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Ammonium lauryl sulfate, a detergent cleansing agent, is a key component found in personal care products. It belongs to the class of strong anionic surfactants known as alkyl sulfates. Its features include good foaming property, excellent decontamination, and high biodegradability. Ammonium lauryl sulfate is yellowish in color. It is partly soluble in oil and water. It is used in cleaners due to the way it disrupts hydrogen bonding in water. Ammonium lauryl sulfate is obtained by catalytic reduction of fatty acids that are found in coconut oil and palm kernel oil. It is also known as monododecyl ester, dodecyl ammonium sulfate, and ammonium salt.

Ammonium lauryl sulfate is primarily used in the personal care industry. It is employed in the manufacture of scalp treatment, foot treatment, anti-aging, and facial cleansing products and soaps. Ammonium lauryl sulfate has important market advantages such as low production cost and superior foam production. It can be used in engine cleaners and fast acting degreasers in the automotive industry.

Rising consumerism is driving the demand for personal care products. This is expected to propel the growth of the ammonium lauryl sulfate market. The market is anticipated to largely depend on the rapidly emerging middle class in Asia Pacific, especially in India and China. Increase in income levels is likely to boost the per capita consumption of cosmetic and beauty products in emerging economies. However, growth in awareness regarding the use of natural products and environment safety could hamper market growth.

Asia Pacific is the global leader in the consumption of anionic surfactants such as ammonium lauryl sulfate. This trend is estimated to continue in the near future. The market for personal care products is projected to witness substantial growth in India. The country is beginning to emerge as an engine for global growth; large rural population presents high opportunities for the personal care industry in India. Sale of deodorants and mouthwashes has increased at a significant rate. Ammonium lauryl sulfate-based hair creams, gels, and facewashes are increasingly replacing traditional products. Other important markets in Asia Pacific include Turkey, Indonesia, South Korea, and Iran.

Increasing awareness of self-grooming and personal hygiene, and rise in disposable income of the population are expected to augment the demand for personal care products. This, in turn, is likely to boost the usage of ammonium lauryl sulfate. Additionally, the market in Latin America is anticipated to expand significantly due to rising demand for personal care products in emerging economies. Brazil, Venezuela, and Argentina are expected to be the key markets in this region. Growth of the market in Asia Pacific is projected to be stronger compared to that in Western Europe and North America. Demand for nail polishes, anti-aging products, and BB creams is estimated to be high vis-à-vis other personal care products in developed markets in the near future.

Key players operating in the ammonium lauryl sulfate market include Galaxy Surfactants Limited, BASF SE, Akzo Nobel N.V., Vinamax Organics Pvt. Ltd.,  Hydrite Chemical Co, Alpha Chemicals Pvt Ltd, Kao Corporation, The Godrej Group, CAMEO Chemicals, Taiwan NJC Corporation, The Reliance Group, and Clariant. Companies are adopting economies of scale and aggressive marketing campaigns in order to expand their market share. They are also shifting their production facilities to emerging economies in Asia Pacific due to availability of cheap labor, land, and government subsidies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Ammonium Lauryl Sulfate Market

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