Asia Pacific Feminine Hygiene Products Market

Asia Pacific Feminine Hygiene Products Market (Product Type: Menstrual Products, Intimate Washes & Cleansing, Hair Removals, and Others; Age Group and Distribution Channel) - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Asia Pacific Feminine Hygiene Products Market Outlook 2031

  • The Asia Pacific feminine hygiene products market was valued at US$ 20.4 Bn in 2020
  • It is estimated to expand at a CAGR of 6.4% from 2021 to 2031
  • The Asia Pacific feminine hygiene products market is expected to cross the value of US$ 37.9 Bn by the end of 2031

Analysts’ Viewpoint on Asia Pacific Feminine Hygiene Products Market Scenario

Brands are becoming price competitive whilst retailers are enabling home delivery of feminine hygiene products amid the ongoing COVID-19 outbreak. Rising awareness among women to maintain a hygienic lifestyle, especially in urban areas and developed regions of Asia Pacific, has caused the market to expand rapidly in recent times. The Asia Pacific feminine hygiene products market is projected to advance at a promising CAGR over the forecast period. However, there is a need for robust supply chains and awareness about the advantages of feminine hygiene products in rural and underdeveloped regions of Asia Pacific. Hence, companies in the Asia Pacific feminine hygiene products market should invest in marketing and provide better solutions for supply chains by developing long-term relations with ecosystem partners and suppliers through better communication.

Product Differentiation in Female Intimate Hygiene Items Fueling Market Growth

Companies in the Asia Pacific feminine hygiene products market are acquiring other small-scale players to broaden their female intimate hygiene products portfolio. Manufacturers are announcing the launch of its new line of biodegradable hygiene and care products for women in India. These include pee stick, panty liners, tampons, sanitary pads, and menstrual cups.

Brands in India are launching first-of-its-kind cool napkin, which is gaining popularity for its revolutionary cooling technology for an irritation-free period. Manufacturers are increasing R&D in self-disinfecting reusable period underwear using innovative fabric solution alongside a wash and dry bag solution. Enhancing product portfolios, regulating the gap between demand & supply, and giving rise to product differentiation are main strategies that are being implemented by businesses present in the Asia Pacific feminine hygiene products market.

Exponential Growth of Online Distribution Channels Benefitting Brands amid COVID-19 Outbreak

Even through the offline distribution channels are expected to have a dominant market share throughout the assessment period, high sales from online distribution channels is being witnessed, especially due to the onset of the COVID-19 outbreak. The availability of several feminine hygiene product brands on online platforms makes it easier for consumers to compare and purchase products as per their unique requirements.

As consumers prefer to buy online, manufacturers in the Asia Pacific feminine hygiene products market have started improving their online presence through social media and influencer marketing. Sales via the online purchase segment is likely to rise rapidly among all distribution channels, resulting in the growth of the Asia Pacific feminine hygiene products market.

Robust Supply and Product Awareness Helps Scale Business in Rural Areas

Despite several positive factors, the Asia Pacific feminine hygiene products market is being hindered substantially by lack of awareness among females in numerous rural and underdeveloped regions such as in India. This has made it difficult for companies to sell products in large quantities. Thus, extensive product marketing and advertising about the advantages of feminine hygiene products hold promising potentials to increase its uptake in rural and underdeveloped regions of Asia Pacific.

Moreover, the shortage of feminine hygiene products in such regions has restrained the market too, due to a significant gap between demand and supply. Furthermore, less economically developed regions might consist of locals who could find it expensive to buy products, owing to low disposable income, consequently hindering the Asia Pacific feminine products market’s growth. Hence, companies should focus on a balanced relationship with suppliers and ecosystem partners to ensure robust supply of feminine hygiene products in rural and underdeveloped areas of the region.

China Witnesses High Demand for Feminine Hygiene Products

The demand for feminine hygiene products is expected to grow in countries such as China and Japan due to rising awareness toward sanitation and personal hygiene. Major developed markets of China and Japan are estimated to witness rising demand for sanitary pads over the next six years. In terms of country, China is projected to dominate the Asia Pacific feminine hygiene products market due to increase in awareness about sanitation.

Feminine hygiene products are available in almost all distribution outlets such as drug stores & pharmacies, dollar stores, variety stores & general merchandise retailers, supermarkets & hypermarkets, department stores, convenience stores, and health & beauty stores, among others. Moreover, improving lifestyles in emerging and developed countries of Asia Pacific are expected to support the growth of supermarkets and hypermarkets in the upcoming decade.

Asia Pacific Feminine Hygiene Products Market: Overview

  • According to Transparency Market Research’s latest research report on the Asia Pacific feminine hygiene products market for the historical period 2017–2019 and the forecast period 2021–2031, increase in awareness about feminine hygiene is a major driving factor for the feminine hygiene products market
  • Feminine hygiene products are used for maintaining personal hygiene during menstruation, menstrual discharge, cleaning internal body parts, and removing unwanted hair over the skin. Some of the major feminine hygiene products are internal cleansers and sprays, tampons, sanitary pads, panty liners & shields, and disposable razors and blades. Sanitary pads, and panty liners & and shields are available in many varieties with different sizes and absorbency levels.
  • The feminine hygiene products market has a variety of products to offer and manufacturers of the products are undertaking continuous R&D to make new and innovative products. The most demanded feminine hygiene products are menstrual hygiene products and vaginal hygiene products.

Fast Changing Lifestyles: Key Trend of Asia Pacific Market

  • The Asia Pacific feminine hygiene products market is expected to witness rapid changes due to fast-changing lifestyles across all countries. In Asia Pacific, the feminine hygiene products market is expected to grow significantly, mainly due to growing demand from leading markets such as China, India, Australia, and Japan.
  • Rising awareness about sanitation and urbanization are some of the major drivers of the Asia Pacific feminine hygiene products market. Moreover, increasing demand for sanitary products, such as ultra-size sanitary pads, with high capacity to absorb, and special side leakage protection is also supporting the growth of the Asia Pacific feminine hygiene products market.
  • Furthermore, consumers prefer to use easy and convenient sanitary products during menstruation due to changing preferences and increasing health concerns
  • Observing the market trend, manufacturers are investing significantly in advertising campaigns related to feminine hygiene products to attract women consumers. They are launching new feminine hygiene products with added quality such as high capacity to absorb, special leakage protection, and ultra-thin napkins, to capture a major share of the market.
  • Growth in the feminine hygiene products market can be mainly attributed to the growing demand for sanitary protection products in developed markets such as China, Japan, India, Australia, and Hong Kong. Sanitary pads are preferred over other feminine hygiene products across Asian countries.
  • Demand for eco-friendly and environment-friendly feminine hygiene products is expected to rise during the forecast period due to rising consumer awareness regarding environment conservation
  • Several businesses are concentrating their efforts on market expansion, and mergers and acquisitions in order to assure high product exposure, consumer recall, and extend their customer base and share in the feminine hygiene products market

China Dominating Feminine Hygiene Products Market in Asia Pacific

  • In terms of country, China dominates the feminine hygiene products market due to increase in awareness about sanitation
  • Usage of feminine hygiene products has also increased in countries such as India, Australia, South Korea, New Zealand, Indonesia, Hong Kong, Philippines, Malaysia, Thailand, and Singapore

Asia Pacific Feminine Hygiene Products Market: Competition Landscape

  • Detailed profiles of providers of feminine hygiene products have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the Asia Pacific feminine hygiene products market are Edgewell Personal Care Company, Procter & Gamble Co., Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Essity Aktiebolag (SCA Hygiene Group), Johnson & Johnson, Kao Corporation, First Quality Enterprises, Inc., Hengan International Group Co. Ltd., etc.

