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Published Date: 2015-02-27Number of Pages: 100

Smartwatches Market (By Price Range - High-end Smartwatches, Mid-end Smartwatches, and Low-end Smartwatches; By Operating System - Android Wear, Watch OS, and Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

 

A smartwatch is a wrist-worn type of wearable device providing various functionalities to its user and acting as a companion device with smartphones. Smartwatches are mostly need to be paired with a smartphone using any connecting technology such as near-field communication (NFC) or Bluetooth. Smartwatches provide notifications to its user and can also be used to track health parameters such as heart rate, distance traveled, etc. Moreover, smartwatches can also be used as a GPS device. Smartwatch provide high degree of connectivity to its users and are useful for the group that aims health related purposes and fitness tracking. Global smartphone shipments are expected to increase continuously in the coming years due to developing network infrastructure and increasing internet penetration. The global smartwatch market was valued at US$ 701.2 Mn in 2013 and is expected to grow at a CAGR of 53.6% during the forecast period 2014 – 2020. 

 

On the basis of price range, the global smartwatches market is segmented into high-end smartwatches, mid-end smartwatches, and low-end smartwatches. Smartwatches with price above US$ 250 are considered under high-end smartwatches segment. High-end smartwatches segment is anticipated to witness strong growth in next few years (2015 - 2017) due to number of large smartphone manufacturers such as Apple Inc., Samsung Electronics Inc., and Sony Corporation focusing on the development and launch of their high-end smartwatch models. However, unwillingness to pay above US$ 250 for a smartwatch and low awareness pertaining to wearable technology and products is the major concern for the growth of smartwatches market. Furthermore, limited battery life and its effect on overall performance are expected to restrain the global smartwatch market. Currently, the companies offering high-end smartwatches overrun the global smartwatch market. However, growing commercialization activities, and research and development is anticipated to result in significant number of mid-end and low-end smartwatch models over the forecast period. 

 

In 2013, North America was the largest market for smartwatches in terms of revenue. The region has experienced significant adoption of high-end smartwatches due the presence of tech-savvy and health conscious users in this region. Fitness and health are expected to remain the major applications of smartwatches over the forecast period. This is attributed mainly to the high smartphone penetration in the North American region. Furthermore, awareness among end-users and higher purchasing power is anticipated to drive the regional market over the forecast period 2014 – 2020. Europe and Asia Pacific are anticipated to witness healthy growth over the forecast period. Demand from countries such as China, India, Japan, and Australia is anticipated to drive the Asia Pacific market in the next few coming years. Mass adoption of mid-end and low-end smartwatches in Asia Pacific, Latin America, and Eastern Europe is expected to drive the demand for this market over the forecast period. 

 

The global smartwatches market is led by players such as Pebble Technology Corporation, Samsung Electronics Co. Ltd., Apple Inc., Nike Inc., Garmin Ltd., Sony Electronics Inc., Fitbit Inc., Martian Watches, ConnecteDevice Ltd., Qualcomm Incorporated and others. 

 

 

 

Chapter 1 Preface

1.1 Report Description

1.2 Report Scope

1.3 Research Methodology

 

Chapter 2 Executive Summary

2.1 Market Snapshot: Global Smartwatches Market (2013 and 2020)

2.2 Global Smartwatches Market, 2012 – 2020, Revenue (US$ Mn) and Y-o-Y Growth (%)

2.3 Global Smartwatches Market, by Price-range, 2013 (US$ Mn)

2.4 Global Smartwatches Market, by Operating System, 2015 (US$ Mn)

2.5 Global Smartwatches Market, by Geography, 2013 (US$ Mn)

 

Chapter 3 Global Smartwatches Market Overview

3.1 Introduction

3.2 Market Drivers

     3.2.1 Rise in Internet and Smartphone Penetration and Changing Technological Preferences of Young Population

     3.2.1 Shift of Smartwatches Market Dynamics from Start-ups to Multinational Corporations

     3.2.2 Fall in Prices to Drive Demand Among Price-Sensitive Consumers

     3.2.3 Impact Analysis of Drivers

3.3 Market Restraints

     3.3.1 Lack of a Fully-Developed Application Ecosystem

     3.3.2 Limited Battery Life and Limitation on Size of Power Source

     3.3.3 Impact Analysis of Restraints

3.4 Market Opportunities

     3.4.1 Cross Platform and Affordable Smartwatches

3.5 Market Trends and Future Outlook

     3.5.1 Market Trends

             3.5.1.1 Shift of industry focus from hardware to software

             3.5.1.2 Design improvements

     3.5.2 Future Outlook

             3.5.2.1 Convergence between Cloud, Internet of Things, and Wearable Technologies

3.6 Value Chain Analysis: Global Smartwatches Market

3.7 Global Smartwatches Market Share Analysis, 2013 (% Revenue)

3.8 Global Smartwatches Market Attractiveness Analysis

 

