Market Research Reports

OLED Displays Market - Global Industry Analysis, Market Size, Share, Growth And Forecast 2012 - 2018

72pages
Published Date: 2013-01-29
 

Description


Energy efficiency and eco-friendly attributes associated with OLED displays are driving its market growth globally, especially in the developed economies – North America and Europe. OLED displays are expected to enjoy high market penetration mainly due to the benefit of biodegradability that they offer. Also, with increasing demand and supply gap of electricity worldwide, OLED displays are creating a new energy efficient method for electricity consumption. OLED displays are known to save up to 40% of the electricity for smartphone and TV usage, subject to the brightness and content. In addition, enhanced features including the wider range of colors, increase in the number of times per second a display redraws data, improved 3D adaptability, thinner dimensions, better flexibility and transparency contributes to the market growth of OLED displays.

The research report on the OLED displays market is analyzed based on major applications such as mobile phones, TV, notebooks, tablets, digital cameras, and automotives. Among these end use application segments, mobile phones hold the largest share in the global OLED displays market, distantly followed by OLED TVs. However, the share of OLED TV displays are expected to surpass the shares of mobile phone displays by 2015, owing to the development in large sized OLED displays and increasing acceptance of OLED technology based TVs across the globe. 

The major geographies analyzed under this research study include North America, Europe, Asia Pacific, and Rest of the World (RoW). The study provides forecast of the global OLED displays market considering the factors driving and limiting the market growth and potential opportunities for the growth of OLED displays in the global market. Asia Pacific accounted for more than 4/5th of the overall OLED displays market in 2012; however, with growing contribution from other regions, its share is expected to fall below 2/3rd by 2018. The large contribution of the Asia Pacific region primarily due to this region is the base for major OLED manufacturers such as Samsung, Sony, RiT Display, and Visionox among others. Europe is the fastest growing market with a CAGR in excess of 50% from 2012 to 2018 followed by North America. 

The report also highlights various factors that influence the buying decision of customers and trends that determine OLED favorability and the market attractiveness of individual end use segments. The information provided in the research report will prove helpful for OLED manufacturers, end use product manufacturers and distributors in identifying markets with high potential. 

The information about market share of major players in the OLED displays market will help the emerging as well as existing players in planning their business strategies and gaining competitive advantage. Samsung is the largest player in global OLED display manufacturing followed by Visionox and Wisechip. The other important players engaged in OLED displays manufacturing include Pioneer, TDK, and Sony among others. 

The global OLED displays industry is segmented as:

OLED Display Technologies
  • Passive matrix OLEDs (PMOLED)
  • Active matrix OLEDs (AMOLED)
OLED Display Market by End Use
  • Mobile phones
  • TV displays
  • Netbook/desktop
  • Digital cameras
  • Automotive
  • Others
OLED Display Market by Geography
  • North America
  • Europe
  • Asia- Pacific
  • RoW

Table of Contents


Table of Contents

Chapter 1 Preface
1.1 Report Scope And Description
1.2 Research Methodology

Chapter 2 Executive Summary

Chapter 3 OLED Displays Market Overview
3.1 Introduction
3.2 Overall Market Size, 2011
3.3 Market Trends And Future Outlook
      3.3.1 Use of AMOLEDs in Smart Phone Displays
      3.3.2 Opportunities in OLED TVDisplays
      3.3.3 Growing Application Areas
3.4 Roadmap For OLED Displays
3.5 OLED Displays Manufacturing
      3.5.1 Fabricating OLED Displays
      3.5.2 Vacuum Deposition
      3.5.3 Organic Phase Deposition
      3.5.4 Inkjet Printing
      3.5.5 Screen Printing
      3.5.6 Solution Coating
      3.5.7 Roll-To-Roll (Web) Processing
3.6 Factor Analysis
      3.6.1 Drivers
             3.6.1.1 Inherent Advantages of OLED Technology
             3.6.1.2 Growing Applications of OLED Displays
             3.6.1.3 Increasing Demand for Environment Friendly Products
             3.6.1.4 Rising OLED Application in Mobile Phones And Signage
             3.6.1.5 Rising Demand for OLED TVs
    3.6.2 Restraints
             3.6.2.1 High Manufacturing Costs
             3.6.2.2 Low Penetration Rate of Technology
             3.6.2.3 Declining Prices of Competing Technologies
    3.6.3 Opportunities
             3.6.3.1 Reduction In OLED TV Prices
3.7 Competing Technologies: OLED Vs. Lcd Technology
3.8 Porter’s Five Force Analysis for OLED Displays Market
      3.8.1 Bargaining Power of Suppliers 
      3.8.2 Bargaining Power of Buyers 
      3.8.3 Rivalry Among Existing Competitors 
      3.8.4 Threat of New Entrants 
      3.8.5 Threat of Substitute Products or Services 

