Based on property, white cement is similar to gray cement. However, it exhibits high degree of whiteness. Substantial modification is carried out during the manufacturing of cement to obtain white colored cement. Metal oxides such as manganese and primarily iron that influence the degree of whiteness of the cement are added during the manufacture of white cement. White cement exhibits excellent esthetic, decorative, and hydraulic binding properties. It is used in various industries due to its high compressive strength.
The white cement market can be segmented based on type, application, end-user, and region. In terms of type, the white cement market can be divided into white masonry cement, white Portland cement, and others. White masonry cement is mixed with masonry grade sand to produce mortar for usage in brick, block, and stone masonry construction. Portland cement is manufactured using chalk and clay. It hardens quickly when in contact with water. Other types of white cement are calcium aluminate cement and calcium sulfoaluminate cement. White cement is used in building and construction activities. It is combined with inorganic pigments that tend to produce bright colored concrete and mortar. The ability of white cement to be cast in any shape makes it ideal for usage in monuments, sculptures, and restoration of archeological sites. Based on end-user, the white cement market can be segregated into residential, industrial, and commercial. White cement is widely used for construction purposes in the residential industry. It is also employed in the development of infrastructure.
White cement is subjected to cracking is a key factor hampering the white cement market. High cost of production vis-à-vis gray cement is also one of the restraints of the white cement market. New advancements with improved technologies are emerging in order to lower the cost of white cement.
In terms of geography, countries in Asia Pacific such as India, China, Japan, and Australia are the leading markets for white cement due to rapid industrialization. The white cement market in China is expected to expand substantially owing to its sheer size as well as growth in the construction industry. Countries in Europe such as France, Germany, and Italy strongly rely on white cement for the construction of concrete buildings. North America is the major region in terms of demand for white cement due to the U.S. Government’s policy to refurbish its infrastructure plans. Demand for white cement is anticipated to rise in countries in Latin America such as Mexico and Brazil due to the rapid urbanization. Africa is also estimated to offer lucrative opportunities to the white cement market in the next few years.
Key players operating in the white cement market include Cementir Holding, Birla White (UltraTech), JK Cement, Cemex, Federal White Cement, Cementos Portland Valderrivas, Saveh White Cement Company, Cimsa Cimento, and Ras Al-Khaimah Company. These companies invest significantly in R&D activities to develop and enhance advanced products to meet market demand.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.