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Published Date: 2015-10-14Number of Pages: 86

Air Care Market (Electric Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Gel Air Fresheners, Spray/Aerosol Air Fresheners ) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021

With the growing disposable income, many middle and high income consumers are switching to air care products and this is expected to boost the growth of the air care market during the estimate period. Rising standard of living is driving growth in Latin America particularly in Argentina, which dominates the region during the estimate period. Many countries in Europe such as Hungary, the Czech Republic, and Poland among others are experiencing improvements in standard of living going beyond the air care market. Growths in standard of living in European countries are expecting to drive the air care market during the estimate period. 

The factors driving the global air care market is increasing air care demand in emerging countries. Many countries across the globe are expected to serve as potentially good markets for air care products. For instance, of late, the demand for air freshener products has increased in the Asia Pacific region. Japan has made rapid progress in the air care market in the Asia Pacific region. Meanwhile, India, Singapore, and Brazil are untapped markets and are expected to offer significant growth opportunities for distributors and manufacturers during the estimate period. 

The global air care market has been segmented on the basis of type into gel air fresheners, candle air fresheners, aerosol/spray air fresheners, electric air fresheners, liquid air fresheners and others. Increasing disposable income of consumer globally is the major driver for aerosol/spray air fresheners. Amongst different product types, in 2014, aerosol/spray air freshener products held the major market share trailed by electric air fresheners. Product development is the key factor that is anticipated to drive the market of the aerosol/spray air freshener during the estimate period of 2014 – 2021. Increasing disposable income of consumers is the key factor that is driving the growth of the aerosol/spray air fresheners market, which is anticipated to witness huge development during the estimate period from 2015 to 2021. Europe and Asia Pacific are the major markets for aerosol/spray air fresheners. Aerosol/Spray air fresheners include instant release products that perfume rooms and carpets available in spray or aerosol form. 

On the basis of distribution channel, global air care market has been segmented into retail and business to business. The retail segment dominated the air care market in the estimate period of 2015 – 2021. Currently, the demand for air freshener products in retail is high in Europe, trailed by North America, Asia Pacific, and RoW. Due to the rising demand for air freshener products, the air care market is anticipated to witness huge expansion during the estimate period from 2015 to 2021

Air Care market has been further segmented into four regions: North America, Europe, Asia Pacific and Rest of the World (RoW). Among all the regions, in terms of revenue, Europe is anticipated to be the largest market in 2014 trailed by North America. However, Asia Pacific will be the major market share trailed by Europe in 2021. Europe is estimated to be the largest market for air care products in 2014. The U.K., France, and Germany are the main contributors to the air care market in Europe. In addition, The Asia Pacific region is anticipated to register the strongest development during the estimate period, expanding at a CAGR of 5.2% during the estimate period of 2015 – 2021. Japan held the largest share of the air care market in 2014, and is expected to lead the market during the estimate period as well. Increasing disposable income of the consumers in the region is the key factor that is anticipated to drive the growth of the air care market in Asia Pacific during the estimate period of 2015 – 2021.

Key players profiled in this report include Henkel Group, Procter & Gamble Co., Church & Dwight Co. Inc., Reckitt Benckiser Inc., WD-40 Co., SC Johnson & Son Inc., Car Freshener Corporation, Chesapeake Bay Candle, Candle-lite, Inc. and American Covers, Inc among others.

 

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Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Scope
1.4 Research Methodology

Chapter 2 Executive Summary
2.1 Global Air Care Market Revenue, 2014 - 2021 (USD Million) 
2.2 Global Air Care Market Snapshot

Chapter 3 Market Overview
3.1 Introduction
3.2 Key Trend Analysis
3.3 Supply chain analysis
3.4 Market Dynamics
      3.4.1 Market Drivers
      3.4.2 Market Restraints
      3.4.3 Market Opportunities
3.5 Market Positioning of Key Players
3.6 Air Care: Market Attractiveness Analysis

Chapter 4 Global Air Care Market Analysis, by Product
4.1 Overview
      4.1.1 By Product: Revenue share, 2014 – 2021
4.2 Spray/Aerosol Air Fresheners, Market size and forecast (USD million), 2014 – 2021
4.3 Electric Air Fresheners, Market size and forecast (USD million), 2014 – 2021
4.4 Car Air Fresheners, Market size and forecast, 2014 – 2021 (USD million)
4.5 Gel Air Fresheners, Market size and forecast, 2014 – 2021 (USD million)
4.6 Candle Air Fresheners, Market size and forecast, 2014 – 2021 (USD million)
4.7 Liquid Air Fresheners, Market size and forecast, 2014 – 2021 (USD million)
4.8 Others Air Fresheners, Market size and forecast, 2014 – 2021 (USD million)

