3D printed packaging products: Introduction & Significance
3D printing refers to a specific field of manufacturing technology which includes a range of processes and applications. The concept includes construction of parts, layer-upon-layer. In the past few years, 3D printing has witnessed rapid adoption among manufacturers as it completely elimiates the need for tooling. In its initial days, 3D printing had limited applications in the packaging industry, which included prototyping. However, in recent years, 3D printing has made several strides in applications, and is expected to continue the momentum during the forecast period. 3D printing is now being increasingly used for the construction of final products. 3D printing is anticipated to create immnese opportunity for the growth of the packaging industry, especially during occasions, ranging from corporate events & conferences, to special events with worldwide coverage such as the Olympics. This arises from the requirement to turn around packaging that relates to that event. 3D printing has equally likely chances of disrupting the packaging industry as nanotechnology. Therefore, the outlook for the growth of the global 3D printed packagingis anticipated to be largely positive.
A robust research methodology was adopted to determine the market size for 3D printed packaging products.
The collected numbers are primarily obtained from key 3D printed packaging product manufacturers in the world, their product offerings, sales revenues in each market verticals. Sales revenue from 3D printed packagingwas estimated after comprehensive product mapping. Various market and industry experts, which includes sales and marketing heads of 3D printed packaging product manufacturers, independent consultants, and distributors, were contacted to validate the penetration of 3D printed packagingin the total packaging market.
The overall end use market size was determined, and the penetration of 3D printed packaging was determined in eash of the end uses. The total value and demand for 3D printed packagingwas mapped in each end use industry, across the world.
This approach is followed for the global market, and bottom-up analysis was used to arrive at the market size of 3D printed packaging products, in terms of consumption and revenue.
Global 3D printed packaging market: Segmentation
The global 3D printed packaging market has been segmented as follows –
On the basis of end use packaging industry, the global 3D printed packaging market has been segmented as follows –
- Food & Beverage packaging
- Personal care & cosmetic products packaging
- Medical products & pharmaceutical packaging
On the basis of 3D printing method, the global 3D printed packaging market has been segmented as follows –
- Additive manufacturing
- Subtractive manufacturing
It is the process which allows the construction of 3D objects by successively depositing material in layers such that it becomes a predesigned shape.
In this method, 3D objects are constructed by successively cutting material away from a solid block of material.
On the basis of application, the global 3D printed packaging market has been segmented as follows –
- Concept models
- Functional prototypes
- Manufacturing tools
- End use parts
*Price range for the market has been studied on the basis of application
Global 3D printed packaging market: Key Players
Some of the key players using 3D printing for packaging are –
- The Dial Corp.
- Silgan Plastics
- Xerox Corp.
Some of the brand owners who use 3D printing include –
- Estee Lauder
- Coty, Inc.
- L’Oreal S.A.
- GlaxoSmithKline plc
- Mondelez International, Inc.
Some vendors in the market include
- Lombardi Plastic
- Smart Design Co.
Key developments & dynamics of the market
3D printing has had a troubling history of competing with alternative technologies for price. However, one of the key characteristics observed in modern consumers is a large affinity towards packaging designs which are more exciting, engaging, and interactive. 3D printing would enable designers and engineers to do just that. The possibilities with 3D printing in the packaging industry are limitless, especially with bespoke packaging formats. 3D printing is also anticipated to play a pivotal role in the growth of contract manufacturers. 3D printing enables a company to add real-time innovations to a packaging line, efficiently.
- Several companies use 3D printing to construct packaging prototypes, molds for thermoforming parts, and making prototypes of packaging machinery parts.
- Many pharmaceutical companies use their 3D printers to construct functional prototypes.
- 3D printing is being used to construct robotic arms used in production. Therefore, 3D printing is anticipated to positively impact packaging machinery manufacturers.
- 3D printing is also a boon to the industry, especially the food & beverage industry, as an aid to custom and personalized packaging solutions.
- 3D printing is expected to witness growth in the rate of adoption in the next few years, owing to their zero contribution to plastic waste pollution.
The road ahead
To conclude, 3D printing will eventually be routinely used as a means of manufacturing products related to end use. In the recent years, we have witnessed a growing interest for personalized packaging among brands and packaging manufacturers. For instance, Coca-Cola’s share a coke campaign, Nutella offering personalized jars of chocolate spread displaying the name of the consumer, Heinz running a competition to win a personalized bottle for HP sauce, for Father’s day. These, and the fact that many beverage and alcohol brands are now selling NFC enabled bottles which can be connected with smartphones, emphasize that the trend of personalized packaging is unlikely to become obsolete any time soon. Therefore, experimenting with 3D printed packaging would be of great interest for these brands. There are several challenges to be faced down the line. High investment is required for 3D printing equipment, along with skilled operators. Also, mass production of large volume glass bottles is a feat yet to be achieved.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
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10. What will be the barrier to entry for new players in the market?
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