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Published Date: 2015-06-19Number of Pages: 175

Power Banks Market (Portable Power Banks, Battery Cases, Solar Power Banks) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2022

Power bank is a portable or compact source of charging (with in-built battery) that charges digital gadgets such as smartphones, laptops, tablets, phablets, and Mp3 player. Social mobile applications enabled by internet, and other services such as video streaming consumes high power and in turn swiftly drains the battery of gadgets. Growing use of smartphone for various application has fostered the adoption of power banks, and with increasing number of smartphone, the traction in the adoption of power banks is anticipated to continue over the forecast period.

The global power banks market is classified on the basis of product type as phone charging case (battery case), portable power banks (excluding solar power banks) and solar power banks. In 2013, portable power banks segment dominated the global power banks market in the terms of revenue and unit shipments. With increasing functionality and convenience offered by these power banks over other types, this segment is expected to retain its dominance throughout the forecast period. On the basis of power rating, the market is segmented as: power banks up to 3,000mAh, 3,001 – 8,000mAh, 8,001 – 20,000mAh and above 20,000mAh. In 2013, power banks segment with power rating of 3,001 – 8,000mAh dominated the global power banks market in terms of revenue. The growth was mainly driven by the adoption of these power banks in the matured economies such as Western Europe and North America. Large number of consumer base in these regions with two or more gadgets mostly prefer to have a cost effective power banks which can charge two smart gadgets simultaneously. Power banks market is also segmented based on the type of battery (it consists) as Li-ion and Li-polymer power banks. In 2013, Li-ion power banks accounted for major share accounting almost 86% of the global power banks market in terms of unit shipments.
 
Increasing smartphone and tablet penetration is driving the adoption of power banks globally. High speed mobile internet networks consumes more power and drains battery. This in turn has propelled the need of power for smartphones and tablets. Emerging regions such as China and India are expected to have significant revenue opportunity during the forecast period. The growths is primarily attributed to increasing penetration of smartphone and high speed mobile internet in these regions. In addition, increasing competition among regional and global players is expected to observe decrease in the average selling prices for power banks over the forecast period. This is expected to witness increase in the adoption of power banks in the price sensitive region; however adversely impacting the profitability of major players. Innovation is differentiating factor among various products (power banks) in the market. Introduction of safety standards in the power banks is boosting the adoption of innovative and quality power banks. Vendors are providing customized power banks with enhanced aesthetics to obtain competitive edge. Competitive pressure to offer quality products at low price is one of the significant challenges for vendors in this market. Moreover, advancements in the smartphones such as solar panel fixed over smartphone screens which charges smartphones when exposed to direct sunlight is expected to impact the procurement of power banks market in the long run.

The power banks market is highly fragmented with many regional and global players in the market. In order to sustain in the competitive environment, vendors are offering low cost uncertified power banks in price sensitive regions such as Middle-East and Africa (MEA) and Asia Pacific. Low or no awareness about the safety standards associated with the power banks is propelling the demand for uncertified power banks in these regions. Currently, North America dominates the global power banks market in terms of revenue; however, increasing smartphones penetration in Asia Pacific is expected to bolster the growth of power banks market in Asia Pacific during the forecast period.

global-power-banks-market

 

Major players in the power banks market include Mophie, Inc., MiPow Limited, Hitachi Maxell, Ltd., Xtorm BV, Limefuel LLC, EassyAcc.com, Inc., Panasonic Corporation, Sony Corporation, Samsung Electronics Co. Ltd., Apacer Technologies, Inc., Anker and GP Batteries International Ltd among others. Product innovation, strengthening distribution channel, leveraging eCommerce platforms to drive sales, and certifying products are few of the strategies adopted by leading players in the power banks market.


