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Published Date: 2016-10-20Number of Pages: 103

Licensed Sports Merchandise Market (Category - Sports Apparel, Sports Footwear, Sports Accessories and Toys, Videogames or Software, and Domestic and House Wares; Distribution Channel Type - E-commerce or Online Stores and Offline Stores) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

Global Licensed Sports Merchandise Market: Snapshot

The global licensed sports merchandise market is chiefly driven by innovation and development of more attractive and stylish sports apparel, sports accessories, and other product varieties. The market is also significantly influenced by the improved economic conditions across developing economies such as India and China, owing to which, sports lovers are spending lavishly on licensed sports merchandise.

With growing consumer base and huge market potential, the global licensed sports merchandise market is expected to witness considerable growth in the next few years. Transparency Market Research estimates that the market, which valued at US$27.63 bn in 2015, will reach US$48.17 bn by 2024, expanding at a CAGR of 6.4% from 2016 to 2024.

licensed sports merchandise market

Sports Apparel to be Dominant Contributor to Market Revenues

Some of the most lucrative product categories in the global licensed sports merchandise market are sports apparel, sports footwear, sports accessories, toys and videogames or software, and domestic and house wares. Others prominent product categories include souvenirs, gifts or novelties, consumer electronics, and food and beverages. Of these, the segment of sports apparel dominates the market in terms of revenue.

The segment accounted for a more than 39.0% of the global market in 2015 and is expected to grow at a CAGR of 6.1% from 2016 to 2024. Sports apparel also constituted a vast share in terms of revenue in the North America licensed sports merchandise market in 2015 and this trend is expected to continue over the forecast period as well.

The growing number of sporting leagues and their fan bases are propelling the demand for licensed sports goods across the globe. With rising disposable incomes, the number of sports fans willing pay extra for licensed sports products to support their favorite sports team and players has significantly increased of late, driving the increased demand for a variety of licensed sports merchandise such as apparel.

North America to Retain Dominance thanks to Leading Role of U.S. in Production and Consumption

Of the key regional markets for licensed sports merchandise, North America presently holds the top position and is expected to retain dominance over the forecast period as well, accounting for an average 54% of the global market in terms of revenue from 2016 through 2024. The vast rise in demand for licensed sports apparel and licensed videogames or software among sports lovers, especially children, is expected to propel the licensed sports merchandise market in the region. North America also gains significance in the global licensed sports merchandise market owing to the prominent position of the U.S. in the market, in terms of both production and demand.

Moreover, the North America licensed sports merchandise market is constantly expanding with general-purpose and specialized products and introduction of innovative products. Owing to all these factors, North America is expected to continue being one of the most lucrative regional markets for licensed sports merchandise over the forecast period.

The rate of growth of Asia Pacific licensed sports merchandise market, however, is expected to outpace that of the North America market over the forecast period. The Asia Pacific market is expected to exhibit a 7.7% CAGR from 2016 and 2024. Demand is essentially expected to be a result of factors such as high population density, improving standard of living and rising disposable incomes in the developing economies such as China and India.

Some of the key players operating the in the global licensed sports merchandise market are VF Corporation, Adidas - Reebok, Nike Inc., G-III Apparel, Dick's Sporting Goods, Jarden Corporation, Under Armour, Knight Apparels, New Era Cap and Great American Products among others.

Chapter 1 Global Licensed Sports Merchandise Market : Preface 
1.1 Market Definition
1.2 Market Segmentation
1.3 Research Scope
1.4 Key Research Objectives
1.5 Research Highlights

Chapter 2 Global Licensed Sports Merchandise Market: Assumptions and Research Methodology  
2.1 Assumptions
2.2 Research Methodology 

Chapter 3 Global Licensed Sports Merchandise Market: Executive Summary, 2016 – 2024 
3.1 Global licensed sports merchandise market revenue, 2015-2024 (US$ Billion)
3.2 Market snapshot    

Chapter 4 Global Licensed Sports Merchandise Market: Market Overview, 2016-2024 
4.1 Introduction

4.2 Key trends analysis 
4.3 Market dynamics : Market Drivers & Restraints  
      4.3.1 Global licensed sports merchandise market – drivers  
      4.3.2 Global licensed sports merchandise market – restraints 
      4.3.3 Global licensed sports merchandise market - opportunities  
4.4 Distribution channel for global licensed sports merchandise market 
4.5 Competitive strategies adopted by leading players
4.6 Big Contracts Between Clubs and Kit Manufacturer  

