Parent Market Analysis
The snack food industry sector comprises of manufacturers of salted snacks, bakery snacks, confectionery, and specialty & frozen snacks. The salted snacks are further classified into potato chips, tortilla & corn chips, meat snacks, snack nuts, popped snacks, popcorn, cheese snacks, & others. Europe is most dominant market followed closely by North America, both combined contribute to the majority of worldwide snack market. Annual snack sales are growing quickly in the developing regions. Asia-Pacific and Latin America markets are increasing at above average CAGR, while sales in the Middle East/Africa has also shown significant growth. With the increase in western style eating habits to other parts of the world and busier lifestyles, the traditional family meal time is losing its share of time.
Popped Snacks Market Overview
Popped snacks holds an essential place under snacks segment owing to its benefits such as low-calorie with high protein content, which is preferred by people with quick snacking habits. Popped snack market is segmented by ingredients, by type, and by geography. The growth of popped snacks is due to changing lifestyle and agile approach toward health have resulted in the increased consumption of snack foods in recent years. Popped snacks are subjected to heat and pressure until they pop. No frying and baking is required hence giving an impression of being healthier snack option.
Popped Snacks Market Value and Forecast:
The snack food production industry has benefited from increased demand over the past few years. As the economy has continued to develop, income levels have soared and the time to prepare meals have shortened and quick snacking has evolved. The popped snack food providing healthier choice to the consumer has grown significantly and expected to grow at higher rate in the forecast period (2016-2016), where developing nations in Asia and Latin America will contribute significantly.
Popped Snacks Market Segmentation
Popped snacks can be segmented by ingredients like corn, rice, potato, chickpeas, or a mix of those. Popped snacks prepared from potato and corns contributes around 50% followed by popped rice snacks (20%) of the global consumption share, and available in different flavors and added ingredients like humus, multigrain and barbeque.
Popped snacks market can be classified by major types, i.e. sweet, mix of salty and sweet and salty. Taste preferences for snack options are significantly different around the world. Salty popped snacks has dominant share in the popped snacks market followed by mix of salty & sweet and sweet popped snack.
Geographically, Europe is expected to be the leading player in popped snack in terms of sales volume followed by North America. Due to increasing health awareness in Asian and Latin –American market the consumption of popped snack is set to show rapid growth as compared to Europe and North America.
Popped snack market can further be segmented on the basis of distribution channel includes super/hyper market, retail stores, online. The popped snacks market is dominated by the super markets, creating a shift of buying power from manufacturer to retailers. Major players like PepsiCo, ConAgra etc. prefers to deliver the product directly to the retailer, and enjoys greater shelf space and last but one direct contact with the end users. Other distribution channel includes whole-sellers, which are prominent but not very beneficial when it comes to snack market. Whole-sellers buys the product from manufacturers and supply it to retailers, adding another level in distribution channel.
Popped Snacks Market Drivers and Trends
Innovation stands out as a major growth driver, sparking the market’s expansion both in terms of value and volume. Fast growing economies in Asia Pacific, Latin America, and Eastern Europe spell strong, attractive, and lucrative business opportunities driven by strong economic growth and increased westernization of diet patterns. Popped snacks demand is primarily driven by taste and health considerations and consumers desire both benefits in the snacks. The fact that popped snacks is a healthier option, containing less fat compared to fried potato chips, no artificial colors, flavors and no preservatives also act as a driving factor.
Popped Snacks Market – Key Players
The competitive landscape in the snacking industry is fierce. Major players are introducing new products and categories in popped snacks market very rapidly. Popchips and Walker (PepsiCo.) are the dominant players in the popped snack market. Frito-Lay and Kraft Foods Inc. have long enjoyed hearty market shares in snacks and are diversifying to cater popped snacks market. Other major players are Kettle Foods, Ferrero S.P.A., Kellogs Co., General Mills, Snyder's-Lance and ConAgra Foods.
The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape.
The study is a source of reliable data on:
- Key market segments and sub-segments
- Evolving market trends and dynamics
- Changing supply and demand scenarios
- Quantifying market opportunities through market sizing and market forecasting
- Tracking current trends/opportunities/challenges
- Competitive insights
- Opportunity mapping in terms of technological breakthroughs
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
- Middle East and Africa (GCC, Southern Africa, North Africa)
TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market.
TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place. All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.