Aesthetics is one of the fastest growing segments of the medical devices industry. The aesthetics industry began its shift from reconstructive surgery toward cosmetic procedures in the 1980s with the adoption of breast implants. Aesthetic ultrasound generators include all the neurotoxins, laser, and energy based devices, skin tightening & body contouring devices, aesthetic implants, and additional minimally invasive and non-invasive products. Skin tightening & body contouring devices are used to accomplish tightening of lax, folded, and shrunken skin through light sources, radio frequency, and energy sources to improve the appearance of skin. These devices are used to remove excess skin and fats. Furthermore, they reduce the appearance of cellulite. Aesthetic ultrasound generators are the devices that convert and adjust electrical energy to proper frequency and voltage to power the ultrasonic transducers. The ultrasound systems use very high frequency sound waves to generate mechanical, acoustic, or even thermal power for a number of medical aesthetic applications such as skin rejuvenation, pain relief, and liposuction or fat loss surgeries. 

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Global Aesthetic Ultrasound Generators Market: Dynamics 

Rise in Non-melanoma Skin Cancer due to Environmental Factors Boosting Market 

Reduction in cultural prohibitions and social taboos is a key factor for increase in the number of aesthetic procedures across the world. Rise in social consciousness about the importance of personal appearance and personality development is another major factor driving the global aesthetic ultrasound generators market. The American Society of Plastic Surgeons estimated that over 17.7 million minimally invasive aesthetic procedures were performed in the U.S. in 2017, a 2% increase over that in 2016. This indicates high popularity of minimally invasive procedures in dermatological applications. For simple skin related problems such as unwanted hair, wrinkles, and lines, patients prefer faster solutions with minimal pain that can help them to resume their work at the earliest. Furthermore, introduction of hand-held devices in the microdermabrasion and lasabrasion segments is likely to increase convenience for service providers. This is likely to boost uptake of these devices and in turn, the growth of the market. Increase in disposable incomes is raising the standard of living of many people in the developed and emerging economies across the world. Additionally, rise in number of skin diseases across all age-groups and surge in expenditure on personal care drive the demand for aesthetic procedures/treatments. However, continuous technological developments in the aesthetic ultrasound generators market with respect to product design and efficiency are likely to induce manufacturers to provide up-to-date solutions to the customers. The customers or service providers are hesitant to opt for these cost-intensive upgrades, as these lead to erosion of investments. This is likely to hamper the aesthetic ultrasound generators market. 

Global Aesthetic Ultrasound Generators Market: Competitive Landscape 

Major players operating in the global aesthetic ultrasound generators market include BOMTECH ELECTRONICS CO., Ltd, Syneron Medical Ltd, DJO Global, Alma Lasers, and Solta Medical, Inc. 

Syneron Medical Ltd 

Syneron Medical Ltd is a leading global aesthetic device company. The company designs, develops, and markets innovative aesthetic medical products based on various technologies, including its proprietary Electro-Optical Synergy, or ELOS technology. The company sells its products under three distinct brands: Syneron, Candela, and CoolTouch. In May 2015, Syneron Medical Ltd. introduced UltraShape, an innovative and fast way to lose stubborn belly fat. It is the first and only FDA-approved non-invasive body contouring system that uses focused, pulsed ultrasound energy to target and instantly destroy stubborn fat. The product offers measurable fat reduction in the abdominal area without the risks and downtime associated with other fat reduction procedures. 

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Solta Medical, Inc. 

Solta Medical, Inc., a division of Valeant Pharmaceuticals, is a global leader in the aesthetic energy-based device industry. In July 2018, Valeant Pharmaceuticals International, Inc. changed its name to Bausch Health Companies Inc. Formerly known as Thermage, Inc., Solta Medical, Inc. was first incorporated in California, U.S. in 1996 and was reincorporated in Delaware in 2001. The company designs, develops, manufactures, and markets energy-based medical devices for aesthetic devices and procedures. Furthermore, it offers products that are utilized primarily in four application areas: Resurfacing/Rejuvenation, Body Contouring, Skin Tightening, and Acne Treatment. 

Global Aesthetic Ultrasound Generators Market: Segmentation 

The global aesthetic ultrasound generators market can be segmented based on:

  • Module Type
  • Application
  • Region 

In terms of module type, the global aesthetic ultrasound generators market can be classified into:

  • Standalone
  • Hand-held 

Based on application, the global aesthetic ultrasound generators market can be divided into:

  • Skin Rejuvenation
  • Pain Relief
  • Lipoplasty

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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