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Wireless Charging Market: Overview and Segmentation

Wireless charging is recharging batteries of electrical devices with no physically connected cables. Currently, charging of devices is an important aspect of business is response to power intensive applications. Mobile manufacturers such as Samsung, Nokia, LG Electronics and HTC are positioning phones with wireless charging to drive demand at the high end.

The global wireless charging market is segmented by application into consumer electronics, industrial, medical, automotive and defense. Consumer electronics is expected to be the largest application segment in the wireless charging market.

On the basis of geography the market is segmented as North America, Europe, Asia Pacific, Middle-east and Africa and Latin America. High volumes of electronics devices such as smartphones and laptops in Asia Pacific make it the most promising region for wireless charging market. However, United States is the largest regional market for wireless charging. Increase in adoption of wireless charging for industrial applications and growing awareness of wireless power technology among consumers propels market growth in this region.

On the basis of technology wireless charging market is segmented as Inductive, RF and Resonant. Inductive technology is mature and has high demand in wireless charging market owing to its use in all the applications. On the other hand, RF and resonant technologies are gaining traction in the wireless charging market. Companies such as Qualcomm and Samsung support resonant technology which allows charging multiple devices simultaneously.

Alliance for Wireless Power (A4WP), Wireless Power Consortium (WPC) and Power Matters Alliance (PMA) are the three groups present in the wireless charging market. Wireless Power Consortium (WPC) uses Qi standard commonly found in smartphones whereas Alliance for Wireless Power (A4WP) uses resonance technology which is still in the early stages of development. Interoperability between these groups is of prime importance for the wireless charging market. Companies such as AT&T are seeking a commitment to one standard of wireless charging from their handset vendors.

Wireless Charging Market: Trends and Drivers

The penetration of wireless charging is expected to increase in wearable devices over the years. Wireless charging market is expected to experience a boom in electrical vehicles too. In-car charging and wireless charging of electrical vehicles are the key trends in the automotive industry. Rise in electrical vehicles manufacturing globally will help in the wireless charging market growth. Significant investments in R&D are being made by the market participants, wherein the leading players are focusing on improving the power transmission range. This would facilitate charging of devices wirelessly over long distances, subsequently expanding the application base. However, retaining the costs low is the key challenge for the wireless charging devices market.

Wireless Charging Market: Competitive Scenario

Wireless charging market is highly fragmented with start-ups and large market participants. Players are trying to distinguish themselves on the basis of quality and affordability. Few of the key players in the wireless charging market include Qualcomm Inc., Fulton Innovation LLC, Texas Instruments, Inc., WiTricity Corporation, Convenient Power HK Ltd., Integrated Device Technology, Inc., Murata Manufacturing Co. Ltd., Duracell Powermat (Procter & Gamble Co.), Energizer Holdings, Inc, Oregon Scientific, Inc. and Anker among others.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types and applications.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Wireless Charging Market

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