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Yield monitoring refers to monitoring several factors such as pesticides, effect of weather, soil properties, and fertilizers required for crop (yield) production. Yield monitoring is a part of precise agriculture which is a farming management concept for measuring, observing and responding to variations in the land and subsequently the yield/harvest. In order to implement proper management of crops that are sensitive to the location (climate and soil composition) and require precise farming, the farmers deploy yield monitoring techniques. Yield monitoring devices and services enable the farmers to procure yield map of the land to accurately assess any variation in the yield from the existing land. The monitoring devices help the farmers to continuously record the flow of grains and harvester, and integrated the same with the harvest position in the land. This process is known as yield mapping. The position data and information of the yield is stored on storage devices and is further used to produce yield map of the land.
 
The yield monitoring devices and services market is primarily driven by the rising demand for cost saving and optimum energy consumption. The technological enhancement in the food and agriculture industry is further supporting the growth of this market. Additionally, the increasing population resulting in rise in food consumption is encouraging the farmers to adopt yield monitoring devices and services, so as optimize the production. Moreover, the government subsidies in the food and agriculture industry boost the growth of yield monitoring devices and services market. Yield monitoring devices and service market is expected to witness potential growth with the implementation of unmanned vehicles in the yield monitoring market. In addition, the deployment of communication network to procure the data over the internet from a remote location is further expected to support the growth in the coming years. However, the lack of technical expertise and improper utilization of data generated for yield mapping is hindering the market growth. Additionally, the major challenge for the yield monitoring device manufacturing companies is to accurately calibrate the devices to provide precise results. Moreover, in spite of yield monitoring devices and services offering several advantages for precise agriculture, the high cost of implementation is a potential challenge for the farmers in countries such India, Indonesia and Brazil, which restricts large scale adoption across these emerging markets. 
 
The yield monitoring device and services market is segmented on the basis of components used component and services, technology and applications. The applications segment comprise of crop reconnaissance, land mapping, soil monitoring and other variable rate applications such as seeding, weed control, fertilizer and lime. The technologies involved in yield monitoring market include global positioning systems (GPS), geographic information systems (GIS) and remote sensing. Moreover, there are several software solutions available in the market to manage the yield data and retrieve information from the same. In addition, some companies offer consulting service to the farmers for precise farming and implementation of yield monitoring devices.
 
On the basis of geography, the major revenue contribution to the yield monitoring devices and services market is from North American countries followed by European countries. However, with technical advancement and government support, the Asia Pacific region is expected to emerge as attractive market for yield monitoring devices and services. The major players in the market are AGCO Corporation, Ag Leader Technology, Case IH, Raven Industries Inc., Precision Planting Inc., Topcon Positioning Systems, Inc., AgJunction Inc., Deere & Company, Trimble Navigation Limited (U.S.) and TeeJet Technologies.
 
This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include 
  • North America 
  • Asia Pacific 
  • Europe
  • Rest of the World  
This report provides comprehensive analysis of 
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for upcoming years 
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 
 
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  • It provides a six-year forecast assessed on the basis of how the market is predicted to grow 
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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