Aerated Confectionery are the confectionery product with the spongy and light texture. The levels of the aeration and texture vary strongly among the Aerated Confectionery, worldwide. Marshmallow, aerated chocolate, aerated candies, aerated taffy, nougat are various types of the Aerated Confectionery, offered in the market in different shapes, sizes, and flavors. The major section of the global Aerated Confectionery market is occupied by the marshmallows due to the wide popularity and acceptance. By adding air bubbles in the confectionery products, the volume of the product is increased for the same price. The insertion of the air bubble also enhances the softness of the product as well as flavor release by optimizing the melting point. Global Aerated Confectionery market is anticipated to grow at a promising rate due to the increased product demand from the increasing middle-class population of the developing countries.
Global Aerated Confectionery market is majorly driven by the increasing market expansion of the key participants in the developing countries. The stabilizing economies of the developing countries such as India, Brazil, China, South Korea, Turkey, etc. is creating surge in the premium and quality products in the food and beverage industry. Middle-class population of these countries is increasing contributing to the majority share in the middle-class population of the world. This surplus increase in the middle-class population is leading to the increase in the consumer price index and consumer purchasing power, which drives the sales of the confectionery products. The global market of Aerated Confectionery is driven by the increasing demand for the confectionery products.
Global food and beverage industry is shifting towards the natural, healthy, and organic products, impacted by the current consumer demand. Bakery and confectionery sector is also strongly impacted by the demand for the healthy, low- or no-sugar, and low-calorie products. Tapping the current demand for such claimed products, manufacturers in the food and beverage products are producing healthy products. Global Aerated Confectionery market is driven by the availability of such healthy products in the global market.
The Aerated Confectionery market can be segmented on the basis of type, flavor, and sales channel
On the basis of type, the Aerated Confectionery market can be segmented as:
On the basis of flavor, the Aerated Confectionery market can be segmented as:
On the basis of sales channel, the Aerated Confectionery market can be segmented as:
On the basis of region, the analysis of the global Aerated Confectionery market is anticipated to result in the majority share by the European and North American region, which is supported by the robust presence of the key market players and wide availability of the products. Moreover, the Aerated Confectionery are widely available through various sales channel in the European and North American countries. However, the market growth in the Asian, MEA, and Latin American region is anticipated to grow at a rapid rates, registering the highest growth rate over the forecast period. The penetration of the key players in the emerging market regions, with the attractive promotional strategies leading to the increase in the demand for the Aerated Confectionery is likely to create the optimistic growth in the regional market of Aerated Confectionery. Additionally, increasing product awareness, increasing purchasing power of the consumers, and increasing middle-class population are likely to support the high growth rate in the Aerated Confectionery market.
Some of the market participants in the Aerated Confectionery market are: