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Published Date: 2016-09-30Number of Pages: 225

Ceramic and Porcelain Tiles Market (Product Type - Glazed Porcelain, Full-body Porcelain, Ceramic Floor Tiles, Ceramic Wall Tiles, and Thin Tiles), Bathroom Materials (Type - Floor (Ceramic, Porcelain, and Natural Stone) and Wall (Ceramic, Porcelain, Natural Stone, Glass, Aluminum, Paint, and Wallpaper)), and Furniture and Accessories (Furniture (Modular and Fitted), Bathroom Accessories (Mirrors, Toilet Roll Holders, Robe Hooks, Towel Rods and Rings, Wall Trays, and Soap Dishes), Baths and Sanitary Ware, and Faucets) - Morocco Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Snapshot

The construction industry, which is mainly concentrated in cities such as Casablanca, Tangier, Fez, Agadir, Rabat, and Marrakech, is one of the major contributors to Morocco’s GDP. The growth of this sector goes hand in hand with the rising GDP of the country and is likely to expand at a moderate to high rate in the next few years owing to the surge in tourism and favorable government policies.

Tiles form a key component of residential and commercial flooring. Typically, ceramic tiles of low grade and cement tiles are produced locally in Morocco, while high-quality porcelain tiles and tiles of other materials are imported from neighboring countries. The growth of the tourism sector and the changing consumer preference for modern, high-cost porcelain tiles are driving the ceramic and porcelain tiles, bathroom materials, and furniture and accessories market in Morocco.

The market is expected to rise from a valuation of US$1.5 bn in 2015 to US$2.7 bn by 2024. The ceramic and porcelain tiles market, in particular, is estimated to expand at a 6.4% CAGR from 2016 to 2024.

Growing Sense of Aesthetics among Consumers Driving Demand for Porcelain Tiles and Accessories

In terms of revenue, full-body porcelain tiles held the leading share in the Morocco ceramic and porcelain tiles market, accounting for more than 30% in 2015. The segment is anticipated to continue its dominance during the forecast period due to the steady growth in the construction industry. In terms of volume, ceramic floor tiles hold a significant share in the market owing to their inherent characteristics and economical nature. Thin tiles, forming one of the most lucrative segments, is projected to play a pivotal role in the Morocco construction sector, especially in commercial construction.

Baths and sanitary ware is one of the key segments of the bathroom furniture and accessories market in Morocco and accounted for a share of more than 55% in 2015. Consumers are increasingly preferring imported sanitary ware products due to the rising influence of foreign players from Turkey, Spain, Italy, and the Middle East and the shifting trend toward aesthetic and exclusive brands. Ongoing development in the construction industry is also expected to propel the baths and sanitary ware market during the forecast period.

The bathroom materials market in Morocco includes ceramic, porcelain, and natural stone. In terms of revenue, ceramic held more than 40% in 2015, emerging as the leading material segment. However, the growing preference for an aesthetic outlook has been driving the demand for porcelain materials and this segment is likely to gain much traction in the bathroom materials market in the coming years.

morocco ceramic and porcelain tiles market

Casablanca Surges Ahead in terms of Revenue; to Retain Lead through 2024

Casablanca led the ceramic and porcelain tiles, bathroom materials, and furniture and accessories market in Morocco. In terms of revenue, Casablanca held a share of more than 30% in 2015. Casablanca is the economic capital and leading financial hub of Morocco. Major industrial facilities and the headquarters of several Moroccan and international companies are based in Casablanca. The increasing demand for affordable housing within the middle-class population and the rising efforts of the Ministry of Housing and Urban Policy (MHU) to develop social and residential housing are likely to fuel the residential construction sector. This, in turn, is estimated to boost the Casablanca ceramic and porcelain tiles, bathroom materials, and furniture and accessories market during the forecast period.

The Casablanca market is followed by Agadir and Tangier. A rise in the number of construction projects in these cities is estimated to be the key driving factor during the forecast period. A significant expansion in the construction industry in other cities such as Rabat, Fez, and Marrakech is projected propel the ceramic and porcelain tiles, bathroom materials, and furniture and accessories market in Morocco.