Chapter 5 Global Licensed Sports Merchandise Market : By Category Type, 2015 – 2024 (US$ Billion) 
5.1 By Category Type: Overview
      5.1.1 Global licensed sports merchandise market revenue share, by category, 2015-2024 (%)
5.2 Global licensed sports apparel merchandise market, 2015-2024: revenue forecast
5.3 Global licensed sports footwear merchandise market, 2015-2024: revenue forecast
5.4 Global licensed sports accessories and toys merchandise market, 2015-2024: revenue forecast
5.5 Global licensed video games or software merchandise market, 2015-2024: revenue forecast
5.6 Global licensed domestic and house wares merchandise market, 2015-2024: revenue forecast
5.7 Global others licensed sports merchandise market, 2015-2024: revenue forecast ingredients, 2015-2024: revenue forecast

Chapter 6 Global Licensed Sports Merchandise Market, By Distribution, 2016 – 2024 (US$ Billion) 
6.1 By Distribution: Overview
6.2 Global E-Commerce or online stores distribution market, 2015-2024: revenue forecast
6.3 Global Offline stores distribution market, 2015-2024: revenue forecast
      6.3.1 Global licensed sports merchandise market, 2015-2024: revenue forecast, by offline distribution

Chapter 7 Global Licensed Sports Merchandise Market, By Region, 2016 – 2024 (US$ Billion)
7.1 By Region: Overview
      7.1.1 By Region: Revenue share
7.2 North America licensed sports merchandise market, 2015-2024: revenue forecast
      7.2.1 North America licensed sports merchandise market, 2015-2024: revenue forecast, by category
      7.2.2 North America licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
      7.2.3 North America licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
      7.2.4 U.S. licensed sports merchandise market, 2015-2024: revenue forecast
      7.2.5 Rest of North America licensed sports merchandise market, 2015-2024: revenue forecast
7.3 Europe licensed sports merchandise market, 2015-2024: revenue forecast
      7.3.1 Europe licensed sports merchandise market, 2015-2024: revenue forecast, by category
      7.3.2 Europe licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
      7.3.3 Europe licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
      7.3.4 U.K. licensed sports merchandise market, 2015-2024: revenue forecast
      7.3.5 Germany licensed sports merchandise market, 2015-2024: revenue forecast
      7.3.6 France licensed sports merchandise market, 2015-2024: revenue forecast
      7.3.7 Italy licensed sports merchandise market, 2015-2024: revenue forecast
      7.3.8 Rest of Europe licensed sports merchandise market, 2015-2024: revenue forecast
7.4 Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast
      7.4.1 Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast, by category
      7.4.2 Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
      7.4.3 Asia Pacific licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
      7.4.4 India licensed sports merchandise market, 2015-2024: revenue forecast
      7.4.5 China licensed sports merchandise market, 2015-2024: revenue forecast
      7.4.6 Japan licensed sports merchandise market, 2015-2024: revenue forecast
      7.4.7 Rest of Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast
7.5 Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast
      7.5.1 Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast, by category
      7.5.2 Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
      7.5.3 MEA licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
      7.5.4 UAE licensed sports merchandise market, 2015-2024: revenue forecast
      7.5.5 South Africa licensed sports merchandise market, 2015-2024: revenue forecast
      7.5.6 Rest of Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast
7.6 Latin America licensed sports merchandise market, 2015-2024: revenue forecast
      7.6.1 Latin America licensed sports merchandise market, 2015-2024: revenue forecast, by category
      7.6.2 Latin America licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
      7.6.3 Latin America licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
      7.6.3 Brazil licensed sports merchandise market, 2015-2024: revenue forecast
      7.6.4 Rest of Latin America licensed sports merchandise market, 2015-2024: revenue forecast  

