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Published Date: 2016-05-02Number of Pages: 69

Pregnancy Products Market (Product Type - Stretch Mark Minimizer, Body Restructuring Gel, Toning/Firming Lotion, Itching Prevention Cream, Nipple Protection Cream, Breast Cream, and Stressed Leg Product) - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2023

U.S. Pregnancy Products Market: Snapshot

The U.S. pregnancy products market is projected to grow significantly in the next few years, thanks to the availability of several new products in the market. The leading players in the market are making notable efforts to create an awareness among consumers regarding the availability and advantages of using pregnancy products. This is expected to boost the demand for products in the near future. In addition, the marketing tactics and advertising campaigns by these players are likely to generate lucrative opportunities for market players in the next few years.

According to the research study, the pregnancy products market in the U.S. is expected to reach a value of US$439.2 mn by the end of 2023. With the rising popularity and easy availability, this market is projected to register a healthy 5.70% CAGR between 2015 and 2023.

pregnancy products market

Robust Rise in Number of Pregnancies to Boost Demand for Pregnancy Products across U.S.

The rising number of pregnant women in the U.S. and the increasing awareness among consumers regarding the benefits of diverse products are estimated to encourage the growth of the overall market in the next few years. In addition, a substantial rise and the enhancement of the distribution channels, including supermarkets, hypermarkets, online and retail stores are predicted to accelerate the growth of the U.S. pregnancy products market in the near future. On the other hand, the side effects of using some of the pregnancy products are projected to hamper the growth of the market in the coming years. Nonetheless, the emergence of new products is estimated to accelerate the growth of the market across U.S. in the near future.

On the basis of product type, the U.S. pregnancy products market has been classified into nipple protection cream, toning/firming lotion, itching prevention cream, stretch mark minimizer, stressed leg product, breast cream, and body restructuring gel. Among these segments, the stretch marks minimizer is expected to account for a large share of the market and maintain a leading position in the coming years. The increasing popularity and the enhanced resulted provided by this product is anticipated to fuel the growth of this segment in the near future.

Rising Female Population to Encourage Growth in Southern United States

From a geographical viewpoint, the U.S. pregnancy products market has been divided into Southern United States, Western United States, Central United States, and Northeastern United States. According to the research study, the Southern United States is expected to witness a high growth in the next few years. This segment is likely to account for a key share of the overall market in the near future. The robust growth of this region can be attributed to the increasing female population and the significant rise in the number of pregnancies in the last few years.

Furthermore, the high fertility rate is expected to supplement the growth of the pregnancy products market in Southern United States in the coming years. In addition, the tremendously rising teen pregnancies in the Southern United States is another vital factor fuelling the growth of the market. As a result, this segments is estimated to register a healthy 6.80% CAGR between 2015 and 2023.

The U.S. pregnancy products market is expected to witness an intense competition in the next few years, thanks to the increasing participation of players. Some of the prominent players operating in the pregnancy products market in the U.S. are Nine Naturals, LLC, Mama Mio US Inc., Clarins Group, Novena Maternity, E.T. Browne Drug Co., Inc., Expanscience Laboratories, Inc., and Noodle & Boo.

Table of Content

Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology

Chapter 2 Executive Summary
2.1 U.S. Pregnancy Products: Market Snapshot
2.2 U.S. Pregnancy Products Market Share, by Region, 2014 & 2023 (Value %)
2.3 U.S. Pregnancy Products Market, by Product Type, 2014 (US$ Mn)