Chapter 1 Preface
1.1 Research Scope
1.2 Market Segmentation
1.3 Research Methodology
      1.3.1 Sources
              1.3.1.1 Secondary research
              1.3.1.2 Primary research

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Power Banks Market (2013 & 2022)
2.2 Global Power Banks Market Revenue, 2012 – 2022 (US$ Million) and Y-o-Y Growth (%)
2.3 Global Power Banks Market Volume, 2012 – 2022 (Mn Units) and Y-o-Y Growth (%)
2.4 Global Power Banks Market, by Product Type, 2013 (US$ Million)
2.5 Global Power Banks Market, By Power Rating, 2013 (US$ Million)
2.6 Global Power Banks Market, by Type of Battery, 2013 (US$ Million)
2.7 Global Power Banks Market, By Geography, 2013 (US$ Million)

Chapter 3 Global Power Banks Market Analysis
3.1 Overview
3.2 Key Trends Analysis
      3.2.1 Creating Products that Complements Consumers’ Modern Lifestyle
              3.2.1.1 Power Banks with LCD Displays
              3.2.1.2 Inbuilt Power Connector for Power Banks
              3.2.1.3 Power Banks with App Control
              3.2.1.4 Innovative and Customized Power Banks
      3.2.2 Smartphones Brand Companies Partnering with OEMs to Certify Power Banks as per their Standards
3.3 Market Dynamics
      3.3.1 Drivers
              3.3.1.1 Increased Demand and Usage of Mobile Devices Spurring Market Growth
                       3.3.1.1.1 Global Smartphones Shipments, 2014 – 2020 (Million units)
              3.3.1.2 Innovative Power Banks with Increased Functionality is Fostering Market Growth
                       3.3.1.2.1 Comparative Analysis of Traditional Vs. Present Power Banks
              3.3.1.3 New Stylish Power Banks On the Horizon
              3.3.1.4 Increasing Broadband and Wireless Services (3G, 4G) Penetration To Bolster The Demand for Power Banks
                       3.3.1.4.1 Comparative Analysis of Smartphone’s Battery Life on 2G, 3G, and 4G Services
                       3.3.1.4.2 3G Data Tariff Packages in India, 2013 – 2014
                       3.3.1.4.3 3G Data Tariff Packages In South Africa, 2013 – 2014
                       3.3.1.4.4 Global Average Penetration Per 100 Habitants, 2007 – 2014
              3.3.1.5 Introduction of Safety Standards Is Driving The Demand for Power Banks.
              3.3.1.6 Impact Analysis of Drivers
      3.3.2 Restraints
              3.3.2.1 Technologically Advanced Consumer Electronic Goods That Eliminate Need For Power Banks
              3.3.2.2 Impact Analysis of Restraints
      3.3.3 Opportunities
              3.3.3.1 Customization of Power Banks
              3.3.3.2 Strategic Partnership With eCommerce Players
      3.3.4 Challenges
              3.3.4.1 Competitive Pressure To Offer Quality Products At Low Price
3.4 Value Chain Analysis : Global Power Banks Market
3.5 Distribution Channel Analysis
      3.5.1 Distribution Channel Case 1
      3.5.2 Distribution Channel Case 2
      3.5.3 Distribution Channel Case 3
      3.5.4 Distribution Channel Case 4
      3.5.5 Distribution Channel Case 5
      3.5.6 Special Cases
              3.5.6.1 Distribution Channel Case 1:
              3.5.6.2 Distribution Channel Case 2:
      3.5.7 Key Takeaways
3.6 Market Attractiveness Analysis: Global Power Banks Market, By Product Type
3.7 Global Power Banks Market Analysis, by Product type, 2014 – 2022 (US$ Mn) (Mn Units)
      3.7.1 Overview
              3.7.1.1 Global Power Banks Market Revenue, by Product Type, 2014 – 2022 (US$ Mn)
              3.7.1.1 Global Power Banks Market Volume, by Product type, 2014 – 2022 (Mn Units)
              3.7.1.2 Comparative Analysis, 2013 & 2022 (US$ Mn)
                       3.7.1.2.1 Global Power Banks Market Revenue, by, 2013 & 2022 (US$ Mn)
              3.7.1.3 Comparative Analysis, 2013 & 2022 (Mn Units)
                       3.7.1.3.1 Global Power Banks Market volume, by, 2013 & 2022 (Mn Units)
      3.7.2 Portable Power Banks (Excluding Solar Power Banks)
              3.7.2.1 Global Portable Power Bank (Excluding Solar Power Bank) Power Banks Market, 2012 – 2022 (US$ Mn)(Mn Units)
      3.7.3 Phone Charging Case (Battery Case)
              3.7.3.1 Global Phone Charging Case (Battery Case) Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
      3.7.4 Solar Power Banks
              3.7.4.1 Global Solar Power Banks Market, 2012 – 2022 (US$ Mn)(Mn Units)
3.8 Global Power Banks Market Analysis, by Power rating, 2014 – 2022 (US$ Mn) (Mn Units)
      3.8.1 Overview
              3.8.1.1 Global Power Banks Market Revenue, by Power Rating, 2014 – 2022 (US$ Mn)
              3.8.1.2 Global Power Banks Market Volume, by Power Rating, 2014 – 2022 (Mn Units)
              3.8.1.3 Comparative Analysis, 2013 & 2022 (US$ Mn)
                       3.8.1.3.1 Global Power Banks Market Revenue, by Power Rating, 2013 & 2022 (US$ Mn)
              3.8.1.4 Comparative Analysis, 2013 & 2022 (Mn Units)
                       3.8.1.4.1 Global Power Banks Market Volume, by, 2013 & 2022 (Mn Units)
      3.8.2 Up To 3,000mAh
              3.8.2.1 Global Power Bank Up To 3,000mAh Market, 2014 – 2022 (US$ Mn) (Mn Units)
              3.8.3 3,001 – 8,000mAh
              3.8.3.1 Global Power Bank 3,001 – 8,000mAh Market, 2014 – 2022 (US$ Mn) (Mn Units)
      3.8.4 8,001 – 20,000mAh
              3.8.4.1 Global Power Bank 8,001 – 20,000mAh Market, 2014 – 2022 (US$ Mn) (Mn Units)
      3.8.5 Above 20,000mAh
              3.8.5.1 Global Power Above 20,000mAh Market, 2014 – 2022 (US$ Mn)(Mn Units)
3.9 Global Power Banks Market Analysis, by Type of Battery, 2014 – 2022 (US$ Mn)(Mn Units)
      3.9.1 Overview
              3.9.1.1 Global Power Banks Market Revenue, by Type of Battery, 2014 – 2022 (US$ Mn)
              3.9.1.2 Global Power Banks Market, by Type of Battery, 2014 – 2022 (Mn Units)
              3.9.1.3 Comparative Analysis, 2013 & 2022 (US$ Mn)
                       3.9.1.3.1 Global Power Banks Market Revenue, by Type of Battery, 2013 & 2022 (US$ Mn)
              3.9.1.4 Comparative Analysis, 2013 & 2022 (Mn Units)
                       3.9.1.4.1 Global Power Banks Market Volume, by Type of Battery, 2013 & 2022 (Mn Units)
      3.9.2 Lithium-ion
              3.9.2.1 Global Lithium-ion Power Bank Market, 2014 – 2022 (US$ Mn) (Mn Units)
      3.9.3 Lithium-polymer
              3.9.3.1 Global Lithium-polymer Power Bank Market, 2014 – 2022 (US$ Mn)(Mn Units)
3.10 Competitive Landscape
      3.10.1 Market Positioning of Key Players, 2013
      3.10.2 Market Positioning of Key Players In China, 2013
      3.10.3 Competitive Strategies Adopted by Leading Players
              3.10.3.1 Market Development through Product Innovation
              3.10.3.2 Expanding and Bolstering Market Presence through Multichannel Retailing

Chapter 4 North America Power Banks Market Analysis
4.1 Overview
      4.1.1 North America Power Banks Market, 2012 – 2022 (US$ Million) (Mn Units)
4.2 Market Dynamics
      4.2.1 Drivers
      4.2.2 Restraints
      4.2.3 Opportunities
              4.2.3.1 Product Innovation
4.3 North America Power Banks Market Analysis, by Product Type, 2012 – 2022 (US$ Mn) (Mn Units)
      4.3.1 Overview
      4.3.2 Phone Charging Case (Battery Case)
      4.3.3 Portable Power Bank (Excluding Solar Power Bank)
      4.3.4 Solar Power Banks
      4.3.5 North America Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Million)
      4.3.6 North America Power Banks Market Volume, by Product Type, 2012 – 2022 (Mn Units)
4.4 North America Power Banks Market Analysis, by Power Rating, 2012 – 2022 (US$ Mn) (Mn Units)
      4.4.1 Overview
      4.4.2 Up to 3,000mAh
      4.4.3 3,001 -  8,000mAh
      4.4.4 8,001 -  20,000mAh
      4.4.5 Above 20,000mAh
      4.4.6 North America Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
      4.4.7 North America Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
4.5 North America Power Banks Market Analysis, by Type of Battery, 2012 – 2022 (US$ Mn) (Mn Units)
      4.5.1 Overview
      4.5.2 Lithium-ion
      4.5.3 Lithium-polymer
      4.5.4 North America Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
      4.5.5 North America Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
4.6 North America Power Banks Market Analysis, by Geography, 2012 – 2022 (US$ Mn) (Mn Units)
      4.6.1 Overview
      4.6.2 U.S.
      4.6.3 Rest of the North America
      4.6.4 North America Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
      4.6.5 North America Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)

Chapter 5 Europe Power Banks Market Analysis
5.1 Overview
      5.1.1 Europe Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
5.2 Market Dynamics
      5.2.1 Drivers
      5.2.2 Restraints
      5.2.3 Opportunities
              5.2.3.1 solar power banks
5.3 Europe Power Banks Market Analysis, by Product Type, 2012 – 2022 (US$ Mn) (Mn Units)
      5.3.1 Overview
      5.3.2 Phone Charging Case (Battery Case)
      5.3.3 Portable Power Bank (Excluding Solar Power Bank)
      5.3.4 Solar Power Banks
      5.3.5 Europe Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
      5.3.6 Europe Power Banks Market Volume, by Product Type, 2012 – 2022 (Mn Units)
5.4 Europe Power Banks Market Analysis, by Power Rating, 2012 – 2022 (US$ Mn) (Mn Units)
      5.4.1 Overview
      5.4.2 Up To 3,000mAh
      5.4.3 3,001 - 8,000mAh
      5.4.4 8,001 - 20,000mAh
      5.4.5 Above 20,000mAh
      5.4.6 Europe Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
      5.4.7 Europe Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
5.5 Europe Power Banks Market Analysis, by Type of Battery, 2012 – 2022 (US$ Mn) (Mn Units)
      5.5.1 Overview
      5.5.2 Lithium-ion
      5.5.3 Lithium-polymer
      5.5.4 Europe Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
      5.5.5 Europe Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
5.6 Europe Power Banks Market Analysis, by Geography, 2012 – 2022 (US$ Mn) (Mn Units)
      5.6.1 Overview
      5.6.2 EU5 (UK, Italy, Spain, France and Germany)
      5.6.3 CIS
      5.6.4 Scandinavia
      5.6.5 Rest of the Europe
      5.6.6 Europe Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
      5.6.7 Europe Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)

Chapter 6 Asia Pacific Power Banks Market Analysis
6.1 Overview
      6.1.1 Asia Pacific Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
6.2 Market Dynamics
      6.2.1 Drivers
      6.2.2 Restraints
      6.2.3 Opportunities
6.2.3.1 Cementing Sales by Increasing Regional Reach
      6.2.4 Overview
      6.2.5 Phone Charging Case (Battery Case)
      6.2.6 Portable Power Banks (Excluding Solar Power Bank)
      6.2.7 Solar Power Banks
      6.2.8 Asia Pacific Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
      6.2.9 Asia Pacific Power Banks Market Volume, by Product type, 2012 – 2022 (Mn Units)
6.3 Asia Pacific Power Banks Market Analysis, by Power Rating, 2012 – 2022 (US$ Mn) (Mn Units)
      6.3.1 Overview
      6.3.2 Up to 3,000mAh
      6.3.3 3,001 -  8,000mAh
      6.3.4 8,001 - 20,000mAh
      6.3.5 Above 20,000mAh
      6.3.6 Asia Pacific Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
      6.3.7 Asia Pacific Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
6.4 Asia Pacific Power Banks Market Analysis, by Type of Battery, 2012 – 2022 (US$ Mn) (Mn Units)
      6.4.1 Overview
      6.4.2 Lithium-ion
      6.4.3 Lithium-polymer
      6.4.4 Asia Pacific Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
      6.4.5 Asia Pacific Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
6.5 Asia Pacific Power Banks Market Analysis, by Geography, 2012 – 2022 (US$ Mn) (Mn Units)
      6.5.1 Overview
      6.5.2 China
      6.5.3 India
      6.5.4 Oceanic (Australia and New Zealand)
      6.5.5 Japan
      6.5.6 Rest of APAC
      6.5.7 Asia Pacific Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
      6.5.8 Asia Pacific Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)

Chapter 7 Middle-East and Africa Power Banks Market Analysis
7.1 Overview
      7.1.1 Middle-East and Africa (MEA) Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
7.2 Market Dynamics
      7.2.1 Drivers
      7.2.2 Restraints
      7.2.3 Opportunities
              7.2.3.1 Untapped Market
7.3 Middle-East and Africa (MEA) Power Banks Market Analysis, by Product Type, 2012 – 2022 (US$ Mn) (Mn Units)
      7.3.1 Overview
      7.3.2 Phone Charging Case (Battery Case)
      7.3.3 Portable Power Bank (Excluding Solar Power Bank)
      7.3.4 Solar Power Banks
      7.3.5 Middle-East and Africa (MEA) Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
      7.3.6 Middle-East and Africa (MEA) Power Banks Market Volume, by Product Type, 2012 – 2022 (Mn Units)
7.4 Middle-East and Africa (MEA) Power Banks Market Analysis, by Power Rating, 2012 – 2022 (US$ Mn) (Mn Units)
      7.4.1 Overview
      7.4.2 Up To 3,000mAh
      7.4.3 3,001 - 8,000mAh
      7.4.4 8,001 - 20,000mAh
      7.4.5 Above 20,000mAh
      7.4.6 Middle-East and Africa (MEA) Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
      7.4.7 Middle-East and Africa (MEA) Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
7.5 Middle-East and Africa (MEA) Power Banks Market Analysis, by Type of Battery, 2014 – 2022 (US$ Mn) (Mn Units)
      7.5.1 Overview
      7.5.2 Lithium-ion
      7.5.3 Lithium-polymer
      7.5.4 Middle-East and Africa (MEA) Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
      7.5.5 Middle-East and Africa (MEA) Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
7.6 Middle-East and Africa (MEA) Power Banks Market Analysis, by Geography, 2012 – 2022 (US$ Mn) (Mn Units)
      7.6.1 Overview
      7.6.2 GCC
      7.6.3 Israel
      7.6.4 South Africa
      7.6.5 Rest of MEA
      7.6.6 Middle-East and Africa (MEA) Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
      7.6.7 Middle-East and Africa (MEA) Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)

Chapter 8 Latin America Power Banks Market Analysis
8.1 Overview
      8.1.1 Latin America Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
8.2 Market Dynamics
      8.2.1 Drivers
      8.2.2 Restraints
      8.2.3 Opportunities
              8.2.3.1 Local Manufacturing of Power Banks
8.3 Latin America Power Banks Market Analysis, by Product Type, 2012 – 2022 (US$ Mn) (Mn Units)
      8.3.1 Overview
      8.3.2 Phone Charging Case (Battery Case)
      8.3.3 Portable Power Banks (Excluding Solar Power Bank)
      8.3.4 Solar Power Banks
      8.3.5 Latin America Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
      8.3.6 Latin America Power Banks Market Volume, by Product type, 2012 – 2022 (Mn Units)
8.4 Latin America Power Banks Market Analysis, by Power Rating, 2012 – 2022 (US$ Mn) (Mn Units)
      8.4.1 Overview
      8.4.2 Up To 3,000mAh
      8.4.3 3,001 -  8,000mAh
      8.4.4 8,001 -  20,000mAh
      8.4.5 Above 20,000mAh
      8.4.6 Latin America Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
      8.4.7 Latin America Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
8.5 Latin America Power Banks Market Analysis, by Type of Battery, 2012 – 2022 (US$ Million) (Mn Units)
      8.5.1 Overview      
      8.5.2 Lithium-ion
      8.5.3 Lithium-polymer
      8.5.4 Latin America Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
      8.5.5 Latin America Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
8.6 Latin America Power Banks Market Analysis, by Geography, 2012 – 2022 (US$ Mn) (Mn Units)
      8.6.1 Overview
      8.6.2 Brazil
      8.6.3 Latin America Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Million)
      8.6.4 Latin America Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)

