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Published Date: 2017-04-14Number of Pages: 169

Email Marketing (Component - Software (White Label Software, Third-party Standard, and Web-based Application) and Services (Integration and Installation and Support and Maintenance); Enterprise - SMEs and Large Enterprise; Type - Traditional and Automated; End-Use Industry - Retail/E-Commerce, IT and Telecom, Travel and Leisure, Print/Publishing, and BFSI) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

Global Email Marketing Industry: Snapshot

The global market for email marketing has been influence by a number of factors, among which, the increasing usage of Internet is the most significant one. The expanding penetration of smart phones has also been adding to the growth of this market since the last few years. Over the coming years, the rising awareness among people pertaining to email marketing, such as a relatively higher RoI rate than any other form of digital marketing, will influence its popularity, resulting in a significant market rise.

On the downside, the lack of niche marketing options and the privacy issues concerning the usage of Internet and email may act as hindrances, limiting the growth of this market in the years to come. In 2016, the worldwide market for email marketing stood at US$4.51 bn. Expanding at a healthy CAGR of 19.60% between 2017 and 2025, this market is likely to touch US$22.16 bn by the end of 2025.

Currently, email marketing is being extensively utilized in the media, IT and telecom, retail/e-commerce, travel and leisure, and the BFSI industries as the primary source of marketing for business expansion purposes and customer retention and satisfaction.

email marketing market

 

Asia Pacific to Exhibit Strong Presence in Global Email Marketing Industry

North America, Europe, Asia Pacific, the Middle East and Africa, and South America are the prime regional markets for email marketing across the world. Among these, Asia Pacific has acquired the leading position in the global market and is expected to remain so over the next few years, rising at a CAGR of 22.80% between 2017 and 2025, thanks to a relatively faster adoption. The escalating number of internet users and the proliferation of the retail/e-commerce industry in Asian economies, such as China and India, is likely to boost this regional market substantially over the next few years.

North America, on the other hand, is expected to witness slow growth in its market for email marketing in the near future due to the presence of various regulatory laws. In North America, the U.S. (the CAN-SPAM Act) and Canada (CASL), both, have their respective laws governing email marketing practices; however, the law in the U.S. is more lenient as compared to the one in Canada, which, subsequently is propelling the U.S. market for email marketing. The high internet penetration rate, the rising number of smartphone users, and the steady growth in the BFSI sector may assist the North America market for email marketing to find its way to success in the years to come.

Software to Remain Strong among Email Marketing Components

Software and services are the main components of email marketing. The software segment has held the leading position in the global market for email marketing and is anticipated to retain it over the next few years, thanks to the increasing adoption of white label software, third-party standard, and web-based application. The third-party standard software is likely to emerge as the most preferred component of email marketing in the next few years.

Alchemy Worx Ltd., Adestra Ltd., GetResponse, VerticalResponse Inc., dotmailer Ltd., Forfront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corp., IBM Corp., The Rocket Science Group LLC, iContact Corp, Zoho Corporation Pvt. Ltd., Salesforce Inc., Responsys Inc., Epsilon, Natexo Group, and Campaign Monitor are the key companies involved in email marketing across the world.

1.  Preface
      1.1. Report Scope
      1.2. Market Segmentation
      1.3. Key Research Objectives
      1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary : Global Email Marketing Industry

4. Market Overview
      4.1. Key Industry Developments
      4.2. Key Market Indicators
             4.2.1. Broadband Penetration
             4.2.2. B2B and B2C Market
      4.3. Market Dynamics
             4.3.1. Drivers
             4.3.2. Restraints
             4.3.3. Opportunity
      4.4. Global Email Marketing Analysis and Forecasts, 2015 – 2025
             4.4.1. Market Revenue Projections (US$ Mn)
             4.4.2. Global Supply Demand Scenario
      4.5. Key Findings
      4.6. Porter’s Five Force Analysis 
      4.7. Ecosystem Analysis
      4.8. Market Outlook

