Global Yacht Battery Market: Introduction

  • Yachts are recreational boats designed for pleasure, cruising, or racing. They also possess luxury amenities. Yacht batteries are used for propulsion, start, ignition, and lighting proposes.
  • Yacht battery manufacturers are focusing on developing more efficient batteries for propulsion systems due to rise in environmental concerns and stringent rules enacted by various countries to lower carbon emission  

Key Drivers and Restraints of Global Yacht Battery Market

  • Increase in spending on recreation and leisure activities is the key driver of the yacht battery market. Household income as well as disposable income of consumers has increased significantly over the last decade due to rapid industrialization and urbanization. Tourism, recreation, and leisure activities have risen substantially in North America and Europe. The global tourism industry has been transforming, with increasing popularity of marine and coastal tourism activities. Thus, increase in spending on recreation and leisure activities is expected to drive the global yacht battery market during the forecast period.
  • Over the last few years, adoption of hybrid and full electric propulsion systems in yachts has increased significantly. This can ascribed to various benefits such as lower carbon and greenhouse gas emission. Hybrid and full electric propulsion systems also help reduce engine operating costs. Furthermore, the use of renewable energy, such as solar and wind energy, as power sources of power has increased across the globe.
  • Lead-acid batteries are primarily used in yachts, as they provide cost-effective and reliable power supply. However, lead-acid batteries have short lifespan. According to battery manufacturers, the standard lifespan of the lead-acid batteries is three to five years. Improper and illegal disposal of lead-acid batteries results in pollution of drinking water. Thus, short lifespan and environmental impact of lead-acid batteries are expected to hamper the yacht battery market in the near future.

Global Yacht Battery Market: Segmentation

  • The global yacht battery market can be segmented in terms of battery type, power rating, and propulsion type
  • In terms of battery type, the global yacht battery market can be divided into lithium-ion, lead-acid, fuel cell, and others. Lead-acid was the dominating segment of the market in 2019, as these batteries are cost effective, reliable, and offer steady power supply. However, the lithium-ion segment is expected to expand at a high CAGR as they are environmentally-friendly batteries with long battery life.
  • Based on power rating, the global yacht battery market can be classified into up to 1 MW, 1.1 MW to 1.5 MW, 1.6 MW to 2 MW, and above 2 MW. The up to 1 MW segment dominated the market in 2019. It is estimated to maintain its dominance during the forecast period.    
  • Based on propulsion type, the market can be segregated into fully electric, hybrid, and conventional. The hybrid segment led the market in 2019. It is projected to dominate the market in the near future due to high adoption rate of hybrid propulsion engines in yachts.

Global Yacht Battery Market: Regional Outlook

  • Based on region, the global yacht battery market can be split into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa
  • North America dominated the global yacht battery market in 2019. This can be ascribe to higher demand for yachts in the region due to rise in spending on recreation and leisure activities. The U.S. is likely to lead the market in North America during the forecast period.
  • The market in Europe is projected to expand at a high CAGR during the forecast period, due to significant rise in sea tourism in the region
  • The market in Asia Pacific, Middle East & Africa, and Latin America is estimated to expand at a steady CAGR during the forecast period, due to steady growth of the marine industry in these regions

COVID Impact on Global Yacht Battery Market

  • The coronavirus outbreak has paralyzed the sea tourism industry. According to the United Nations World Tourism Organization, the global international tourist arrivals is expected to decline by 20% to 30% by the end of 2020 compared to that in 2019. This could translate into a loss of US$ 300 Bn to US$ 450 Bn in spending by international visitors.
  • Many battery manufacturing companies have completely or partially shut their manufacturing plants, due lower demand for batteries across the globe

Key Players Operating in Global Market

  • Clarios
  • Exide Technologies
  • GS Yuasa International Ltd
  • Saft Groupe SA
  • Trojan Battery Company
  • Mastervolt
  • Optima Batteries, Inc.
  • Victron Energy B.V.
  • WhisperPower B.V.
  • Power Sonic Corporation.

Global Yacht Battery Market: Research Scope

Global Yacht Battery Market, by Battery Type

  • Lithium-ion
  • Lead-acid
  • Fuel Cell
  • Others

Global Yacht Battery Market, by Propulsion Type

  • Fully Electric
  • Hybrid
  • Conventional

Global Yacht Battery Market, by Power Rating

  • Up to 1 MW
  • 1.1 MW to 1.5 MW
  • 1.6 MW to 2 MW
  • Above 2 MW

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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