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Published Date: 2014-07-03Number of Pages: 69

Quick Service Restaurant (QSR) Ecosystem Market (Digital Signage, Kiosks, Drive through terminals, Point of Sales, Handheld devices, Digital menu cards) - U.S. Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019

Today, increasing consumer preferences has resulted to ever shifting menu landscape of quick service restaurants. The quick service restaurant industry has entered into digital era mainly due to growing consumer demands and increasing commodity cost. Until recently, innovation in quick service restaurant was primarily driven by credit card networks. However, the increasing adoption of digital devices such as signage systems, kiosks, point of sales, handheld devices and digital menu cards have fundamentally changed the nature of employee customer interaction.
 
The QSR (Quick Service Restaurant) ecosystem market is poised to go through intense transformation in next several years, due to entangled drivers of mobile device proliferation, rapid changes in consumer behavior resulting into new customer and merchant experience, and transition of hardware systems to cloud. These changes are expected to occur under the backdrop of innovation in kiosks, point of sales, digital menu cards, signage systems, handheld devices and software solutions and services. 
 
The U.S. quick service restaurant market is segmented by hardware and software solutions. Hardware solutions include devices such as signage systems, kiosk, drive through terminals, point of sales, handheld devices and digital menu cards. Software solutions include billing and management solutions as well as data analytics solutions. In 2012, digital signage systems were the largest contributors to quick service restaurant ecosystem market. However, kiosks and handheld devices is expected to grow at fast rate as it allows restaurants to replace wired POS thereby allowing employers to process payments at customers table. The success of smartphones and downloadable applications has resulted into numerous innovations in point of sales systems. However, most of the small and proprietary quick service restaurants have traditional cash registers in order to accommodate customers who wish to pay by cash. Today, many of the leading players are focusing on serving broader needs of hospitality sector mainly quick service restaurants. 
 
The key focus areas of leading players include integration of in-store systems with customer mobile devices in order to offer unique opportunities to restaurants so as to efficiently engage customers in personalized ways. Advancements in QSR ecosystem hardware are increasingly reciprocating the software innovations in order to connect and control different types of hardware peripherals. Much of the software innovation is expected to be driven by increasing adoption of cloud solutions and big data analytics, and integration of hardware devices in order to support access from multiple platforms thereby facilitating real-time transaction flows. Taken together, increasing adoption of digital platform is expected to shape the future of quick service restaurants.
 
The U.S. QSR ecosystem market is fragmented in nature and contains leading players such as Keywest Technology Inc., Nanonation, Inc. NEC Display Solutions Ltd., Cisco System Inc., Hewlett-Packard Company, Omnivex Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., and REDYREF Inc. among others.

 

Chapter 1 Preface
1.1 Report description
1.2 Report scope
1.3 Research methodology
 
Chapter 2 Executive summary
2.1 Snapshot for the U.S. QSR ecosystem market
2.2 U.S. Quick Service Restaurant (QSR) ecosystem market size and forecast, 2012 – 2019 (USD million)
 
Chapter 3 U.S. QSR Ecosystem Market Analysis
3.1 Market overview
3.2 Market trends
      3.2.1 Compact and mobile POS
      3.2.2 Digital menu cards
      3.2.3 Gamification in POS
      3.2.4 POS Software
      3.2.5 Mobile payment (m-Wallet) and Bitcoins
3.3 Market dynamics and impact analysis
      3.3.1 Drivers
               3.3.1.1 Shift towards data-centric business models (big data cloud solutions) helps optimize business processes
               3.3.1.2 Increasing need of reinventing customer experience
      3.3.2 Restraints
               3.3.2.1 Increased automation lacks human interpretation skills
               3.3.2.2 High costs of QSR ecosystem devices
      3.3.3 Opportunities
               3.3.3.1 Increasing usage of smartphone for payment (m-wallet)
               3.3.3.2 Software solutions that enable creative recipes
3.4 Value chain analysis
3.5 Porter’s five force analysis
      3.5.1 Bargaining power of suppliers
      3.5.2 Bargaining power of buyers
      3.5.3 Threat of new entrants
      3.5.4 Threat of substitutes
      3.5.5 Competitive rivalry
3.6 Market attractiveness analysis for U.S. Quick Service Restaurant (QSR) ecosystem market
3.7 Market share analysis
      3.7.1 Market share analysis of key players, 2012 (%)
 
