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Published Date: 2015-12-21Number of Pages: 107

Video Conferencing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023

Video Conferencing Market: Snapshot

The implementation of video conferencing in any enterprise significantly improves the rate and clarity of communication between employees across the hierarchy. This applies a great deal more to globally spread out companies, as the use of video conferencing can help them cut costs in operations management, training, and recruitment.

Additionally, the current rate of cloud computing implementations in video conferencing is allowing an influx of companies of all sizes as customers in this market. Another trend expected to boost video conferencing usage is the increasing demand for telemedicine, especially in the developed economies.

The market is, however, restrained by the high initial cost of installing video conferencing systems. This can be mitigated to a large extent through the application of cloud-based video conferencing systems.

The above factors are critically important in influencing the progress of video conferencing players globally. This market is expected to expand at a CAGR of 8.5% from 2016 to 2023. This market is expected to reach US$4.51 bn by the end of 2016 and US$7.85 bn by 2023.

Large Number of North America-based MNCs Show High Demand for Video Conferencing

By the end of 2023, the revenue earned by video conferencing players in North America is expected to near US$2.9 bn. It will be the largest market share for video conferencing, as it already is currently. A key reason for this dominance is the high demand shown by the large number of multinational companies in the region, especially within the U.S. This also applies to the video conferencing players themselves, as the prominent presence of globally leading players such as Cisco Systems, Inc. and Polycom, Inc. in the U.S. has made it possible to meet the growing demand. Although the North American market for video conferencing can already be considered to have matured, new avenues are still opening up through cloud computing implementations and the increasing expenditure of the region in telemedicine.

The second-largest share in video conferencing is currently held by Europe, while the Asia Pacific video conferencing demand is growing at a rapid pace owing to the industrialization rate of key countries in the region.

 

video-conferencing-market

 

Cloud-based Video Conferencing Services Ride on the BYOD Wave

A majority of the current video conferencing services offered go into the on-premise segment, which is expected to retain its market leadership in 2023, by which time it will attain a share of 54.4% in revenue. On-premise video conferencing offers a much more secure and controlled means of communication for an enterprise, but comes at a very high price. Its high initial investment is what bars small and medium enterprises from availing beneficial video conferencing services.

This has changed after the advent of cloud computing. The rapidly growing segment of cloud-based video conferencing is taking up a greater share of the global market every year. A key reason for this is the ability of SMEs to avail video conferencing, and the increasing popularity of the bring-your-own-device workplace concept. BYOD synergizes with cloud computing very well, allowing users the freedom to communicate in a more streamlined manner.

A consolidated presence of a few globally prominent players marks the global video conferencing market. These include Polycom, Inc., Avaya, Inc., Cisco Systems, Inc., Microsoft Corporation, Vidyo, Inc., Lifesize, ZTE Corporation, Huawei Technologies Co., Ltd., Adobe Systems, Inc., and InterCall.


Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Video Conferencing Market (2014 and 2023)
2.2 Global Video Conferencing Market, 2013 – 2023, Revenue (US$ Bn) and Y-o-Y Growth (%)
2.3 Global Video Conferencing Market, by Deployment Type, 2014 (US$ Bn)
2.4 Global Video Conferencing Market, by End-use Industry, 2014 (US$ Bn)
2.5 Global Video Conferencing Market, by Geography, 2014 (US$ Bn)