Major players operating in the Morocco ceramic and porcelain tiles, bathroom materials, and furniture and accessories market include Roca Sanitario, S.A., Jaquar, CERA Sanitaryware Limited, Kohler Co., Grohe AG, HSIL Hindware, Hansgrohe Group, Kajaria Ceramics Limited, Duravit, S.B.S. Porcher, Supercerame, Porcelanosa, Marazzi, NG Kütahya Seramik, Jacob Delafon, Creavit, and RAK Ceramics.

1 Preface
    1.1 Report Scope and Market Segmentation 
    1.2 Research Highlights

2 Assumptions and Research Methodology
    2.1 Assumptions and Acronyms Used

3 Executive Summary
    3.1 Morocco Ceramic & Porcelain Tiles Market
    3.2 Morocco Bathroom Materials Market
    3.3 Morocco Bathroom Furniture & Accessories Market

4 Market Overview
    4.1 Product Overview
    4.2 Market Indicators
    4.3 Drivers
          4.3.1 Growth in tourism is likely to fuel the usage of ceramic & porcelain tiles, bathroom materials, and bathroom furniture & accessories in hotels and motels
          4.3.2 Rise in new construction projects along with renovation of old constructions is expected to boost the market
          4.3.3 Changing consumer preference for imported products over traditional construction materials 
    4.4 Restraints
          4.4.1 Availability of wide range of substitutes
          4.4.2 Strong construction growth is limited to few key cities
    4.5 Opportunity Analysis
    4.6 Porter’s Analysis
          4.6.1 Bargaining Power of Suppliers
          4.6.2 Bargaining Power of Buyers
          4.6.3 Threat of Substitutes
          4.6.4 Threat of New Entrants
          4.6.5 Degree of Competition
    4.7 Value Chain Analysis
    4.8 Channel Analysis
    4.9 Trade Agreements and Barriers with Turkey
    4.10 Product Standards & Inspection Requirements
    4.11 Morocco Ceramic & Porcelain Tiles Market: Demand-supply Scenario
    4.12 Customer Survey – Brand Awareness 
    4.13 Product & Price Level Comparison (Ceramic & Porcelain Tiles)
    4.14 Morocco Ceramic & Porcelain Tiles Market: Morocco Import Scenario
    4.15 Tax Structure
    4.16 Freight Rate & Transit Time from Key Countries - Casablanca Port
    4.17 Freight Rate & Transit Time from Key Countries - Tangier Port
    4.18 Key Decision Makers

5 Morocco Ceramic & Porcelain Tiles Market Analysis by Product Type
    5.1 Key Findings
    5.2 Introduction
    5.3 Morocco Ceramic & Porcelain Tiles Market Value, Share Analysis, by Product Type
    5.4 Morocco Ceramic & Porcelain Tiles Market Attractiveness Analysis by Product Type

6 Morocco Bathroom Materials Market Analysis by Product Type
    6.1 Key Findings
    6.2 Introduction Floor Bathroom Materials
    6.3 Introduction Wall Bathroom Materials
    6.4 Morocco Bathroom Materials Market Value Share Analysis, by Type
    6.5 Morocco Bathroom Materials Attractiveness Analysis, by Type

7 Morocco Bathroom Furniture & Accessories Market Analysis, by Product Type
    7.1 Key Findings
    7.2 Introduction - Bathroom Furniture & Accessories 
    7.3 Morocco Bathroom Furniture & Accessories Market Value Share Analysis, by Type
    7.4 Morocco Bathroom Materials Attractiveness Analysis, by Type