Chapter 5 Global Air Care Market: By Distribution Channel
5.1 Air Care market: By Distribution Channel, Overview
5.2 Global Retail Segment, 2014 – 2021, (USD Million)
5.3 Global Business to Business Segment, 2014 – 2021, (USD Million) 
      5.3.1  Air Care Market, 2014-2021: Revenue Forecast, by Business to Business 

Chapter 6 Global Air Care Market –By Region
6.1 Global Air Care Market: Regional overview
      6.1.1 By Region: Revenue share, 2014 – 2021
6.2 North America Air Care market, 2014 – 2021, (USD Million)
      6.2.1 North America Air Care Market, By Product, 2014 – 2021, (USD Million)
      6.2.2 North America Air Care Market, by Distribution Channel 2014 – 2021, (USD Million)
      6.2.3 North America Air Care Market, by Country 2014 – 2021, (USD Million)
6.3 Europe Air Care Market
      6.3.1 Europe Air Care Market, By Product, 2014 – 2021, (USD Million)
      6.3.2 Europe Air Care Market, by Type, 2014 – 2021, (USD Million)
      6.3.3  Europe Air Care Market, by Country 2014 – 2021, (USD Million) 
6.4 Asia Pacific (APAC) Air Care Market
      6.4.1 Asia Pacific Air Care Market, By Product, 2014 – 2021, (USD Million)
      6.4.2 Asia Pacific Air Care Market, by Distribution Channel, 2014 – 2021, (USD Million)
      6.4.3 Asia Pacific Air Care Market, by Country 2014 – 2021, (USD Million) 
6.5 Rest of the World (RoW) Air Care Market
      6.5.1 Rest of the World Air Care Market, by Product, 2014 – 2021, (USD Million) 
      6.5.2 Rest of the World Air Care Market, by Distribution Channel, 2014 – 2021, (USD Million)
      6.5.3  Asia Pacific Air Care Market, by Country 2014 – 2021, (USD Million)

Chapter 7 Company Profiles
7.1 Henkel Group.
7.2 Procter & Gamble Co.
7.3 Church & Dwight Co. Inc.
7.4 Reckitt Benckiser Inc.
7.5 WD-40 Co.
7.6 SC Johnson & Son Inc.
7.7 Car Freshener Corporation
7.8 Chesapeake Bay Candle
7.9 Candle-lite, Inc.
7.10 American Covers, Inc.

List of Figures

FIG. 1 Market Segmentation of Air Care
FIG. 2 Global Air Care Market Revenue
FIG. 3 Supply Chain Analysis of Global Air Care Market
FIG. 4 Market Positioning of Key Players
FIG. 5 Market Attractiveness Analysis, by Product Type
FIG. 6 Global Air Care Market Revenue Share, by Product Type, 2013 Vs 2020 (%)
FIG. 7 Global Spray/Aerosols Air Fresheners Market, 2013 – 2020, (USD Million)
FIG. 8 Global Electric Air Care Market, 2013 – 2020, (USD Million)
FIG. 9 Global Car Air Fresheners Market, 2013 – 2020, (USD Million)
FIG. 10 Global Gel Air Fresheners Market, 2013 – 2020, (USD Million)
FIG. 11 Global Candle Air Fresheners Market, 2013 – 2020, (USD Million)
FIG. 12 Global Liquid Air Fresheners Market, 2013 – 2020, (USD Million)
FIG. 13 Global Others Air Fresheners Market, 2013 – 2020, (USD Million)
FIG. 14 Global Air Care Market Revenue Share, by Distribution Channel, 2013 Vs 2020 (%)
FIG. 15 Global Retail Segment, 2013 – 2020, (USD Million)
FIG. 16 Global Business to Business Segment, 2013 – 2020, (USD Million)
FIG. 17 Global Air Care Market Revenue Share, by Region, 2013 Vs 2020 (%)
FIG. 18 North America Air Care Market, 2013 – 2020, (USD Million)
FIG. 19 Europe Air Care Market, 2013 – 2020, (USD Million)
FIG. 20 Asia Pacific Air Care Market , 2013 – 2020, (USD Million)
FIG. 21 Rest of the World AirCare Market, 2013 – 2020, (USD Million)
FIG. 22 Henkel Group Annual Revenue 2012 – 2014, (USD Million)
FIG. 23 Procter & Gamble Co. Annual Revenue, 2012 – 2014 (USD Million)
FIG. 24 Church & Dwight Co., Inc. Annual Revenue 2012 – 2014, (USD Million)
FIG. 25 Reckitt Benckiser Group Plc Annual Revenue 2012– 2014, (USD Million)
FIG. 26 WD-40 Company Annual Revenue 2012– 2014, (USD Million)

