Digital Signage Market

Digital Signage Market (Type - Standalone Digital Signage, Web-based Digital Signage, IPTV-based Digital Signage; Display Technology - OLED, LCD, HD Projector, LED; Offering - Hardware (Display/Monitor, Media Player), Software (Audience Analytics Software), Services; Application - Transportation, Retail, Hospitality, Entertainment and Sports, Education, Corporate, Banking) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027

Digital Signage Market: Snapshot

Digital technologies have touched every worldwide sector. Of them, products from the digital signage market have emerged as a powerful tool with information-sharing capabilities. Digital signage is an electronic display platform useful in building brand awareness as well as advertising of a wide range of products. There is consistent growth in use of these digital tools in exhibitions and marketing events. This technology adoption is pushing the growth of the global digital signage market.

Many companies today have moved their focus on using digital technologies. The main motive of these efforts is to connect with their customer base. Making the use of digital signage, they are able to share key information about their new products or services easily. As a result, there is rising demand for digital signage from across many sectors. This indicates the growth opportunities for global digital signage market. Standalone digital signage, IPTV-based digital signage, and web-based digital signages are some of the options from which companies can select as per their need.

There are numerous industries such as transportation, retail, hospitality, education, sports, banking, and entertainment where digital signage finds application. This signifies a wider range of opportunities for players in the global signage market to expand their businesses. Besides, growing demand for anonymous viewer analytics (AVA) technology, interactivity, and superior-performance OLED is projected to drive the growth of the global digital signage market. Increased requirement of digital fabric graphics and new configurations and large-format displays is expected to create lucrative avenues for digital signage market during upcoming period.

In recent period, integration of digital signage and biometric technology has gathered the traction among many businesses. Using this integration, many companies have developed products that help to track heat paths and gaze tracking. Of them, gaze tracking technology is useful in locating the crowded area that signifies a larger number of consumers. This factor is helping many vendors in tracking consumer behavior, which works as an efficient marketing tool. This signifies increased inclination toward use of abovementioned technology in the upcoming period. As a result, the digital signage market is projected to witness increased growth avenues.

Global Digital Signage Market - Snapshot

Digital signage is dynamic electronic signage used to display multimedia content to engage viewers. Modern digital signage comprises a controller that uses a digital connection to deliver a crisp output signal to a digital display such as a plasma screen or LCD panel. This signage also comprises a playback device that uses a digital storage medium such as a hard drive to store digital content locally, ensuring smooth playback. In several cases, the device can be remotely controlled over the Internet to facilitate content updates, schedule changes, and compliance reporting. The global digital signage market is expected to expand at a CAGR of 5.5% between 2019 and 2027 and reach value of US$ 28,538.7 Mn by 2027.

global_digital_signage_market

The commercial sector across the world has undergone significant transformation over the last few years, owing to rapid technological advancements and digitization. Therefore, currently, well-established players as well as recent market entrants are investing in product innovation, brand strengthening, and customer retention and management, leading to increased competition among them. As a result, all these companies are investing to enhance the appearance of their products and services by promoting them through online marketing, exhibitions, and personalized display installations in their campuses for indoor and outdoor advertising. Amongst all, growth of digital signage has been the most significant. It has grown from a simple advertising medium to an effective retail engagement strategy. Thus, rapid technological advancements and digitization in the commercial sector are driving the digital signage market.

However, increasing adoption of smartphones and affordable Internet packages has led to drastic rise in surfing through mobile phones over the last few years. This has encouraged small and large businesses, which were strategizing omni-channel marketing, to increase sales through online advertising. According to the World Federation of Advertisers, leading advertisers in the world increased their online advertising investments in 2018, with 50% of them anticipated to raise their spending to around 20% year-on-year in the near future. Furthermore, digital signage is expensive than online advertising. In spite of this, in the long term, digital signage is expected to be largely preferred in sectors including retail, sports & entertainment, and commercial, owing to flexibility, cross-integration platform, better performance, and interactivity offered by it. Thus, the impact of this restraint is expected to be medium in the short term and low in the mid and long terms. Furthermore, increasing demand for interactivity, anonymous viewer analytics (AVA) technology, digital fabric graphics and new configurations, superior-performance OLED, and large-format displays is likely to create lucrative opportunities for the global digital signage market during the forecast period.

