There are many factors that are driving the global air purifiers market. Growing motorization and industrialization has raised the pollution level at a rapid pace, which is expected to be a major driver of the global market. Increase in pollution has also fuelled instances of airborne diseases, which in turn, is also anticipated to boost the market. Rising health consciousness, along with the advancement in air purification technology, which has made air purifiers very effective against pollution, is expected to be a key driver of the market.
There are, however, some factors that are hampering the market’s growth. The high price of air purifiers have kept them out from the reach of the masses. These are positioned as luxury products rather than necessity, even in the most polluted regions in the world. This factor is estimated to be a major restraint of the market. Moreover, air purifiers also release harmful byproducts, which is anticipated to hamper the market. Furthermore, the high investment required for consistent R&D to stay ahead of the competition is also expected to hinder the market.
The market also has points of opportunities. Increasing internet penetration has opened new channels of sales such as Alibaba and Amazon for air filters. These new channels are advantageous to both end-users and vendors as they eliminate the role of middlemen in the value chain. Moreover, an increasing number of air purifier manufacturers are presently launching new models to cater to individual demands of different customers. Furthermore, favorable government initiatives are also expected to increase the sale of air filters.
The global air purifiers market can be segmented based on technology, end-use industry, and geography. Based on technology, the market can be segmented into photo plasma, ultraviolet germicidal irradiation, thermodynamic sterilization (TSS), polarized-media electronic, activated carbon, ionizer purifiers, photocatalytic oxidation (PCO), titanium dioxide, ozone generators, and others. In terms of end-use industry, the market can be divided into commercial, residential, industrial, and medical. Based on end-use industry, significant demand is expected to come from business segment primarily driven by the HVAC industry. The residential segment is expected to expand at a prominent growth rate due to the consistent increase in consciousness about health and pollution.
Based on geography, the market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to hold a major share of the global market due to the presence of a large number of major industry players and rising health consciousness among people in the region. The market in the region is also expected to expand at a significant rate, due to the contribution of countries such as the U.S. and their increasing adoption of air purifiers. Europe, primarily driven by high income population in developed economies, is expected to follow North America in terms of market share. Europe is expected to be followed by Asia Pacific in terms of market share. The market in Asia Pacific is anticipated to expand at a prominent growth rate due to the increase in pollution due to rising industrialization in the region. The region has numerous cities that are badly hit by rising vehicular pollution. China and India are expected to contribute significantly toward to the expansion of the market in the region.
Major players operating in the global air purifiers market are Alen Corporation, AllerAir Industries, Austin Air Systems Ltd., Beijing YADU Science & Technology Co., Ltd., Blueair AB, COWAY Co., LTD., Camfil AB, Daikin Industries, Ltd., Eureka Forbes Ltd, Honeywell International, Inc., IQAir, Jarden Consumer Solutions (Europe) Limited, Koninklijke Philips N.V. and LG Electronics Inc. Other prominent players of the market are Panasonic Corporation, Rabbit Air, Samsung Electronics Co. Ltd., Sharp Corporation, WINIX Inc., and Whirlpool Corporation.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.