5. Global Email Marketing Analysis and Forecasts, By Component
      5.1. Definition
      5.2. Market Size (US$ Mn) Forecast By Component, 2015 – 2025
             5.2.1. Software/Application 
                      5.2.1.1. White Label Software
                      5.2.1.2. Third-party Standard
                      5.2.1.3. Web-based Application
             5.2.2. Services
                      5.2.2.1. Integration and Installation
                      5.2.2.2. Support and Maintenance

6. Global Email Marketing Analysis and Forecasts, By Type
      6.1. Definition
      6.2. Market Size (US$ Mn) Forecast By Type, 2015 – 2025
             6.2.1. Traditional
             6.2.2. Automated

7. Global Email Marketing Analysis and Forecasts, By Enterprise
      7.1. Definition
      7.2. Market Size (US$ Mn) Forecast By Enterprise, 2015 – 2025
             7.2.1. Small and medium Enterprise
             7.2.2. Large Enterprise

8. Global Email Marketing Analysis and Forecasts, By End-Use Industry
      8.1. Definition      
      8.2. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 – 2025
             8.2.1. Retail/E-Commerce
             8.2.2. IT & Telecom 
             8.2.3. Travel & Leisure 
             8.2.4. Print/Publishing 
             8.2.5. BFSI 
             8.2.6. Others 

9. Global Email Marketing Analysis and Forecasts, By Region
      9.1. Key Findings
      9.2. Key Trends
      9.3. Policies and Regulations
      9.4. Market Size (US$ Mn) Forecast By Region, 2015 – 2025 
             9.4.1. North America
             9.4.2. Europe
             9.4.3. Asia Pacific
             9.4.4. Middle East and Africa
             9.4.5. South America
      9.5. Global Market Attractiveness 
             9.5.1. By Type
             9.5.2. By Component
             9.5.3. By Enterprise
             9.5.4. By End-Use Industry
             9.5.5. By Region

10. North America Email Marketing Analysis and Forecast
      10.1. Market Size (US$ Mn) Forecast By Component, 2015 – 2025
             10.1.1. Software/Application 
                      10.1.1.1. White Label Software
                      10.1.1.2. Third-party Standard
                      10.1.1.3. Web-based Application
             10.1.2. Services
                      10.1.2.1. Integration and Installation
                      10.1.2.2. Support and Maintenance
      10.2. Market Size (US$ Mn) Forecast By Type, 2015 – 2025
             10.2.1. Traditional
             10.2.2. Automated
      10.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 – 2025
             10.3.1. Small and medium Enterprise
             10.3.2. Large Enterprise
      10.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 – 2025
             10.4.1. Retail/E-Commerce
             10.4.2. IT & Telecom 
             10.4.3. Travel & Leisure 
             10.4.4. Print/Publishing 
             10.4.5. BFSI 
             10.4.6. Others 
      10.5. Market Size(US$ Mn) Forecast By Country, 2015 – 2025
             10.5.1. The U.S.
             10.5.2. Canada 
             10.5.3. Rest of North America 
      10.6. Market Attractiveness Analysis 
             10.6.1. By Type
             10.6.2. By Component
             10.6.3. By Enterprise
             10.6.4. By End-Use Industry
             10.6.5. By Country

11. Europe Email Marketing Analysis and Forecast
      11.1. Market Size (US$ Mn) Forecast By Component, 2015 – 2025
             11.1.1. Software/Application 
                      11.1.1.1. White Label Software
                      11.1.1.2. Third-party Standard
                      11.1.1.3. Web-based Application
             11.1.2. Services
                      11.1.2.1. Integration and Installation
                      11.1.2.2. Support and Maintenance
      11.2. Market Size (US$ Mn) Forecast By Type, 2015 – 2025
             11.2.1. Traditional
             11.2.2. Automated
      11.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 – 2025
             11.3.1. Small and medium Enterprise
             11.3.2. Large Enterprise
      11.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 – 2025
             11.4.1. Retail/E-Commerce
             11.4.2. IT & Telecom 
             11.4.3. Travel & Leisure 
             11.4.4. Print/Publishing 
             11.4.5. BFSI 
             11.4.6. Others 
      11.5. Market Size(US$ Mn) Forecast By Country, 2015 – 2025
             11.5.1. The U.K.
             11.5.2. France 
             11.5.3. Germany 
             11.5.4. Rest of Europe 
      11.6. Market Attractiveness Analysis 
             11.6.1. By Type
             11.6.2. By Component
             11.6.3. By Enterprise
             11.6.4. By End-Use Industry
             11.6.5. By Country

