Women’s activewear is attire worn while playing a sport or doing physical exercise. Activewear offers various benefits which includes quick drying, chemical resistance, thermal, and static. It keeps the person comfortable and allows freedom of movement while performing physical activities. Activewear made of cotton keeps the wearer dry and cooler in the summer season and prevents skin irritation. These days, women dress in activewear even outside the gym as casual attire. Activewear is also called sportswear.

Key factors driving the women’s activewear market includes an increase in awareness of building a good physique, maintaining a healthy lifestyle, high involvement of women in activities such as yoga, aerobics, jogging etc., rise in manufacturing of eco-friendly textiles, and boom in e-commerce, all of which have created significant opportunities for manufacturers and distributors in the industry. In order to cater to a wide range of customers across the world, manufacturers and distributors of women’s activewear are focusing on selling the apparel through online portals. The promotion of women’s activewear through various online channels is boosting the demand for the product among teenagers. This is projected to offer effective growth opportunities to the women’s activewear market in the next few years. On the other hand, increase in cost of fabric and designing are some of the major factors hampering the women’s activewear market.

The global women’s activewear market can be segmented based on product, fabric, distribution channel, and region. In terms of product, the market can be categorized into bottom wear which includes shorts, skirts, sweatpants, leggings and yoga pants; top wear; and outerwear which includes sweatshirts, hoodies & jackets, swimwear, and innerwear. Leggings and yoga pants are expected to dominate the women’s activewear market during the forecast period due to rising popularity of yoga and aerobics across the globe. On the basis of fabric, the market can be segmented into nylon, spandex, polyester, cotton, polypropylene, and neoprene. Rise in demand for activewear made of spandex is expected because it is well designed and comfortable while doing physical activities.

In terms of distribution channel, the market can be bifurcated into online and offline. Online distribution channel includes authorized websites of apparel brands and e-commerce portals. Offline distribution channel includes shopping malls, brand outlets, hypermarkets, supermarkets, and specialized apparel stores. Based on region, the global women’s activewear market can be divided into Europe, North America, Asia Pacific, South America, and Middle East & Africa. North America and Europe are anticipated to hold a major share of the women’s activewear market in the near future due to growing trend of gymming and exercise and maintaining a good physique. The market in Asia Pacific is projected to expand at a significant pace during the forecast period due to rapid urbanization, and increase in awareness about maintaining fitness levels. The market in South America is projected to expand at a moderate growth rate in the near future due to increase in disposable income. This is anticipated to augment the demand for women’s activewear in this geography from 2018 to 2026.

Prominent players operating in the global women’s activewear market are Adidas AG, Nike Inc, Jordan, Mizuno Corporation, ASICS Corporation, Under Armour Inc, Gap, Inc, Aeropostale, V.F. Corporation, Victoria's Secret, PUMA SE, Jockey, Forever 21, Lycra, The Upside, Columbia Sportswear Company, Ralph Lauren, ALO, Patagonia, 2XU, Mountain Khakis, Gramicci, Lululemon, Filas, Beyond Yoga, Vie Active, LLC, Marmot, Prana, and Mountain Hardwear. These brands are focusing on innovation of new products and research & development to strengthen their foothold in the global women’s activewear market. Manufacturers in developing countries are focusing on reducing their cost of production and increasing profitability for the sustainable growth of their businesses.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Womens Activewear Market

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