Global Yerba Mate market: Overview

Yerba mate refers to an herbal tea that is made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries of Latin America, Brazil, Paraguay, Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine. This beverage can also be infused with various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers. This factor is likely to drive the growth of the global yerba mate market over the timeframe of assessment, from 2020 to 2030.

A rise in awareness amongst consumers about the various health benefits of yerba mate is likely to emerge as an important growth factor for the global yerba mate market in the timeframe of analysis, from 2020 to 2030. Yerba mate comes with comes with phytochemicals, such as caffeoyl derivatives and chlorogenic acid that multiple benefits, including its anti-oxidant benefits. This drink also reduces the risk of damage to heart, which is caused by oxidative stress. It also improves focus, attention, cognition, and lessen the possibility of acquiring osteoporosis. In addition to that, consumption of yerba mates is believed to improve reproductive abilities, reduce obesity and better digestion. Multiple benefits and application of the beverage is likely to work in favor of the global yerba mate market in the near future.

Distribution channel and region are the two important parameters based on which the global yerba mate market has been classified.

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Global Yerba Mate market: Notable Developments

One of the relevant and important developments of the market that gives a quick view of the dynamics pertaining to global yerba mate market is mentioned as below:

  • In January 2020, A rapidly expanding Baltimore-based brewery, Wild Kombucha has launched a new product line with two interesting blends of Yerba Mate, namely Icaro Yerba Mate´ Hibiscus and Icaro Yerba Mate´ Original. These two new blends are expected to widen their shelf offerings from the brewery into the category of tea.

Some of the prominent organizations in the global yerba mate market comprise the below-mentioned:

  • Mate Revolution Inc.
  • Guayaki Sustainable Rainforest Products Inc.
  • Lauro Raatz SA
  • Establishment Diez Hermanos Hreñuk SA
  • Las Marías

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Global Yerba Mate market: Key Trends

The global yerba mate market is characterized by the presence of the following restraints, drivers, and opportunities.

High Nutrient Content of Yerba Mate to Open up Plethora of Opportunities for its Growth

There has been a rising demand for yerba mate amongst health conscious individuals, which is likely to shape the contours of the global yerba mate market over the timeframe of analysis, from 2020 to 2030. With high level of nutrients and anti-oxidants, this beverage is extremely beneficial for human beings. It also contains vitamin C, zinc, vitamin E, saponins, selenium, and anti-inflammatory properties, which makes it a popular drink amongst health conscious individuals. Apart from being a healthy drink, this beverage is also a stimulant with caffeine content. As such, it provides instant energy, which is likely to drive its demand amongst the people.

On the other hand, yerba mate comes with caffeine, which can also cause restlessness, insomnia, high blood pressure and vomiting in some people. Besides, if consumed in large quantities, yerba mate can cause bring adverse effects on health. These factors are likely to impede growth of the global yerba mate market in the near future. 

Global Yerba Mate market: Geographical Analysis

Latin America is estimated to be one of the prominent regions in the global yerba mate market. Countries like Brazil, Paraguay, Uruguay, and Argentina are some of the largest producers as well as consumers of yerba mate in the world. Markets in North America and Europe are developing gradually as people are becoming increasingly aware about the health benefits of yerba mate.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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