12. Asia Pacific Email Marketing Analysis and Forecast
      12.1. Market Size (US$ Mn) Forecast By Component, 2015 – 2025
             12.1.1. Software/Application 
                      12.1.1.1. White Label Software
                      12.1.1.2. Third-party Standard
                      12.1.1.3. Web-based Application
             12.1.2. Services
                      12.1.2.1. Integration and Installation
                      12.1.2.2. Support and Maintenance
      12.2. Market Size (US$ Mn) Forecast By Type, 2015 – 2025
             12.2.1. Traditional
             12.2.2. Automated
      12.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 – 2025
             12.3.1. Small and medium Enterprise
             12.3.2. Large Enterprise
      12.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 – 2025
             12.4.1. Retail/E-Commerce
             12.4.2. IT & Telecom 
             12.4.3. Travel & Leisure 
             12.4.4. Print/Publishing 
             12.4.5. BFSI 
             12.4.6. Others 
      12.5. Market Size(US$ Mn) Forecast By Country, 2015 – 2025
             12.5.1. China
             12.5.2. India
             12.5.3. Japan
             12.5.4. Australia
             12.5.5. Rest of Asia Pacific
      12.6. Market Attractiveness Analysis 
             12.6.1. By Type
             12.6.2. By Component
             12.6.3. By Enterprise
             12.6.4. By End-Use Industry
             12.6.5. By Country

13. Middle East And Africa Email Marketing Analysis and Forecast
      13.1. Market Size (US$ Mn) Forecast By Component, 2015 – 2025
             13.1.1. Software/Application 
                      13.1.1.1. White Label Software
                      13.1.1.2. Third-party Standard
                      13.1.1.3. Web-based Application
             13.1.2. Services
                      13.1.2.1. Integration and Installation
                      13.1.2.2. Support and Maintenance
      13.2. Market Size (US$ Mn) Forecast By Type, 2015 – 2025
             13.2.1. Traditional
             13.2.2. Automated
      13.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 – 2025
             13.3.1. Small and medium Enterprise
             13.3.2. Large Enterprise
      13.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 – 2025
             13.4.1. Retail/E-Commerce
             13.4.2. IT & Telecom 
             13.4.3. Travel & Leisure 
             13.4.4. Print/Publishing 
             13.4.5. BFSI 
             13.4.6. Others 
      13.5. Market Size(US$ Mn) Forecast By Country, 2015 – 2025
             13.5.1. UAE
             13.5.2. South Africa
             13.5.3. Saudi Arabia
             13.5.4. Rest of Middle East and Africa
      13.6. Market Attractiveness Analysis 
             13.6.1. By Type
             13.6.2. By Component
             13.6.3. By Enterprise
             13.6.4. By End-Use Industry
             13.6.5. By Country

14. South America Email Marketing Analysis and Forecast
      14.1. Market Size (US$ Mn) Forecast By Component, 2015 – 2025
             14.1.1. Software/Application 
                      14.1.1.1. White Label Software
                      14.1.1.2. Third-party Standard
                      14.1.1.3. Web-based Application
             14.1.2. Services
                      14.1.2.1. Integration and Installation
                      14.1.2.2. Support and Maintenance
      14.2. Market Size (US$ Mn) Forecast By Type, 2015 – 2025
             14.2.1. Traditional
             14.2.2. Automated
      14.3. Market Size (US$ Mn) Forecast By Enterprise, 2015 – 2025
             14.3.1. Small and medium Enterprise
             14.3.2. Large Enterprise
      14.4. Market Size (US$ Mn) Forecast By End-Use Industry, 2015 – 2025
             14.4.1. Retail/E-Commerce
             14.4.2. IT & Telecom 
             14.4.3. Travel & Leisure 
             14.4.4. Print/Publishing 
             14.4.5. BFSI 
             14.4.6. Others 
      14.5. Market Size(US$ Mn) Forecast By Country, 2015 – 2025
             14.5.1. Brazil
             14.5.2. Argentina
             14.5.3. Rest of South America
      14.6. Market Attractiveness Analysis 
             14.6.1. By Type
             14.6.2. By Component
             14.6.3. By Enterprise
             14.6.4. By End-Use Industry
             14.6.5. By Country