Chapter 4 Global Smartwatches Market Revenue, by Price Range

4.1 Overview

     4.1.1 Smartwatches Market Revenue Share, by Price Range, 2013 and 2020 (%)

4.2 High-end Smartwatches

     4.2.1 Global High-end Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

4.3 Mid-end Smartwatches

     4.3.1 Global Mid-end Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

4.4 Low-end Smartwatches

     4.4.1 Global Low-end Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

 

Chapter 5 Global Smartwatches Market Revenue, by Operating System

5.1 Overview

     5.1.1 Global Smartwatches Market Shares, By Operating System, 2013 and 2020 (Revenue %)

5.2 Android Wear

     5.2.1 Global Smartwatches Market Revenue by Android Wear OS, 2012 – 2020 (US$ Mn)

5.3 Watch OS (iOS)

     5.3.1 Global Smartwatches Market Revenue by Watch OS (iOS), 2012 – 2020 (US$ Mn)

5.4 Others (Tizen OS, Pebble OS, LinkIt OS, etc.)

     5.4.1 Global Smartwatches Market Revenue by Others, 2012 – 2020 (US$ Mn)

 

Chapter 6 Global Smartwatches Market Revenue, by Geography

6.1 Overview

     6.1.1 Global Smartwatches Market Revenue, by Geography, 2012 – 2020 (US$ Mn)

     6.1.2 Comparative Analysis: Global Smartwatches Market Revenue Shares, by Geography, 2013 & 2020 (Value %)

6.2 North America

     6.2.1 North America Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

     6.2.2 North America Smartwatches Market Volume, 2012 – 2020 (Mn Units)

     6.2.3 North America Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

     6.2.4 North America Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

6.3 Europe

     6.3.1 Europe Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

     6.3.2 Europe Smartwatches Market Volume, 2012 – 2020 (Mn Units)

     6.3.3 Eastern Europe

             6.3.3.1 Eastern Europe Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

             6.3.3.2 Eastern Europe Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

             6.3.3.3 Eastern Europe Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

     6.3.4 Western Europe

             6.3.4.1 Western Europe Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

             6.3.4.2 Western Europe Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

             6.3.4.3 Western Europe Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

6.4 Asia Pacific

     6.4.1 APAC Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

     6.4.2 APAC Smartwatches Market Volume, 2012 – 2020 (Mn Units)

     6.4.3 Asia Pacific Excluding Japan (APEJ)

             6.4.3.1 APEJ Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

             6.4.3.2 APEJ Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

             6.4.3.3 APEJ Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

     6.4.4 Japan

             6.4.4.1 Japan Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

             6.4.4.2 Japan Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

             6.4.4.3 Japan Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

6.5 Latin America

     6.5.1 Latin America Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

     6.5.2 Latin America Smartwatches Market Volume, 2012 – 2020 (Mn Units)

     6.5.3 Latin America Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

     6.5.4 Latin America Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

6.6 Middle East and Africa (MEA)

     6.6.1 MEA Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

     6.6.2 MEA Smartwatches Market Volume, 2012 – 2020 (Mn Units)

     6.6.3 MEA Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

     6.6.4 MEA Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

 