Asia Pacific Feminine Hygiene Products Market: Key Developments

  • In March 2020, Hindustan Unilever Limited announced plans to acquire VWash, a female intimate hygiene products brand from Glenmark Pharmaceuticals Ltd
  • In March 2020, The Woman’s Company announced the launch of its new line of biodegradable hygiene and care products for women in India. The launch was on account of the International Women’s Day. Products in the new line include tampons, sanitary pads, panty liners, menstrual cups, and a pee stick.
  • In May 2019, Sofy launched India's first cool napkin - 'Sofy COOL.’ The product comes with a revolutionary "Coolpad Technology,“ which gives a feeling of coolness for an "Irritation Free Period"
  • Reemi, a New Zealand-based charity has developed the world’s first self-disinfecting reusable period underwear using innovative fabric solution CottonX, alongside a wash and dry bag solution

Asia Pacific Feminine Hygiene Products Market Snapshot

Attribute

Detail

Market Size Value in 2020 (Base Year)

US$ 20.4 Bn

Market Forecast Value in 2031

US$ 37.9 Bn

Growth Rate (CAGR)

6.4%

Forecast Period

2021-2031

Quantitative Units

US$ Bn for Value

Market Analysis

Asia Pacific qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key market indicators, regulatory framework, COVID-19 impact analysis, and SWOT analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2020
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Format

Electronic (PDF) + Excel

Market Segmentation

  • Product Type
    • Menstrual Products
      • Sanitary Pads
      • Menstrual Cups
      • Tampons
      • Panty Liners & Shields
    • Intimate Washes & Cleansing
      • Moisturizers and Creams
      • Wipes
      • Spray
      • Foam
      • Others (Powder, Mousses, Gel, etc.)
    • Hair Removals (Razor, Wax, Epilators)
    • Others (Vaginal Tightening, Anti-hair Growth, Skin Whitening, etc.)
  • Age Group
    • 12 – 19 years
    • 20 – 25 years
    • 26 – 40 years
    • 41 – 50 years
  • Distribution Channel
    • Online
      • E-commerce Portal
      • Company Owned Portal
    • Offline
      • Hypermarkets/ Supermarkets
      • Pharmacy
      • Beauty Salons
      • Others (Departmental Stores and Specialty Stores)

Regions Covered

Asia Pacific

Companies Profiled

  • Edgewell Personal Care Company
  • Procter & Gamble Co.
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd.
  • Essity Aktiebolag (SCA Hygiene Group)
  • Johnson & Johnson
  • Kao Corporation
  • First Quality Enterprises, Inc.
  • Hengan International Group Co. Ltd.

Customization Scope

Available upon Request

Pricing

Available upon Request

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary

4. Market Overview

    4.1. Introduction

    4.2. Market Dynamics

        4.2.1. Drivers

        4.2.2. Restraints

        4.2.3. Opportunities

    4.3. Key Trends Analysis

        4.3.1. Supplier Side

        4.3.2. Demand Side

    4.4. Key Market Indicators

        4.4.1. Women Population

        4.4.2. Working Women Population

    4.5. Porter’s Five Forces Analysis

    4.6. Industry SWOT Analysis

    4.7. Value Chain Analysis

    4.8. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, 2017 - 2031

        4.8.1. Market Value Projections (US$ Bn)

        4.8.2. Market Volume Projections (Million Units)

5. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, by Product Type

    5.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

        5.1.1. Menstrual  Products

            5.1.1.1. Sanitary pads

            5.1.1.2. Menstrual cups

            5.1.1.3. Tampons

            5.1.1.4. Panty liners & shields

        5.1.2. Intimate Washes & Cleansing

            5.1.2.1. Moisturizers and Creams

            5.1.2.2. Wipes

            5.1.2.3. Spray

            5.1.2.4. Foam

            5.1.2.5. Others

        5.1.3. Hair removals (razors, wax, epilators)

        5.1.4. Others

    5.2. Incremental Opportunity Analysis, by Product Type

6. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, by Age Group

    6.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

        6.1.1. 12 – 19 years

        6.1.2. 20 – 25 years

        6.1.3. 26 – 40 years

        6.1.4. 41 – 50 years

    6.2. Incremental Opportunity Analysis, by Age Group

7. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, by Distribution Channel

    7.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

        7.1.1. Online

            7.1.1.1. E-commerce Portal

            7.1.1.2. Company Owned Portal

        7.1.2. Offline

            7.1.2.1. Hypermarkets/ Supermarkets

            7.1.2.2. Pharmacy

            7.1.2.3. Beauty Salons

            7.1.2.4. Others

    7.2. Incremental Opportunity Analysis, by Distribution Channel

8. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, By Country & Sub-region

    8.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Country & Sub-region, 2017 – 2031