Chapter 3 Global Video Conferencing Market Analysis, 2013 – 2023 (US$ Bn)
3.1 Key Trends Analysis
3.2 Market Dynamics
     3.2.1 Drivers
            3.2.1.1 Managing Business in a Global Context
            3.2.1.2 Increasing Global Telemedicine Expenditure
            3.2.1.3 Government Initiatives Leading to Increasing Adoption of Video Conferencing
     3.2.2 Restraints
            3.2.2.1 High Initial Investments and Information Security Issues
     3.2.3 Opportunities
            3.2.3.1 Increasing Adoption of Video Conferencing Solutions by Small and Medium Enterprises (SMEs)
3.3 Global Video Conferencing Market Analysis, By Deployment Type, 2013 - 2023 (US$ Bn)
     3.3.1 Overview
            3.3.1.1 Comparison of Video Conferencing Deployment Types
            3.3.1.2 Global Video Conferencing Market, By Deployment Type, Segment Share, 2014 & 2023
     3.3.2 On-premise Video Conferencing
            3.3.2.1 Global On-premise Video Conferencing Market, Revenue and Forecast, 2013 - 2023 (US$ Bn)
     3.3.3 Managed Video Conferencing
            3.3.3.1 Global Managed Video Conferencing Market, Revenue and Forecast, 2013 - 2023 (US$ Bn)
     3.3.4 Cloud-based Video Conferencing
            3.3.4.1 Global Cloud-based Video Conferencing Market, Revenue and Forecast, 2013 - 2023 (US$ Bn)
3.4 Global Video Conferencing Market Analysis, By End-use Industry, 2013 - 2023 (US$ Bn)
     3.4.1 Overview
            3.4.1.1 Global Video Conferencing Market, By End-use Industry, Segment Share, 2014 & 2023
     3.4.2 Corporate Enterprises
            3.4.2.1 Global Video Conferencing Market for Corporate Enterprises, Revenue and Forecast, 2013 - 2023 (US$ Bn)
     3.4.3 Healthcare
            3.4.3.1 Global Video Conferencing Market for Healthcare, Revenue and Forecast, 2013 - 2023 (US$ Bn)
     3.4.4 Government & Defense
            3.4.4.1 Global Video Conferencing Market for Government & Defense, Revenue and Forecast, 2013 - 2023 (US$ Bn)
     3.4.5 Education
            3.4.5.1 Global Video Conferencing Market for Education, Revenue and Forecast, 2013 - 2023 (US$ Bn)
     3.4.6 Others (Manufacturing, Retail, and Media & Entertainment)
            3.4.6.1 Global Video Conferencing Market for Others Segment, Revenue and Forecast, 2013 - 2023 (US$ Bn)
3.5 Competitive Landscape
     3.5.1 Market Positioning of Key Players, 2014
     3.5.2 Competitive Strategies Adopted by Leading Players
            3.5.2.1 Global expansion through acquisition, partnerships and mergers
            3.5.2.2 Development and upgrading of video conferencing solutions
     3.5.3 Recommendations

Chapter 4 North America Video Conferencing Market Analysis, 2013 – 2023 (US$ Bn)
4.1 Overview
4.2 Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
4.3 Key Trends Analysis
4.4 North America Video Conferencing Market Analysis, by Deployment Type
     4.4.1 Overview
     4.4.2 North America Video Conferencing Market Segment Share, by Deployment Type, 2014 & 2023 (%)
     4.4.3 North America Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
4.5 North America Video Conferencing Market Analysis, by End-use Industry, 2013 – 2023 (US$ Bn)
     4.5.1 Overview
            4.5.1.1 North America Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2022 (%)
     4.5.2 North America Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
4.6 North America Video Conferencing Market Analysis, by Geography, 2013 – 2023 (US$ Bn)
     4.6.1 Overview
            4.6.1.1 North America Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
     4.6.2 U.S.
            4.6.2.1 U.S. Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     4.6.3 Rest of North America
            4.6.3.1 Rest of North America Video conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)

Chapter 5 Europe Video Conferencing Market Analysis, 2013 – 2023 (US$ Bn)
5.1 Overview
5.2 Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
5.3 Key Trends Analysis
5.4 Europe Video Conferencing Market Analysis, by Deployment Type
     5.4.1 Overview
     5.4.2 Europe Video Conferencing Market Segment Share, by Deployment Type, 2014 &2023 (%)
     5.4.3 Europe Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
5.5 Europe Video Conferencing Market Analysis, by End-use Industry, 2013 – 2023 (US$ Bn)
     5.5.1 Overview
     5.5.2 Europe Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2022 (%)
     5.5.3 Europe Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
5.6 Europe Video Conferencing Market Analysis, by Geography, 2013 – 2023 (US$ Bn)
     5.6.1 Overview
            5.6.1.1 Europe Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
     5.6.2 EU7 (U.K., Italy, Spain, France, Germany, Belgium and Netherlands)
            5.6.2.1 EU7 Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     5.6.3 Commonwealth of Independent States (CIS)
            5.6.3.1 CIS Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     5.6.4 Rest of Europe
            5.6.4.1 Rest of Europe Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)

