Market Research Reports

Personal Hygiene Market - Global Industry Size, Market Share, Trends, Analysis, And Forecasts 2012 - 2018

 

Description


The research report on the global personal hygiene market provides unique consumer characteristics by tracking the consumer behavior towards its real value impact on the market. The report provides its readers with a broadly based data analysis of the market, which allows the application of unique marketing strategies and tactics that can be updated at any time with the help of the latest consumer trends assessments.

The report generates a bold overview of the global personal hygiene market by elaborating on its most important areas of consumer demographics, application, and major products. All values, both estimations and actual figures will be provided in USD. Our analysts discuss the finer details of this market with respect to its growth rate and overall capabilities, and expand on each topic in the intelligence report. It investigates both historical and current data to offer the most unique perspectives on the global personal hygiene market, by involving all known growth drivers and restraints experienced by it.

The report provides a broad gauge of information supply, arranged in a simplified format for faster ease-of-use. It utilizes Porter’s five force analysis, the SWOT analysis and an in-depth assessment of the value chain. This can help you gain steady momentum in the personal hygiene market by keeping a close tab on predicted advantages, opportunities and competitive threats in the market.

Overview

Maintaining a positive personal hygiene is one of the top concerns for most people. It is the surest way to good health and lessens discomfort during illnesses. The market is revealed to be concentrated by most of the top brands holding a majority share, with little room to spare for minor global and regional brands. 

Key driving factors for the global personal hygiene market are increasing public awareness and concern for improving health and quality of daily life, along with competitiveness for product innovation fueled by better research and changing consumer trends. The major restraints for this market include possible low value for money products, market penetration for lesser known products, and a general lack of concern especially in younger consumers.

The global personal hygiene market can be segmented according to the products used and the consumer demographic. By product, the market is categorized into soap, bath and shower products, deodorants, and antiperspirants. By demographic, the market is categorized into groups of age, gender, location, level of education completed, daily life quality, and income bracket. Other segments include depilatories, male grooming, oral care, general hygiene kits, skin care products, and sun care products.

Companies mentioned

Key players mentioned in the report include Wal-Mart, Unilever, Colgate-Palmolive Company, Johnson & Johnson, Kroger, Carrefour, Proctor & Gamble Company, Reckitt Benckiser Group, Helen of Troy Ltd., Auchan, Costco, Safeway, Godrej Industries Ltd., and Publix, among others.

Major geographies analyzed under this research report are: 
  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 
This report gives you access to decisive data such as:
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 
Key highlights of this report
  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements in the personal hygiene industry
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments

Table of Contents


 

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