8 Morocco Ceramic & Porcelain Tiles, Bathroom Materials, Bathroom Furniture & Accessories Market Analysis, by City
    8.1 Morocco Ceramic & Porcelain Tiles Market Overview
    8.2 Morocco Bathroom Materials Market Overview
    8.3 Morocco Bathroom Furniture & Accessories Market Overview
    8.4 Morocco Ceramic & Porcelain Tiles Market Value Share Analysis, by City
    8.5 Morocco Bathroom Materials Market Value Share Analysis, by City
    8.6 Morocco Bathroom Furniture & Accessories Market Value Share Analysis, by City
    8.7 Casablanca Ceramic & Porcelain Tiles Market, by Product (US$ Mn), 2015–2024
    8.8 Casablanca Bathroom Materials Market, by Product (US$ Thousand), 2015–2024
    8.9 Casablanca Bathroom Furniture & Accessories Market, by Product (US$ Thousand), 2015–2024
    8.10 Rabat Ceramic & Porcelain Tiles Market, by Product (US$ Mn), 2015–2024
    8.11 Rabat Bathroom Materials Market, by Product (US$ Thousand), 2015–2024
    8.12 Rabat Bathroom Furniture & Accessories Market, by Product (US$ Thousand), 2015–2024
    8.13 Fez Ceramic & Porcelain Tiles Market, by Product (US$ Mn), 2015–2024
    8.14 Fez Bathroom Materials Market, by Product (US$ Thousand), 2015–2024
    8.15 Fez Bathroom Furniture & Accessories Market, by Product (US$ Thousand), 2015–2024
    8.16 Marrakech Ceramic & Porcelain Tiles Market, by Product (US$ Mn), 2015–2024
    8.17 Marrakech Bathroom Materials Market, by Product (US$ Thousand), 2015–2024
    8.18 Marrakech Bathroom Furniture & Accessories Market, by Product (US$ Thousand), 2015–2024
    8.19 Agadir Ceramic & Porcelain Tiles Market, by Product (US$ Mn), 2015–2024
    8.20 Agadir Bathroom Materials Market, by Product (US$ Thousand), 2015–2024
    8.21 Agadir Bathroom Furniture & Accessories Market, by Product (US$ Thousand), 2015–2024
    8.22 Tangier Ceramic & Porcelain Tiles Market, by Product (US$ Mn), 2015–2024
    8.23 Tangier Bathroom Materials Market, by Product (US$ Thousand), 2015–2024
    8.24 Tangier Bathroom Furniture & Accessories Market, by Product (US$ Thousand), 2015–2024
    8.25 Rest of Morocco Ceramic & Porcelain Tiles Market, by Product (US$ Mn), 2015–2024
    8.26 Rest of Morocco Bathroom Materials Market, by Product (US$ Thousand), 2015–2024
    8.27 Rest of Morocco Bathroom Furniture & Accessories Market, by Product (US$ Thousand), 2015–2024

9 Company Profiles
    9.1 Roca Sanitario, S.A.
          9.1.1 Company Details
          9.1.2 Business Overview
          9.1.3 Financial Details
          9.1.4 SWOT
          9.1.5 Strategic Overview
    9.2 Jaquar
          9.2.1 Company Details
          9.2.2 Business Overview
          9.2.3 SWOT
          9.2.4 Strategic Overview
    9.3 CERA Sanitaryware Limited
          9.3.1 Company Details
          9.3.2 Business Overview
          9.1.3 Financial Details
          9.3.4 SWOT
          9.3.5 Strategic Overview
    9.4 Kohler Co.
          9.4.1 Company Details
          9.4.2 Business Overview
          9.4.3 SWOT
          9.4.4 Strategic Overview
    9.5 Grohe AG
          9.5.1 Company Details
          9.5.2 Business Overview
          9.5.3 SWOT
          9.5.4 Strategic Overview
    9.6 HSIL Hindware 
          9.6.1 Company Details
          9.6.2 Business Overview
          9.6.3 Financial Details
          9.6.4 SWOT
          9.6.5 Strategic Overview
    9.7 Hansgrohe Group
          9.7.1 Company Details
          9.7.2 Business Overview
          9.7.3 Financial Details
          9.7.4 SWOT
          9.7.5 Strategic Overview
    9.8 Kajaria Ceramics Limited
          9.8.1 Company Details
          9.8.2 Business Overview
          9.8.3 Financial Details
          9.8.4 SWOT
          9.8.5 Strategic Overview
    9.9 H&R Johnson (India) Limited
          9.9.1 Company Details
          9.9.2 Business Overview
          9.9.3 SWOT
          9.9.4 Strategic Overview
    9.10 Duravit
          9.10.1 Company Details
          9.10.2 Business Overview
    9.11 S.B.S. Porcher
          9.11.1 Company Details
          9.11.2 Business Overview
    9.12 Sahara Designs
          9.12.1 Company Details
          9.12.2 Business Overview

