives in implementing animal wound care, and constantly improving reimbursement scenario are projected to further propel the market growth. Europe was a large animal wound care market owing to enhanced veterinary health processes and implementation of high veterinary health care concerns in the region.
Asia Pacific is expected to be a fast growing regional market globally. The major factors that are expected to drive the growth of the animal wound care market in the region are the large population of companion and livestock animal and growth in awareness about animal health, especially in India and China. Additionally, China and India are the top emerging countries in the region and hence are anticipated to increasingly contribute toward the market growth. In Latin America, Mexico and Brazil are the countries that have significant potential for growth due to developing medical organization and rise in disposable incomes.
Key players operating in the global animal wound care market include B. Braun Melsungen AG, Johnson & Johnson, Medtronic, Acelity L.P. Inc., Bayer AG, Neogen Corporation, and Virbac.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.