Chapter 8 Company Profiles     
8.1 VF Corporation 
      8.1.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.1.2 Market Presence, By Segment and Geography
      8.1.3 Key Developments
      8.1.4 Strategy and Historical Roadmap
      8.1.5 Revenue and Operating Profits
8.2 Nike, Inc.    
      8.2.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.2.2 Market Presence, By Segment and Geography
      8.2.3 Key Developments
      8.2.4 Strategy and Historical Roadmap
      8.2.5 Revenue and Operating Profits
8.3 Fanatics, Inc.
      8.3.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.3.2 Market Presence, By Segment and Geography
      8.3.3 Key Developments
      8.3.4 Strategy and Historical Roadmap
      8.3.5 Revenue and Operating Profits
8.4 Adidas AG    
      8.4.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.4.2 Market Presence, By Segment and Geography
      8.4.3 Key Developments
      8.4.4 Strategy and Historical Roadmap
      8.4.5 Revenue and Operating Profits
8.5 Puma SE   
      8.5.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.5.2 Market Presence, By Segment and Geography
      8.5.3 Key Developments
      8.5.4 Strategy and Historical Roadmap
      8.5.5 Revenue and Operating Profits
8.6 G-III Apparel Group, Ltd.   
      8.6.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.6.2 Market Presence, By Segment and Geography
      8.6.3 Key Developments
      8.6.4 Strategy and Historical Roadmap
      8.6.5 Revenue and Operating Profits
8.7 Jarden Corporation   
      8.7.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.7.2 Market Presence, By Segment and Geography
      8.7.3 Key Developments
      8.7.4 Strategy and Historical Roadmap
      8.7.5 Revenue and Operating Profits
8.8 Dreams Inc.    
      8.8.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.8.2 Market Presence, By Segment and Geography
      8.8.3 Key Developments
      8.8.4 Strategy and Historical Roadmap
      8.8.5 Revenue and Operating Profits
8.9 Knights Apparel, Inc.   
      8.9.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.9.2 Market Presence, By Segment and Geography
      8.9.3 Key Developments
      8.9.4 Strategy and Historical Roadmap
      8.9.5 Revenue and Operating Profits
8.10 DICK’S Sporting Goods Inc. 
      8.10.1 Company Details (HQ, Foundation Year, Employee Strength)
      8.10.2 Market Presence, By Segment and Geography
      8.10.3 Key Developments
      8.10.4 Strategy and Historical Roadmap
      8.10.5 Revenue and Operating Profits

List of Figures 

FIG 1 Global licensed sports merchandise market revenue, 2015-2024 (US$ Billion)
FIG 2 Performances by Leagues in the U.S. and Canada
FIG 3 U.S. and Canada Retail Sales Market for Licensed Sports Goods
FIG 4 Global licensed sports merchandise market revenue share, by category, 2015-2024 (%)
FIG 5 Global licensed sports apparel merchandise market, 2015-2024: revenue forecast
FIG 6 Global licensed sports footwear merchandise market, 2015-2024: revenue forecast
FIG 7 Global licensed sports accessories and toys merchandise market, 2015-2024: revenue forecast
FIG 8 Global licensed video games or software merchandise market, 2015-2024: revenue forecast
FIG 9 Global licensed domestic and house wares merchandise market, 2015-2024: revenue forecast
FIG 10 Global others licensed sports merchandise market, 2015-2024: revenue forecast
FIG 11 Licensed sports merchandise market revenue share, by distribution, 2015-2024
FIG 12 Global E-Commerce or online stores distribution market, 2015-2024: revenue forecast
FIG 13 Global Offline stores distribution market, 2015-2024: revenue forecast
FIG 14 Global licensed sports merchandise market revenue share, by region, 2015-2024
FIG 15 North America licensed sports merchandise market, 2015-2024: revenue forecast
FIG 16 U.S. licensed sports merchandise market, 2015-2024: revenue forecast
FIG 17 Rest of North America licensed sports merchandise market, 2015-2024: revenue forecast
FIG 18 Europe licensed sports merchandise market, 2015-2024: revenue forecast
FIG 19 U.K. licensed sports merchandise market, 2015-2024: revenue forecast
FIG 20 Germany licensed sports merchandise market, 2015-2024: revenue forecast
FIG 21 France licensed sports merchandise market, 2015-2024: revenue forecast
FIG 22 Italy licensed sports merchandise market, 2015-2024: revenue forecast
FIG 23 Rest of Europe licensed sports merchandise market, 2015-2024: revenue forecast
FIG 24 Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast
FIG 25 India licensed sports merchandise market, 2015-2024: revenue forecast
FIG 26 China licensed sports merchandise market, 2015-2024: revenue forecast
FIG 27 Japan licensed sports merchandise market, 2015-2024: revenue forecast
FIG 28 Rest of Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast
FIG 29 Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast
FIG 30 UAE licensed sports merchandise market, 2015-2024: revenue forecast
FIG 31 South Africa licensed sports merchandise market, 2015-2024: revenue forecast
FIG 32 Rest of Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast
FIG 33 Latin America licensed sports merchandise market, 2015-2024: revenue forecast
FIG 34 Brazil licensed sports merchandise market, 2015-2024: revenue forecast
FIG 35 Rest of Latin America licensed sports merchandise market, 2015-2024: revenue forecast

List of Tables

TABLE 1 Market snapshot 
TABLE 2 Global licensed sports merchandise market, 2015-2024: revenue forecast, by offline distribution
TABLE 3 Global E-commerce Trends (2013-2016)
TABLE 4 North America licensed sports merchandise market, 2015-2024: revenue forecast, by category
TABLE 5 North America licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
TABLE 6 North America licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
TABLE 7 Europe licensed sports merchandise market, 2015-2024: revenue forecast, by category
TABLE 8 Europe licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
TABLE 9 Europe licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
TABLE 10 Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast, by category
TABLE 11 Asia Pacific licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
TABLE 12 Asia Pacific licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
TABLE 13 Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast, by category
TABLE 14 Middle-East and Africa (MEA) licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
TABLE 15 MEA licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues
TABLE 16 Latin America licensed sports merchandise market, 2015-2024: revenue forecast, by category
TABLE 17 Latin America licensed sports merchandise market, 2015-2024: revenue forecast, by distribution channel
TABLE 18 Latin America licensed sports merchandise market, 2015-2024: retail sales revenue forecast, by leagues

