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Published Date: 2016-05-02Number of Pages: 69

Pregnancy Products Market - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2023

Awareness About Pregnancy Products Surfaces as Emerging Trend

According to Transparency Market Research report, there were 6.1 million pregnancies in the U.S. in 2011 alone. This figure is anticipated to rise at an exponential rate in the coming few years, triggering a demand for pregnancy products. This trend will strongly back the growth of the U.S. pregnancy products market, channeling it towards introducing innovative products that cater to specific demands of pregnant women. The U.S. pregnancy market is expected to reach a market valuation of US$439.2 mn in 2023 expanding at a steady CAGR of 5.7% between 2014 and 2023 from US$266.6 mn in 2014.

According to TMR, the palpable rise in the fertility rate, which was measured at 62.9 per 1000 women in 2014 as compared to 62.5 per 1000 women in 2013 is going to make a significant contribution to the earnings of this overall market. The growth of this market will also be supported by the increasing awareness amongst the pregnant women about the benefits of these products. Several untapped opportunities, increasing research and development of products, and exceptional branding strategies are all anticipated to contribute towards soaring success of the pregnancy products market in the near future.

 

pregnancy-products-market

 

Demand for Stretch Mark Minimizer to Keep Product Segment at Forefront

The various types of products available in this market are for treating skin conditions such as dark spots, itching, stretch marks, sagging skin, stressed legs, and irritation to the nipple and breast. Out of all the products designed to cater to these issues, the stretch marks minimizer product segment is anticipated to be the dominating one due to the popularity of this product and its long-lasting need and effects.

As of 2014, this product segment held a 50% share in the overall market and is expected to surge at a CAGR of 6.3% during the forecast period. The easy availability of stretch mark minimizers will also have a positive impact on the growth of this segment in the near future.

Teen Pregnancy Becomes an Unfortunate Drive for Pregnancy Products Market

The U.S. pregnancy products market is spread over the western, southern, northeastern, and central U.S. The largest regional contributor to the overall market is the Southern United States, accounting for nearly 33.46% to the total market. The growth in this region is characterized by a large percentage of the female population, high fertility rate and the subsequent rise in pregnancies. Unfortunately, growing number of teen pregnancies are also driving the pregnancy products market in this region. Research suggests that the Southern United States pregnancy products market is likely to surge at a rate of 6.8% between 2015 and 2023.

The prominent players operating in the United States pregnancy products market are Mama Mio US Inc., E.T. Browne Drug Co., Inc., Clarins Group, Expanscience Laboratories, Inc., Noodle & Boo, Nine Naturals, LLC, and Novena Maternity. These companies are making humungous investments in developing better products are based on natural substances instead of synthetic derivations. Furthermore, powerful branding and marketing ideas of these players to advertise their products is also be an imperative move towards retaining their positions in the overall market.

Table of Content

Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology

Chapter 2 Executive Summary
2.1 U.S. Pregnancy Products: Market Snapshot
2.2 U.S. Pregnancy Products Market Share, by Region, 2014 & 2023 (Value %)
2.3 U.S. Pregnancy Products Market, by Product Type, 2014 (US$ Mn)

Chapter 3 U.S. Pregnancy Products Market – Industry Analysis
3.1 Introduction
3.2 Market Dynamics
     3.2.1 Market Drivers
            3.2.1.1 Increasing number of pregnant women in the U.S.
            3.2.1.2 Rise in distribution channels such as hypermarkets, supermarkets, retail stores, and online
     3.2.2 Market Restraints
            3.2.2.1 Side effects associated with pregnancy products could hamper demand
     3.2.3 Market Opportunities
            3.2.3.1 Growing awareness about pregnancy products among female population in the U.S
3.3 Pricing Analysis, by Product
3.4 U.S. Pregnancy Products Market Share, by Distribution Channel Analysis, 2014 (%) 
3.5 Regulatory Framework
3.6 Market Attractiveness Analysis - U.S. Pregnancy Products Market, by Region, 2014 
3.7 Competitive Landscape - U.S. Pregnancy Products Market Share, by Key Players, 2014 (%)

Chapter 4 U.S. Pregnancy Products Market, by Products
4.1 U.S. Pregnancy Products Market Revenue, by Product, 2013–2023, (US$ Mn) and Analysis
4.2 U.S. Pregnancy Products Market, by Product Type, Units (in Mn) ,2013–2023 and Analysis
4.3 U.S. Stretch Mark Minimizer Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.4 U.S. Body Restructuring Gel Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.5 U.S. Toning/Firming Lotion Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.6 U.S. Itching Prevention Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.7 U.S. Nipple Protection Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.8 U.S. Breast Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.9 U.S. Breast Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.10 U.S. Stressed Leg Product Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.11 U.S. Others Market Revenue, 2013–2023, (US$ Mn) and Analysis

Chapter 5 U.S. Pregnancy Products Market, by Region
5.1 U.S. Pregnancy Products Market Revenue, Region wise, (US$ Mn), 2013–2023
5.2 U.S. Pregnancy Products Market, Region wise , Units (in Mn) 2013–2023 and Analysis
5.3 Western United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis
5.4 Southern United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis
5.5 Northeastern United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis
5.6 Central United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis

Chapter 6 Recommendations
6.1 Sample pack should be made available

Chapter 7 Company Profiles
7.1 Clarins Group
     7.1.1 Company Overview
     7.1.2 Product Portfolio
     7.1.3 Recent Developments
7.2 Expanscience Laboratories, Inc. (Mustela)
     7.2.1 Company Overview
     7.2.2 Product Portfolio
     7.2.3 Financial Overview
     7.2.4 Recent Developments
7.3 Mama Mio US Inc. (Mio)
     7.3.1 Company Profile
     7.3.2 Product Portfolio
     7.3.3 Recent Developments
7.4 Noodle & Boo
     7.4.1 Company Overview
     7.4.2 Product Portfolio
7.4.3Recent Developments 
7.5 Novena Maternity
     7.5.1 Company Overview
     7.5.2 Product Portfolio
     7.5.3 Recent Developments
7.6 Nine Naturals, LLC
     7.6.1 Company Overview
     7.6.2 Product Portfolio
     7.6.3 Recent Developments

List of Figures 

FIG 1: Market Segmentation: U.S. Pregnancy Products Market 
FIG 2: U.S. Pregnancy Products Market, by Region, 2014 (Value %)
FIG 3: U.S. Pregnancy Products Market, by Region, 2023 (Value %)
FIG 4: U.S. Pregnancy Products Market Revenue, by Product Type, (US$ Mn), 2014
FIG 5: Stretch Mark Minimizer (Cream), Pricing Analysis by Product

 

List of Tables 

Table 1: U.S. Pregnancy Products: Market Snapshot, 2014 and 2023 (US$ Mn)
Table 2: U.S. Pregnancy Products Market Revenue, by Product Type, (US$ Mn), 2013–2023
Table 3: U.S. Pregnancy Products Market, by Product Type, Units (in Mn), 2013–2023
Table 4: U.S. Pregnancy Products Market Revenue, Region, (US$ Mn), 2013–2023
Table 5: U.S. Pregnancy Products Market, Region wise, Units (in Mn) 2013–2023

 

A pregnant woman is usually aware of the fact that whatever she consumes during pregnancy influences the development of the fetus. The same applies for skin care products used during pregnancy. Pregnancy-associated skin conditions are generally of three types: benign skin conditions that occur due to hormonal change, preexisting skin conditions, and pregnancy specific dermatoses. Benign skin conditions include stretch marks, hyperpigmentation, and hair, nail, and vascular changes. During pregnancy, high levels of estrogen and progesterone combined with the antigens of the baby lead to unpleasant changes on the skin of expecting mothers. Stretch mark is a common skin problem that occurs in 90% of pregnant women during the third trimester.

These stretch marks are more common in women with larger babies, younger women, and women with higher body mass indices. Several creams and lotions are available in the market to prevent and minimize these stretch marks. Pre-existing skin conditions consist of psoriasis, dermatitis candida, and other fungal infections. Psoriasis or atopic dermatitis may worsen or sometimes improve during pregnancy. Moreover, pregnancy specific dermatoses consist of pruritic urticarial papules and plaques of pregnancy. Skin loses elasticity and results in layers of sluggish skin. This can be treated with body restructuring products or toning/firming lotion.

This report on the pregnancy products market in the U.S. analyzes the current and future prospects of the market. The report comprises an elaborate executive summary, including a market snapshot that provides overall information of various segments and sub-segments. This section also provides the overall information and data analysis of the pregnancy products market in the U.S. with respect to the leading market segments based on type of product and region.

The market overview section of the report includes qualitative analysis of the pregnancy products market including the factors determining the market dynamics such as drivers, restraints, and opportunities. In addition, various analyses such as pricing analysis, market share, distribution channel analysis, regulatory framework, and market attractiveness and competitive landscape have been provided. The market attractiveness analysis explains the intensity of competition in the market in different regions of the U.S. The competitive scenario between market players is evaluated through market share analysis. These factors would help market players to take strategic decisions in order to strengthen their positions and expand their share in the pregnancy products market in the U.S.

The pregnancy products market has been segmented based on type of product and region. Based on type of product, the market has been categorized into stretch mark minimizer, body-restructuring gel, toning/firming lotion, itching prevention cream, nipple protection cream, breast cream, stressed leg product, and others. Market revenue in terms of US$ Mn for the period between 2013 and 2023 along with the compound annual growth rate (CAGR %) from 2015 to 2023 are provided for all the segments, considering 2014 as the base year.

Region-wise, the pregnancy products market in the U.S. has been categorized into four regions: Western United States, Southern United States, Northeastern United States, and Central United States. The recommendations section included in the report would assist existing players to expand their market share and new companies to establish their presence in the pregnancy products market. The report also profiles major players in the market based on various attributes such as company overview, financial overview, business strategies, product portfolio, and recent developments. Major players profiled in this report include Clarins Group, Expanscience Laboratories, Inc. (Mustela), Mama Mio US Inc. (Mio), Noodle & Boo, Novena Maternity, and Nine Naturals, LLC.

The pregnancy products market in the U.S. has been segmented as follows:

U.S. Pregnancy Products Market, by Product

  • Stretch Mark Minimizer
  • Body Restructuring Gel
  • Toning/Firming Lotion
  • Itching Prevention Cream
  • Nipple Protection Cream
  • Breast Cream
  • Stressed Leg Product
  • Others

U.S. Pregnancy Products Market, by Region

  • Western United States
  • Southern United States
  • Northeastern United States
  • Central United States


 
 
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