Key players operating in the global digital signage market and profiled in this report are Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Sharp Corporation, Advantec Co Ltd, BroadSign International, Cisco Systems Inc., LG Electronics,  NEC Corporation, Omnivex Corporation, AdMobilize LLC., RedFalcon, and Quividi SARL.

Heightening Adoption of Digital Advertising Pursuits to Bring Good Growth Prospects for the Digital Signage Market

The digital signage market will observe stable growth across the assessment period of 2019-2027. The increasing use of digital tools in marketing techniques will serve as a vital growth contributor for the digital signage market. The growing influence of digital signage boards across many applications will also bring profitable growth opportunities.

  • Digital signs make use of technologies such as LCD, LED, and others to display different content types such as videos, information, streaming media, images, and others. They are of great use in transportation systems, stadiums, hotels, corporate buildings, public spaces, outdoor advertising, and others. These applications bring immense growth opportunities for the digital signage market. The advantages that digital signage boards offer also bode well for growth.
  • Growing awareness about the disadvantages of traditional marketing is urging many businesses to adopt digital advertisement methods. The players in the digital signage market are focusing on improving the quality of visibility through many steps. Research and development activities are also playing a vital role in the growth of the digital signage market.
  • Varied advertising companies are coming up with creative taglines. These taglines catch the attention of the prospective consumer quickly. To aid this process, many advertising companies adopt digital signage. This aspect will bring tremendous growth opportunities for the digital signage market.
  • The COVID-19 pandemic has a wide impact on the growth of the digital signage market. The pandemic has wreaked havoc and has disrupted various businesses and sectors. Many businesses in the non-essential sectors were ordered to be closed on the back of the stringent lockdown restrictions adopted by various countries around the globe. This factor affected the advertising campaigns. As businesses were shut, the owners didn’t adopt any advertising strategies for a brief time, which affected the digital signage market to a considerable extent.
  • Stadiums and public places where digital signage is used on a large scale were also closed, eventually having a negative effect on the growth rate. Nevertheless, the staggered reopening of several manufacturing units and is serving as a boon for the players in the digital signage market.

The global digital signage market has been segmented as follows:

Type

  • Standalone Digital Signage
  • Web-based Digital Signage
  • IPTV-based Digital Signage

Display Technology

  • OLED
  • LCD
  • HD Projector
  • LED
  • Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs)

Offering

  • Hardware
    • Display/Monitor
    • Media Player
  • Software
    • Audience Analytics Software
    • Others
  • Services

Application

  • Transportation
  • Retail
  • Hospitality
  • Entertainment & Sports
  • Education
  • Corporate
  • Banking
  • Others

Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

    1. Preface
          1.1. Market Definition and Scope
          1.2. Market Segmentation
          1.3. Key Research Objectives
          1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary: Global Digital Signage Market 

    4. Market Overview
          4.1. Introduction
          4.2. Market Dynamics
                  4.2.1. Drivers
                  4.2.2. Restraints
                  4.2.3. Opportunities
          4.3. Key Market Indicators
          4.4. Global Digital Signage Market Analysis and Forecast, 2017–2027
          4.4.1. Market Revenue Projection (US$ Mn)
          4.5. Porter’s Five Forces Analysis - Global Digital Signage Market
          4.6. Value Chain Analysis - Global Digital Signage Market
          4.7. Market Outlook

    5. Global Digital Signage Market Analysis and Forecast, by Type 
          5.1. Overview & Definitions
          5.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
                  5.2.1. Standalone Digital Signage
                  5.2.2. Web-based Digital Signage
                  5.2.3. IPTV-based Digital Signage
          5.3. Type Comparison Matrix
          5.4. Global Digital Signage Market Attractiveness, by Type

    6. Global Digital Signage Market Analysis and Forecast, by Display Technology
          6.1. Overview & Definitions 
          6.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
                  6.2.1. OLED
                  6.2.2. LCD
                  6.2.3. HD Projector 
                  6.2.4. LED 
                  6.2.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
          6.3. Display Technology Comparison Matrix
          6.4. Global Digital Signage Market Attractiveness, by Display Technology