Chapter 4 U.S. QSR Ecosystem Market Analysis, by Component
4.1 Overview
      4.1.1 U.S. QSR ecosystem market revenue share, by component, 2012 & 2019 (%)
4.2 Hardware
      4.2.1 U.S. hardware in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.2 Signage system
               4.2.2.1 U.S. signage systems in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.3 Kiosks
               4.2.3.1 U.S. kiosks in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.4 Drive through terminals
               4.2.4.1 U.S. drive through terminal in QSR market size and forecast, 2012 – 2019 (USD Million)
      4.2.5 Point of Sale (POS)
               4.2.5.1 U.S. POS in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.6 Handheld devices
               4.2.6.1 U.S. handheld devices in QSR market size and forecast, 2012 – 2019 (USD million)
      4.2.7 Digital menu cards
               4.2.7.1 U.S. digital menu cards in QSR market size and forecast, 2012 – 2019 (USD million)
4.3 Software
      4.3.1 U.S. software in QSR market size and forecast, 2012 – 2019 (USD million)
      4.3.2 Billing and management software solutions
               4.3.2.1 U.S. billing and management software solution in QSR market size and forecast, 2012 – 2019 (USD million)
      4.3.3 Analytics software solution (Big Data Analytics)
               4.3.3.1 U.S. analytics software solution in QSR market size and forecast, 2012 – 2019 (USD million)
4.4 Services (Network services and cloud solutions)
      4.4.1 U.S. service (network service, cloud solutions) in QSR market size and forecast, 2012 – 2019 (USD million)
 
Chapter 5 Company Profiles
5.1 Panasonic Corporation
      5.1.1 Company overview
      5.1.2 Financial overview
      5.1.3 Business strategies
      5.1.4 Recent developments
5.2 Nanonation, Inc.
      5.2.1 Company overview
      5.2.2 Financial overview
      5.2.3 Business strategies
      5.2.4 Recent developments
5.3 NEC Display Solutions Ltd.
      5.3.1 Company overview
      5.3.2 Financial overview
      5.3.3 Business strategies
      5.3.4 Recent developments
5.4 Cisco Systems Inc.
      5.4.1 Company overview
      5.4.2 Financial overview
      5.4.3 Business strategies
      5.4.4 Recent developments
5.5 Hewlett-Packard company
      5.5.1 Company overview
      5.5.2 Financial overview
      5.5.3 Business strategies
      5.5.4 Recent developments
5.6 Omnivex Corporation
      5.6.1 Company overview
      5.6.2 Financial overview
      5.6.3 Business strategies
      5.6.4 Recent developments
5.7 Samsung Electronics Co. Ltd.
      5.7.1 Company overview
      5.7.2 Financial overview
      5.7.3 Business strategies
      5.7.4 Recent developments
5.8 LG Display Co. Ltd.
      5.8.1 Company overview
      5.8.2 Financial overview
      5.8.3 Business strategies
      5.8.4 Recent developments
5.9 Keywest Technology, Inc.
      5.9.1 Company overview
      5.9.2 Financial overview
      5.9.3 Business strategies
      5.9.4 Recent developments
5.10 REDYREF Inc.
      5.10.1 Company overview
      5.10.2 Financial overview
      5.10.3 Business strategies
      5.10.4 Recent developments

 

List of Figures 
 
FIG. 1 U.S. Quick Service Restaurant (QSR) ecosystem market size and forecast, 2012 – 2019 (USD million)
FIG. 1 Technology trends and their impact on business
FIG. 2 Number of Quick Service Restaurants in U.S
FIG. 3 Value chain analysis :U.S. Quick Service Restaurant (QSR) ecosystem market
FIG. 4 Porter’s five forces analysis: U.S. QSR ecosystem market
FIG. 5 Market attractiveness analysis: U.S. Quick Service Restaurant (QSR) ecosystem market
FIG. 6 Market share analysis of key players, 2012 (%)
FIG. 7 U.S. QSR ecosystem market revenue share, by component, 2012 & 2019 (%)
FIG. 8 U.S. QSR ecosystem market revenue share, by hardware component, 2012 & 2019 (%)
FIG. 9 U.S. hardware in QSR market size and forecast in QSR, 2012 – 2019 (USD million)
FIG. 10 U.S. signage systems in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 11 U.S. kiosks in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 12 U.S. drive through terminal in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 13 U.S. POS in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 14 U.S. Handheld devices in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 15 U.S. digital menu cards in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 16 U.S. software in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 17 U.S. billing and management software solution in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 18 U.S. analytics software solution in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 19 U.S. service (network service, cloud solutions) in QSR market size and forecast, 2012 – 2019 (USD million)
FIG. 20 Panasonic Corporation annual revenue, 2011 – 2013 (USD billion)
FIG. 21 NEC Corporation, annual revenues, 2011 – 2013, (USD billion)
FIG. 22 Cisco Systems, Inc., annual revenues, 2011 – 2013 (USD billion)
FIG. 23 Hewlett Packard Company, annual revenues, 2011 – 2013, (USD billion)
FIG. 24 Samsung Electronics Inc., annual revenues, 2010 – 2012, (USD billion)
FIG. 25 LG Display Co. Ltd., annual revenues, 2011 – 2013, (USD billion)
FIG. 26 EVS Broadcast Equipment S.A., annual revenues, 2011 – 2013, (USD million)