        8.1.1. China

        8.1.2. India

        8.1.3. Japan

        8.1.4. Australia

        8.1.5. Thailand

        8.1.6. Philippines

        8.1.7. Rest of Asia Pacific

    8.2. Incremental Opportunity Analysis, by Country

9. China Feminine Hygiene Products Market Analysis and Forecast

    9.1. Regional Snapshot

        9.1.1. By Product Type

        9.1.2. By Age Group

        9.1.3. By Distribution Channel

    9.2. Key Trends Analysis

        9.2.1. Supplier Side

        9.2.2. Demand Side

    9.3. Macro-Economic factors

    9.4. Brand Analysis

    9.5. Consumer Buying Behavior Analysis

        9.5.1. Average Spending

    9.6. Price Trend Analysis

        9.6.1. Weightage Average Selling Price

    9.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

        9.7.1. Menstrual  Products

            9.7.1.1. Sanitary pads

            9.7.1.2. Menstrual cups

            9.7.1.3. Tampons

            9.7.1.4. Panty liners & shields

        9.7.2. Intimate Washes & Cleansing

            9.7.2.1. Moisturizers and Creams

            9.7.2.2. Wipes

            9.7.2.3. Spray

            9.7.2.4. Foam

            9.7.2.5. Others

        9.7.3. Hair removals (razors, wax, epilators)

        9.7.4. Others

    9.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

        9.8.1. 12 – 19 years

        9.8.2. 20 – 25 years

        9.8.3. 26 – 40 years

        9.8.4. 41 – 50 years

    9.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

        9.9.1. Online

            9.9.1.1. E-commerce Portal

            9.9.1.2. Company Owned Portal

        9.9.2. Offline

            9.9.2.1. Hypermarkets/ Supermarkets

            9.9.2.2. Pharmacy

            9.9.2.3. Beauty Salons

            9.9.2.4. Other

    9.10. Incremental Opportunity Analysis

10. India Feminine Hygiene Products Market Analysis and Forecast

    10.1. Regional Snapshot

        10.1.1. By Product Type

        10.1.2. By Age Group

        10.1.3. By Distribution Channel

    10.2. Key Trends Analysis

        10.2.1. Supplier Side

        10.2.2. Demand Side

    10.3. Macro-Economic factors

    10.4. Brand Analysis

    10.5. Consumer Buying Behavior Analysis

        10.5.1. Average Spending

    10.6. Price Trend Analysis

        10.6.1. Weightage Average Selling Price

    10.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

        10.7.1. Menstrual Products

            10.7.1.1. Sanitary pads

            10.7.1.2. Menstrual cups

            10.7.1.3. Tampons

            10.7.1.4. Panty liners & shields

        10.7.2. Intimate Washes & Cleansing

            10.7.2.1. Moisturizers and Creams

            10.7.2.2. Wipes

            10.7.2.3. Spray

            10.7.2.4. Foam

            10.7.2.5. Others

        10.7.3. Hair removals (razors, wax, epilators)

        10.7.4. Others

    10.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

        10.8.1. 12 – 19 years

        10.8.2. 20 – 25 years

        10.8.3. 26 – 40 years

        10.8.4. 41 – 50 years

    10.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

        10.9.1. Online

            10.9.1.1. E-commerce Portal

            10.9.1.2. Company Owned Portal

        10.9.2. Offline

            10.9.2.1. Hypermarkets/ Supermarkets

            10.9.2.2. Pharmacy

            10.9.2.3. Beauty Salons

            10.9.2.4. Other

    10.10. Incremental Opportunity Analysis

11. Japan Feminine Hygiene Products Market Analysis and Forecast

    11.1. Regional Snapshot

        11.1.1. By Product Type

        11.1.2. By Age Group

        11.1.3. By Distribution Channel

    11.2. Key Trends Analysis

        11.2.1. Supplier Side

        11.2.2. Demand Side

    11.3. Macro-Economic factors

    11.4. Brand Analysis

    11.5. Consumer Buying Behavior Analysis

        11.5.1. Average Spending

    11.6. Price Trend Analysis

        11.6.1. Weightage Average Selling Price

    11.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

        11.7.1. Menstrual Products

            11.7.1.1. Sanitary pads

            11.7.1.2. Menstrual cups

            11.7.1.3. Tampons

            11.7.1.4. Panty liners & shields

        11.7.2. Intimate Washes & Cleansing

            11.7.2.1. Moisturizers and Creams

            11.7.2.2. Wipes

            11.7.2.3. Spray

            11.7.2.4. Foam

            11.7.2.5. Others

        11.7.3. Hair removals (razors, wax, epilators)

        11.7.4. Others

    11.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

        11.8.1. 12 – 19 years

        11.8.2. 20 – 25 years

        11.8.3. 26 – 40 years

        11.8.4. 41 – 50 years

    11.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

        11.9.1. Online

            11.9.1.1. E-commerce Portal

            11.9.1.2. Company Owned Portal

        11.9.2. Offline

            11.9.2.1. Hypermarkets/ Supermarkets

            11.9.2.2. Pharmacy

            11.9.2.3. Beauty Salons

            11.9.2.4. Other

    11.10. Incremental Opportunity Analysis

12. Australia Feminine Hygiene Products Market Analysis and Forecast