List of Tables

TABLE 1 Snapshot: Global Air Care Market
TABLE 2 Global Air Care Market Revenue Share, by Business to Business, 2013 – 2020(USD Million)
TABLE 3 North America Air Care Market, by Product Type, 2013 – 2020, (USD Million)
TABLE 4 North America Air Care Market, by Distribution Channel, 2013 – 2020, (USD Million)
TABLE 5 North America Air Care Market, by Country, 2013 – 2020, (USD Million)
TABLE 6 Europe Air Care market, by Product Type, 2013 – 2020, (USD Million)
TABLE 7 Europe Air Care market, by Distribution Channel, 2013 – 2020, (USD Million)
TABLE 8 Europe Air Care market, by Country, 2013 – 2020, (USD Million)
TABLE 9 Asia Pacific Air Care Market, by Product Type, 2013 – 2020, (USD Million)
TABLE 10 Asia Pacific Air Care Market, by Distribution Channel, 2013 – 2020, (USD Million)
TABLE 11 Asia Pacific Air Care Market, by Country, 2013 – 2020, (USD Million)
TABLE 12 Rest of the World Air Care Market, by Product Type, 2013 – 2020, (USD Million)
TABLE 13 Rest of the World Air Care Market, by Distribution Channel, 2013 – 2020, (USD Million)
TABLE 14 Rest of the World Air Care Market, by Country, 2013 – 2020, (USD Million)


The market size in terms of revenue of the global air care market is forecast during 2014 to 2021 at each sub-segment level. Air care market is segmented by product type into: electric air fresheners, candle air fresheners, liquid air fresheners, gel air fresheners, spray/aerosol air fresheners and others. Amongst various product types, spray/aerosol air fresheners held the largest market share followed by electric air fresheners in 2014. Based on distribution channel types, air care market is segmented into retail and business to business. High level of pollution and increasing in population are the major drivers for spray/aerosol air fresheners in Europe and Asia Pacific.

Expansion of new variety of air care products is the major factor driving the expansion of air care market globally. In addition, odor eliminators and introduction of new fragrances in air care market are others factors stimulating the demand for air care products. Moreover, natural air care products are more popular among consumers in comparison to artificial air care products. Consumers prefer air care products that provide clean and fresh fragrance rather than artificial fragrance.

One of the major factors restraining growth of the air care market is the lack of awareness among consumers in different countries about the different types of products available in the market. Air care has benefited a large amount of people on large scale whereas the large numbers of peoples are less educated about the benefits from air care products. In addition, the major restraint for the air care market is lack of new products in air care in Asia Pacific and Latin America.

Environmental awareness and the use of natural fragrance serve as an opportunity for the air care market. In addition, natural air fresheners are providing clean and hygiene environment. Moreover, natural air care products such as candle air fresheners among others are more eco-friendly than sprays/aerosols and electric devices. The market offers immense scope to develop an array of new air care products especially if these fragrances come from natural ingredients rather than being chemically derived. Moreover, the consumer preferences towards natural fragrances influencing them to have fresh and clean smells rather than covering artificial fragrances.

Based on distribution channel types, air care market is segmented into retail and business to business. Amongst various distribution channels, retail segment held the largest market share followed by business to business segment in 2014 and would be the same during the forecast period of 2015 – 2021. Due to the increasing demand for air care products, the retail segment is expected to witness huge growth during the forecast period from 2015 to 2021. Europe held the largest revenue for the retail segment in 2014. However, Asia Pacific will be the highest market share for the retail segment in 2021. The factor driving the growth of the market is the increasing demand for air care products in emerging countries. In addition, increasing standard of living is the other factor contributing towards the market growth.

Based on geography, the global air care market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). In 2014, Europe holds the largest market share in the air care market followed by North America, Asia Pacific and Rest of the World (RoW). However, in 2021 Asia Pacific will be the largest market for air care market followed by Europe. The demand for air care in Europe is due to high level of dust and pollution.

The key participants in the air care market are Henkel Group, Procter & Gamble Co., Church & Dwight Co. Inc., Reckitt Benckiser Inc., WD-40 Co., SC Johnson & Son Inc., Car Freshener Corporation, Chesapeake Bay Candle, Candle-lite, Inc. and American Covers, Inc.

The report also provides an understanding of value (USD million) of air care market. The study also provides forecast from 2015-2021 and highlights current and future market trends. The market attractiveness analysis is also covered in the report along with qualitative data relating to the drivers, restraints and opportunities governing the global air care market.

The report segments the Air Care market as:

Global Air Care Market: By Product Type

  • Spray/Aerosol Air Fresheners
  • Electric Air Fresheners
  • Car Air Fresheners
  • Gel Air Fresheners
  • Candle Air Fresheners
  • Liquid Air Fresheners
  • Others Air Fresheners

Global Air Care Market: By Distribution Channel

  • Retail
  • Business to Business

Global Air Care Market: By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • France
    • Germany
    • Russia
  • Rest of Europe
    • Asia Pacific
    • India
    • China
    • Japan
  • Rest of Asia Pacific
    • Rest of the World
    • Latin America
    • Middle East
    • Rest of Rest of the World