15. Competition Landscape
      15.1. Market Player – Competition Matrix (By Tier and Type of companies)
      15.2. Market Share Analysis By Company (2016)
      15.3. Company Profiles 
             15.3.1. Alchemy Worx Ltd
                      15.3.1.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.1.2. Market Presence, By Segment.
                      15.3.1.3. Strategy
                      15.3.1.4. Revenue and Operating Profits
                      15.3.1.5. SWOT Analysis
             15.3.2. Adestra Ltd
                      15.3.2.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.2.2. Market Presence, By Segment.
                      15.3.2.3. Strategy
                      15.3.2.4. Revenue and Operating Profits
                      15.3.2.5. SWOT Analysis
             15.3.3. GetResponse
                      15.3.3.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.3.2. Market Presence, By Segment.
                      15.3.3.3. Strategy
                      15.3.3.4. Revenue and Operating Profits
                      15.3.3.5. SWOT Analysis
             15.3.4. VerticalResponse, Inc.
                      15.3.4.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.4.2. Market Presence, By Segment.
                      15.3.4.3. Strategy
                      15.3.4.4. Revenue and Operating Profits
                      15.3.4.5. SWOT Analysis
             15.3.5. dotmailer Ltd
                      15.3.5.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.5.2. Market Presence, By Segment.
                      15.3.5.3. Strategy
                      15.3.5.4. Revenue and Operating Profits
                      15.3.5.5. SWOT Analysis
             15.3.6. Forfront Ltd.
                      15.3.6.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.6.2. Market Presence, By Segment.
                      15.3.6.3. Strategy
                      15.3.6.4. Revenue and Operating Profits
                      15.3.6.5. SWOT Analysis
             15.3.7. BlueHornet Inc.
                      15.3.7.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.7.2. Market Presence, By Segment.
                      15.3.7.3. Strategy
                      15.3.7.4. Revenue and Operating Profits
                      15.3.7.5. SWOT Analysis
             15.3.8. Constant Contact, Inc.
                      15.3.8.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.8.2. Market Presence, By Segment.
                      15.3.8.3. Strategy
                      15.3.8.4. Revenue and Operating Profits
                      15.3.8.5. SWOT Analysis
             15.3.9. BlueTie Inc
                      15.3.9.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.9.2. Market Presence, By Segment.
                      15.3.9.3. Strategy
                      15.3.9.4. Revenue and Operating Profits
                      15.3.9.5. SWOT Analysis
             15.3.10. Drip, Inc.
                      15.3.10.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.10.2. Market Presence, By Segment.
                      15.3.10.3. Strategy
                      15.3.10.4. Revenue and Operating Profits
                      15.3.10.5. SWOT Analysis
             15.3.11. Microsoft Corporation
                      15.3.11.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.11.2. Market Presence, By Segment.
                      15.3.11.3. Strategy
                      15.3.11.4. Revenue and Operating Profits
                      15.3.11.5. SWOT Analysis
             15.3.12. International Business Machines Corporation (IBM)
                      15.3.12.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.12.2. Market Presence, By Segment.
                      15.3.12.3. Strategy
                      15.3.12.4. Revenue and Operating Profits
                      15.3.12.5. SWOT Analysis
             15.3.13. The Rocket Science Group, LLC (mailChimp)
                      15.3.13.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.13.2. Market Presence, By Segment.
                      15.3.13.3. Strategy
                      15.3.13.4. Revenue and Operating Profits
                      15.3.13.5. SWOT Analysis
             15.3.14. iContact Corporation
                      15.3.14.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.14.2. Market Presence, By Segment.
                      15.3.14.3. Strategy
                      15.3.14.4. Revenue and Operating Profits
                      15.3.14.5. SWOT Analysis
             15.3.15. Zoho Corporation Pvt. Ltd.
                      15.3.15.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.15.2. Market Presence, By Segment.
                      15.3.15.3. Strategy
                      15.3.15.4. Revenue and Operating Profits
                      15.3.15.5. SWOT Analysis
             15.3.16. Campaign Monitor
                      15.3.16.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.16.2. Market Presence, By Segment.
                      15.3.16.3. Strategy
                      15.3.16.4. Revenue and Operating Profits
                      15.3.16.5. SWOT Analysis
             15.3.17. Natexo Group
                      15.3.17.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.17.2. Market Presence, By Segment.
                      15.3.17.3. Strategy
                      15.3.17.4. Revenue and Operating Profits
                      15.3.17.5. SWOT Analysis
             15.3.18. Epsilon
                      15.3.18.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.18.2. Market Presence, By Segment.
                      15.3.18.3. Strategy
                      15.3.18.4. Revenue and Operating Profits
                      15.3.18.5. SWOT Analysis
             15.3.19. Responsys Inc. (Oracle Corporation)
                      15.3.19.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.19.2. Market Presence, By Segment.
                      15.3.19.3. Strategy
                      15.3.19.4. Revenue and Operating Profits
                      15.3.19.5. SWOT Analysis
             15.3.20. Salesforce Inc.
                      15.3.20.1. Company Details (HQ, Foundation Year, Employee Strength)
                      15.3.20.2. Market Presence, By Segment.
                      15.3.20.3. Strategy
                      15.3.20.4. Revenue and Operating Profits
                      15.3.20.5. SWOT Analysis