    7. Global Digital Signage Market Analysis and Forecast, by Offering
          7.1. Overview & Definitions
          7.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
                  7.2.1. Hardware
                           7.2.1.1. Display/Monitor
                           7.2.1.2. Media Player
                  7.2.2. Software 
                           7.2.2.1. Audience Analytics Software
                           7.2.2.2. Others
                  7.2.3. Services
          7.3. Offering Comparison Matrix
          7.4. Global Digital Signage Market Attractiveness, by Offering

    8. Global Digital Signage Market Analysis and Forecast, by Application
          8.1. Overview & Definitions 
          8.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
                  8.2.1. Transportation 
                  8.2.2. Retail
                  8.2.3. Hospitality
                  8.2.4. Entertainment & Sports
                  8.2.5. Education
                  8.2.6. Corporate
                  8.2.7. Banking
                  8.2.8. Others 
          8.3. Application Comparison Matrix
          8.4. Global Digital Signage Market Attractiveness, by Application

    9. Global Digital Signage Market Analysis and Forecast, by Region
          9.1. Key Findings
          9.2. Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017–2027 
                  9.2.1. North America
                  9.2.2. Europe
                  9.2.3. Asia Pacific
                  9.2.4. Middle East & Africa
                  9.2.5. South America
          9.3. Global Digital Signage Market Attractiveness, by Region

    10. North America Digital Signage Market Analysis and Forecast 
          10.1. Key Findings
          10.2. Key Trends
          10.3. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
                  10.3.1. Standalone Digital Signage
                  10.3.2. Web-based Digital Signage
                  10.3.3. IPTV-based Digital Signage
          10.4. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
                  10.4.1. OLED
                  10.4.2. LCD
                  10.4.3. HD Projector 
                  10.4.4. LED 
                  10.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
          10.5. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
                  10.5.1. Hardware
                           10.5.1.1. Display/Monitor
                           10.5.1.2. Media Player
                  10.5.2. Software 
                           10.5.2.1. Audience Analytics Software
                           10.5.2.2. Others
                  10.5.3. Services
          10.6. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
                  10.6.1. Transportation 
                  10.6.2. Retail
                  10.6.3. Hospitality
                  10.6.4. Entertainment & Sports
                  10.6.5. Education
                  10.6.6. Corporate
                  10.6.7. Banking
                  10.6.8. Others 
          10.7. North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
                  10.7.1. U.S.
                  10.7.2. Canada
                  10.7.3. Rest of North America
          10.8. North America Digital Signage Market Attractiveness Analysis 
                  10.8.1. By Type
                  10.8.2. By Display Technology
                  10.8.3. By Offering
                  10.8.4. By Application
                  10.8.5. By Country/Sub-region

    11. Europe Digital Signage Market Analysis and Forecast 
          11.1. Key Findings
          11.2. Key Trends
          11.3. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
                  11.3.1. Standalone Digital Signage
                  11.3.2. Web-based Digital Signage
                  11.3.3. IPTV-based Digital Signage
          11.4. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
                  11.4.1. OLED
                  11.4.2. LCD
                  11.4.3. HD Projector 
                  11.4.4. LED 
                  11.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
          11.5. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
                  11.5.1. Hardware
                           11.5.1.1. Display/Monitor
                           11.5.1.2. Media Player
                  11.5.2. Software 
                           11.5.2.1. Audience Analytics Software
                           11.5.2.2. Others
                  11.5.3. Services
          11.6. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
                  11.6.1. Transportation 
                  11.6.2. Retail
                  11.6.3. Hospitality
                  11.6.4. Entertainment & Sports
                  11.6.5. Education
                  11.6.6. Corporate
                  11.6.7. Banking
                  11.6.8. Others 
          11.7. Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
                  11.7.1. Germany
                  11.7.2. U.K.
                  11.7.3. France
                  11.7.4. Rest of Europe
          11.8. Europe Digital Signage Market Attractiveness Analysis 
                  11.8.1. By Type
                  11.8.2. By Display Technology
                  11.8.3. By Offering
                  11.8.4. By Application
                  11.8.5. By Country/Sub-region