Chapter 4 Market Segmentation I: OLED Display Market By Technology, 2012 - 2018
4.1 Overview
4.2 Development Of Organic Display Generations Over Time
4.3 Global OLED Displays Market, 2012 – 2018 (Usd Million)
4.4 Driving Electronics
      4.4.1 AMOLED Display Market Size, 2011 – 2018 (Usd Million)
      4.4.2 PMOLED Display Market Size, 2011 – 2018 (Usd Million)
4.5 Pricing Trend In OLED Displays
4.6 Types Of OLED Display
      4.6.1 Electroluminescent Materials
              4.6.1.1 Small-Molecule OLEDs
              4.6.1.2 Polymer OLEDs
                         4.6.1.2.1 Dendrimers
      4.6.2 Other Types Of OLED Displays
              4.6.2.1 Phosphorescent Organic Light-Emitting Diodes
              4.6.2.2 Transparent OLEDs
              4.6.2.3 Top Emission OLEDs
              4.6.2.4 Flexible OLEDs
              4.6.2.5 Stacked OLEDs

Chapter 5 Market Segmentation II: OLED Display Market By End Use Segments, 2012 - 2018
5.1 Overview
5.2 Mobile Phones
      5.2.1 Overview
      5.2.2 Market Size and Forecast
5.3 TV Displays
      5.3.1 Overview
      5.3.2 Market Size and Forecast
5.4 Netbook/Desktop
      5.4.1 Overview
      5.4.2 Market Size and Forecast
5.5 Digital Cameras
      5.5.1 Overview
      5.5.2 Market Size and Forecast
5.6 Automotive
      5.6.1 Overview
      5.6.2 Market Size and Forecast
5.7 Others
      5.7.1 Overview
      5.7.2 Market Size and Forecast

Chapter 6 Market Segmentation III: OLED Displays Market By Geography, 2012 - 2018
6.1 Introduction
      6.1.1 Global OLED Displays Market Size and Forecast, by Geography 2012 – 2018 (USD million)
      6.1.2 Global OLED Display Market Share, by Geography 2011 and 2018 (%)
      6.1.3 OLED Displays Market Growth Trend by Geography, 2011– 2018 (USD million)
6.2 North America Market
      6.2.1 Market Size and Forecast
      6.2.2 Drivers
      6.2.3 Challenges and Opportunities
6.3 Europe Market
      6.3.1 Market Size and Forecast
      6.3.2 Market Drivers and Recent Trends
      6.3.3 Challenges
      6.3.4 Opportunities
6.4 Asia-Pacific Market
      6.4.1 Market Size and Forecast
      6.4.2 Drivers
      6.4.3 Opportunities
6.5 Row (Rest Of The World)
      6.5.1 Market Size and Forecast

Chapter 7 Competitive Landscape
7.1 Summary
7.2 Market Shares o Key Players, 2011
7.3 Competitive Strategy by Key Players, 2011
7.4 Recent Developments

Chapter 8 Company Profile
8.1 Samsung Electronics
      8.1.1 Company Overview
      8.1.2 Financial Overview
      8.1.3 Growth Strategy
      8.1.4 Recent Developments
8.2 Tdk
      8.2.1 Company Overview
      8.2.2 Financial Overview
      8.2.3 Growth Strategy
8.3 Rit Display
      8.3.1 Company Overview
      8.3.1 Growth Strategy
      8.3.2 Recent Development
8.4 Pioneer
      8.4.1 Company Overview
      8.4.2 Growth Strategy
8.5 Visionox
      8.5.1 Company Overview
      8.5.2 Growth Strategy
8.6 Lg Display
      8.6.1 Company Overview
      8.6.2 Growth Strategy
8.7 Sony Corporation
      8.7.1 Company Overview
      8.7.2 Growth Strategy
8.8 Au Optronics Corp
      8.8.1 Company Overview
      8.8.2 Growth Strategy

