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Published Date: 2014-09-17Number of Pages: 96

Car Air Fresheners Market - North America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020

Car fresheners in North America have become a staple in personal cars and commercial vehicles segments. These include paper car air fresheners, vent clips and sticks, gels/cans, aerosols, and novelty car air fresheners. Organic car air fresheners and innovative packaging and designs will boost sale of these products in North America over the next six years. Increased spending on discretionary products due to economic recovery 2011 onwards supports the growth in this market over the forecast period. Furthermore, longer time spent in cars due to traffic snarls will drive the demand for organic/natural car fresheners in the U.S. and Canada during the forecast period. Car fresheners have become an important part of the car care industry in North America. Moreover, increasing number of car owners in Mexico will further escalate the consumption of car fresheners in the Mexican market. 

Widening distribution channels such as supermarkets/hypermarkets and departmental stores, fuel stations, car wash stations, and automotive shops will drive sales of car fresheners over the next six years. Strategic positioning of car fresheners in retail channels, coupled with strategic advertisements by leading brands across North America, will drive consumption of these products. However, concerns about allergens and stringent regulations imposed by regulatory authorities can act as potential hurdles for the car fresheners market. 

Innovations in novelty car air fresheners, gels, and cans will ensure introduction of new products in this market over the forecast period. Furthermore, vents and clips are likely to show highest growth over the next six years in North America, as these fresheners can be easily installed in vehicles and eliminate car odor instantly. Moreover, vent clips are easy to fit and last for over 30 days. 

The car fresheners market in North America was valued at USD 744.5 million in 2013 and is expected to reach USD 952.01 million in 2020, growing at a CAGR of 3.65% from 2014 to 2020. Canada is likely to grow at the fastest rate, followed by the U.S. Mexico however, is anticipated to experience sluggish growth over the forecast period. 

north-america-car-air-fresheners-market

The car fresheners market is segmented according to product types such as gels and cans, sprays/aerosols, papers, vents and clips, and others. Paper car fresheners accounted for majority of the market share in 2013, followed by vents clips. The U.S. presents a large consumer base for car fresheners and is thus the largest market for these products.

Demand for organic/natural car fresheners products is anticipated to increase over the next six years due to rising awareness about the side effects of synthetic chemicals in car fresheners. Higher number of organic products is likely to be launched in categories such as gels and cans, sprays/aerosols and vents, and clips over the forecast period.

Mass-retailing channels such as supermarkets and hypermarkets are the most preferred distribution channels by key market players as they accounted for the largest market share in 2013. Mass retailing channels are likely to hold strategic importance in the distribution strategies of the market players, as they would dominate the North American market over the forecast period. Furthermore, automotive shops and car wash shops are expected to contribute significantly to the revenue in this market. Online retailers will attract large volume of consumers over the next six years through data mining techniques. 

The car fresheners market in North America is concentrated with the top five players accounting for over 60% of the global market share in 2013. Key players in this market include Procter & Gamble Co., S.C. Johnson & Son, Inc., Reckitt Benckiser Group Plc, Handstands, and CAR-FRESHNERS Corporation. Furthermore, the number of private label brands is expected to rise in the U.S. and Canada over the next six years with the expansion of auto after-market category through mass merchandisers, online stores, and other retail channels. 

Chapter 1 Preface
1.1 Report description
1.2 Research scope
       1.2.1 Market segmentation
1.3 Research methodology

Chapter 2 Executive Summary
2.1 North America Car Air Fresheners Market Snapshot, 2013 vs. 2019 (USD million)
2.2 North America Car Air Fresheners Market, 2014–2020 (USD million)

Chapter 3 Market Overview
3.1 Introduction
3.2 Value chain analysis
3.3 Market Dynamics
       3.3.1 Drivers
                3.3.1.1 Rise in purchase of discretionary products due to recovery of economy in North America
                3.3.1.2 Longer time spent in cars drives the need for purchase of organic/natural car fresheners.
                3.3.1.3 Demographic shifts shape demand for car air fresheners
       3.3.2 Restraints
                3.3.2.1 Concerns about allergens and chemicals limits the use of synthetic car air fresheners
       3.3.3 Opportunities
                3.3.3.1 Organic and natural car air fresheners
                3.3.3.2 Innovative product packaging, design and distribution channel
3.4 Porter’s five forces analysis
       3.4.1 Bargaining power of suppliers
       3.4.2 Bargaining power of buyers
       3.4.3 Threat of new entrants
       3.4.4 Threat of substitutes
       3.4.5 Degree of competition
3.5 Market Attractiveness
       3.5.1 Market attractiveness for car air fresheners market
3.6 Car Air Fresheners : Distribution Share Analysis
3.7 Car air fresheners market : Pricing Policy
3.8 Import Statistics