Chapter 7 Company Profiles

7.1 Pebble Technology Corporation

     7.1.1 Company Overview

     7.1.2 Financial Overview

     7.1.3 Business Strategies

             7.1.3.1 Innovation in Application and Software Development

     7.1.4 Key Developments

7.2 Samsung Electronics Co. Ltd.

     7.2.1 Company Overview

     7.2.2 Financial Overview

     7.2.3 Business Strategies

             7.2.3.1 Development and Innovation

     7.2.4 Key Developments

7.3 Nike Inc.

     7.3.1 Company Overview

     7.3.2 Financial Overview

     7.3.3 Business Strategies

             7.3.3.1 Development of Software and Services

     7.3.4 Recent Developments

7.4 Garmin Ltd.

     7.4.1 Company Overview

     7.4.2 Financial Overview

     7.4.3 Business Strategies

             7.4.3.1 Development of Industry-Specific Smartwatches

     7.4.4 Recent Developments

7.5 Sony Electronics Inc.

     7.5.1 Company Overview

     7.5.2 Financial Overview

     7.5.3 Business Strategies

             7.5.3.1 Research and Development with Continuous Innovation

     7.5.4 Recent Developments

7.6 Fitbit Inc.

     7.6.1 Company Overview

     7.6.2 Financial Overview

     7.6.3 Business Strategies

             7.6.3.1 Improving Focus on Lifestyle and Fitness Monitoring

     7.6.4 Key Developments

7.7 Martian Watches

     7.7.1 Company Overview

     7.7.2 Financial Overview

     7.7.3 Business Strategies

             7.7.3.1 Designing Innovative Products

     7.7.4 Key Developments

7.8 ConnecteDevice Ltd. (COOKOO)

     7.8.1 Company Overview

     7.8.2 Financial Overview

     7.8.3 Business Strategies

             7.8.3.1 Development of Connectivity Solutions

     7.8.4 Key Developments

7.9 Apple Inc.

     7.9.1 Company Overview

     7.9.2 Financial Overview

     7.9.3 Business Strategies

             7.9.3.1 Continuous Innovation, and Research and Development

     7.9.4 Recent Developments

7.10 Qualcomm Incorporated

     7.10.1 Company Overview

     7.10.2 Financial Overview

     7.10.3 Business Strategies

              7.10.3.1 Research and Development

     7.10.4 Recent Developments

List of Figures

 

FIG. 1 Market Segmentation: Global Smartwatches Market

FIG. 2 Global Smartwatches Market, 2012 – 2020, Revenue (US$ Mn) and Y-o-Y Growth (%)

FIG. 3 Global Smartwatches Market, by Price-range, 2013 (US$ Mn)

FIG. 4 Global Smartwatches Market, by Operating System, 2015 (US$ Mn)

FIG. 5 Global Smartwatches Market, by Geography, 2013 (US$ Mn)

FIG. 6 Value Chain Analysis: Global Smartwatches Market

FIG. 7 Global Smartwatches Market Share Analysis, 2013 (% Revenue)

FIG. 8 Global Smartwatches Market Attractiveness Analysis by Geography, 2013

FIG. 9 Smartwatches Market Revenue Share, by Price Range, 2013 and 2020 (%)

FIG. 10 Global High-end Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 11 Global Mid-end Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 12 Global Low-end Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 13 Global Smartwatches Market Shares, by Operating System, 2013 and 2020 (Revenue %)

FIG. 14 Global Smartwatches Market Revenue by Android Wear OS, 2012 – 2020 (US$ Mn)

FIG. 15 Global Smartwatches Market Revenue by Watch OS (iOS), 2012 – 2020 (US$ Mn)

FIG. 16 Global Smartwatches Market Revenue by Others OS, 2012 – 2020 (US$ Mn)

FIG. 17 Comparative Analysis: Global Smartwatches Market Revenue, by Geography, 2013 & 2020 (Value %)

FIG. 18 North America Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 19 North America Smartwatches Market Volume, 2012 – 2020 (Mn Units)

FIG. 20 Europe Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 21 Europe Smartwatches Market Volume, 2012 – 2020 (Mn Units)

FIG. 22 Eastern Europe Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 23 Western Europe Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 24 APAC Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 25 APAC Smartwatches Market Volume, 2012 – 2020 (Mn Units)

FIG. 26 APEJ Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 27 Japan Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 28 Latin America Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 29 Latin America Smartwatches Market Volume, 2012 – 2020 (Mn Units)

FIG. 30 MEA Smartwatches Market Revenue, 2012 – 2020 (US$ Mn)

FIG. 31 MEA Smartwatches Market Volume, 2012 – 2020 (Mn Units)

FIG. 32 Samsung Electronics Co. Ltd.: Annual Revenue, 2011 – 2013 (US$ Bn)

FIG. 33 Nike, Inc. Annual Revenue, 2012 – 2014 (US$ Bn)

FIG. 34 Garmin, Ltd.: Annual Revenue, 2011 – 2013 (US$ Mn)

FIG. 35 Sony Electronics Inc.: Annual Revenue, 2011 – 2013 (US$ Bn)

FIG. 36 Apple Inc.: Annual Revenue, 2012 – 2014 (US$ Bn)