16. Key Takeaways

List of Figures

Figure 1: Global Email Marketing Revenue Projection (US$ Mn), 2015 – 2025
Figure 2: Global Email Marketing Supply Demand Scenario, 2015 - 2025
Figure 3: Global Email Marketing Revenue Share (%), by Region, 2015 – 2025
Figure 4: Global Email Marketing Industry CAGR by Software (2017 – 2025)
Figure 5: Global Email Marketing Industry CAGR by Enterprise (2017 – 2025)
Figure 6: Global Email Marketing Industry CAGR by End-Use Industry (2017 – 2025)
Figure 7: Global Email Marketing Industry CAGR by Services (2017 – 2025)
Figure 8: Global Email Marketing Industry CAGR by Type (2017 – 2025)
Figure 9: Global Email Marketing Size and Y-o-Y Growth, by Region – North America, 2015 – 2025, (US$ Mn & %)
Figure 10: Global Email Marketing Size and Y-o-Y Growth, by Region – Europe, 2015 – 2025, (US$ Mn & %)
Figure 11: Global Email Marketing Size and Y-o-Y Growth, by Region – APAC, 2015 – 2025, (US$ Mn & %)
Figure 12: Global Email Marketing Size and Y-o-Y Growth, by Region – MEA, 2015 – 2025, (US$ Mn & %)
Figure 13: Global Email Marketing Size and Y-o-Y Growth, by Region – South America, 2015 – 2025, (US$ Mn & %)
Figure 14: Global Market Attractiveness Analysis by Type (2016)
Figure 15: Global Market Attractiveness Analysis by Component (2016)
Figure 16: Global Market Attractiveness Analysis by Enterprise (2016)
Figure 17: Global Market Attractiveness Analysis by End-Use Industry (2016)
Figure 18: Global Market Attractiveness Analysis by Region (2016)
Figure 19: North America Email Marketing Size and Y-o-Y Growth, by Country – The U.S., 2015 – 2025, (US$ Mn & %)
Figure 20: North America Email Marketing Size and Y-o-Y Growth, by Country –Canada, 2015 – 2025, (US$ Mn & %)
Figure 21: North America Market Attractiveness Analysis by Type (2016)
Figure 22: North America Market Attractiveness Analysis by Component (2016)
Figure 23: North America Market Attractiveness Analysis by Enterprise (2016)
Figure 24: North America Market Attractiveness Analysis by End-Use Industry (2016)
Figure 25: North America Market Attractiveness Analysis by Country (2016)
Figure 26: Europe Email Marketing Size and Y-o-Y Growth, by Country – U.K., 2015 – 2025, (US$ Mn & %)
Figure 27: Europe Email Marketing Size and Y-o-Y Growth, by Country – France, 2015 – 2025, (US$ Mn & %)
Figure 28: Europe Email Marketing Size and Y-o-Y Growth, by Country – Germany, 2015 – 2025, (US$ Mn & %)
Figure 29: Europe Market Attractiveness Analysis by Type (2016)
Figure 30: Europe Market Attractiveness Analysis by Component (2016)
Figure 31: Europe Market Attractiveness Analysis by Enterprise (2016)
Figure 32: Europe Market Attractiveness Analysis by End-Use Industry (2016)
Figure 33: Europe Market Attractiveness Analysis by Country (2016)
Figure 34: APAC Email Marketing Size and Y-o-Y Growth, by Country – China, 2015 – 2025, (US$ Mn & %)
Figure 35: APAC Email Marketing Size and Y-o-Y Growth, by Country –India, 2015 – 2025, (US$ Mn & %)
Figure 36: APAC Email Marketing Size and Y-o-Y Growth, by Country – Japan, 2015 – 2025, (US$ Mn & %)
Figure 37: APAC Email Marketing Size and Y-o-Y Growth, by Country – Australia, 2015 – 2025, (US$ Mn & %)
Figure 38: APAC Market Attractiveness Analysis by Type (2016)
Figure 39: APAC Market Attractiveness Analysis by Component (2016)
Figure 40: APAC Market Attractiveness Analysis by Enterprise (2016)
Figure 41: APAC Market Attractiveness Analysis by End-Use Industry (2016)
Figure 42: APAC Market Attractiveness Analysis by Country (2016)
Figure 43: MEA Email Marketing Size and Y-o-Y Growth, by Country – UAE, 2015 – 2025, (US$ Mn & %)
Figure 44: MEA Email Marketing Size and Y-o-Y Growth, by Country – Saudi Arabia, 2015 – 2025, (US$ Mn & Value %)
Figure 45: MEA Email Marketing Size and Y-o-Y Growth, by Country – South Africa, 2015 – 2025, (US$ Mn & %)
Figure 46: MEA Market Attractiveness Analysis by Type (2016)
Figure 47: MEA Market Attractiveness Analysis by Component (2016)
Figure 48: MEA Market Attractiveness Analysis by Enterprise (2016)