Chapter 4 Car Air Fresheners Market Analysis: By Types
4.1 North America Car Air Fresheners Market by Applications: Overview
       4.1.1 Car air fresheners, by types: Market analysis
       4.1.2 Car air fresheners market by types: Market share
4.2 Gels and Cans
       4.2.1 Gels and cans, car air fresheners: Market analysis
       4.2.2 Gels and cans car air fresheners: Trend analysis
4.3 Sprays/Aerosols
       4.3.1 Sprays/aerosols car air fresheners: Market analysis
       4.3.2 Spray/aerosols car air fresheners: Trend analysis
4.4 Papers
       4.4.1 Paper car air fresheners: Market analysis
       4.4.2 Paper car air fresheners: Trend analysis
4.5 Vents and Clips
       4.5.1 Vents and clips car air fresheners: Market analysis
       4.5.2 Vents and clips car air fresheners: trend analysis
4.6 Other Car Fresheners
       4.6.1 Other car air fresheners: Market analysis
       4.6.2 Other car air fresheners: Trend analysis

Chapter 5 Car Air Fresheners Market : Country Analysis
5.1 North America car air fresheners market : By country: Market overview
       5.1.1 North America car air fresheners market: By country
       5.1.2 Car air fresheners market by country: Market share
5.2 The U.S.
       5.2.1 Car air fresheners market in the U.S.: By types
       5.2.2 The U.S. car air fresheners market: Trend analysis
       5.2.3 The U.S. car air fresheners: Market share analysis
5.3 Canada
       5.3.1 Car air fresheners market in Canada: By types
       5.3.2 Canada car air fresheners market: Trend analysis
       5.3.3 Canada car air fresheners: Market share analysis
5.4 Mexico
       5.4.1 Car air fresheners market in Mexico: By types
       5.4.2 Mexico car air fresheners market: Trend analysis
       5.4.3 Mexico car air fresheners: Market share analysis

Chapter 6 Company Profiles
6.1 American Covers, Inc., dba Handstands
       6.1.1 Company overview
       6.1.2 Product portfolio
       6.1.3 Financial overview
       6.1.4 Business strategy
       6.1.5 SWOT analysis
       6.1.6 Recent developments
6.2 Auto Expressions, LLC.
       6.2.1 Company overview
       6.2.2 Product portfolio
       6.2.3 Financial overview
       6.2.4 Business strategy
       6.2.5 SWOT analysis
       6.2.6 Recent developments
6.3 ABRO industries, Inc.
       6.3.1 Company overview
       6.3.2 Product portfolio
       6.3.3 Financial overview
       6.3.4 Business strategy
       6.3.5 SWOT analysis
       6.3.6 Recent developments
6.4 Armor All (Avista Capital Holdings, LP)
       6.4.1 Company overview
       6.4.2 Product portfolio
       6.4.3 Financial overview
       6.4.4 Business Strategy
       6.4.5 SWOT analysis
       6.4.6 Recent developments
6.5 JENRAY Products, Inc.
       6.5.1 Company overview
       6.5.2 Product portfolio
       6.5.3 Financial overview
       6.5.4 Business strategy
       6.5.5 SWOT analysis
       6.5.6 Recent developments
6.6 CAR-FRESHNERS Corporation
       6.6.1 Company overview
       6.6.2 Product portfolio
       6.6.3 Financial overview
       6.6.4 Business strategy
       6.6.5 SWOT analysis
       6.6.6 Recent developments
6.7 S.C. Johnson & Son, Inc
       6.7.1 Company overview
       6.7.2 Product portfolio
       6.7.3 Financial overview
       6.7.4 Business strategy
       6.7.5 SWOT analysis
       6.7.6 Recent developments
6.8 California Scents
       6.8.1 Company overview
       6.8.2 Product portfolio
       6.8.3 Financial overview
       6.8.4 Business strategy
       6.8.5 SWOT analysis
       6.8.6 Recent developments
6.9 Henkel AG & Company, KGaA
       6.9.1 Company overview
       6.9.2 Product portfolio
       6.9.3 Financial overview
       6.9.4 Business strategy
       6.9.5 SWOT analysis
       6.9.6 Recent developments
6.10 Reckitt Benckiser Group Plc.
       6.10.1 Company overview
       6.10.2 Product portfolio
       6.10.3 Financial overview
       6.10.4 Business strategy
       6.10.5 SWOT analysis
       6.10.6 Recent developments
6.11 Procter & Gamble Co.
       6.11.1 Company overview
       6.11.2 Product portfolio
       6.11.3 Financial overview
       6.11.4 Business strategy
       6.11.5 SWOT analysis
       6.11.6 Recent developments
6.12 The Yankee Candle Company, Inc
       6.12.1 Company overview
       6.12.2 Product portfolio
       6.12.3 Financial overview
       6.12.4 Business strategy
       6.12.5 SWOT analysis
       6.12.6 Recent developments
6.13 Chic Accessories, LLC
       6.13.1 Company overview
       6.13.2 Product portfolio
       6.13.3 Financial overview
       6.13.4 Business strategy
       6.13.5 SWOT analysis
       6.13.6 Recent developments
6.14 Carmate Manufacturing Co. Ltd.
       6.14.1 Company overview
       6.14.2 Product portfolio
       6.14.3 Financial overview
       6.14.4 Business strategy
       6.14.5 SWOT analysis
       6.14.6 Recent developments