Chapter 9 Company Profiles
9.1 Samsung Electronics Co, Ltd (Samsung SDI)
9.2 Panasonic Corporation
9.3 Sony Corporation
9.4 Apacer Technologies, Inc.
9.5 GP batteries International Ltd
9.6 Anker
9.7 Limefuel, LLC
9.8 easyacc.com, Inc.
9.9 Mophie, Inc.
9.10 Hitachi Maxell Ltd.
9.11 MiPow Limited.
9.12 xtorm BV

List of Figures

FIG. 1 Power Banks: Market Segmentation
FIG. 2 Global Power Banks Market Revenue, 2012 – 2022 (US$ Million) and Y-o-Y Growth (%)
FIG. 3 Global Power Banks Market Volume, 2012 – 2022 (Mn Units) and Y-o-Y Growth (%)
FIG. 4 Global Power Banks Market, by Product Type, 2013 (US$ Million)
FIG. 5 Global Power Banks Market, by Power Rating, 2013 (US$ Million)
FIG. 6 Global Power Banks Market, by Type of Battery, 2013 (US$ Million)
FIG. 7 Global Power Banks Market, by Geography, 2013 (US$ Million)
FIG. 8 Global Smartphones Shipments, 2014 – 2020 (Million units)
FIG. 9 Global Average Penetration Per 100 Habitants, 2007 – 2014
FIG. 10 Value Chain Analysis: Global Power Banks Market
FIG. 11 Distribution Channel Case 1
FIG. 12 Distribution Channel Case 2
FIG. 13 Distribution Channel Case 3
FIG. 14 Distribution Channel Case 4
FIG. 15 Distribution Channel Case 5
FIG. 16 Distribution Channel Case 1 (Special Case)
FIG. 17 Distribution Channel Case 2 (Special Case)
FIG. 18 Market Attractiveness Analysis: Global Power Banks Market, by Product Type
FIG. 19 Global Power Banks Market Revenue, by, 2013 & 2022 (US$ Mn)
FIG. 20 Global Power Banks Market volume, by, 2013 & 2022 (Mn Units)
FIG. 21 Global Portable Power Banks (Excluding Solar Power Bank) Market, 2012 – 2022 (US$ Mn) (Mn Units)
FIG. 22 Global Phone Charging Case Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
FIG. 23 Global Solar Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
FIG. 24 Global Power Banks Market Revenue, by Power Rating, 2013 & 2022 (US$ Mn)
FIG. 25 Global Power Banks Market Volume, by, 2013 & 2022 (Mn Units)
FIG. 26 Global Power Bank Up to 3,000mAh Market, 2014 – 2022 (US$ Mn) (Mn Units)
FIG. 27 Global Power Bank 3,001 – 8,000mAh Market, 2014 – 2022 (US$ Mn) (Mn Units)
FIG. 28 Global Power Bank 8,001 – 20,000mAh Market, 2014 – 2022 (US$ Mn) (Mn Units)
FIG. 29 Global Power Bank Above  20,000mAh Market, 2014 – 2022 (US$ Mn) (Mn Units)
FIG. 30 Global Power Banks Market Revenue, by Type of Battery, 2013 & 2022 (US$ Mn)
FIG. 31 Global Power Banks Market Volume, by Type of Battery, 2013 & 2022 (Mn Units)
FIG. 32 Global Lithium-ion Power Bank Market, 2014 – 2022 (US$ Mn) (Mn Units)
FIG. 33 Global Lithium-polymer Power Bank Market, 2014 – 2022 (US$ Mn) (Mn Units)
FIG. 34 North America Power Banks Market, 2012 – 2022 (US$ Million) (Mn Units)
FIG. 35 Europe Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
FIG. 36 Asia Pacific Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
FIG. 37 Middle-East and Africa (MEA) Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)
FIG. 38 Latin America Power Banks Market, 2012 – 2022 (US$ Mn) (Mn Units)

