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Virtual Fitting Room (VFR) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Virtual fitting room (VFR) is a new technology that facilitates shoppers for trying on variety of clothes in a virtual manner. In a VFR, the person need to place his or her body virtually rather than physically, to select the color, size, style, fitting and other parameters related to the buyer satisfaction. In other words, VFR is an imitation of trying apparels similar to a video game version of a changing room. VFR is the online equivalent of an in-store dressing room. VFR offers an incredible prospective for knowing the exclusive choices of each customers and presenting them with correct options based on their buying patterns and sizes.

Whenever customers need to try a product in the digital directory, they can move into a virtual fitting room and generate a digital image called digital avatar by entering their hips, height, waist and other measurements or sizes. The measurements can be inputted manually, which is generally done by using web based applications. VFR platforms are an exceptional method to increase sales through comprehensively improved conversion degrees. Furthermore, owing to a significant drop in returns, the insurance environmental effects also get drastically decreased VFR technology has a major impact on internet sales and provide the solution for the ongoing problem of internet returns. Most of the clothing’s ordered online is returned due to inappropriate fitting. VFR is designed to be computationally efficient, improving the technique of shopping online for new clothes. An image processing design flow for VFR applications, can be used for both smartphone devices as well as personal computers. VFR have the potential to modernize the position of both e-tail and retail industries by allowing customers try-on clothes, and select matching accessories virtually in the retail shop.

Virtual style sense (VSS) is the future generation virtual fitting room and visual analytics stage for in-store retails. VSS technology provides sellers the authority to track inventory dealings in-store. VSS offers customers to digitally view different styles and colors of products in a display. The major adopters of VFR technology includes out-of-home (OOH), in-store retails, online and event segment. Out-of–home advertising reaches the customer when they are outside the home such as in public places, specific commercial location and in transit.  This medium includes kiosk, print, broadcast as well as internet. Hence, the need for VFR is more in this advertising medium, further increasing the market growth.

VFR market is experiencing growth due to factors such as saving shopping time because shoppers doesn’t feel the compulsion of waiting outside the trial room to try on a particular item. VFR also offers comfort, minimize returns and conversion rate and enables to make a right choice for the customers, which in turn increase the growth of this market. Apart from this, VFR also provides an opportunity to virtually try on a number of textures, make-up colors and shades.  VFR technology uses virtual 3D video flowing mirror to reflect the appearances of customer from different angles as customers moved their heads from left to right.

The market for VFR technology is highly fragmented with players such as Zugara Inc., Styliff Inc., Fits.me Holdings Limited, Virtusize, True Fit Corporation, Dressformer, Styku, Bodymetrics, Total Immersion, Fitnect Interactive and Metail.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
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  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
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  • Emerging niche segments and regional markets
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