    12. Asia Pacific Digital Signage Market Analysis and Forecast 
          12.1. Key Findings
          12.2. Key Trends
          12.3. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
                  12.3.1. Standalone Digital Signage
                  12.3.2. Web-based Digital Signage
                  12.3.3. IPTV-based Digital Signage
          12.4. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
                  12.4.1. OLED
                  12.4.2. LCD
                  12.4.3. HD Projector 
                  12.4.4. LED 
                  12.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
          12.5. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
                  12.5.1. Hardware
                           12.5.1.1. Display/Monitor
                           12.5.1.2. Media Player
                  12.5.2. Software 
                           12.5.2.1. Audience Analytics Software
                           12.5.2.2. Others
                  12.5.3. Services
          12.6. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
                  12.6.1. Transportation 
                  12.6.2. Retail
                  12.6.3. Hospitality
                  12.6.4. Entertainment & Sports
                  12.6.5. Education
                  12.6.6. Corporate
                  12.6.7. Banking
                  12.6.8. Others 
          12.7. Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
                  12.7.1. China
                  12.7.2. India
                  12.7.3. Japan
                  12.7.5. Rest of Asia Pacific
          12.8. Asia Pacific Digital Signage Market Attractiveness Analysis 
                  12.8.1. By Type
                  12.8.2. By Display Technology
                  12.8.3. By Offering
                  12.8.4. By Application
                  12.8.5. By Country/Sub-region

    13. Middle East & Africa Digital Signage Market Analysis and Forecast 
          13.1. Key Findings
          13.2. Key Trends
          13.3. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
                  13.3.1. Standalone Digital Signage
                  13.3.2. Web-based Digital Signage
                  13.3.3. IPTV-based Digital Signage
          13.4. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
                  13.4.1. OLED
                  13.4.2. LCD
                  13.4.3. HD Projector 
                  13.4.4. LED 
                  13.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
          13.5. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
                  13.5.1. Hardware
                           13.5.1.1. Display/Monitor
                           13.5.1.2. Media Player
                  13.5.2. Software 
                           13.5.2.1. Audience Analytics Software
                           13.5.2.2. Others
                  13.5.3. Services
          13.6. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
                  13.6.1. Transportation 
                  13.6.2. Retail
                  13.6.3. Hospitality
                  13.6.4. Entertainment & Sports
                  13.6.5. Education
                  13.6.6. Corporate
                  13.6.7. Banking
                  13.6.8. Others 
          13.7. Middle East & Africa Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
                  13.7.1. GCC
                  13.7.2. South Africa
                  13.7.3. Rest of Middle East & Africa
          13.8. Middle East & Africa Digital Signage Market Attractiveness Analysis
                  13.8.1. By Type
                  13.8.2. By Display Technology
                  13.8.3. By Offering
                  13.8.4. By Application
                  13.8.5. By Country/Sub-region

    14. South America Digital Signage Market Analysis and Forecast 
          14.1. Key Findings
          14.2. Key Trends
          14.3. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
                  14.3.1. Standalone Digital Signage
                  14.3.2. Web-based Digital Signage
                  14.3.3. IPTV-based Digital Signage
          14.4. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027 
                  14.4.1. OLED
                  14.4.2. LCD
                  14.4.3. HD Projector 
                  14.4.4. LED 
                  14.4.5. Others (Including Plasma Screens, DLP Rear, Projection TVs, and Older Tube-based TVs) 
          14.5. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
                  14.5.1. Hardware
                            14.5.1.1. Display/Monitor
                            14.5.1.2. Media Player
                  14.5.2. Software 
                            14.5.2.1. Audience Analytics Software
                            14.5.2.2. Others
                  14.5.3. Services
          14.6. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027 
                  14.6.1. Transportation 
                  14.6.2. Retail
                  14.6.3. Hospitality
                  14.6.4. Entertainment & Sports
                  14.6.5. Education
                  14.6.6. Corporate
                  14.6.7. Banking
                  14.6.8. Others 
          14.7. South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027 
                  14.7.1. Brazil
                  14.7.2. Rest of South America
          14.8. South America Digital Signage Market Attractiveness Analysis 
                  14.8.1. By Type
                  14.8.2. By Display Technology
                  14.8.3. By Offering
                  14.8.4. By Application
                  14.8.5. By Country/Sub-region