Chapter 3 U.S. Pregnancy Products Market – Industry Analysis
3.1 Introduction
3.2 Market Dynamics
     3.2.1 Market Drivers
            3.2.1.1 Increasing number of pregnant women in the U.S.
            3.2.1.2 Rise in distribution channels such as hypermarkets, supermarkets, retail stores, and online
     3.2.2 Market Restraints
            3.2.2.1 Side effects associated with pregnancy products could hamper demand
     3.2.3 Market Opportunities
            3.2.3.1 Growing awareness about pregnancy products among female population in the U.S
3.3 Pricing Analysis, by Product
3.4 U.S. Pregnancy Products Market Share, by Distribution Channel Analysis, 2014 (%) 
3.5 Regulatory Framework
3.6 Market Attractiveness Analysis - U.S. Pregnancy Products Market, by Region, 2014 
3.7 Competitive Landscape - U.S. Pregnancy Products Market Share, by Key Players, 2014 (%)

Chapter 4 U.S. Pregnancy Products Market, by Products
4.1 U.S. Pregnancy Products Market Revenue, by Product, 2013–2023, (US$ Mn) and Analysis
4.2 U.S. Pregnancy Products Market, by Product Type, Units (in Mn) ,2013–2023 and Analysis
4.3 U.S. Stretch Mark Minimizer Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.4 U.S. Body Restructuring Gel Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.5 U.S. Toning/Firming Lotion Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.6 U.S. Itching Prevention Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.7 U.S. Nipple Protection Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.8 U.S. Breast Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.9 U.S. Breast Cream Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.10 U.S. Stressed Leg Product Market Revenue, 2013–2023, (US$ Mn) and Analysis
4.11 U.S. Others Market Revenue, 2013–2023, (US$ Mn) and Analysis

Chapter 5 U.S. Pregnancy Products Market, by Region
5.1 U.S. Pregnancy Products Market Revenue, Region wise, (US$ Mn), 2013–2023
5.2 U.S. Pregnancy Products Market, Region wise , Units (in Mn) 2013–2023 and Analysis
5.3 Western United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis
5.4 Southern United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis
5.5 Northeastern United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis
5.6 Central United States Pregnancy Products Market Revenue, 2013–2023, (US$ Mn) and Analysis

Chapter 6 Recommendations
6.1 Sample pack should be made available

Chapter 7 Company Profiles
7.1 Clarins Group
     7.1.1 Company Overview
     7.1.2 Product Portfolio
     7.1.3 Recent Developments
7.2 Expanscience Laboratories, Inc. (Mustela)
     7.2.1 Company Overview
     7.2.2 Product Portfolio
     7.2.3 Financial Overview
     7.2.4 Recent Developments
7.3 Mama Mio US Inc. (Mio)
     7.3.1 Company Profile
     7.3.2 Product Portfolio
     7.3.3 Recent Developments
7.4 Noodle & Boo
     7.4.1 Company Overview
     7.4.2 Product Portfolio
7.4.3Recent Developments 
7.5 Novena Maternity
     7.5.1 Company Overview
     7.5.2 Product Portfolio
     7.5.3 Recent Developments
7.6 Nine Naturals, LLC
     7.6.1 Company Overview
     7.6.2 Product Portfolio
     7.6.3 Recent Developments

List of Figures 

FIG 1: Market Segmentation: U.S. Pregnancy Products Market 
FIG 2: U.S. Pregnancy Products Market, by Region, 2014 (Value %)
FIG 3: U.S. Pregnancy Products Market, by Region, 2023 (Value %)
FIG 4: U.S. Pregnancy Products Market Revenue, by Product Type, (US$ Mn), 2014
FIG 5: Stretch Mark Minimizer (Cream), Pricing Analysis by Product

 

List of Tables 

Table 1: U.S. Pregnancy Products: Market Snapshot, 2014 and 2023 (US$ Mn)
Table 2: U.S. Pregnancy Products Market Revenue, by Product Type, (US$ Mn), 2013–2023
Table 3: U.S. Pregnancy Products Market, by Product Type, Units (in Mn), 2013–2023
Table 4: U.S. Pregnancy Products Market Revenue, Region, (US$ Mn), 2013–2023
Table 5: U.S. Pregnancy Products Market, Region wise, Units (in Mn) 2013–2023

 