Global Licensed Sports Merchandise Market: Scope and Methodology

Demand for licensed sports merchandise is expected to be driven by rising demand for sporting goods, increasing popularity of sports leagues, accelerating sports markets in North America, and economic development. Consumer trends for licensed sports products vary from region to region. Sports apparel is the leading segment in North America and Europe. In the past few years, the U.S. licensed sports merchandise market witnessed a moderate growth that is majorly driven by increasing popularity of leagues such as Major League Baseball (MLB), National Football League (NFL), and the National Basketball Association (NBA). The non apparel segment such as videogames or software is expected to witness great growth potential among sports lovers in the coming years. Moreover, licensed sports merchandise is driven by the popularity of university and college level sports teams.

Global Licensed Sports Merchandise Market: Segmentation

In this report, the global licensed sports merchandise market is divided into three segments: (i) category (ii) distribution channel and (iii) geography. Based on category type, the licensed sports merchandise market is bifurcated into sports apparel, sports footwear (outdoor), sports accessories and toys and videogames or software, domestic and house wares among others. Others licensed sports merchandise type includes souvenirs, gifts or novelties, consumer electronics, food and beverage etc. Increasing popularity of sporting leagues and their increasing fan base is creating a positive impact on the demand for licensed sports products across all age groups.

The market is primarily dominated by strong demand for licensed sports apparel among sports fans. Video games or software are expected to grow at a faster rate as compared to sporting toys and accessories. On the basis of distribution channel type, the licensed sports merchandise market is segmented into e-commerce or online stores and offline stores. Offline stores are further segmented into departmental stores, specialty stores and others. Others offline stores segment includes mass stores, supermarket and discount stores among others. Among all these distribution channel type for licensed sports goods, the offline stores sector is ideal choice for sports lovers who are looking for licensed sports goods.

Global Licensed Sports Merchandise Market: Geographical and Competitive Dynamics

Based on geography, the global licensed sports merchandise market is segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA) and Latin America. In 2015, North America held the largest share of the licensed sports merchandise market followed by Europe, Asia pacific, Latin America and Middle East and Africa (MEA). Asia Pacific is the fastest growing market at present and is expected to be the fastest growing region during the next eight years as well. However, North America is expected to maintain its leading position during the forecast period.

The increase in growth rate of the licensed sports merchandise market is a result of increased in adoration of leagues, their teams, and favorite players across various age groups. The market is dominated by strong demand for licensed sports apparel due to deals between major licensors and licensees. Moreover, innovative new products with sophisticated designs and digital technology are expected to stimulate interest and demand for sports goods and gadgets in North America during the forecast period.

Apart from this, changing consumer lifestyle coupled with extensive marketing strategies adopted by licensed sports products manufacturing companies is slated to fuel the market for licensed sports products in this region over the forecast period. Latin America is expected to witness the second fastest growth in the licensed sports merchandise market, driven by the booming retail sector, increasing disposable income, and growing expenditure pattern on licensed sports goods in the region. Brazil accounted the largest market share for licensed sports merchandise market in the Latin America.

The report also provides the company market share analysis of key players operating in the licensed sports merchandise industry. Some of the key players in this market include VF Corporation, Adidas - Reebok, Nike Inc., G-III Apparel, Dick's Sporting Goods, Jarden Corporation, Under Armour, Knight Apparels, New Era Cap and Great American Products among others.

The scope of the study presents a comprehensive evaluation of the stakeholder strategies and winning imperatives for them by segmenting the global licensed sports merchandise market as below:

Global Licensed Sports Merchandise Market, Product Analysis

  • Sports Apparel
  • Sports Footwear
  • Sports Accessories and toys
  • Video games or software
  • Domestic and Housewares
  • Others

Global Licensed Sports Merchandise Market, Distribution Channel Analysis

  • E-Commerce or online stores
  • Offline Stores
    • Department Stores
    • Specialty Stores
    • Others

In addition the report provides cross-sectional analysis of all the above segments with respect to the following geographical markets:

Global Licensed Sports Merchandise Market, by geography

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • Germany
    • Italy
    • U.K.
    • France
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Italy
    • Rest of Asia Pacific
  • Middle East and Africa
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America


 
 
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