Figure 49: MEA Market Attractiveness Analysis by End-Use Industry (2016)
Figure 50: MEA Market Attractiveness Analysis by Country (2016)
Figure 51: South America Email Marketing Size and Y-o-Y Growth, by Country – Brazil, 2015 – 2025, (US$ Mn & %)
Figure 52: South America Email Marketing Size and Y-o-Y Growth, by Country – Argentina, 2015 – 2025, (US$ Mn & %)
Figure 53: South America Market Attractiveness Analysis by Type (2016)
Figure 54: South America Market Attractiveness Analysis by Component (2016)
Figure 55: South America Market Attractiveness Analysis by Enterprise (2016)
Figure 56: South America Market Attractiveness Analysis by End-Use Industry (2016)
Figure 57: South America Market Attractiveness Analysis by Country (2016)
Figure 58: Global Email Marketing Share Analysis by Company (2016)

 

List of Table

Table 1: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 2: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 3: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 4: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 6: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 7: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 8: Global Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Region, 2015–2025
Table 9: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 10: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 11: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 12: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 13: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 14: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 15: North America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 16: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 17: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 18: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 19: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 20: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 21: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 22: Europe Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 23: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 24: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 25: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 26: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 27: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 28: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 29: APAC Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 30: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 31: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 32: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 33: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 34: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 35: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 36: MEA Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025
Table 37: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Component, 2015–2025
Table 38: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Software/Application, 2015–2025
Table 39: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Services, 2015–2025
Table 40: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Enterprise, 2015–2025
Table 41: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Type, 2015–2025
Table 42: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by End-Use Industry, 2015–2025
Table 43: South America Email Marketing Revenue (US$ Mn) Forecast and CAGR, by Country, 2015–2025

Global Email Marketing Industry: Overview

This report on the global email marketing provides analysis for the period 2015 – 2025, wherein 2016 is the base year and the period from 2017 to 2025 is the forecast period. Data for 2015 has been included as historical information. The report covers drivers which is driving factor for email marketing industry. It also covers restraints and opportunities for the growth analysis of email marketing. The regional trends covered in the scope of the study expected to influence the global Email marketing growth during the said period.