    15. Competition Landscape
          15.1. Market Players – Competition Matrix
          15.2. Global Digital Signage Market Share Analysis, by Company (2018)
          15.3. Company Profiles (Details – Overview, Financials, SWOT Analysis, Strategy) 
                  15.3.1. Advantec Co Ltd.
                  15.3.2. Cisco Systems Inc.
                  15.3.3. LG Electronics
                  15.3.4. Panasonic Corporation
                  15.3.5. Samsung Electronics Co., Ltd.
                  15.3.6. NEC Corporation
                  15.3.7. BroadSign International
                  15.3.8. Sony Corporation
                  15.3.9. Sharp Corporation
                  15.3.10. Quividi 
                  15.3.11. RedFalcon
                  15.3.12. AdMobilize LLC
                  15.3.13. Omnivex Corporation

    16. Key Takeaways

    List of Tables

    Table 1: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
    Table 2: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
    Table 3: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
    Table 4: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
    Table 5: Global Digital Signage Market Revenue (US$ Mn) Forecast, by Region, 2017–2027
    Table 6: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
    Table 7: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
    Table 8: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
    Table 9: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
    Table 10: North America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
    Table 11: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
    Table 12: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
    Table 13: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
    Table 14: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
    Table 15: Europe Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
    Table 16: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
    Table 17: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
    Table 18: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
    Table 19: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
    Table 20: Asia Pacific Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
    Table 21: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
    Table 22: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
    Table 23: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
    Table 24: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
    Table 25: MEA Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027
    Table 26: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Type, 2017–2027
    Table 27: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Display Technology, 2017–2027
    Table 28: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Offering, 2017–2027
    Table 29: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Application, 2017–2027
    Table 30: South America Digital Signage Market Revenue (US$ Mn) Forecast, by Country/Sub-region, 2017–2027