Chapter 6 Asia Pacific Video Conferencing Market Analysis, 2013 – 2023 (US$ Bn)
6.1 Overview
6.2 Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
6.3 Key Trends Analysis
6.4 Asia Pacific Video Conferencing Market Analysis, by Deployment Type
     6.4.1 Overview
     6.4.2 Asia Pacific Video Conferencing Market Segment Share, by Deployment Type, 2014 &2023 (%)
     6.4.3 Asia Pacific Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
6.5 Asia Pacific Video Conferencing Market Analysis, by End-use Industry, 2013 – 2023 (US$ Bn)
     6.5.1 Overview
     6.5.2 Asia Pacific Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2023 (%)
     6.5.3 Asia Pacific Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
6.6 Asia Pacific Video Conferencing Market Analysis, by Geography, 2013 – 2023 (US$ Bn)
     6.6.1 Overview
            6.6.1.1 Asia Pacific Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
     6.6.2 Japan
            6.6.2.1 Japan Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     6.6.3 China
            6.6.3.1 China Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     6.6.4 South Asia (India, Pakistan, Bangladesh, and Sri Lanka)
            6.6.4.1 South Asia Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     6.6.5 Australasia (Australia, NZ, and New Guinea)
            6.6.5.1 Australasia Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     6.6.6 Rest of Asia Pacific
            6.6.6.1 Rest of Asia Pacific Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)

Chapter 7 Middle East & Africa Video Conferencing Market Analysis, 2013 – 2023 (US$ Bn)
7.1 Overview
7.2 Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
7.3 Key Trends Analysis
7.4 Middle East & Africa Video Conferencing Market Analysis, by Deployment Type
     7.4.1 Overview
            7.4.1.1 Middle East & Africa Video Conferencing Market Segment Share, by Deployment Type, 2014 &2023 (%)
     7.4.2 Middle East & Africa Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
7.5 Middle East & Africa Video Conferencing Market Analysis, by End-use Industry, 2013 – 2023 (US$ Bn)
     7.5.1 Overview
     7.5.2 Middle East & Africa Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2022 (%)
     7.5.3 Middle East & Africa Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
7.6 Middle East & Africa Video Conferencing Market Analysis, by Geography, 2013 – 2023 (US$ Bn)
     7.6.1 Overview
            7.6.1.1 Middle East & Africa Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
     7.6.2 GCC Countries
            7.6.2.1 GCC Countries Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     7.6.3 North Africa
            7.6.3.1 North Africa Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     7.6.4 Southern Africa
            7.6.4.1 Southern Africa Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     7.6.5 Rest of Middle East & Africa
            7.6.5.1 Rest of Middle East & Africa Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)

Chapter 8 Latin America Video Conferencing Market Analysis, 2013 – 2023 (US$ Bn)
8.1 Overview
8.2 Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
8.3 Key Trends Analysis
8.4 Latin America Video Conferencing Market Analysis, by Deployment Type
     8.4.1 Overview
            8.4.1.1 Latin America Video Conferencing Market Segment Share, by Deployment Type, 2014 &2023 (%)
     8.4.2 Latin America Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
8.5 Latin America Video Conferencing Market Analysis, by End-use Industry, 2013 – 2023 (US$ Bn)
     8.5.1 Overview
            8.5.1.1 Latin America Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2023 (%)
     8.5.2 Latin America Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
8.6 Latin America Video Conferencing Market Analysis, by Geography, 2013 – 2023 (US$ Bn)
     8.6.1 Overview
            8.6.1.1 Latin America Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
     8.6.2 Brazil
            8.6.2.1 Brazil Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
     8.6.3 Rest of Latin America
            8.6.3.1 Rest of Latin America Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)

Chapter 9 Company Profiles
9.1 Polycom, Inc.
9.2 Avaya, Inc.
9.3 Cisco Systems, Inc.
9.4 Microsoft Corporation
9.5 Vidyo, Inc.
9.6 Lifesize (Division of Logitech International S.A.)
9.7 ZTE Corporation
9.8 Huawei Technologies Co., Ltd
9.9 Adobe Systems, Inc.
9.10 InterCall (West Corporation)