The study provides a comprehensive analysis on market growth throughout the above forecast period in terms of revenue estimates (in US$ Mn) across different geographies. Email marketing is basically used to do advertisements and brand awareness related to products, solution and services. The email marketing has wide adoption across various end-use industry includes retail/e-commerce, IT & telecom, travel & leisure, publishing, BFSI and others for promoting their products, solutions and services and improve customer relationship.

Global Email Marketing Industry: Segmentation

The global email marketing industry has been segmented on the basis of component, type, enterprise and end-use industry. The component segment has further been divided into software/applications and services. Furthermore, software is sub-divided into white label software, third party and web-based application and the services segment into integration & installation and support & maintenance. On the basis of type the market has been divided into traditional and automated. The enterprise segment has been segregated into small and medium enterprise and large enterprise. On the basis of end-use industry the market has been divided into retail/e-commerce, IT & telecom, travel & leisure, print & publishing, BFSI and others

Geographically, the report classifies the global email marketing industry into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America; the regions are analyzed in terms of revenue generation and also included analysis of countries such as the U.S., Canada, the U.K, France, Germany, China, India, Japan, Australia, UAE, South Africa, Saudi Arabia, Brazil and Argentina. The market size and forecast for each region and country has been provided for the period from 2015 to 2025 along with the CAGR (%) for the forecast period from 2017 to 2025.

Global Email Marketing Industry: Scope of the Study

The report further includes key industry developments in the email marketing industry. Porter Five Force analysis and ecosystem analysis is also included in the report. The report also covers market indicator which provide supporting factor for the growth of the email marketing covered in the scope of study. It shows market attractiveness analysis for all the segments and for all the regions in the scope of study which identifies and compares segments market attractiveness on the basis of CAGR and market share index.

The study also includes competition landscape which include competition matrix, market share analysis of major players in the global Email Marketing industry based on their 2016 revenues, and profiling of major players. Competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position, offerings and R&D focus are attributed to company’s capabilities. Factors including top line growth, market share, segment growth, infrastructure facilities and future outlook are attributed to company’s potential to grow. This section also identifies and includes various recent developments carried out by the leading players.

Companies Mentioned in the Report

Company profile of the key players profiled in the global email marketing industry specifically covers provides company details (HQ, Foundation Year, Employee Strength), market presence of the company by segment., strategy of the company for the growth in the competitive market, revenue and operating profits and SWOT analysis.

Key players operating the global email marketing industry companies profiled are Alchemy Worx Ltd., Adestra Ltd, GetResponse, VerticalResponse, Inc., dotmailer Ltd, Forfront Ltd., BlueHornet Inc., Constant Contact, Inc., BlueTie Inc., Drip, Inc., Microsoft Corporation, International Business Machines Corporation (IBM), The Rocket Science Group, LLC (mailChimp), iContact Corporation, Salesforce Inc., Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc (Oracle Corporation) and Salesforce Inc.

The global market for email marketing is segmented as below:

By Component

  • Software/Application
    • White Label Software
    • Third-party Standard
    • Web-based Application
  • Services
    • Integration and Installation
    • Support and Maintenance

By Type

  • Traditional
  • Automated

By Enterprise

  • Small and medium Enterprise
  • Large Enterprise

By End-use Industry

  • Retail/E-Commerce
  • IT & Telecom
  • Travel & Leisure
  • Print/Publishing
  • BFSI
  • Others

By Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • Japan
    • China
    • Australia
    • Rest of APAC
  • Middle East and Africa (MEA)
    • UAE
    • South Africa
    • Saudi Arabia
    • Rest of MEA
  • South America
    • Brazil
    • Argentina
    • Rest of South America


 
 
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