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Xanthophyll Market Forecast and CAGR

According to latest research by Transparency Market Research, xanthophyll market is set to witness steady growth during 2021-2031. Demand for xanthophyll in food & beverages industry will witness increased in short-term, with optimistic growth outlook in the long-run. The market is projected to grow at a slow but steady pace in the forecast period.

What is Driving Demand for Xanthophyll?

Carotenoid such as xanthophyll, which is generally a direct derivative of plant-based sources including flower petals, plant leaf etc. has found its use in the food & beverages and animal husbandry industries as a colorant. The increasing demand for nature derived foods products and its useful utilization in a number of industries is what is increasing its demand.

The transparency that modern consumers demand has forced mammoth food manufacturers to prohibit or minimize the use of artificial coloring agents and preservatives. Another application of xanthophyll is as an anti-oxidant or a preservative in the food & beverages industry itself. And also, the general perception of associating color with a healthy animal and high quality products are adding to its increased utilization. 

Workaholic living styles of the dominant population also calls for affordable and longer shelf-life products and the simultaneous needs for those foods to be nature derived is also aiding to its market expansion. The health benefits of carotenoids include protection and prevention against cancer, cardiovascular and cataracts owing to their use for supplementation and food fortification.

Animal Husbandry Industry Likely to increase Xanthophyll Sale

The conventional trend of associating intense color of food with healthy animals as well as high quality of the product is most certainly enabling xanthophylls to be utilized as feed additives to generate products that caters to the customer’s dictate. The application in the poultry farming has also led to a surge in the demand for this natural stinger.

In poultry farming the product is increasingly introduced in the feed to ensure the yellow intensity or golden color to the egg yolk. Now with its proven potential as a colorant it is increasingly utilized in other coloring task in this industry.

Europe Xanthophyll Market Outlook

The European Union consists of countries that are the leading exporter and producers of drugs and other medical utilities. For instance, Germany has exports in revenue equivalent to US$ 60 Bn which accounts for more than 16% of the global supply. But together the European Union converges to more than 50% of the pharma supply.

An industry which is so significant in the European Union may aid to a considerable market growth in the region. In the pharmaceuticals industry the xanthophyll is being studied for its effects on a wide variety of diseases including neurologic, oral, allergic and immune diseases. A significant utilization of this product is ascertained in the European pharmaceuticals industry.

The skincare and cosmetics industry utilization as a colorant is evident by the fact that France is the global leader in this industry. The exports from France to Asian countries are still unmatched and the high population in Asian countries makes it a lucrative business for manufacturers in the European marketplace.

China Demand Outlook for Xanthophyll

China is the global leader in the production of poultry eggs and the second largest poultry meat producer as per Food and Agricultural Organization of the United Nations. China in 2019 alone produced more than 600 Bn eggs which converges to an expanding poultry industry in the country.This also brings on the potential for mass utilization of a colorant like xanthophyll in the poultry industry. Also, the food and beverages industry in the country is blooming with domestic as well as international market growths. The utilization of the product in this industry also, shows optimistic demand outlook.

Who are the Key Manufacturers and Suppliers of Xanthophyll?

Some of the leading manufacturers and suppliers of xanthophyll includes Merck KGaA, Fengchen Group Co., Glentham Life Sciences Limited, A&A Pharmachem Inc., Hefei TNJ Chemical Industry Co. Ltd., Botanical Cube Inc., Flavour Trove and others.

The key manufacturers are providing their customers with options to customize the product according to their utilization. Xanthophyll is made available in either a dry extract form or a liquid concentrate form. They are also impressing on acquiring organic or natural labels and sell their products according to the new evolving market trends. More emphasis on Food & Beverages industry to utilize the product as a natural coloring agent.

Key Segments

By Source

  • Terrestrial
    • Green Leafy Vegetables
    • Corn
    • Mushrooms
  • Marine
    • Fish
    • Seashells

By Form

  • Dry Powder Extract
  • Soft Gels
  • Tablets

By Utilizing Industry

  • Food & Beverages
  • Animal Feed & Husbandry
  • Pharmaceuticals
  • Skincare & Cosmetics
  • Supplements

By Distribution Channel

  • Business to Business
  • Business to Consumers
    • Pharmacy
    • Specialty Stores
    • Online Retails

By Region

  • North America
    • US & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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