    12.1. Regional Snapshot

        12.1.1. By Product Type

        12.1.2. By Age Group

        12.1.3. By Distribution Channel

    12.2. Key Trends Analysis

        12.2.1. Supplier Side

        12.2.2. Demand Side

    12.3. Macro-Economic factors

    12.4. Brand Analysis

    12.5. Consumer Buying Behavior Analysis

        12.5.1. Average Spending

    12.6. Price Trend Analysis

        12.6.1. Weightage Average Selling Price

    12.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

        12.7.1. Menstrual Products

            12.7.1.1. Sanitary pads

            12.7.1.2. Menstrual cups

            12.7.1.3. Tampons

            12.7.1.4. Panty liners & shields

        12.7.2. Intimate Washes & Cleansing

            12.7.2.1. Moisturizers and Creams

            12.7.2.2. Wipes

            12.7.2.3. Spray

            12.7.2.4. Foam

            12.7.2.5. Others

        12.7.3. Hair removals (razors, wax, epilators)

        12.7.4. Others

    12.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

        12.8.1. 12 – 19 years

        12.8.2. 20 – 25 years

        12.8.3. 26 – 40 years

        12.8.4. 41 – 50 years

    12.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

        12.9.1. Online

            12.9.1.1. E-commerce Portal

            12.9.1.2. Company Owned Portal

        12.9.2. Offline

            12.9.2.1. Hypermarkets/ Supermarkets

            12.9.2.2. Pharmacy

            12.9.2.3. Beauty Salons

            12.9.2.4. Other

    12.10. Incremental Opportunity Analysis

13. Thailand Feminine Hygiene Products Market Analysis and Forecast

    13.1. Regional Snapshot

        13.1.1. By Product Type

        13.1.2. By Age Group

        13.1.3. By Distribution Channel

    13.2. Key Trends Analysis

        13.2.1. Supplier Side

        13.2.2. Demand Side

    13.3. Macro-Economic factors

    13.4. Brand Analysis

    13.5. Consumer Buying Behavior Analysis

        13.5.1. Average Spending

    13.6. Price Trend Analysis

        13.6.1. Weightage Average Selling Price

    13.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

        13.7.1. Menstrual Products

            13.7.1.1. Sanitary pads

            13.7.1.2. Menstrual cups

            13.7.1.3. Tampons

            13.7.1.4. Panty liners & shields

        13.7.2. Intimate Washes & Cleansing

            13.7.2.1. Moisturizers and Creams

            13.7.2.2. Wipes

            13.7.2.3. Spray

            13.7.2.4. Foam

            13.7.2.5. Others

        13.7.3. Hair removals (razors, wax, epilators)

        13.7.4. Others

    13.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

        13.8.1. 12 – 19 years

        13.8.2. 20 – 25 years

        13.8.3. 26 – 40 years

        13.8.4. 41 – 50 years

    13.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

        13.9.1. Online

            13.9.1.1. E-commerce Portal

            13.9.1.2. Company Owned Portal

        13.9.2. Offline

            13.9.2.1. Hypermarkets/ Supermarkets

            13.9.2.2. Pharmacy

            13.9.2.3. Beauty Salons

            13.9.2.4. Other

    13.10. Incremental Opportunity Analysis

14. Philippines Feminine Hygiene Products Market Analysis and Forecast

    14.1. Regional Snapshot

        14.1.1. By Product Type

        14.1.2. By Age Group

        14.1.3. By Distribution Channel

    14.2. Key Trends Analysis

        14.2.1. Supplier Side

        14.2.2. Demand Side

    14.3. Macro-Economic factors

    14.4. Brand Analysis

    14.5. Consumer Buying Behavior Analysis

        14.5.1. Average Spending

    14.6. Price Trend Analysis

        14.6.1. Weightage Average Selling Price

    14.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

        14.7.1. Menstrual Products

            14.7.1.1. Sanitary pads

            14.7.1.2. Menstrual cups

            14.7.1.3. Tampons

            14.7.1.4. Panty liners & shields

        14.7.2. Intimate Washes & Cleansing

            14.7.2.1. Moisturizers and Creams

            14.7.2.2. Wipes

            14.7.2.3. Spray

            14.7.2.4. Foam

            14.7.2.5. Others

        14.7.3. Hair removals (razors, wax, epilators)

        14.7.4. Others

    14.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

        14.8.1. 12 – 19 years

        14.8.2. 20 – 25 years

        14.8.3. 26 – 40 years

        14.8.4. 41 – 50 years

    14.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

        14.9.1. Online

            14.9.1.1. E-commerce Portal

            14.9.1.2. Company Owned Portal

        14.9.2. Offline

            14.9.2.1. Hypermarkets/ Supermarkets

            14.9.2.2. Pharmacy

            14.9.2.3. Beauty Salons

            14.9.2.4. Other

    14.10. Incremental Opportunity Analysis

15. Competition Landscape

    15.1. Competition Dashboard

    15.2. Market Revenue Share Analysis (%), by Company, 2020

    15.3. Company Profiles [Company Overview, Geographic, Product Portfolio, Financial Information, (Subject to Data Availability), Business Strategies / Recent Developments]