US Pregnancy Products Market: Overview 

There are three categories of common skin conditions occurring during pregnancy: pre-existing, hormone-related changes, and pregnancy specific; most of these have been known to occur in the second and third trimester of pregnancy. Pre-existing skin conditions such as atopic dermatitis, psoriasis, and fungal infections may occur during pregnancy. Normal hormonal changes may result in benign skin conditions such as nail and hair changes, stretch marks, and hyperpigmentation. Pregnancy specific skin conditions include plaque of pregnancy and pruritic urticarial papules. Other commonly occurring issues during pregnancy and postpartum include stressed legs, itching, sore nipples, and sagging skin. 

Several products are available in the U.S. to control and treat these conditions and these can be in the form of creams, balms, lotions, gels, and others. The major product segments covered in the report include toning/firming lotions, stretch mark minimizers, itching prevention creams, body-restructuring gels, breast creams, nipple protection creams, and stressed leg products. 

The pregnancy products market in the U.S. stood at US$297.9 mn in 2016 and will reach US$439.2 mn by 2023, exhibiting a steady 5.70% CAGR from 2015 to 2023. 

US Pregnancy Products Market: Drivers and Restraints 

One of the main factors driving the US pregnancy products market is the increase in fertility rate among the US population. And as the number of pregnancies rises over the coming years, the demand for pregnancy products is sure to grow. The demand for products to prevent, control, or treat conditions such as itching, stretch marks, and sagging of the skin has been consistently high in the US and this has ensured the steady growth of the pregnancy products market in the country. The market is also fueled by the rising impact of advertisements by players across different media – magazines, television, newspapers, and digital media. The rapid growth of e-commerce across the US and easy access to pregnancy products has further aided the market. 

However, the safety of these pregnancy products is a major concern among users. For instance, orally administered retinoids are known to be teratogenic and may cause several birth defects such as nervous system defects, craniofacial defects, and heart defects. Retinoids is also found in lower concentration in creams and lotions. As a result, the adverse side effects of retinoids could hamper the growth of the market during the forecast period. 

US Pregnancy Products Market: Regional Outlook 

Geographically, the U.S. market for pregnancy products is segmented into Western U.S., Southern U.S., Central U.S., and Northeastern U.S. Among these, the report states that the Southern part of the country, which comprises 16 states including Florida, Carolina, Virginia, Delaware, and Texas, is slated to grow at a strong pace over the coming years and will continue to hold a significant share in the pregnancy products market owing to a surge in pregnancies over the recent past and growing female population. High fertility rate, along with an alarming rise in teen pregnancies, is also slated to benefit the market for pregnancy products in Southern U.S. 

In terms of volume, Northeastern US pregnancy products market is expected to expand at a strong growth rate during the course of the forecast period owing to greater disposable income of the people in states such as New Hampshire, New York, and New Jersey. A well-organized distribution system, an increased number of retail outlets and supermarkets, and rising number of pregnant women are the main factors boosting the pregnancy products market in this part of the country. 

Companies mentioned in the report 

There are a number of large multinational as well as local players operating in the U.S. pregnancy products market. These include Nine Naturals, LLC, Mama Mio US Inc., Expanscience Laboratories, Inc., Novena Maternity, Clarins Group, and Noodle & Boo. The vendor landscape is moderately fragmented and companies have been experimenting with new and improved ingredients to gain greater attention from consumers and emerge as a strong contender in the pregnancy products market. Some companies are also targeting the luxury segment with the hopes of garnering a larger share in the U.S. market. 

U.S. Pregnancy Products Market, by Product

  • Stretch Mark Minimizer
  • Body Restructuring Gel
  • Toning/Firming Lotion
  • Itching Prevention Cream
  • Nipple Protection Cream
  • Breast Cream
  • Stressed Leg Product
  • Others 

U.S. Pregnancy Products Market, by Region

  • Western United States
  • Southern United States
  • Northeastern United States
  • Central United States 

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years 

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments


 
 
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