10 List of Domestic and International Fairs

11 List of Industrial Institutions & Chambers

12 Marketing Media Tools

13 List of Developments by International Players in the Morocco Market

List of Figures

Figure 1 Morocco Ceramic & Porcelain Tiles Market, Value Share Analysis, by Product Type, 2015 and 2024
Figure 2 Ceramic & Porcelain Tiles Market Attractiveness Analysis, by Product Type
Figure 3 Morocco Bathroom Materials Market Value Share Analysis, by Type, 2015 and 2024
Figure 4 Bathroom Materials Market Attractiveness Analysis by Type
Figure 5 Morocco Bathroom Furniture & Accessories Market Value Share Analysis, by Product Type, 2015 and 2024
Figure 6 Bathroom Materials Market Attractiveness Analysis, by Type
Figure 7 Morocco Ceramic & Porcelain Tiles Market Size (US$ Mn) Forecast, 2015–2024
Figure 8 Morocco Ceramic & Porcelain Tiles Market Attractiveness Analysis, by City
Figure 9 Morocco Bathroom Materials Market Size (US$ Thousand) Forecast, 2015–2024
Figure 10 Morocco Bathroom Materials Market Attractiveness Analysis, by City
Figure 11 Morocco Bathroom Furniture & Accessories Market Size (US$ Thousand) Forecast, 2015–2024
Figure 12 Morocco Bathroom Furniture & Accessories Market Attractiveness Analysis, by City
Figure 13 Morocco Ceramic & Porcelain Tiles Market Value Share Analysis, by City, 2015 and 2024
Figure 14 Morocco Bathroom Materials Market Value Share Analysis, by City, 2015 and 2024
Figure 15 Bathroom Furniture & Accessories Market Value Share Analysis, by City, 2015 and 2024