List of Tables

TABLE 1 Market Snapshot: Global Power Banks Market (2013 & 2022)
TABLE 2 Comparative Analysis of Traditional Vs. Present Power Banks
TABLE 3 Comparative Analysis of Smartphone’s Battery Life on 2G, 3G, and 4G Services
TABLE 4 3G Data Tariff Packages in India, 2013 – 2014
TABLE 5 3G Data Tariff Packages In South Africa, 2013 – 2014
TABLE 6 Impact Analysis of Drivers
TABLE 7 Impact Analysis of Restraints
TABLE 8 Distribution Channel Case 1
TABLE 9 Distribution Channel Case 2
TABLE 10 Distribution Channel Case 3
TABLE 11 Distribution Channel Case 4
TABLE 12 Distribution Channel Case 5
TABLE 13 Distribution Channel Case 1
TABLE 14 Distribution Channel Case 2
TABLE 15 Global Power Banks Market Revenue, by Product Type, 2014 – 2022 (US$ Mn)
TABLE 16 Global Power Banks Market Volume, by Product Type, 2014 – 2022 (Mn Units)
TABLE 17 Global Power Banks Market Revenue, by Power Rating, 2014 – 2022 (US$ Mn)
TABLE 18 Global Power Banks Market Volume, by Power Rating, 2014 – 2022 (Mn Units)
TABLE 19 Global Power Banks Market Revenue, by Type of Battery, 2014 – 2022 (US$ Mn)
TABLE 20 Global Power Banks Market, by Type of Battery, 2014 – 2022 (Mn Units)
TABLE 21 Impact Analysis of Drivers
TABLE 22 Impact Analysis of Restraints
TABLE 23 North America Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Million)
TABLE 24 North America Power Banks Market Volume, by Product Type, 2012 – 2022 (Mn Units)
TABLE 25 North America Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
TABLE 26 North America Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
TABLE 27 North America Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
TABLE 28 North America Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
TABLE 29 North America Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
TABLE 30 North America Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)
TABLE 31 Impact Analysis of Drivers
TABLE 32 Impact Analysis of Restraints
TABLE 33 Europe Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
TABLE 34 Europe Power Banks Market Volume, by Product Type, 2012 – 2022 (Mn Units)
TABLE 35 Europe Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
TABLE 36 Europe Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
TABLE 37 Europe Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
TABLE 38 Europe Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
TABLE 39 Europe Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
TABLE 40 Europe Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)
TABLE 41 Impact Analysis of Drivers
TABLE 42 Impact Analysis of Restraints
TABLE 43 Asia Pacific Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
TABLE 44 Asia Pacific Power Banks Market Volume, by Product type, 2012 – 2022 (Mn Units)
TABLE 45 Asia Pacific Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
TABLE 46 Asia Pacific Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
TABLE 47 Asia Pacific Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
TABLE 48 Asia Pacific Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
TABLE 49 Asia Pacific Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
TABLE 50 Asia Pacific Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)
TABLE 51 Impact Analysis of Drivers
TABLE 52 Impact Analysis of Restraints
TABLE 53 Middle-East and Africa (MEA) Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
TABLE 54 Middle-East and Africa (MEA) Power Banks Market Volume, by Product Type, 2012 – 2022 (Mn Units)
TABLE 55 Middle-East and Africa (MEA) Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
TABLE 56 Middle-East and Africa (MEA) Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
TABLE 57 Middle-East and Africa (MEA) Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
TABLE 58 Middle-East and Africa (MEA) Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
TABLE 59 Middle-East and Africa (MEA) Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Mn)
TABLE 60 Middle-East and Africa (MEA) Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)
TABLE 61 Impact Analysis of Drivers
TABLE 62 Impact Analysis of Restraints
TABLE 63 Latin America Power Banks Market Revenue, by Product Type, 2012 – 2022 (US$ Mn)
TABLE 64 Latin America Power Banks Market Volume, by Product type, 2012 – 2022 (Mn Units)
TABLE 65 Latin America Power Banks Market Revenue, by Power Rating, 2012 – 2022 (US$ Mn)
TABLE 66 Latin America Power Banks Market Volume, by Power Rating, 2012 – 2022 (Mn Units)
TABLE 67 Latin America Power Banks Market Revenue, by Type of Battery, 2012 – 2022 (US$ Mn)
TABLE 68 Latin America Power Banks Market Volume, by Type of Battery, 2012 – 2022 (Mn Units)
TABLE 69 Latin America Power Banks Market Revenue, by Geography, 2012 – 2022 (US$ Million)
TABLE 70 Latin America Power Banks Market Volume, by Geography, 2012 – 2022 (Mn Units)

