Market Research Reports

Digital Signage Market - Global And China Forecast, Share, Size, Growth And Industry Analysis (2010 - 2017)




Digital signage is an electronic display of an advertisement, information, menus and other messages found in hotels, airports, restaurants, retail stores and other public and private places. These signages are controlled with the help of software’s. The declining prices and the increasing popularity of these signages are driving the market across the globe. Among all the geographies North America is leading the market closely followed by Europe, but in the coming future India and China will lead this market.

The report contains the global scenario of Digital Signage market discussing detailed overview and market figures. The research report analyses the industry growth rate, industry capacity, and industry satructure. The report analyses the historical data and forecasts the Digital Signage market size, production forecasts along with key factors driving and restraining the market.


For the research report, we will conduct in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents the bulk of our research efforts, supplemented by extensive secondary research. We will review the key players’ product literature, annual reports, press releases and relevant documents for competitive analysis and market understanding. Secondary research also includes a search of recent trade journals, technical writing, internet sources, and statistical data from government websites, trade associations and agencies. This approach has proven to be the most reliable, effective and successful approach for obtaining precise market data, capturing industry participants’ insights, and recognizing business opportunities. 

Secondary Research

The secondary research sources that are typically referred to include, but are not limited to:
  • Company websites, annual reports, financial reports, investor presentations and SEC Filings
  • Industry trade and research journals, scientific journals and other technical literature
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market
Primary Research

We conduct primary interviews in an ongoing basis with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfills the following functions:
  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the Analysis Team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies
The participants who typically take part in such a process include, but are not limited to:
  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment Bankers, Valuation Experts, Research Analysts specializing in specific markets
  • Key Opinion Leaders: specializing in different areas corresponding to different industry verticals
Models Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data types to produce estimates:
  • Demographic data: Population split by segment
  • Macro-economic Indicators: GDP, Inflation Rate, etc
  • Prevalence of diseases, medication facilities, cost of treatment etc.
  • Industry Indicators: expenditure, Technology stage & infrastructure, sector growth and facilities. Data is then cross checked by the expert panel.

Table of Contents

1. Predictions

2. Global and China Digital Signage Market Overview

3. Global Digital Signage Market Analysis, 2010 – 2017

3.1.Growth Drivers and Opportunities
3.2. Porters analysis
      3.2.1. Buyers’/Customers’ Power
      3.2.2. Suppliers’ Power
      3.2.3. Rivalry among Competitors
      3.2.4. Threat of New Entrants
      3.2.5. Threat of Substitutes
3.3.Supply Chain of Digital Point of Sales
3.4.Competitive Landscape
      3.4.1. Strategic Alliances in digital media content
      3.4.2. New innovations and technological developments
      3.4.3. Pipeline analysis
      3.4.4. Agreements/collaborations/JVs
      3.4.5. Mergers & Acquisitions
      3.4.6. Recent Digital Signage products
      3.4.7. Market Shares of Major Players
3.5.Entry barriers and PEST analysis
3.6. Pricing Trend

4. Global Digital Signage Application Market Analysis

     4.1.1. Visual Merchandising and POS
     4.1.2. Total Addressable Market analysis
     4.1.3. Competition in the market
     4.2.1. Digital signage: creating new revenue streams
     4.2.2. Total Addressable Market analysis
     4.2.3. Competition in the market
4.3.Health Clubs
     4.3.1. Digital Signage: helping to improve revenue per customer
     4.3.2. Total Addressable Market analysis
     4.3.3. Competition in the market
     4.4.1. Improved customer experience by digital signage
     4.4.2. Total Addressable Market analysis
     4.4.3. Competition in the market
      4.5.1. Achieving corporate goals through multi-media formats
      4.5.2. Total Addressable Market analysis
      4.5.3. Competition in the market
      4.6.1. Integrating needs and objectives of care-seekers and care-givers
      4.6.2. Total Addressable Market analysis
      4.6.3. Competition in the market
      4.7.1. Proper dissemination of information for public safety and security
      4.7.2. Total Addressable Market analysis
      4.7.3. Competition in the market
4.8.Shopping Malls
      4.8.1. Effective promotion and information dissemination
      4.8.2. Total Addressable Market analysis
      4.8.3. Competition in the market
     4.9.1. Cost reduction and effective communication
     4.9.2. Total Addressable Market analysis
     4.9.3. Competition in the market
4.10. Other Application Markets
        4.10.1. Total Addressable Market analysis
        4.10.2. Competition in the market

5. Digital Signage Component Market

5.1.Media Players
     5.2.1. LCDs
     5.2.2. LEDs
     5.2.3. Plasma
     5.2.4. 3D
5.3.Content management servers
5.4.Distribution Infrastructure
     5.4.1. CAT5 Distribution
     5.4.2. Data Networks
     5.4.3. Fiber Optics

6. China Digital Signage Market analysis, 2010 – 2017

6.1.Growth Drivers and Opportunities
6.2.Supply chain analysis
6.3. Total Addressable Market analysis
6.4.Competition in the market
6.5.China Digital Signage Market By Application
6.6.China Digital signage component market
6.7.China digital signage technology market
6.8.China Digital Signage market Competitive Landscape
      6.8.1. Strategic Alliances in digital media content
      6.8.2. New innovations and technological developments
      6.8.3. Pipeline analysis
      6.8.4. Agreements/collaborations/JVs
      6.8.5. Mergers & Acquisitions
      6.8.6. Recent Digital Signage products
      6.8.7. Market Shares of Major Players
6.9.Entry barriers and PEST analysis
6.10. Pricing Trend

7. Geographic Analysis

7.1.North America
7.2. Latin America
7.3.Asia – Pacific
7.4.Eastern Europe
7.5.Western Europe
7.6.Middle East & Africa

8. Company Profiles (partial list)


Enquiry Before Buying

Pre Book Price: $4315.5 Original Price: $4795
Share This Market Study!  

Upcoming Report

Copyright @ Transparency Market Research