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Active Grille Shutter Market - Snapshot

Automotive active grille shutters are designed to limit the air flow from the front grille after a vehicle has attained a speed of more than 19 mph. Active grille shutters are employed to improve the aerodynamics of the vehicle in order to reduce air drag and minimize load on the engine, thereby achieving higher fuel rating and low emissions.

Rise in consumer demand for fuel-efficient vehicles is expected to drive the automotive active grille shutter market. Integration of active grille shutters helps achieve CO2 saving of up to 3 grams per kilometer. Active grille shutters control the air drag and achieve aerodynamic co-efficient by an average of 9% or by 25 aerodynamic points. Increasingly stringent emission norms are prompting automakers to adopt technologies to lower the air drag and reduce emission, which in turn is driving the demand for active grille shutters. Countries in the EU and the U.S. are focused on achieving the emission level of 95 g/Km & 121 g/Km, respectively, by 2020, for passenger cars. Therefore, automakers are expected to integrate active grille shutters in their forthcoming vehicles in order to comply with such regulations.

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Demand for active grille shutters is increasing in electric and hybrid electric vehicles. Automakers such as Hyundai, Daimler, General Motors, Tesla, and Toyota are offering active grille shutters in models such as Optima, C-Class, Cruze, Model S, and Camry. Aerodynamics is becoming an imperative aspect of electric vehicles in order to improve battery efficiency. Therefore, rising penetration of electric vehicles is expected to boost the demand for active grille shutters.

The active grille shutter technology is relatively new and is in the nascent phase of design. Challenges exist to co-ordinate the shutter shut down time with engine speed and inclination angle of shutter to avoid engine overheating, as the active grille shutter integrates with the HVAC unit. The active grille shutter is an expensive aerodynamic feature. Low segment vehicles may opt for diffusers, spoilers, and underbody panels, which are more cost-effective to control air drag, thus hampering the automotive active grille shutter market. However, active grille shutters are highly effective in minimizing the air drag, as compared to other aerodynamic features, and hence, the demand for active grille shutters is expected to rise in the near future.

The global automotive active grille shutter market has been segmented based on shutter type, vane type, vehicle type, sales channel, and geography.

Based on shutter type, the global automotive active grille shutter market has been classified into visible and non-visible. The non-visible segment held a prominent share of the market in 2017. It is expected to dominate the market during the forecast period, as these grilles have higher esthetic value.

In terms of vane type, the global automotive active grille shutter market has been bifurcated into horizontal and vertical type. Horizontal active grille shutters are easy to adopt, as they are directly mounted behind the grille and hence, are extensively adopted. Preference for vertical grille shutters in high-end vehicles is rising, owing to their high esthetic value. Consequently, the vertical segment is expected to expand at a higher CAGR during the forecast period.

Based on region, the automotive active grille shutter market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe and North America are expected to dominate the global automotive active grille shutter market during the forecast period. Demand for fuel-efficient vehicles and stringent government regulations, coupled with high consumer spending, are expected to drive the market in Europe and North America.

Key players operating in the global automotive active grille shutter market include Rochling Group, Valeo, Magna International Inc., SRG Global, Batz, S.Coop, HBPO GmbH, Techniplas, LLC., Brose Fahrzeugteile GmbH & Co. KG, Coburg, Tong Yang Group, Keboda, STARLITE Co., Ltd., and Aisin Seiki Co., Ltd.

Need for Fuel-efficient and Aerodynamic Vehicles to Boost the Growth Prospects of the Active Grille Shutter Market

The active grille shutter market is estimated to observe a positive growth trajectory over the assessment period of 2018-2026 on the back of the rising requirement for vehicles with good fuel efficiency and aerodynamics. The need for an aerodynamic body for many vehicles for reducing the air drag also bodes well for the growth of the active grille shutter market.