FIG. 37 Qualcomm Incorporated: Annual Revenue, 2011 – 2013 (US$ Bn)

List of Tables

 

TABLE 1 Market Snapshot: Global Smartwatches Market (2013 and 2020)

TABLE 2 Impact Analysis of Drivers

TABLE 3 Impact Analysis of Restraints

TABLE 4 Global Smartwatches Market Revenue, by Geography, 2012 – 2020 (US$ Mn)

TABLE 5 North America Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

TABLE 6 North America Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

TABLE 7 Eastern Europe Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

TABLE 8 Eastern Europe Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

TABLE 9 Western Europe Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

TABLE 10 Western Europe Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

TABLE 11 APEJ Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

TABLE 12 APEJ Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

TABLE 13 Japan Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

TABLE 14 Japan Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

TABLE 15 Latin America Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

TABLE 16 Latin America Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

TABLE 17 MEA Smartwatches Market Revenue, by Price Range, 2012 – 2020 (US$ Mn)

TABLE 18 MEA Smartwatches Market Size and Forecast, by Operating System, 2012 – 2020 (US$ Mn)

 

The smartwatch market has gained significant momentum in recent years due to the entry of several major players in the smartwatch market. Most component suppliers and smartphone vendors such as: Samsung Electronics, Inc., Sony Corporation, and Apple Inc. are expanding their wearable product offerings. Furthermore, most smartwatches available in the market currently work as companion devices; thus, the presence of a large number of existing smartphone users is a key factor anticipated to drive the market in the next few years. Companies manufacturing smartwatches are customizing their operating systems for use in wearable devices. For instance, Google, Inc. has launched Android Wear, a customized version of the Android OS for use in wearable devices. Most hardware manufacturers are entering in the smartwatch market with Android Wear as the pre-installed OS; thus, the Android Wear OS has been experiencing significant growth in the smartwatch market. 

 

The research report on smartwatch market provides a detailed analysis of the different categories of smartwatches, and helps in understanding the driving forces behind the popularity of the wearable products. It also provides an analysis of the major segments of the smartwatch market for the period from 2012 to 2020. The report includes extensive analysis of the industry drivers, restraints, opportunities, and market trends. The study provides comprehensive assessment of the stakeholder strategies and imperatives for succeeding in the business. This research study focuses on providing market data and insights, including the size and growth of the smartwatch market. The report provides a thorough analysis of the emerging industry trends, and the current state of the market. It offers a comprehensive coverage of the underlying technological and economic factors influencing the smartwatch business. The prevalent competition in the market is highlighted through the market share analysis of key players in the market. Furthermore, the value chain analysis is included in the report with an aim to provide strategic insights across the supply chain of the smartwatch market. 

 

The report segregates the global smartwatch market based on operating systems, and the price range. Operating systems in the smartwatch market have been categorized into: Android Wear OS, Watch OS, and others. The others segment includes: Tizen OS, Pebble OS, Firefox OS, and LinkIt OS. The study also includes the categorization of smartwatch market on the basis of price range. High-end smartwatches, mid-end smartwatches, and low-end smartwatches are the price range categories included in the report. The report aims to provide a comprehensive cross-sectional analysis of the component, type, and application segments across North America, Eastern Europe, Western Europe, Asia Pacific excluding Japan (APEJ), Japan, Latin America, and the Middle East and Africa (MEA).

 

Additionally, the report also includes competitive profiling of leading players in the industry and various business strategies adopted by them. In addition, report explores potential opportunities that are estimated to increase profitability of market participants. The company profiles section in the report provides overview of the companies, annual revenue generated for the past two/three years, business strategies, and recent developments. Companies profiled in this report include Pebble Technology Corporation, Samsung Electronics Co. Ltd., Apple Inc., Nike Inc., Garmin Ltd., Sony Electronics Inc., Fitbit Inc., Martian Watches, ConnecteDevice Ltd.,  and Qualcomm Incorporated

 

The global smartwatches market is categorized into the following segments:

 

Smartwatches Market, by Price Range

  • High-end Smartwatches
  • Mid-end Smartwatches
  • Low-end Smartwatches

Smartwatches Market, by Operating System

  • Android Wear
  • Watch OS (iOS)
  • Others 

Smartwatches Market, by Geography

  • North America
  • Europe
    • Eastern Europe
    • Western Europe
  • Asia Pacific
    • Asia Pacific Excluding Japan
    • Japan
  • Latin America
  • Middle East and Africa


 
 
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