Oral hygiene is keeping the mouth clean and free of diseases. It can be maintained by regular brushing and flossing. Improper diet and cleaning ignorance result in buildup of bacterial colonies leading to dental decays, bad breath, and sore gums. According to the World Health Organization, tooth decay is the most common dental disease affecting about 60% to 90% children and 100% adults globally. Demand for oral care products is high owing to usage on a daily basis by the large global population. Increase in consumer awareness about oral care, government initiatives in the form of advertising campaigns, local camps at public as well as private hospitals, schools, and colleges to promote the oral health, increase in advertisements on television, newspapers, YouTube, etc. by key players, and attractive offers by shopping marts are the factors driving the global oral care products market.

Moreover, prevalence of oral diseases such as gingivitis, pyorrhea, dry mouth, periodontal diseases, and oral problems caused by long term use of some medication, and canker sores boost the growth of the global adult oral care products market. However, lack of awareness about newly developed oral care products in many regions of the world, high cost of electronic toothbrushes, preference for ayurvedic and natural product containing brands in some regions, and marketing against fluoride-containing pastes by some players restrain the global adult oral products care market.

The global adult oral care products market can be segmented based on product type and region. In terms of product type, the market can be categorized into toothpastes, toothbrushes, mouth wash or rinse, denture products, gels, pain-relieving products, and others. The toothbrushes segment can be further classified into manually operated toothbrushes, electronic toothbrushes (chargeable), battery powered toothbrushes, single-tuft toothbrushes, interdental brushes, and tooth brush heads. The toothpastes segment can be sub-segmented based on functions and physical form. In terms of toothpaste function, the segment can be classified into anti-decay toothpastes, desensitizing toothpastes, anti-calculus toothpastes, anti-plaque toothpastes, and whitening toothpastes.

In terms of physical form, toothpastes are classified into gels, pastes, powders, and polish. The toothbrushes and toothpastes segments dominate the global adult oral care products market owing to significant usage. The mouth wash/rinse segment can be sub-segmented into medicated mouth wash/rinse and non-medicated mouthwash/rinse. The denture products segment can be sub-divided into dental flosses, cleaners, fixatives, and others. The others segment comprises cosmetic tooth whitening agents, tongue cleaners, dental picks, water floss equipment, and chewing gums.

Geographically, the global adult oral care market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific dominates the global adult oral care products market and is expected to expand at the highest CAGR during the forecast period owing to large population, increase in dental health awareness, government initiatives to educate people on oral hygiene, rise in esthetic care, and increase in per capita spending in the region. Europe is the second largest market for oral care products. Increase in geriatric population, adoption of advanced oral care technology, wider trend of self-medication supported by value growth, and rise in incidence of dry mouth, dental decay, &and pyorrhea are factors contributing to the growth of the adult oral care products market in Europe.

Adoption of new technologies such as electronic and battery operated toothbrushes, dental floss, dental adhesive creams, and chewing gums is higher in countries in North America. The adult oral care products market in North America is anticipated to witness the fastest growth during forecast period due to high average selling prices of these products. Additionally, high incidence of dental caries in the U.S is expected to contribute to market growth in the U.S. during the forecast period. According to the Centers for Disease Control and Prevention (CDC), 91% of the adult population of the U.S. had dental carries at some point of their lives. Latin America and Middle East & Africa are emerging markets for adult oral care products owing to growing awareness about oral care among consumers.

Key players operating in the global adult oral care products market are GlaxoSmithKline plc, Reckitt Benckiser Group plc., Procter & Gamble, Adcock Ingram, Mundipharma International, Lion Corporation, CSC Pharmaceuticals, Apeiron Handels GmbH & Co. KG, Boehringer Ingelheim International GmbH, Johnson & Johnson Services, Inc., McNeil Healthcare LLC, Church & Dwight Co., Inc., Royal Philips N.V., Dr. Fresh, LLC., and Colgate-Palmolive Company, among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Adult Oral Care Products Market

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