List of Tables 
 
TABLE 1 U.S. QSR ecosystem market snapshot 2012 & 2019
TABLE 2 Impact analysis: Drivers
TABLE 3 Impact analysis: Restraints

The QSR ecosystem market by hardware component is divided into five major segments: signage systems, kiosks, Point of Sales, handheld devices, and digital menu card. Increasing numbers of restaurateurs are searching new ways to make their business effective and efficient. Solutions related to Customer Relationship Management (CRM), Supply Chain Management (SCM), Personnel Management, DSS (Decision Support Systems), and other aspects of the business are being explored to help optimize resource use and revenue generation. Owing to increased popularity of wireless networking coupled with decreased cost of computing, more businesses are adopting these technology driven solutions. 
 
Digital solutions are gaining momentum in a QSR ecosystem as they provide improved accuracy, greater table turnaround, efficient customer checkout, and enhanced productivity. The QSR industry has observed increase in adoption of new generations of connected digital POS and signage systems for three specific reasons: brand building, serve customers quickly, and subsequently increase sales.
 
Currently, customers are increasingly using social and digital media as part of their lifestyle, quick service restaurants have been quick to recognize the need for digital and social media as medium of interaction to reach wide audience and improve their marketing. Moreover, many customers prefer QSRs with self service options, such as kiosk systems, as it reduces the waiting time. Subsequently, as the QSR industry moves towards digital technology and business intelligence solutions, the demand for POS, kiosks, handheld devices, signage systems, digital menu cards, analytical software solutions (for designing loyalty programs, targeted marketing, operations management, and others) is expected to grow.
 
The research report on the QSR ecosystem market in U.S. provides a detailed analysis of systems such as kiosks, digital signage systems, Point-of-Sale (POS), digital menu cards, handheld devices and helps in understanding driving forces behind the popularity of these systems in the QSR industry. It also provides an analysis of major sub-segments of the U.S ecosystem market for the next six years. The report includes extensive analysis of the industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on hardware systems, software application and services. The market share analysis of the leading players of QSR ecosystem market in U.S. mentioned in the report exemplifies the scrupulous understanding of their market shares. The report includes a detailed analysis of the prevalent market situation, company profiles and industry trends for ecosystem used in quick service restaurants.
 
The technology segment includes in-depth analysis and forecast of hardware components, supporting software solutions, and services such as network security and cloud based services. The detailed value chain analysis and porter’s five forces analysis helps the market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed by keeping in mind the several factors which affect the market including but not limited to technological, economical, social, environmental and legal.
 
The key players of QSR Ecosystem Market have been profiled with a focus on competitive details such as company and financial overview, business strategies, and recent developments done by them. The company profiles of major players such as Keywest Technology Inc., Nanonation, Inc. NEC Display Solutions Ltd., Cisco System Inc., Hewlett-Packard Company, Omnivex Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., LG Display Co. Ltd., and REDYREF Inc. have been incorporated in this report.
 
The U.S. quick service restaurant (QSR) ecosystem market is segmented as follows:
 
U.S. Quick Service Restaurant (QSR) Ecosystem Market, by Component
  • Hardware
    • Signage systems
    • Kiosks
    • Drive through terminals
    • Point of sales (POS)
    • Handheld devices
    • Digital menu cards
  • Software
    • Billing solutions and management solutions
    • Analytics software solutions (big data analytics)
  • Services (network security and cloud based services)


 
 
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