LIST OF FIGURES

FIG. 1 OLED VS LCD TECHNOLOGY
FIG. 2 PORTER’S ANALYSIS FOR OLED DISPLAYS MARKET
FIG. 3 GLOBAL OLED DISPLAYS MARKET, 2012 – 2018, (USD MILLION)
FIG. 4 OLED DISPLAYS MARKET SHARE, BY GEOGRAPHY 2011 (%)
FIG. 5 OLED DISPLAYS MARKET SHARE, BY END PRODUCT 2011 (%)
FIG. 6 OLED DISPLAYS MARKET SIZE AND FORECAST, BY END PRODUCT 2012 - 2018
FIG. 7 GLOBAL OLED DISPLAYS MARKET FOR MOBILE PHONES, BY APPLICATION 2012 – 2018
FIG. 8 GLOBAL OLED DISPLAYS MARKET FOR TV DISPLAYS, BY APPLICATION 2012 – 2018
FIG. 9 OLED DISPLAYS MARKET FOR NETBOOK/DESKTOP, BY APPLICATION 2012 - 2018
FIG. 10 OLED DISPLAYS MARKET FOR DIGITAL CAMERAS, BY APPLICATION 2012 VS 2018
FIG. 11 OLED DISPLAYS MARKET FOR AUTOMOTIVE, BY APPLICATION 2012 VS 2018
FIG. 12 OLED DISPLAYS MARKET FOR OTHER APPLICATIONS, 2012 VS 2018
FIG. 13 ORGANIC LED MARKET BY GEOGRAPHY, 2011 – 2018 (USD MILLION)
FIG. 14 ORGANIC LED MARKET: GROWTH TREND BY GEOGRAPHY, 2011 – 2018 (USD MILLION)
FIG. 15 U.S. OLED DISPLAY MARKET SIZE AND FORECAST, 2011 – 2018 (USD MILLION)
FIG. 16 EUROPE OLED DISPLAY MARKET SIZE AND FORECAST, 2011 - 2018 (USD MILLION)
FIG. 17 ASIA-PACIFIC OLED DISPLAY MARKET SIZE AND FORECAST, 2011 - 2018 (USD MILLION)
FIG. 18 ROW OLED DISPLAY MARKET SIZE AND FORECAST, 2011 – 2018 (USD MILLION)
FIG. 19 MARKET SHARES OF OLED DISPLAYS MARKET PLAYERS, 2011
FIG. 20 SAMSUNG ELECTRONICS FINANCIAL PERFORMANCE, 2009 – 2011 (USD MILLION)
FIG. 21 TDK ELECTRONICS FINANCIAL PERFORMANCE, 2009 – 2011 (USD MILLION)

LIST OF TABLES

TABLE 1 IMPACT ANALYSIS FOR OLED MARKET DRIVERS OVER A PERIOD OF TIME
TABLE 2 IMPACT ANALYSIS OF OLED MARKET RESTRAINTS OVER A PERIOD OF TIME
TABLE 3 DEVELOPMENT OF ORGANIC DISPLAY GENERATIONS OVER TIME
TABLE 4 PRICING TREND OF OLED SCREENS

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Free Market Analysis


The global OLED displays market is expected to grow at a healthy CAGR of more than 30% during the period from 2012 to 2018, with Asia Pacific and Europe being two large contributors to the market growth. The global OLED displays market was valued at USD 3.8 billion in 2011. Despite the approaching saturation in North American and European markets for LED and LCD products, development of OLED display technology has created new opportunities and is expected to sustain the growing trends. 

The report analyzes the global OLED displays market based on major technology types namely – Passive Matrix OLEDs (PMOLED) and Active Matrix OLEDs (AMOLED). AMOLED holds majority of the market share as most smartphones manufactured these days include AMOLED displays. It is estimated that more than 70% of the total growth in the OLED displays market during 2012 - 2018 will be contributed by AMOLED alone, which makes it a lucrative segment to invest in. 

Europe is the fastest growing region among all the geographic regions namely North America, Europe, Asia Pacific and Rest of the World (RoW), whereas Asia Pacific held the largest market share as of 2011, and is expected to retain its leading position with more than 90% share in 2018. Europe and North America hold immense opportunities since these regions are the largest consumers of smartphones, tablet PCs, and TVs that use OLED display technology. 

Globally, the OLED displays market growth is supported by many social, economic and demographic factors such as rising demand for OLED TVs and increasing demand for environment friendly products. Ever-increasing OLED applications in mobile phones and signage will also act as a driver for the global OLED displays market. 

Some factors inhibiting the growth of the market are average penetration rate of the technology and declining prices of competing technologies such as LCD and LED. High manufacturing costs will also hinder the growth of this market. On the other hand reduction in the prices of OLED TVs will serve as an opportunity for the global OLED displays market. Leading players in the global OLED displays industry include renowned names such as Samsung, TDK, WiseChip, Visionox, Pioneer, Sony Corporation, LG Display and AU Optronics. Samsung is the global leader with around 70% market share followed by Visionox. Samsung supplies OLED displays to Apple for its next generation iPhones and also for Apple’s tablet PCs. Apple being the leading player in the global tablet PCs market is strongly responsible for the leading position of Samsung in the global OLED displays market.
 

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