Wind surf masts are the wind surfing equipment attached to the wind surf board and to which the sail is attached. The wind surf mast makes up the skeleton of the wind surf setup. Wind surf masts play an important role while wind surfing as it affects the maneuvering of the surf board. An increasing number of windsurfers are paying close attention to the quality of the masts while buying the wind surf equipment as it affects their windsurfing experience.
The carbon content in the mast is an important parameter that must be considered while buying the mast. The higher the carbon content, the more responsive and crisp the rig will feel. Lower carbon content results in a heavy and less responsive mast which reduces the overall weight of the wind surf set-up, deteriorating the wind surfing experience of the surfer. Other parameters that are to be considered while buying the masts are the stiffness of the masts and bend curve. Various key players in the water sports space are introducing new products with tough build quality and reduced over all weight which enhances the wind surfing experience. There is a growing trend among mast manufacturers to offer a taper design to the wind surf masts which means they become thinner faster, increasing their breaking strength. Furthermore, the manufacturers are offering their products on various online market places at competitive prices which is driving the growth of the wind surf mast market.
The growing number of youngsters eager to take up adventure sports is said to be the primary driver for the wind surf mast market. Growing awareness among wind surfers regarding the materials and quality of the wind surf masts is helping them to identify the mast that best suits their needs. This is said to assist the growth of the marker. Additionally, improvement in the materials and construction technology of the masts is leading to the development of high quality masts that offer a spectacular wind surfing experience and are preferred by wind surfers. This is another factor that is expected to have a positive impact on the market. However, the presence of counterfeit products with poor quality is a hindrance to the growth of the wind surf masts market. Nevertheless, the growing awareness pertaining to the authenticity and quality of the wind surfers is set to have a positive impact on the market.
The global wind surf masts market is segmented on the basis of construction, carbon content, diameter, sales channel, and geography. On the basis of construction, the wind surf masts market is bifurcated into hard top and flex-top. Based on the carbon content, the market is separated into 30-60% carbon, 60-80% carbon, and 80-100% carbon. Depending upon the diameter, the market is segmented into reduced diameter mast (RDM) and standard diameter mast (SDM). In terms of sales channel, the market is segregated into online and offline. Based on geography, the market is separated into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
The key players in the wind surf masts market includes Big Winds, Tushingham, Challenger Sails, NorthSails, Severene, Simmer Style Gaastra, Ezzy, Vandal Sails, Unifiber, Loftsails, NeilPryde, MauiSails, and Arrows, among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.