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Orchestration is a term which refers to automating a lot of things at once. The main aim of orchestration is to optimize and streamline common, repeatable procedures to ensure accurate, faster deployment of software. Orchestration takes advantage of manifold tasks that are mechanized in order to automatically perform a larger process or workflow. Workflow orchestration solutions are mainly used to operate and streamline workflows more effectively by orchestrating the major elements, technical procedures, and physical tasks of live or video-on demand (VOD) production, broadcasting, and distribution workflows. Post-production houses, content owners, broadcasters, and other media organizations face the challenge of adapting to the media industry’s continuous change. Therefore, they are creating huge opportunities for workflow orchestrated solutions in order to reduce complexity and the number of steps required to broadcast rich, multimedia content. Workflow orchestrated solutions help in generating and distributing content to growing number of platforms, in an increasing number of formats and versions.

The global workflow orchestration solutions market is primarily driven by increasing demand for workflow orchestration solutions among broadcasting companies in order to increase the productivity and efficiency level of their organization. Furthermore, growing requirement for high volume transformation and processing by Big Data workflows is also anticipated to fuel the demand for workflow orchestration solutions across the globe. In addition, the growing need for digital transformation to enhance business results with strategic decisions is another major factor which is expected to propel the growth of the workflow orchestration solutions market in the forthcoming years. Growing adoption of cloud-based orchestration solutions is also anticipated to boost the growth of the market. This is primarily because cloud-based solutions offer several advantages such as reduction in time spent on manual tasks and enhanced accuracy. However, the lack of technical experts and high cost associated with the implementation of workflow orchestration solutions market is a major factor which is likely to hinder the growth of the market across the world. 

The global workflow orchestration solutions market can be segmented based on type, enterprise, end-use industries, and geography. Based on type, the workflow orchestration solutions market can be categorized into data center orchestration, cloud orchestration, business process orchestration, security orchestration, and network management. In terms of enterprise, the market can be bifurcated into small & medium enterprises and large enterprises. On the basis of end-use industries, the global workflow orchestration solutions market can be segmented into IT & telecom; retail & consumer goods; banking, financial services & insurance (BFSI); media & entertainment; government; healthcare & pharmaceutical; manufacturing & automotive; travel & hospitality; and others.

In terms of region, the global workflow orchestration solutions market can be segregated into Europe, North America, South America, Middle East & Africa, and Asia Pacific. The workflow orchestration solutions market in North America is estimated to grow at a substantial rate throughout the forecast period. This is primarily because businesses are shifting their focus toward digitalization for realigning business processes in the region. Furthermore, the workflow orchestration solutions market in Asia Pacific is anticipated to expand significantly during the forecast period. Many broadcasting companies in the region are emphasized on adopting new and advanced technologies in order to enhance their business process. Therefore, this is creating new demand for workflow orchestration solutions in the region.

Major players operating in the global workflow orchestration solutions market include ServiceNow, Inc., Dalet S.A., Nuance Communications, Inc., Prime Focus Technologies., SAP SE, Check Point Software Technologies Ltd., Ooyala, Inc., Dimetis GmbH, Google, Inc., Microsoft Corporation, IBM Corporation, CA Technologies, Oracle Corporation, Arvato AG, Micro Focus, Ayehu Software Technologies, Cisco Systems, Inc., VMware Inc. and BMC Software, Inc.

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  • Supply and demand
  • Market size
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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

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  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Workflow Orchestration Solutions Market

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