List of Tables

Table 1 Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 2 Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast for Glazed Porcelain Tiles, by Size, 2015–2024
Table 3 Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast for Full Body Porcelain Tiles, by Size, 2015–2024
Table 4 Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast for Ceramic Wall Tiles, by Size, 2015–2024
Table 5 Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast for Ceramic Floor Tiles, by Size, 2015–2024
Table 6 Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles by Size, 2015–2024
Table 7 Morocco Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 8 Morocco Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor, by Type, 2015–2024
Table 9 Morocco Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall, by Type, 2015–2024
Table 10 Morocco Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 11 Morocco Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 12 Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by City, 2015–2024
Table 13 Morocco Bathroom Materials Market Value Share (US$ Thousand) Forecast, by City, 2015–2024
Table 14 Morocco Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by City, 2015–2024
Table 15 Casablanca Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 16 Casablanca Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Glazed Porcelain Tiles, by Size, 2015–2024
Table 17 Casablanca Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Full Body Porcelain Tiles, by Size, 2015–2024
Table 18 Casablanca Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Wall Tiles, by Size, 2015–2024
Table 19 Casablanca Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Floor Tiles, by Size, 2015–2024
Table 20 Casablanca Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles, by Size, 2015–2024
Table 21 Casablanca Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 22 Casablanca Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor, by Type, 2015–2024
Table 23 Casablanca Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall, by Type, 2015–2024
Table 24 Casablanca Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 25 Casablanca Bathroom Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 26 Rabat Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 27 Rabat Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Glazed Porcelain Tiles, by Size, 2015–2024
Table 28 Rabat Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Full Body Porcelain Tiles by Size, 2015–2024
Table 29 Rabat Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Wall Tiles by Size, 2015–2024
Table 30 Rabat Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Floor Tiles by Size, 2015–2024
Table 31 Rabat Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles by Size, 2015–2024
Table 32 Rabat Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 33 Rabat Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor by Type, 2015–2024
Table 34 Rabat Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall by Type, 2015–2024
Table 35 Rabat Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 36 Rabat Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 37 Fez Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 38 Fez Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Glazed Porcelain Tiles, by Size, 2015–2024
Table 39 Fez Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Full Body Porcelain Tiles, by Size, 2015–2024
Table 40 Fez Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Wall Tiles, by Size, 2015–2024
Table 41 Fez Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast for Ceramic Floor Tiles, by Size, 2015–2024
Table 42 Fez Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles, by Size, 2015–2024
Table 43 Fez Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 44 Fez Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor, by Type, 2015–2024
Table 45 Fez Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall, by Type, 2015–2024
Table 46 Fez Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 47 Fez Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 48 Marrakech Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 49 Marrakech Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Glazed Porcelain Tiles, by Size, 2015–2024
Table 50 Marrakech Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Full Body Porcelain Tiles, by Size, 2015–2024
Table 51 Marrakech Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Wall Tiles, by Size, 2015–2024
Table 52 Marrakech Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Floor Tiles, by Size, 2015–2024
Table 53 Marrakech Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles, by Size, 2015–2024
Table 54 Marrakech Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 55 Marrakech Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor, by Type, 2015–2024
Table 56 Marrakech Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall, by Type, 2015–2024
Table 57 Marrakech Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 58 Marrakech Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 59 Agadir Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 60 Agadir Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Glazed Porcelain Tiles, by Size, 2015–2024
Table 61 Agadir Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Full Body Porcelain Tiles, by Size, 2015–2024
Table 62 Agadir Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Wall Tiles, by Size, 2015–2024
Table 63 Agadir Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Floor Tiles, by Size, 2015–2024
Table 64 Agadir Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles, by Size, 2015–2024
Table 65 Agadir Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 66 Agadir Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor, by Type, 2015–2024
Table 67 Agadir Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall, by Type, 2015–2024
Table 68 Agadir Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 69 Agadir Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 70 Tangier Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 71 Tangier Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Glazed Porcelain Tiles, by Size, 2015–2024
Table 72 Tangier Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Full Body Porcelain Tiles, by Size, 2015–2024
Table 73 Tangier Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Wall Tiles, by Size, 2015–2024
Table 74 Tangier Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Floor Tiles, by Size, 2015–2024
Table 75 Tangier Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles, by Size, 2015–2024
Table 76 Tangier Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 77 Tangier Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor, by Type, 2015–2024
Table 78 Tangier Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall, by Type, 2015–2024
Table 79 Tangier Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 80 Tangier Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 81 Rest of Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, by Type, 2015–2024
Table 82 Rest of Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Glazed Porcelain Tiles, by Size, 2015–2024
Table 83 Rest of Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Full Body Porcelain Tiles, by Size, 2015–2024
Table 84 Rest of Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Wall Tiles, by Size, 2015–2024
Table 85 Rest of Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Ceramic Floor Tiles, by Size, 2015–2024
Table 86 Rest of Morocco Ceramic & Porcelain Tiles Market Value Share (US$ Mn) Forecast, for Thin Tiles, by Size, 2015–2024
Table 87 Rest of Morocco Bathroom Materials Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 88 Rest of Morocco Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Floor, by Type, 2015–2024
Table 89 Rest of Morocco Bathroom Materials Market Value Share (US$ Thousand) Forecast, for Wall, by Type, 2015–2024
Table 90 Rest of Morocco Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024
Table 91 Rest of Morocco Bathroom Furniture & Accessories Market Value Share (US$ Thousand) Forecast, by Type, 2015–2024

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Trends and Opportunities

Construction is one of the important industries in Morocco. Rise in the number of households and growth in tourism have propelled the need for new construction projects for residential and commercial purposes. Cities such as Tangier, Agadir, Casablanca, and Marrakech are forerunners in upcoming construction projects in Morocco. Flooring materials typically used in Morocco are locally manufactured, low-quality ceramic tiles and cement tiles. However, the trend is likely to change in the next few years, due to shift in consumer preference toward aesthetic, full-body and glazed porcelain tiles. Glazed porcelain tiles are ideal for living rooms and kitchens primarily due to their elegant look and longevity. However, in terms of volume, ceramic materials presently dominate the bathroom materials industry for both new construction and renovation segments, followed by natural stone and porcelain. Increasing inclination toward modular furniture in commercial construction is expected to be one of the major shifts in the construction industry in Morocco during the forecast period.

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Scope and Segmentation

This report analyzes and forecasts the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market in Morocco. The market has been forecast on the basis of revenue (US$ Mn) from 2016 to 2024, considering 2015 as the base year. The study includes drivers and restraints for the market in Morocco. It also covers impact of these drivers and restraints on demand for ceramic & porcelain tiles, and bathroom materials, furniture & accessories during the forecast period. The report also highlights opportunities in the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market in Morocco.

