A writing instrument or writing implement is an object used to produce writing. Writing instruments can also be employed for drawing, painting, and technical drawing. Their primary function is to generate smooth writing.
The global writing and marking instruments market is poised to expand at a significant rate over the forecast period. A strong emphasis on education has led to the overall rise in the number of students receiving admissions in schools and colleges, thereby fuelling the demand for writing and marking instruments. Other major contributing factors include the popularity of personalized writing instruments as gifts, and the growing acceptance of high-quality pens as a status symbol.
Increasing correspondence over the internet reducing the need for written communication is a major challenge faced by writing and marking instruments. However, the rising literacy rates in emerging countries coupled with the growing prominence of luxury fountain pens are predicted to propel this market into a positive growth trajectory.
The global writing and marking instruments market can be segmented on the basis of product type into the following categories: pencils, pens, coloring instruments, marker pen & highlights, and writing accessories. Pens held a share of more than 50% in the global market and are anticipated to remain the dominant segment throughout the forecast period. The escalating demand for writing gear equipped with superior features is bound to be the primary reason for the advancement of this segment.
In terms of distribution channel, the global writing and marking instruments market can be classified into the following divisions: departmental stores, stationers & office supplies, supermarkets/hypermarkets, and online retailing. A host of companies tie up with local schools, colleges, and offices to supply writing instruments, which leads to the dominance of the stationers & office supplies segment. It is projected to develop at a considerable pace during the forecast period due to the mounting literacy rates around the world and increasing number of companies.
By geography, the global writing and marking instruments market can be distributed over North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific constituted the maximum share in the overall market, which is largely attributed to the rising demand for luxury writing instruments and stationery and importance granted to education in this region. Moreover, this region serves as the manufacturing hub of the world. A substantial number of multinationals as well as medium and small-scale businesses are present here, which is likely to boost the demand for writing and marking instruments.
The global writing and marking instruments market is extremely competitive in nature and dominated by a few key players who compete on the parameters of product, pricing, positioning, and product differentiation. The market rivalry is estimated to intensify further over the forecast period as vendors are constantly opting for product extensions.
Key players operating in the global writing and marking instruments market include Faber-Castell in Germany, Crayola and Pilot Corporation in the U.S., Uni-ball in Japan, Kokuyo Camlin and Hindustan Pencils Pvt. Ltd. in India. Some of the other noticeable vendors in the market include Shanghai M&G Stationary in China, Societe BIC in France, Koh-i-noor HARDTMUTH A.S. in the Czech Republic, Hoshan Pan Gulf in Dubai, Pelikan and Caran d'Ache in Switzerland, A.T. Cross and Newell Rubbermaid in the U.S., and STABILO International, Staedtler Mars GmbH & Co. KG, and MontBlanc International GmbH in Germany.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.