    List of Figures

    Figure 1: Global Digital Signage Market Revenue Projection (US$ Mn), 2017–2027
    Figure 2: Global Digital Signage Market Y-o-Y Growth (%) Forecast, 2017–2027
    Figure 3: Value Chain Analysis – Global Digital Signage Market 
    Figure 4: Global Digital Signage Market Value Share (US$ Mn), by Type (2019)
    Figure 5: Global Digital Signage Market Value Share (US$ Mn), by Display Technology (2019)
    Figure 6: Global Digital Signage Market Value Share (US$ Mn), by Offering (2019)
    Figure 7: Global Digital Signage Market Value Share (US$ Mn), by Application (2019)
    Figure 8: Global Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
    Figure 9: Global Digital Signage Market, by Type, Standalone 
    Figure 10: Global Digital Signage Market, by Type, Web-based
    Figure 11: Global Digital Signage Market, by Type, IPTV-based
    Figure 12: Global Digital Signage Market Comparison Matrix, by Type
    Figure 13: Global Digital Signage Market Attractiveness Analysis, by Type
    Figure 14: Global Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
    Figure 15: Global Digital Signage Market, by Display Technology, OLED
    Figure 16: Global Digital Signage Market, by Display Technology, LCD
    Figure 17: Global Digital Signage Market, by Display Technology, HD Projector 
    Figure 18: Global Digital Signage Market, by Display Technology, LED
    Figure 19: Global Digital Signage Market, by Display Technology, Others
    Figure 20: Global Digital Signage Market Comparison Matrix, by Display Technology
    Figure 21: Global Digital Signage Market Attractiveness Analysis, by Display Technology
    Figure 22: Global Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
    Figure 23: Global Digital Signage Market, by Offering, Hardware
    Figure 24: Global Digital Signage Market, by Offering, Software
    Figure 25: Global Digital Signage Market, by Offering, Services
    Figure 26: Global Digital Signage Market Comparison Matrix, by Offering
    Figure 27: Global Digital Signage Market Attractiveness Analysis, by Offering
    Figure 28: Global Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
    Figure 29: Global Digital Signage Market, by Application, Transportation 
    Figure 30: Global Digital Signage Market, by Application, Retail
    Figure 31: Global Digital Signage Market, by Application, Hospitality
    Figure 32: Global Digital Signage Market, by Application, Entertainment & Sports
    Figure 33: Global Digital Signage Market, by Application, Education
    Figure 34: Global Digital Signage Market, by Application, Corporate
    Figure 35: Global Digital Signage Market, by Application, Banking
    Figure 36: Global Digital Signage Market, by Application, Others
    Figure 37: Global Digital Signage Market Comparison Matrix, by Application
    Figure 38: Global Digital Signage Market Attractiveness Analysis, by Application
    Figure 39: Global Digital Signage Market Value Share Analysis, by Region, 2019 and 2027
    Figure 40: Global Digital Signage Market Comparison Matrix, by Region
    Figure 41: Global Digital Signage Market Attractiveness Analysis, by Region
    Figure 42: North America Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
    Figure 43: North America Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
    Figure 44: North America Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
    Figure 45: North America Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
    Figure 46: North America Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
    Figure 47: North America Digital Signage Market Attractiveness Analysis, by Type
    Figure 48: North America Digital Signage Market Attractiveness Analysis, by Display Technology
    Figure 49: North America Digital Signage Market Attractiveness Analysis, by Offering
    Figure 50: North America Digital Signage Market Attractiveness Analysis, by Application
    Figure 51: North America Digital Signage Market Attractiveness Analysis, by Country/Sub-region
    Figure 52: Europe Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
    Figure 53: Europe Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
    Figure 54: Europe Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
    Figure 55: Europe Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
    Figure 56: Europe Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
    Figure 57: Europe Digital Signage Market Attractiveness Analysis, by Type
    Figure 58: Europe Digital Signage Market Attractiveness Analysis, by Display Technology
    Figure 59: Europe Digital Signage Market Attractiveness Analysis, by Offering
    Figure 60: Europe Digital Signage Market Attractiveness Analysis, by Application
    Figure 61: Europe Digital Signage Market Attractiveness Analysis, by Country/Sub-region
    Figure 62: Asia Pacific Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
    Figure 63: Asia Pacific Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
    Figure 64: Asia Pacific Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
    Figure 65: Asia Pacific Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
    Figure 66: Asia Pacific Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
    Figure 67: Asia Pacific Digital Signage Market Attractiveness Analysis, by Type
    Figure 68: Asia Pacific Digital Signage Market Attractiveness Analysis, by Display Technology
    Figure 69: Asia Pacific Digital Signage Market Attractiveness Analysis, by Offering
    Figure 70: Asia Pacific Digital Signage Market Attractiveness Analysis, by Application
    Figure 71: Asia Pacific Digital Signage Market Attractiveness Analysis, by Country/Sub-region
    Figure 72: MEA Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
    Figure 73: MEA Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
    Figure 74: MEA Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
    Figure 75: MEA Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
    Figure 76: MEA Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
    Figure 77: MEA Digital Signage Market Attractiveness Analysis, by Type
    Figure 78: MEA Digital Signage Market Attractiveness Analysis, by Display Technology
    Figure 79: MEA Digital Signage Market Attractiveness Analysis, by Offering
    Figure 80: MEA Digital Signage Market Attractiveness Analysis, by Application
    Figure 81: MEA Digital Signage Market Attractiveness Analysis, by Country/Sub-region
    Figure 82: South America Digital Signage Market Value Share Analysis, by Type, 2019 and 2027
    Figure 83: South America Digital Signage Market Value Share Analysis, by Display Technology, 2019 and 2027
    Figure 84: South America Digital Signage Market Value Share Analysis, by Offering, 2019 and 2027
    Figure 85: South America Digital Signage Market Value Share Analysis, by Application, 2019 and 2027
    Figure 86: South America Digital Signage Market Value Share Analysis, by Country/Sub-region, 2019 and 2027
    Figure 87: South America Digital Signage Market Attractiveness Analysis, by Type
    Figure 88: South America Digital Signage Market Attractiveness Analysis, by Display Technology
    Figure 89: South America Digital Signage Market Attractiveness Analysis, by Offering
    Figure 90: South America Digital Signage Market Attractiveness Analysis, by Application
    Figure 91: South America Digital Signage Market Attractiveness Analysis, by Country/Sub-region
    Figure 92: Global Digital Signage Market Share Analysis, by Company (2018)

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