 

List of Figures

FIG. 1 Market Segmentation: Global Video Conferencing Market
FIG. 2 Global Video Conferencing Market, 2013 – 2023, Revenue (US$ Bn) and Y-o-Y Growth (%)
FIG. 3 Global Video Conferencing Market, by Deployment Type, 2014 (US$ Bn)
FIG. 4 Global Video Conferencing Market, by End-use Industry, 2014 (US$ Bn)
FIG. 5 Global Video Conferencing Market, by Geography, 2014 (US$ Bn)
FIG. 6 Global Telemedicine Market Revenue, 2012 – 2020 (US$ Bn)
FIG. 7 Average Monthly Costs Per End-Point for On-premise Video Conferencing and Video Conferencing as a Service (VCaaS) (in US$)
FIG. 8 Global Video Conferencing Market, By Deployment Type, Segment Share, 2014 & 2023
FIG. 9 Global On-premise Video Conferencing Market, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 10 Global Managed Video Conferencing Market, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 11 Global Cloud-based Video Conferencing Market, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 12 Global Video Conferencing Market, By End-use Industry, Segment Share, 2014 & 2023
FIG. 13 Global Video Conferencing Market for Corporate Enterprises, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 14 Global Video Conferencing Market for Healthcare, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 15 Global Video Conferencing Market for Government & Defense, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 16 Global Video Conferencing Market for Education, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 17 Global Video Conferencing Market for Others Segment, Revenue and Forecast, 2013 - 2023 (US$ Bn)
FIG. 18 North America Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
FIG. 19 North America Video Conferencing Market Segment Share, by Deployment Type, 2014 & 2023 (%)
FIG. 20 North America Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2022 (%)
FIG. 21 North America Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
FIG. 22 U.S. Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 23 Rest of North America Video conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 24 Europe Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
FIG. 25 Europe Video Conferencing Market Segment Share, by Deployment Type, 2014 & 2023 (%)
FIG. 26 Europe Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2022 (%)
FIG. 27 Europe Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
FIG. 28 EU7 Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 29 CIS Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 30 Rest of Europe Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 31 Asia Pacific Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
FIG. 32 Asia Pacific Video Conferencing Market Segment Share, by Deployment Type, 2014 & 2023 (%)
FIG. 33 Asia Pacific Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2023 (%)
FIG. 34 Asia Pacific Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
FIG. 35 Japan Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 36 China Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 37 South Asia Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 38 Australasia Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 39 Rest of Asia Pacific Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 40 Middle East & Africa Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
FIG. 41 Middle East & Africa Video Conferencing Market Segment Share, by Deployment Type, 2014 & 2023 (%)
FIG. 42 Middle East & Africa Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2022 (%)
FIG. 43 Middle East & Africa Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
FIG. 44 GCC Countries Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 45 North Africa Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 46 Southern Africa Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 47 Rest of Middle East & Africa Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 48 Latin America Revenue & Y-o-Y Growth, 2013 – 2023 (US$ Bn & Value %)
FIG. 49 Latin America Video Conferencing Market Segment Share, by Deployment Type, 2014 & 2023 (%)
FIG. 50 Latin America Video Conferencing Market Segment Share, by End-use Industry, 2014 and 2023 (%)
FIG. 51 Latin America Video Conferencing Market Segment Share, by Geography, 2014 & 2023 (%)
FIG. 52 Brazil Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)
FIG. 53 Rest of Latin America Video Conferencing Market, Revenue and Forecast, 2013 – 2023 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Video Conferencing Market (2014 and 2023)
TABLE 2 Comparison of Video Conferencing Deployment Types
TABLE 3 Market Positioning of Key Players, 2014
TABLE 4 North America Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
TABLE 5 North America Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
TABLE 6 Europe Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
TABLE 7 Europe Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
TABLE 8 Asia Pacific Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
TABLE 9 Asia Pacific Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
TABLE 10 Middle East & Africa Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
TABLE 11 Middle East & Africa Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)
TABLE 12 Latin America Video Conferencing Market, Revenue and Forecast, by Deployment Type, 2013 – 2023 (US$ Bn)
TABLE 13 Latin America Video Conferencing Market Revenue and Forecast, by End-use Industry, 2013 – 2023 (US$ Bn)