The report includes detailed value chain analysis, which provides a comprehensive view of the market in Morocco. Porter’s Five Forces Model for the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market has also been included to help understand the competitive landscape in the market. The study encompasses market attractiveness analysis, wherein end-users have been benchmarked based on their market size, growth rate, and general attractiveness.

The study provides a decisive view of the market in Morocco by segmenting it into products such as ceramic and porcelain tiles, and bathroom materials, furniture and accessories. These segments have been analyzed based on present and future trends. City-level segmentation includes current and forecast demand for ceramic and porcelain tiles, bathroom materials, and furniture and accessories in Casablanca, Rabat, Fez, Marrakech, Agadir, Tangier, and Rest of Morocco.

The report provides the actual revenue for the ceramic & porcelain tiles, and bathroom materials, furniture & accessories market for 2015 and the estimated revenue for 2016 with forecast for the next eight years. Market revenue is in US$ Mn for the ceramic & porcelain tiles market and in US$ Thousand for the bathroom materials, furniture & accessories market.

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Research Methodology

In order to compile the research report, in-depth interviews and discussions with a number of key industry participants and opinion leaders have been conducted. Primary research represented a bulk of research efforts, supplemented by extensive secondary research. Key players’ product literature, annual reports, press releases, and relevant documents have been reviewed for competitive analysis and market understanding. Secondary research includes a search of recent trade, technical writing, Internet sources, and statistical data from government websites, trade associations, and agencies. This has proved to be a reliable, effective, and successful approach for obtaining precise market data, capturing industry participants’ insights, and recognizing business opportunities.

Secondary research sources that are typically referred to include, but are not limited to company websites, annual reports, financial reports, broker reports, investor presentations, SEC filings, internal and external proprietary databases, relevant patent and regulatory databases such as ICIS, Hoover’s, oneSOURCE, Factiva, and Bloomberg; national government documents, statistical databases, trade journals, market reports, news articles, press releases, and webcasts specific to companies operating in the market.

We conduct primary interviews on an ongoing basis with industry participants and commentators to validate data and analysis. These help validate and strengthen secondary research findings. These also help develop the analysis team’s expertise and market understanding.

Morocco Ceramic and Porcelain Tiles, Bathroom Materials, and Furniture and Accessories Market: Competitive Landscape

The report comprises profiles of major companies operating in the Morocco ceramic & porcelain tiles, and bathroom materials, furniture & accessories market. Key players in the market include Roca Sanitario, S.A., Jaquar, CERA Sanitaryware Limited, Kohler Co., Grohe AG, HSIL Hindware, Hansgrohe Group, Kajaria Ceramics Limited, Duravit, S.B.S. Porcher, Supercerame, Porcelanosa, Marazzi, NG Kütahya Seramik, Jacob Delafon, Creavit, and RAK Ceramics. Key market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments.

The Morocco ceramic & porcelain tiles, and bathroom materials, furniture & accessories market has been segmented as follows:

Ceramic & Porcelain Tiles Market: Product Analysis

  • Glazed Porcelain
  • Full-body Porcelain
  • Ceramic Floor Tiles
  • Ceramic Wall Tiles
  • Thin Tiles

Bathroom Materials Market: Product Analysis

  • Floor
    • Ceramic
    • Porcelain
    • Natural Stone
    • Others
  • Wall
    • Ceramic
    • Porcelain
    • Natural Stone
    • Glass
    • Aluminum
    • Paint
    • Wallpaper
    • Others

Bathroom Furniture & Accessories Market: Product Analysis

  • Furniture
    • Modular Furniture
    • Fitted Furniture
  • Baths & Sanitary ware
  • Faucets
  • Bathroom Accessories
    • Mirrors
    • Toilet Roll Holders
    • Robe Hooks
    • Towel Rods & Rings
    • Wall Trays
    • Soap Dishes
    • Others

 

Morocco Market: City Analysis

  • Casablanca
  • Rabat
  • Fez
  • Marrakech
  • Agadir
  • Tangier
  • Rest of Morocco


 
 
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