Global Aesthetic Services Market: Overview

Over the past few years, the market for aesthetic services has witnessed a surge in research activities. Vast developments in the area has increased the overall knowledge of the mankind about bioengineered products capable of treating naturally occurring superficial skin imperfections or scars resulting from wounds, acne, burns, and other issues. 

With the rapid rise in world’s aging population and an increased consciousness regarding one’s aesthetic appeal, the demand for processes capable of augmenting soft tissue and improving a number of imperfections of the skin has also significantly increased. Aesthetic services present an efficacious solution in this area by providing dramatic improvements for a number of skin conditions without surgical procedures.

Aesthetic services are increasingly finding appeal and usage across a vast number of areas such as skin pigmentation correction, scar treatment, acne treatment, psoriasis treatment, and eczema treatment. The significantly lower time required to undertake non-invasive aesthetic procedures along with the use of bioengineered products for the same have increased the interest of the global population in these procedures.

Global Aesthetic Services Market: Segmentation

The report provides an extensive overview of the market by segmenting it on the basis of criteria such as type of implant, procedure, and geography. On the basis of the type of implant, the market has been segmented into semi-solid gel implants, silicone implants, and saline implants. On the basis of procedures, the market has been segmented into cosmetic procedures and reconstructive procedures.

The segment of cosmetic procedures is further segmented into surgical and non-surgical cosmetic procedures. The common types of surgical cosmetic procedures undertaken across the globe include body contouring procedures such as liposuction and tummy tuck, facial contouring procedures such as cheek/chin enhancement and rhinoplasty, and facial rejuvenation procedures such as eyebrow lift, eyelid lift, and facelift. Common types of non-surgical cosmetic procedures undertaken across the globe include microdermabrasion, botox, and laser treatment. Common types of reconstructive procedures include burn repair surgery, breast reconstruction, tissue expansion, and plastic surgery.

Global Aesthetic Services Market: Geographical Insights

From a geographical perspective, the report examines the market for aesthetic services for regions such as Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. Of these, North America holds the dominant position on account of the thriving market for aesthetic services in the U.S., which individually accounts for a massive share in the global market. High demand for non-surgical aesthetic procedures such as cosmetic enhancements, scar reduction and non-laser tattoo reversals are the key growth drivers of the aesthetic services market in the U.S.

Countries in regions such as Latin America and Asia Pacific are also increasingly becoming the chief destinations for aesthetic procedures. In South Korea, over 980,000 aesthetic procedures were undertaken over the period between 2014 and 2015. Countries such as India and China are also witnessing a rapid rise in the number of corrective procedures and cosmetic enhancements, riding on the back of increased consciousness regarding one’s aesthetic appeal and rising disposable incomes to spend on these costly procedures.

Global Aesthetic Services Market: Competitive Landscape

It has been observed that the vendor landscape of the global market for aesthetic services features a highly competitive nature and presents high threats to new entrants. Some of the key vendors operating in the market are Human Med AG, Alcon Inc., Biosil Ltd., Cynosure Inc., Genzyme Corporation, Allergen Inc., and Lumentis Ltd.

The report presents an analytical overview of the competitive landscape of the market by furnishing details such as finances, product portfolio, geographical presence, involvement in activities such as mergers and acquisitions, and contribution to the global market through technological advancements for some of these leading players. Detailed SWOT analysis of the companies profiled in the report is also included to allow the reader a clear understanding of the level of competitiveness prevalent in the market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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