POP Display Market: Overview
The Point of Purchase also called as ‘point of sale,’ is a physical location or a place where end users purchase a product. The point of purchase abbreviated as POP display, draws the attention of the end users towards particular brands or special offers and advantages of the product. Most of the retail owners focuses on the strategy of attractive shelves spaces through POP displays which promote the product, its offers and create impact through unique and innovative displays which are placed in such a way that it gets considered when customers make their buying decisions. POP global display market uses mobile merchandisers, freestanding units, plastics or other materials for the promotions.
POP displays develops emotional connection and loyalty to the brand gets promoted, creates visible brand identity, precise target marketing. It boosts the sales incrementally, facilitate brand switching, and promotes multi-unit sales. Changes in customer’s impulse buying behavior and shopping patterns creates an urge to use the POP displays by the retailers.
POP Display Market: Dynamics
Drivers and Restrains
The driving forces of the POP display markets are effective communication through POP displays, conveying precise information about the product innovations, constantly being in vision, uniqueness from the competitors, and visual merchandising. All these factors together boosts the use of POP in the advertising display markets. It avails the seller to promote their product without any human interventions. POP displays are the need for today’s marketing trend. It’s been observed that, POP being economical attracts huge number of customers as compared to that of other sales promotion activity. Being economical as compared to commercial advertisement and result oriented, it is most preferred and easiest way to directly connect to the customers. Moreover, the factors like limited reach, product orientation, consumer perceptions, and shoppers discount preferences over latest innovations, unclear message communication, timely displays all restrain the use of POP displays and thus affect the point of purchase display market.
POP Display Market: Segmentation
POP Display Market has following segmentation categories
Based on ways of advertising used, POP is segmented into
- Specialized print materials
- Shelf Displays
- Temporary Displays
- Semi-permanent displays
- Retail fixtures
Based on types of materials used, POP is segmented into
Based on Regions, POP is segmented into
- North America( U.S, Canada)
- Latin America( Mexico, Brazil)
- Western Europe ( Germany, Italy, France, UK, Spain)
- Eastern Europe(Poland, Russia)
- Asia-Pacific(China, India, ASEAN, Australia, New Zealand)
- MEA( GCC, South Africa, North Africa)
POP Display Market: Segment Overview
It is been observed that majority of the buying decisions happens in-store and are impulse. Thus POP displays used are crucial strategy to be implemented within a retail store. POP is also segmented on the variety of materials used such as metal, glass and plastic.
POP Display Market: Regional Overview
Based on Regions, POP display market is segmented into seven regions- North America, Latin America, Western Europe, Eastern Europe, and Asia-pacific except Japan, Middle East and Africa. Among all other, POP is the most popular and effective promotional strategy. As a result of convenient accessibility of shops and products, competitive retail market, various regions has increasing number of shopping centers and thus need for the POP displays has emerged. North America and Latin America being the global leaders in the increasing number of shopping malls and centers are ultimately leading the POP display market. The overall outlook of point of purchase display markets shows positive growth in the forecast period. Asia-Pacific following the trend is the emerging market for the POP displays. In this marketing field, constant innovations, artistic view creates competitive advantage to the market over the others.
POP Display Market: Key Market Players
Some of the POP display market players are
- WESTROCK Merchandising Displays,
- SONOCO Display and Packaging,
- IMAGINE Print Solutions,
- PRATT Display,
- FFR Merchandising,
- GREAT NORTHERN INSTORE,
- TRAID Manufacturing Inc,
- MARKETING Alliance Group,
- POP Displays.
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- Eastern Europe (Poland and Russia)
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