The highly fragmented global market for enterprise mobility features some of the world’s largest IT firms operating amid intense competition, reports TMR. Being a technology-driven and a highly dynamic field, companies in the enterprise mobility market count on their capability of innovating and providing clients the most advanced solutions for their enterprise-wide mobility needs.
Acquisitions, collaborations, and expansion of geographical presence are some of the key growth strategies adopted by market vendors to stay ahead in the market. For example, in March 2015, Hewlett-Packard Development Company acquired the company Aruba Networks with a view to enable and accelerate the former’s enterprise transition to a converged campus network. Avaya, Inc. also acquired a real-time collaborator and communication software product developer, Esna Technologies, Inc. in 2015 with a view of strengthening its technical prowess in the field of communications-enabled applications for enterprises and smaller companies. Some of market’s most prominent vendors are Symantec Corporation, MobileIron, Microsoft Corporation, Cisco Systems, Inc., BlackBerry Ltd., Nokia Corporation, and IBM Corporation.
The global enterprise mobility market is expected to rise at a 24.7% CAGR over the period between 2015 and 2022. Expanding at this pace, the market is expected to rise from a valuation of US$86.36 bn in 2014 to US$510.39 bn by 2022.
Promise of Increased Operational Efficiency and Speed Stimulate Adoption of Enterprise-wide Mobility Solutions
The vast rise in operation and efficiency gains achieved by the adoption of enterprise mobility solutions is the key driver boosting the global enterprise mobility market globally. As companies continue to chart their presence across newfound regional markets, witness a swelling rise in operating channels, and an employee base that is diversely geographically distributed, the need to bind operations and communication channels with a centrally managed network will become more profound in the near future.
Along with these factors, the proliferation of handheld devices across enterprises and the rising prominence of policies such as bring-your-own-device (BYOD) and choose-your-own-device (CYOD) are necessitating the adoption of enterprise-wide mobility solutions. In the next few years, the increased adoption of these policies and the rising proliferation of mobile computing devices such as smartphones, tablets, and laptops will lead to a swelling demand for effective and advanced enterprise mobility devices globally.
Concerns Regarding Data Security to Continue to Challenge Market’s Growth
Concerns regarding the added vulnerability that critical business data is introduced to by extending it to foreign networks (tablets, laptops, or smartphones) is a big challenge that undermines the potential of enterprise mobility solutions. This concern plays a key role in deciding the adoption of enterprise mobility solutions, especially across data sensitive enterprises across industries such as banking, financial services and insurance, defense, and healthcare. These concerns, bolstered by the vast rise in highly sophisticated and complex data breaches, will continue to be a key restraint for the global enterprise mobility market in the next few years.
However, the development of effective, reliable, and secure software applications such as enterprise mobile device management will help the market in gaining consumer confidence and witnessing improved growth opportunities. Integration of innovative and effective safety measures in mobility software suites will also enhance growth opportunities.
North America to Retain Prime Spot Even as Asia Pacific Shows Strong Growth
North America is presently the largest regional market for enterprise mobility globally, accounting for a share of 29% in the global market in 2014. The region is also expected to retain its dominance over the forecasting horizon. High concentration of some of the world’s largest enterprise mobility vendors and a flourishing enterprise sector, highly receptive of advancements in the IT and networking sector have positioned North America at the forefront of the market. Nevertheless, the enterprise mobility market will witness the most promising returns in Asia Pacific over the period between 2015 and 2022. Over this period, the Asia Pacific enterprise mobility market is expected to expand at the highest CAGR of 25.7%.
In terms of end-use industries, IT and telecommunication is presently the largest segment. The BFSI industry, however, is expected to lead to the most valuable growth opportunities for the global enterprise mobility market, expanding at a more than 25% CAGR from 2015 through 2022.
This review is based on a recent market research report published by Transparency Market Research, titled “Enterprise Mobility Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022.”
- Rising prominence of policies such as BYOD and CYOD to play a central role in necessitating the adoption of effective enterprise mobility solutions
- North America emerges as the key contributor to market’s revenues; accounts for nearly 29% of the global market in 2014
- BFSI industry to emerge as the most prominent demand driver
For this study, the market has been segmented as follows:
Enterprise Mobility Market Analysis, by Device
Enterprise Mobility Market Analysis, by Software Type
- Mobile Device Management
- Mobile Application Management
- Enterprise Email and Content Management
Enterprise Mobility Market Analysis, by Security Solution
- Mobile Data Security
- Mobile Device Security
- Network Security
- Mobile ID Security
Enterprise Mobility Market Analysis, by End-use Application
- IT and Telecommunication
- Government and Education
- Hospitality and Retail
- Manufacturing and Automotive
Enterprise Mobility Market by Geography
- North America
- Rest of North America
- Rest of Europe
- Rest of Asia Pacific
- Middle East and Africa (MEA)
- GCC Countries
- North Africa
- South Africa
- Rest of MEA
- Latin America
- Rest of Latin America
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