Global Brown Sugar Market: Snapshot
The demand for sugar as a strategic commodity has been popular in various parts of the world. Its use as an additive to sweeten a variety of foods and beverages is prominent world over. There is ever-growing demand for sugar as sweeteners in several developing and emerging nations. The preference for low-calorie and healthy sweetener is a key factor boosting the evolution of the brown sugar market. Unlike white sugar, brown sugar does not contain any artificial colorants and aroma enhancers, and have molasses added to it that typically imparts the brown color. In addition, brown sugar is considered as a good source of essential nutrients, most noticeably dietary potassium, and contains calcium, thiamine, and riboflavin in small amounts.
Conventionally, white sugar production process is subject to refining which deprives it of nutrients and fiber found in grains, vegetables, and fruits. On the other hand, the common raw material for making brown sugar comes from different types of palm plants, predominantly Aren tree grown naturally in various tropical regions of the globe. Hence brown sugar is majorly produced in countries such as China, Vietnam, Thailand, Korea Selatan, Brazil, Bolivia, Indonesia, and India. Since palm trees are grown naturally without any artificial fertilizers and do not need pesticides, thereby making brown sugar technically healthier than white sugar. Moreover, the processing of brown sugar is simpler and is hence done traditionally in major countries, such as in parts of India and Indonesia.
Brown Sugar Market: Introduction:
Brown sugar is a colored refined sugar obtained when controlled amount of molasses are added to the white sugar. The intensity of the color of brown sugar is proportional to the amount of molasses added. Brown sugar has a distinctive taste and flavor due to the presence of minerals which also make it nutritionally superior to white sugar. This property of the brown sugar resulted in the formation of an alternative sugar market for health cautious population. The brown sugar market is forecasted to grow in upcoming years due to its market drivers like cost, competitive product segment and easy to manufacture. The huge shift of food and beverage industry towards natural and organic food and ingredient production makes a strong growth base for the brown sugar market.
Brown Sugar Market: Segments:
The brown sugar market can be segmented on the basis of its color intensity, nature, and application.
Based on the color intensity, the brown sugar market can be segmented into light brown and dark brown sugars. The light brown and dark brown color is directly related to the molasses content of the sugar. The molasses content also determines the taste and nutritional content of the brown sugar.
The brown sugar market is also segmented on the basis of the nature of the product. The segmentations are natural brown sugar, organic brown sugars and regular brown sugar. The natural brown sugar is produced in a very traditional way to preserve the natural essence and taste but in organic brown sugar production, the sources of the brown sugar are produced organically which increase the value of the product. The regular brown sugar is produced with added flavor enhancers and colors.
According to the application, the brown sugar market can be segmented into baking confectioneries, bakeries, syrups, beverages, and others. Confectioneries and bakeries with an aim of nutritional products are using brown sugar in place of regular sugar. Also, the other application of brown sugar is its distinctive taste. Hence, replacement of regular sugar will add the distinctive taste to the item.
Brown Sugar Market: Region-wise Outlook:
The Latin America and the Asia-Pacific & Japan region are the biggest market for the brown sugar. These zones are already a global player in raw sugar production. The demand side regions are Northern America and Europe, as the food and beverage industry is already showing a healthy growth with the increase in demand for brown sugar from health cautious consumers. The Middle East & Africa is a big market after northern America and Europe for white sugar and hence creates a chance for the brown sugar market to flourish in the region.
Brown Sugar Market: Drivers and Restraints:
The Brown sugar production does not require a new establishment over white sugar production facility, only addition of the controlled amount of molasses in the process is what different from the production of white sugar. This makes the production of brown sugar inexpensive for the already manufacturers of white sugar. The food and beverage market is a growing market with the increasing demand for natural and nutritionally more content products from the health cautious population, ensures the growth of brown sugar demand as it carries the above-mentioned characteristics. The brown sugar carries a distinctive taste and color to the added food and beverage. This makes it a more likely choice for sweetener over regular sugar. This all factor will act as the drivers for the brown sugar market.
Brown Sugar Market: Key Players:
The key global players in the brown sugar market are Cargill Inc., Copersucar S.A., Eliora Internacional Ltda, Suem Do Brasil Embadagen Ltda, Thipphawan Sugar, India Tree Inc., Billington’s, American Crystal Sugar Company, Dalmia Bharat Sugar and Industries Limited, Shree Renuka Sugars Ltd, Mehrotra Consumer Products Pvt. Ltd
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