Acetylation, also known as ethanoylation, is a process of adding an acetyl functional group to a chemical compound. Under this process, a hydrogen atom of hydroxyl group is replaced with an acetyl group. Replacement of hydroxyl group with acetyl group leads to the formation of a specific ester. Acetic anhydride is one of the commonly used acetylating agents in the acetylation process.

Wood acetylation is the process of acetylation of wood and wood products for preservation of wood from various insects, microbes, and other environmental factors. The process chemically modifies wood and wood products, and protects them from various factors affecting wood products. Acetylation of wood reduces hygroscopicity, and increases dimensional stability and resistance to biological attack. Under the wood acetylation process, the wood is reacted with acetic anhydride, resulting in esterification of hydroxyl group present in the cell wall of the wood. The byproduct formed through this reaction is removed, as treated wooden products are used in various applications. The byproduct generated causes irritation to the human nose, as the nose is sensitive to the odor of acetic acid. The wood acetylation process is easy to carry out in case of wood particles and fibers; however, the process is somewhat difficult in case of solid wood.

Based upon application, the wood acetylation market can be divided into furniture & decking, marine, construction, and others. The furniture & decking segment held major share of the global wood acetylation market in 2016. Acetylated wood lasts for longer period of time and offers better performance compared to other chemically treated wood products that get affected easily by microbes and various other factors. The marine segment is projected to expand at a faster CAGR compared to other application segments across the globe. Growth in the marine segment is projected to boost the wood acetylation market. Construction and others segments constituted average share of the global wood acetylation market in 2016. These segments are anticipated to expand at average CAGR during the forecast period. 

Asia Pacific is one of the key regions of the global wood acetylation market. It held the major share of the global market in 2016. The market in the region is anticipated to expand at a rapid pace during the forecast period due to the rise in standard of living and increase in population in the region, North America and Europe follow Asia Pacific. Demand for wood acetylation in Asia Pacific is projected to rise at a rapid pace during the forecast period. Increase in demand for furniture & decking in countries such as China and India due to the rise in income and improvement in standard of living of the people is one of the reasons for growth of wood acetylation market in Asia Pacific region. Growth of the construction industry and increase in demand for decking materials in North America and Europe are projected to augment the demand for these in the region. Latin America and Middle East & Africa accounted for low share of the wood preservative chemicals market in 2016, as wood and wood products are not used on a large scale for construction purposes in these regions.  

Key players operating in the wood acetylation market across the globe include Eastman Chemical Company, Tricoya Technologies, Arnold Laver, Evorich Holdings, and Solvay Group.

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Wood Acetylation Market

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