  • Active grille shutters are progressive mechatronic systems having involuntary opening and closing shutters. The opening and closing of shutters are based on the real-time need that allows or restricts airflow. These shutters help the automotive manufacturers to achieve nearly 20 percent weight reduction of a specific vehicle and also enable the cars to improve their aerodynamic performances. Therefore, all these aspects will bring good growth opportunities for the active grille shutter market.
  • The research and development activities in the active grille shutter market have increased substantially over the years. The players in the active grille shutter market are investing immense amounts in these activities as they provide insights that can help in upgrading the grille shutters, thus attracting a considerable consumer base and leading to an increase in revenues.
  • Strategic collaborations also play a vital role in the growth of the active grille shutter market. The players in the active grille shutter market are always involved in these activities for increasing their influence in the market. These collaborations eventually lead to an increase in the growth rate of the active grille shutter market.
  • The COVID-19 proved to be a nightmare for the active grille shutter market at its start. As the outbreak started affecting swathes of people, many countries put restrictions on the movement of the people through strict lockdowns. These lockdowns resulted in the closure of factories, ultimately declining the production and distribution of the active grille shutters.
  • However, as relaxations in the lockdown were announced in a staggered manner, the active grille shutter market gained momentum.

Active Grille Shutter Market - Overview

This report analyzes and forecasts the automotive active grille shutter market at the global and regional level. The market has been forecasted, based on revenue (US$ Mn) and volume (million units) from 2018 to 2026. The study involves the effect of all the factors that can contract or expand the market globally as well as regionally. The report also highlights opportunities in the automotive active grille shutter market at the global and regional level.

The report contains value chain analysis, which provides a comprehensive view of the global automotive active grille shutter market. The Porter’s Five Forces analysis for the market has also been included to help understand the competitive landscape in the market. The study encompasses market attractiveness analysis, wherein end-users are benchmarked based on their market size, growth rate, and general attractiveness.

The study provides a decisive view of the market by segmenting the market in terms of shutter type, vane type, vehicle type, sales channel, and region. These segments have been analyzed, based on present and future trends. Regional segmentation comprises current scenario along with forecast of the automotive active grille shutter market. The forecast provided is based on the compilation of current trends as well as expected scenario in the future, due to change in technological, geographical, political, and economic factors such as rising preference toward non-visible type of active grille shutter.

The study includes profiles of major companies operating in the automotive active grille shutter market. The global market is dominated by major active grille shutter manufacturers, which include Rochling Group, Valeo, Magna International Inc., SRG Global, Batz, S.Coop, HBPO GmbH, Techniplas, LLC, Shape Corp., Brose Fahrzeugteile GmbH & Co., KG, Coburg, Tong Yang Group, Keboda, STARLITE Co., Ltd., and Aisin Seiki Co., Ltd. Market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments. The active grille shutter market is primarily driven by rising production of vehicles and rising necessity to curb emission and achieve fuel economy.

The report provides the estimated market size of automotive active grill shutter in 2017 and forecast for the next nine years. The global market size has been provided in terms of revenue (US$ Mn) and volume (million units). Market figures have been estimated, based on shutter type, vane type, vehicle type, and regional segments of the automotive active grill shutter market. Market size and forecast for each major segment have been provided in terms of global and regional/country markets.

In order to compile the research report, we conducted in-depth interviews and discussions with a number of key industry participants and opinion leaders. Primary research represents the bulk of research efforts, supplemented by extensive secondary research. We reviewed key players’ product literature, annual reports, press releases, and relevant documents for competitive analysis and market understanding. Secondary research also includes a search of recent trade, technical writing, internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise market data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary research sources that are typically referred to include, but are not limited to company websites, annual reports, financial reports, broker reports, investor presentations, and SEC filings, internal and external proprietary databases, and relevant patent and regulatory databases, national government documents, statistical databases, and market reports, news articles, press releases, and webcasts specific to companies operating in the market, National government documents, statistical databases, and market reports, American Automobile Association, European Automobile Manufacturers Association, Automotive Research Association of India, Organisation Internationale des Constructeurs d'Automobile (OICA), Factiva, etc.

Primary research involves e-mail interactions, and telephonic interviews for each market, category, segment, and sub-segment across geographies. We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate the data and analysis. Primary interviews provide firsthand information on market size, market trends, growth trends, competitive landscape, and outlook, etc. These help validate and strengthen secondary research findings. These also help develop the analysis team’s expertise and market understanding.

The global automotive active grille shutter market has been segmented as follows:

by Shutter Type

  • Visible
  • Non-visible

by Vane Type

  • Vertical
  • Horizontal

by Vehicle Type

  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

by Sales Channel

  • Original Equipment Manufacturer
  • Aftermarket

by Region/Country/Sub-region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

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Active Grille Shutter Market