Power banks i.e. external batteries have become popular as the battery life of smartphones, MP3 players, tablets and laptops is beaten by the amount of time people spend using them each day. Batteries of such electronic devices drains in a short period of time thus justifying purpose of power banks.

The research report provides a detailed analysis of trends in power banks market. The report also includes extensive analysis of the industry drivers, restraints, opportunities and challenges. The market study provides comprehensive assessment of vendor’s strategies for succeeding in the business. The report segregates the market based on type of battery, power rating and type of power banks across different geographies, such as North America, Europe, Asia Pacific, Middle-East and Africa and Latin America. For each of these geographies drivers, restraints and opportunities have been analyzed and have been provided in the report. Different regions analyzed in this report include India, China, Japan, U.S., Oceania (New Zealand and Australia), Scandinavia, EU5 (Italy, Spain, Germany, France, UK), CIS (Russia), Saudi Arabia, Israel, South Africa, UAE, and Brazil among others. The market research study analyzes the power banks market on global level, regional level and country level.

The research report estimates power banks market in terms of revenue (US$ billion) and volume (Mn units) for years 2012 and 2013, along with market forecast for the period 2014 to 2022. The detailed value chain analysis helps market players to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed keeping in mind different factors including technological, environmental, economical, legal and social. The detailed distribution channel analysis for global power banks market is provided in the report. The market attractiveness of different types of power banks such as portable power banks, solar power banks and battery cases (phone charging case) elucidates the most attractive segment. This will help players in the ecosystem of power banks to invest in the right opportunity segment for obtaining competitive advantage.

Key players have also been profiled on the basis of financial overview, company overview, segmentation, business strategies, and recent developments in the power banks market. Market participants profiled in this report are Hitachi Maxell, Ltd., Limefuel LLC, Xtorm BV, Mophie, Inc., Mipow Limited, EassyAcc.com, Inc., Panasonic Corporation, Samsung Electronics Co. Ltd., Sony Corporation, Apacer Technologies, Inc., GP Batteries International Ltd, and Anker. The research report also explains the leading players in the ecosystem of the global power banks market and china power banks market.

The segments considered within the scope of the report are – based on type of power banks: portable power banks (excluding solar power banks), battery cases (phone charging cases), and solar power banks; based on power ratings: up to 3,000 mAh, 3,001 mAh – 8,000 mAh, 8,001 mAh – 20,000 mAh and above 20,000 mAh; based on type of battery: lithium-ion and lithium-polymer. Out of these segments, portable power banks with capacity 3,001 mAh – 8,000mAh power rating is the most attractive segment. Power banks market growth is mainly driven by growing adoption of smartphone, tablet and laptop users globally. Increasing use of smartphones for various applications is driving the need of external battery and therefore power banks to keep these device operating.

Market Segmentation of Global Power Banks Market:

Power Banks Market, By Product Type

  • Portable Power Banks
  • Phone Charging Cases (Battery Cases)
  • Solar Power Banks

Power Banks Market, By Power Rating

  • Up To 3,000 mAh
  • 3,001 mAh – 8,000 mAh
  • 8,001 mAh – 20,000 mAh
  • Above 20,000 mAh

Power Banks Market, By Battery Type

  • Lithium-ion
  • Lithium-polymer

Global Power Banks Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Middle-East and Africa
  • Latin America