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Whiskey Market: Outlook

The robust demand for premium alcohol across the globe among a considerable populace will prove as a significant reason for the growth of the global whiskey market during the assessment period of 2020-2030.

A whiskey is a diluted form of ethyl alcohol distilled from a fermented mash of saccharified cereal grains containing a considerable amount of malt. Different types of whiskeys derive their taste through diverse characteristics of aroma and flavor from the malt and also from the traces of the by-products during various stages of manufacture, maturing, storing, and blending.

The production rate of whiskey has increased greatly across the years. Escalating global tourism levels and the heightening number of restaurants and bars across the world may bring promising growth avenues for the whiskey market during the assessment period. The types of whiskeys available in the market are scotch whiskey, Irish whiskey, American whiskey, Canadian whiskey, and others.

This report on the whiskey market helps the CXOs to eliminate the obstacles of scattered knowledge and offers a scrutinized analysis of numerous segments such as industry analysis, geographical prospects, emerging trends, and prominent growth drivers. The report creates awareness of the current market landscape and assists the stakeholders and CXOs to chalk out their business strategies accordingly.

The report also makes the stakeholders aware of the impact of the COVID-19 pandemic and the threats that have the potential to dent the market prospects. The exhaustive study conducted by the analysts also sheds light on the threats and challenges that the whiskey market may face during the assessment period.

Whiskey Market: Industrial Insights

The whiskey market comprises numerous players vying for a top position among others. The players in the whiskey market are in constant pursuit of introducing novel flavors and formulations that offer extensive taste and great quality to the consumer. This is possible only through research and development activities. Hence, manufacturers invest heavily in such activities.

The players are also involved in activities like mergers, acquisitions, joint ventures, collaborations, and partnerships. These activities help the players to increase their influence. A classic instance of such activity is the acquisition of Strathearn Distillery by Scotch Whiskey blender Douglas Laing & Co.

Some well-entrenched players in the whiskey market are Beam Suntory, William Grant and Sons, Diageo, Jack Daniels, Royal Stag, Officer’s Choice, and Johnnie Walker.

Whiskey Market: Overcoming Threat of COVID-19 Pandemic

The whiskey market has been severely affected due to the novel coronavirus pandemic. Initially, the sales observed a short-term spike as people were stocking up for the quarantine period. After the lockdown began, all the economic activities were shut. The shutting down of bars, restaurants, and wine shops negatively affected the growth of the whiskey market. Manufacturers in the whiskey market switched to manufacturing sanitizers during the lockdown period to gain some profits.

However, the production began smoothly after the announcement of some relaxations and the resuming of hotel and bar operations. But the threat of a second wave of COVID-19 pandemic looms over the globe. Some countries in Europe have already announced lockdowns seeing the surge in COVID-19 cases. Thus, 2020 will be a moderate-growth generating year for the whiskey market. The next year may raise hopes for the betterment of the growth rate.

Whiskey Market: Regional Perspective

Asia Pacific’s whiskey market may bring tremendous growth across the forecast period of 2020-2030. Nearly half of the whiskey demand is from India. This factor strengthens the growth prospects of Asia Pacific’s whiskey market. Ban on direct advertising of alcohol in India dampens the growth of the whiskey market to a certain extent but smart strategies like surrogate advertising fill the gap. North America and Europe may also observe good growth during the assessment period of 2020-2030.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Whiskey Market

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