List of Figures 

FIG. 1 Car air fresheners market segmentation
FIG. 2 North America car air fresheners market, 2014–2020 (USD million)
FIG. 3 Car air fresheners market Value Chain Analysis
FIG. 4 Gross net income of major North American countries (in USD), (2008-2013)
FIG. 5 Porter’s five forces analysis, car air fresheners market, 2014-2020
FIG. 6 Market attractiveness for car air fresheners market, by type, 2013
FIG. 7 Distribution share analysis, for car air fresheners market, by type, 2011-2013
FIG. 8 Import of essential oils in North America, by countries, 2010- 2013
FIG. 9 North America car air fresheners market share, by types, 2013 and 2020 (Value %)
FIG. 10 Gels and cans car air fresheners market, by revenue (USD million), 2014–2020.
FIG. 11 Sprays/aerosols car air fresheners, by revenue (USD million), 2014- 2020
FIG. 12 Paper car air fresheners, by revenue (USD million), 2014- 2020
FIG. 13 Vents and clips car air fresheners, by revenue (USD million), 2014- 2020
FIG. 14 Other car air fresheners, by revenue (USD million), 2014- 2020
FIG. 15 North America car air fresheners market share, by geographies, 2013 and 2020 (%)
FIG. 16 The U.S. Car air fresheners, by revenue, 2014- 2020 (USD million)
FIG. 17 The U.S. Car air fresheners market share, 2012 and 2013 (%)
FIG. 18 Canadian car air fresheners, by revenue, 2014- 2020 (USD million)
FIG. 19 Canada car air fresheners market share, 2012 and 2013 (%)
FIG. 20 Mexico car air fresheners, by revenue, 2014- 2020 (USD million)
FIG. 21 Mexico car air fresheners market share, 2012 and 2013 (%)

List of Tables

TABLE 1 North America Car air fresheners market Snapshot (2013–2019):
TABLE 2 Drivers for car air fresheners market: Impact analysis
TABLE 3 Demographic Characteristics: U.S. population by age group and selected characteristics, 2008–2012
TABLE 4 Online prices of different varieties of car fresheners of leading companies in North America (in USD)
TABLE 5 Essential oils, Perfumes, Resinoids, Cosmetics, and Toiletries: Imports: The U.S. (USD Million)
TABLE 6 Essential oils, Perfumes, Resinoids, Cosmetics, and Toiletries: Import volume: The U.S. (Kg Million )
TABLE 7 Essential oils, Perfumes, Resinoids, Cosmetics, and Toiletries: Imports: Canada (USD Million)
TABLE 8 Essential oils, Perfumes, Resinoids, Cosmetics, and Toiletries: Import volume: Canada (Kg Million )
TABLE 9 Essential oils, Perfumes, Resinoids, Cosmetics, and Toiletries: Import: Mexico (USD Million)
TABLE 10 Essential oils, Perfumes, Resinoids, Cosmetics, and Toiletries: Import volume: Mexico ( Kg Million )
TABLE 11 North America, car air fresheners market, by types, (USD Million) (2014–2020)
TABLE 12 Gels and cans car air fresheners , country-wise revenue (USD Million) (2014–2020)
TABLE 13 Sprays/aerosols car air fresheners, country-wise revenue (USD Million) (2014–2020)
TABLE 14 Papers car air fresheners, country-wise revenue (USD Million) (2014–2020)
TABLE 15 Vents and clips car air fresheners, country-wise revenue (USD Million) (2014–2020)
TABLE 16 Other car air fresheners, country-wise revenue (USD Million) (2014–2020)
TABLE 17 North America car air fresheners market, by country, USD million (2014–2020)
TABLE 18 The U.S. car air fresheners market, by types, (USD Million) (2014–2020)
TABLE 19 Canada car air fresheners market, by types, (USD Million) (2014–2019)
TABLE 20 Mexico car air fresheners market, by types, (USD Million) (2014–2019)

