Yogurt smoothie is a health drink which has high nutritional value. Yogurt smoothies are found to be rich in vitamins, calcium, and essential minerals. They have high fiber content and helps in maintaining blood-glucose level and also plays a key role in lowering the cholesterol level. The rapid urbanization and fast moving life has made people incline more towards readily available ready to eat food and grab and go drinks. Due to this trend the global market for yogurt smoothie is expanding rapidly.

Yogurt smoothies are observed to have relatively low calorie content as compared to other fruit drinks. Since yogurt which is added in the smoothies is a milk derived product, it contains milk proteins and lactose (naturally occurring milk sugar) which increases the metabolism rate.  Yogurt smoothie contains probiotics which helps in proper digestion and maintains a healthy gut. The protein content in the yogurt smoothie also helps in reducing excess fat in the body.

Market Segmentation:

The yogurt smoothies market can be segmented on the basis of product type, packaging, distribution channel, added content, and by regions.

On the basis of product type, yogurt smoothie market can be segmented into two categories, organic smoothies and non-organic smoothies. Due to increasing consumer demand for organic products organic yogurt smoothie market segment is expected to grow at higher rate. Based on the packaging type yogurt smoothies are segmented in three types which includes tetra packs, glass bottles and plastic bottles. Amongst packaging type market segments tetra packs and plastic bottles segment is expected to grab higher market share due to convenience.

Based on the distribution channel, the global smoothie market can be segmented into supermarkets/hypermarkets, online retail, convenience stores, specialist stores and others. Furthermore, based on the fruit content, the yogurt smoothie can be segmented into two broad categories, artificially flavored yogurt smoothies and natural fruits containing yogurt smoothie. Due to increasing health conscious consumers preferring natural fruit based products, market demand for natural fruit based yogurt smoothies is higher.

Market Regional Outlook:

On the basis of region, the yogurt market has been segmented into North America, Latin America, Western Europe , Eastern Europe, Asia-Pacific excluding Japan, Japan, and the  Middle East and Africa. In regional market, North America is considered to have the largest market for yogurt smoothies. Due to the high nutritional value, low sugar content, good shelf life and easy storage property, yogurt smoothie ensures a rapid production rate. Hence, the global yogurt smoothie market is expected to significantly increase the revenue contribution over the forecast period.

Market Drivers and Trends:

The Yogurt smoothie manufacturers mainly focuses on increasing the nutritional content of the yogurt smoothie by experimenting with unique flavors for enhancing the quality of the product without compromising the shelf life and the natural flavor of the drink. Increasing health concerns amongst people has escalated the market of yogurt smoothies globally. Organic yogurt smoothies gaining popularity as they are free of harmful chemicals and do not contain any artificial additives.

High consumption rate of probiotics and probiotic supplements amongst the sportspersons has is another factor driving growth of the  global yogurt smoothie market, as it contains fair amount of probiotics which helps in proper gut functioning. Increasing consumer demand for on-the-go healthy snack options is another major factor fueling growth of the global yogurt smoothie market.

Yogurt Smoothie Market Key Players:

Some of the key players in yogurt smoothie market include Bolthouse farms, Innocent Drinks, Smoothie King, Naked Juice, Tropical Smoothie Café, Boost Juice Bars Ltd., Dr. Smoothie, Stonyfield, Earth’s best and others. Due to increasing popularity of yogurt smoothie as healthy on –the-go snack option, market demand from global consumers is higher and established players are focusing on new product innovations as well as new entries are expected into the market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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