        15.3.1. Edgewell Personal Care Company

            15.3.1.1. Company Overview

            15.3.1.2. Geographic

            15.3.1.3. Product Portfolio

            15.3.1.4. Financial Information, (Subject to Data Availability)

            15.3.1.5. Business Strategies / Recent Developments

        15.3.2. Procter & Gamble Co.

            15.3.2.1. Company Overview

            15.3.2.2. Geographic

            15.3.2.3. Product Portfolio

            15.3.2.4. Financial Information, (Subject to Data Availability)

            15.3.2.5. Business Strategies / Recent Developments

        15.3.3. Unicharm Corporation

            15.3.3.1. Company Overview

            15.3.3.2. Geographic

            15.3.3.3. Product Portfolio

            15.3.3.4. Financial Information, (Subject to Data Availability)

            15.3.3.5. Business Strategies / Recent Developments

        15.3.4. Kimberly-Clark Corporation

            15.3.4.1. Company Overview

            15.3.4.2. Geographic

            15.3.4.3. Product Portfolio

            15.3.4.4. Financial Information, (Subject to Data Availability)

            15.3.4.5. Business Strategies / Recent Developments

        15.3.5. Lil-Lets Group Ltd.

            15.3.5.1. Company Overview

            15.3.5.2. Geographic

            15.3.5.3. Product Portfolio

            15.3.5.4. Financial Information, (Subject to Data Availability)

            15.3.5.5. Business Strategies / Recent Developments

        15.3.6. Essity Aktiebolag (SCA Hygiene Group)

            15.3.6.1. Company Overview

            15.3.6.2. Geographic

            15.3.6.3. Product Portfolio

            15.3.6.4. Financial Information, (Subject to Data Availability)

            15.3.6.5. Business Strategies / Recent Developments

        15.3.7. Johnson & Johnson

            15.3.7.1. Company Overview

            15.3.7.2. Geographic

            15.3.7.3. Product Portfolio

            15.3.7.4. Financial Information, (Subject to Data Availability)

            15.3.7.5. Business Strategies / Recent Developments

        15.3.8. Kao Corporation, First Quality Enterprises, Inc.

            15.3.8.1. Company Overview

            15.3.8.2. Geographic

            15.3.8.3. Product Portfolio

            15.3.8.4. Financial Information, (Subject to Data Availability)

            15.3.8.5. Business Strategies / Recent Developments

        15.3.9. Hengan International Group Co. Ltd.

            15.3.9.1. Company Overview

            15.3.9.2. Geographic

            15.3.9.3. Product Portfolio

            15.3.9.4. Financial Information, (Subject to Data Availability)

            15.3.9.5. Business Strategies / Recent Developments

16. Key Takeaways

List of Tables

Table 1: Asia Pacific Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Table 2: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 3: Asia Pacific Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Table 4: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 5: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Table 6: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 7: Asia Pacific Feminine Hygiene Products Market, by Region, Million Units, 2017-2031

Table 8: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Table 9: China Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Table 10: China Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 11: China Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Table 12: China Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 13: China Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Table 14: China Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 15: India Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Table 16: India Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 17: India Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Table 18: India Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 19: India Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Table 20: India Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 21: Japan Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Table 22: Japan Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 23: Japan Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Table 24: Japan Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 25: Japan Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Table 26: Japan Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 27: Australia Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Table 28: Australia Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 29: Australia Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Table 30: Australia Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 31: Australia Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Table 32: Australia Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 33: Thailand Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Table 34: Thailand Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 35: Thailand Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Table 36: Thailand Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 37: Thailand Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Table 38: Thailand Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Table 39: Philippines Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Table 40: Philippines Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Table 41: Philippines Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Table 42: Philippines Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Table 43: Philippines Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Table 44: Philippines Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

List of Figures

Figure 1: Asia Pacific Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Figure 2: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 3: Asia Pacific Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Figure 4: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 5: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Figure 6: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 7: Asia Pacific Feminine Hygiene Products Market, by Region, Million Units, 2017-2031

Figure 8: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

Figure 9: China Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Figure 10: China Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 11: China Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Figure 12: China Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 13: China Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Figure 14: China Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 15: India Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Figure 16: India Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 17: India Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Figure 18: India Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 19: India Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Figure 20: India Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 21: Japan Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Figure 22: Japan Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 23: Japan Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Figure 24: Japan Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 25: Japan Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Figure 26: Japan Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 27: Australia Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Figure 28: Australia Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 29: Australia Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Figure 30: Australia Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 31: Australia Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Figure 32: Australia Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 33: Thailand Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Figure 34: Thailand Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 35: Thailand Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Figure 36: Thailand Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 37: Thailand Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Figure 38: Thailand Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

Figure 39: Philippines Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

Figure 40: Philippines Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

Figure 41: Philippines Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

Figure 42: Philippines Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

Figure 43: Philippines Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

Figure 44: Philippines Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

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