Demand for car fresheners in North America is projected to increase due to rise in consumer confidence, result of economic recovery, and strategic marketing efforts by key market players. Car freshener has now become an important product in the automotive after-market in North America. Spending on discretionary consumer goods increased in the region between 2012 and 2013 due to recovery of the economy in the U.S. and Canada. This trend is likely to continue in these markets over the next six years, which would drive impulse buying of car fresheners in North American consumers. Furthermore, growth in the car air freshener market will be supported by constant product innovations and innovative marketing strategies by key players across North America. Demand for organic/natural car-freshener products would drive the innovations in product offerings by large players in this market. Furthermore, longer hours spent in cars and trucks have created a need for attractive and chemical-free car freshener products among consumers in North America.

The car air fresheners market in North America is likely to expand at a healthy CAGR over the next six years, thanks to consistent innovations and product updates in car air fresheners by key market players.  Furthermore, The U.S. would remain the largest consumer of car-fresheners in this region followed by Mexico by 2020, due to large consumer base in these markets. Rapid growth in the middle class population and changing lifestyles of the immigrant population in North America will boost consumption of car-freshener products in the region during the forecast period. Currently, domestic companies such as American Covers, Inc., dba Handstands, CAR-FRESHNER Corporation along with multinational companies such as Procter & Gamble Co. and S.C. Johnson & Son, Inc. account for significant market shares in the car air fresheners market in North America. Expanding mass merchandise channels and developments in digital marketing will further boost growth of these companies in the near future. 

Car air fresheners are sold through a variety of retail channels. Companies with strong distribution networks will dominate the North American car fresheners market and enjoy market leadership. Mass-market channels such as supermarkets/hypermarkets, auto repair/ auto wash shops, and carwash stations and automotive shops are among the most preferred retail channels for the sale of car-freshener products. The car air fresheners market in North America is expected to experience significant shift from synthetic car air fresheners to organic car air fresheners during the forecast period. 

This report segments the market by types and countries. It includes major drivers, restraints, and opportunities (DROs), along with the value chain of the car air fresheners market. The value chain analysis helps suppliers, manufacturers, and distributors to understand the focus areas in the supply chain. The study highlights current market trends of the car freshener product segment in the U.S., Canada, and Mexico. In addition, it provides market size forecast for these markets from 2014 to 2020. The market dynamics chapter in this report provides insights about the existing trends and future prospects in the industry.  

The study covers the analysis of countries such as the U.S., Canada, and Mexico in North America. The current market size and forecast until 2020 is also provided in the report, in terms of value (USD million).

The report also analyzes macroeconomic factors both driving and hampering growth of the car air fresheners market. Porter’s five forces analysis is also included, which helps in analyzing the rivalry among existing market players in North America, as well as analyzing the competition for new entrants. The market attractiveness analysis included in the report highlights key investment areas (product/region) in the industry. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and to formulate strategies accordingly.

The report includes detailed profiles of major players in this market under pointers such as product portfolio, business strategy, SWOT analysis, and recent news/developments. Major market players of car air fresheners in North America include American Covers, Inc., dba Handstands, CAR-FRESHNERS Corporation, Procter & Gamble Co., The Yankee Candle Company, Inc., Auto Expressions, LLC., ABRO Industries, Inc., and S.C. Johnson & Son, Inc. 

The car-fresheners market in the report refers to the market by product type and by geography/country. 

The market is categorized into the following segments:

North America Car Air Fresheners Market by Type

Different types of car air freshener products covered under this research study are:
  • Gels and cans
  • Sprays/aerosols
  • Paper car fresheners
  • Vents and clips
  • Others
North America Car Air Fresheners Market by Geography

Countries covered under this research study are:
  • The U.S.
  • Canada
  • Mexico


 
 
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