Video conferencing refers to conducting conferences using telecommunication technologies to enable real-time two-way transmission of audio and video. With increasing globalization, most organizations are shifting toward conference meetings in order to enable faster decisions and reduce traveling hassles. Additionally, in order to extend their reach globally, organizations around the world are increasingly focused on curtailing costs related to their means of communication. This has created immense opportunities for the video conferencing market, leading to the development of advanced conferencing solutions. Due to the availability of cloud-based solutions, which help organizations reduce their initial investment, the penetration of video conferencing solutions is estimated to increase substantially in the coming years. 

The report titled “Video Conferencing Market (On-premise, Managed and Cloud-based Video Conferencing) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2015 - 2023” aims to provide a comprehensive strategic analysis of the global market scenario along with the market size and growth forecast for the period from 2013 to 2023. The key factors driving the growth of video conferencing market are the increasing globalization of businesses and rising costs of international operations. With increases in the cost of managing and maintaining the global supply chain, the need for efficient and cost-effective means of communication has increased. Video conferencing is a viable solution for multinational organizations to easily establish communication among headquarters and various offices scattered around the globe. Another factor driving the growth of the video conferencing market is the rise in applications of video conferencing in the healthcare and education sectors. Healthcare organizations are able to widen the reach of healthcare services through managed video conferencing services and cloud-based video conferencing solutions. Remote patient monitoring and tele-consultation have been widely implemented across the world. In the education sector, video conferencing has found numerous applications in distance learning and web seminars. Educational institutes are able to offer tutorial and training services to numerous students in different parts of the world using video conferencing solutions. 

This research study on the global video conferencing market offers a detailed analysis of the various deployment models of video conferencing solutions and aims to explain the driving forces behind the rising demand for these models across different industries. The report also provides an analysis of the various factors affecting the market dynamics, such as market drivers, restraints, and growth opportunities. These factors help analyze various trends that would impact the market during the forecast period from 2015 to 2023. The report includes a comprehensive coverage of underlying economic and technological factors influencing the video conferencing market. The market positioning analysis of key players in the video conferencing market throws light on the prevalent competition in this market. The section also elucidates different strategies adopted by various players in the market along with recommendations. 

Based on the deployment model, the video conferencing market is segmented into on-premise video conferencing, managed video conferencing services, and cloud-based video conferencing. Based on factors such as budget, scalability, availability, and security, customers identify a best-fit solution out of all the models in order to cater to their requirements. Cost plays a crucial role in the decision-making process for the installation of video conferencing solutions. Another factor that plays a crucial role in the selection of deployment model for video conferencing is security. Video conferencing solutions are deployed in various industries: corporate enterprises, government and defense, healthcare, education, manufacturing, retail, and media and entertainment. Factors that relate to the growth of video conferencing solutions in these industries have been identified in this report. The study provides a comprehensive assessment of various end-use industries and deployment models in the global video conferencing market. The report aims to provide a comprehensive cross-sectional analysis of the video conferencing market across geographies including North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. 

The report concludes with the company profiles section, which provides an overview of the major companies operating in the market, including the strategies deployed by them to gain competitive advantage, annual revenue generated by them in the past two years, and key developments in the market. The companies profiled in this report include Polycom, Inc., Avaya, Inc., Cisco Systems, Inc., Microsoft Corporation, Vidyo, Inc., Lifesize (Division of Logitech International S.A.), ZTE Corporation, Huawei Technologies Co., Ltd., Adobe Systems, Inc., and InterCall (West Corporation). 

Video Conferencing Market Segmentation: 

Video Conferencing Market, by Deployment Type

  • On-premise
  • Managed
  • Cloud-based

Video Conferencing Market, by End-use Industry

  • Corporate Enterprise
  • Healthcare
  • Government & Defense
  • Education
  • Others (Manufacturing, Retail and Media & Entertainment)

Video Conferencing Market, by Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa (MEA)
  • Latin America